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DIGITAL MARKETING Regd. Office: Plot No. A-40, Unit: A -301-302, 3rd Floor, I- Thum IT Tower, Sec 62, Noida E-mail: [email protected] www.trainingbasket.in 9015887887 9899080002 TRAINING BASKET QUALIFY FOR TOMORROW

Digital Marketing - d24cdstip7q8pz.cloudfront.net · SOCIAL MEDIA MARKETING l What is social media l Understanding the existng social media paradigms & psychology l How social media

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Page 1: Digital Marketing - d24cdstip7q8pz.cloudfront.net · SOCIAL MEDIA MARKETING l What is social media l Understanding the existng social media paradigms & psychology l How social media

DIGITALMARKETING

Regd. Office: Plot No. A-40, Unit: A -301-302, 3rd Floor, I- Thum IT Tower, Sec 62, NoidaE-mail: [email protected]

www.trainingbasket.in 9015887887

9899080002

TRAINING BASKETQUALIFY FOR TOMORROW

Page 2: Digital Marketing - d24cdstip7q8pz.cloudfront.net · SOCIAL MEDIA MARKETING l What is social media l Understanding the existng social media paradigms & psychology l How social media

Regd. Office: Plot No. A-40, Unit: A -301-302, 3rd Floor, I- Thum IT Tower, Sec 62, NoidaE-mail: [email protected]

www.trainingbasket.in 9015887887

9899080002

TRAINING BASKETQUALIFY FOR TOMORROW

SEARCH ENGINE OPTIMIZATIONl What is SEO?l What are search engines and their functons ?l Understanding traffic , keywords etc.

ONPAGE OPTIMIZATIONŸ What is onpage SEO?Ÿ Keyword Research With Google Keyword PlannerŸ Domain Selecton & URL StructuringŸ Head Secton OppmizazonŸ Meta Tag OptmizaaonŸ Redirecton TagsŸ SEO Friendly Content WritngŸ Heading OptmizaaonŸ Keyword Density, Spamming StuffingŸ LSI (Latent Semantc Indexing)Ÿ Image OptmizaaonŸ Video MarketngŸ Robots File CreatonŸ Sitemap Creaton & Submission (html and xml)Ÿ Website Tracking Tools (Google Analytcs, Google

Webmaster Tools)OFF PAGE OPTIMIZATIONl What is O ffpage SEO?l Why O ffpage is Importantl What are Backlinks?l Backlinks Creaton Methodsl Difference Between Do Follow and No Follow

Backlinksl What is Google Page Rankl How to Increase Google Page Rankl Web Directory Submissionsl Social Bookmarkingl Artcle Wriing & Submissionl Press Release Writng & Submissionl Comment Bloggingl Classifieds Possngl Forum Postngl Link Exchange (One way, two way and three way)l Search Engine Submissionsl RSS Feeds

SOCIAL MEDIA MARKETINGl What is social medial Understanding the existng social media paradigms &

psychologyl How social media marketng is different than others

FACEBOOK MARKETINGl Understanding Facebook marketng pracccal sessionl Creatng Facebook Pagel Increasing fans on fan pagel How to do marketng on fan page (with examples)l Fan engagementl Important apps to do fan page merketngl Facebook Advertsing

l Types of Facebook advertsingl Best practces for Facebook adverrsingl Creatng Facebook adverrsing campaignl Targetng in ad campaignl Payment module-CPC vs CPM-CPAl Set ng up conversion trackingl Using power editor tool for adv.

LINKEDIN MARKETINGTWITTER ADVERTISINGVIDEO MARKETINGWEBSITE CREATIONl Understanding about Internet , websites ,

domain , web server , web hostng etc.l Planning of a websitel HTML Basicl About CMS and creatng website inl Wordpress

ECOMMERCE MARKETINGEmail CampaignSMS Marketng


Social Media + ? = $: Nonprofits and Social Media

Social Media + ? = $: Nonprofits and Social Media

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I J~ - cambridge.wa.gov.au · M..eTAl FRMEO - t-- WAlLS EXISTNG ~ P ~ Hli

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