Digital Marketing Services DOMINATE YOUR MARKET ONLINE ?· CONVERSION ADVANTAGE® DOMINATE YOUR MARKET…

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CONVERSION ADVANTAGE

DOMINATE YOUR MARKET ONLINE

Digital Marketing Services

2 0 1 8 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D*Conversion Advantage reserves the right to change its pricing at any given time. In no way does it offer any form of performance guarantees to any client. This is dependent on multiple external factors we cant control.

C O N V E R S I O N A D V A N T A G E 2 0 1 8 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D

WHO WE AREOUR SERVICES HAVE BEENUSED BY BRANDS ACROSS THE UK, AUS & RSALeading marketing strategist Dante Botha startedConversion Advantage in 2012 with the vision to growthis independent digital marketing agency into one ofthe leading agencies across the globe.

Conversion Advantage is an agency born out of theoptimal combination of data and creativity. Throughthe effective implementation of high-quality, creativedigital marketing campaigns that provide actualresults, Conversion Advantage has serviced a long listof clients locally, here in South Africa, and in the UnitedKingdom, Australia and New Zealand.

We love to help companies grow by helping themincrease their leads and sales with digital marketing.We firmly believe that the future is online, and wewant to help businesses to dominate their markets ondigital platforms.

We are continually growing and are committed to anethos of continuous learning. This has enabled us tocontinually produce outstanding results for our clients.

C O N V E R S I O N A D V A N T A G E 2 0 1 8 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D

M E E T O U R T E A M O F S P E C I A L I S T D I G I T A L M A R K E T E R S

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Karlyne ZovitskyDIGITAL STRATEGIST

Justin SandlerHEAD OF PAID MEDIA

Ruan SmitHEAD OF SEO

Martin KrugelDESIGN DIRECTOR

Nick ThomsonBUSINESS DEVELOPMENT DIRECTOR

Rhys KrohnJUNIOR DIGITAL STRATEGIST

Chant TaljaardJUNIOR CAMPAIGN MANAGER

Donovan OliverosJUNIOR SEARCH ANALYST

Tracey-Lee PollardGENERAL MANAGER Francois Gelderblom

SENIOR DESIGNERRentia vd WaltBUSINESS DEVELOPMENT MANAGER

Alex WillisACCOUNT DIRECTOR

Michelle JordaanACCOUNT MANAGER

Wilm FourieTRAFFIC MANAGER

Shaakir GaffoorACCOUNT MANAGER

Adrienne MosesPERSONAL ASSISTANT

Tania du PlessisSOCIAL & PR

Rouxmandi v HeerdenJUNIOR SEARCH SPECIALIST

Chrismari van NiekerkDESIGNER

Petri LouwDESIGNER

MpumezaOFFICE CLEANER

Thinus v RensburgGROUP ACCOUNT DIRECTOR

Dant BothaSTRATEGIC DIRECTOR

With a wealth of experience in our team, we generate thousands of leads and sales for our clients every month.

C O N V E R S I O N A D V A N T A G E 2 0 1 8 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D

C O N V E R S I O N A D V A N T A G E 2 0 1 8 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D

OUR 5-STEP DIGITAL MARKETING MASTERY PROCESS

Create abrand that stands out

Advertise Online

Build your Online

Community

Create a performing website to drive sales and leads

Rank on Google

0102

0304

05

1. CREATE A BRAND THAT STANDS OUT

Branding Services

CONVERSION ADVANTAGE

2 0 1 8 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D

C O N V E R S I O N A D V A N T A G E 2 0 1 8 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D

V

Your Business Can Benefit From Branding When

YOURMARKETING IS

NOT ATTRACTING THE RIGHT TYPE OF CUSTOMER

YOURE LOSING MARKET SHARE

YOUR MARKETING

EFFORTS ARE INCONSISTENT WHICH CAUSES

CUSTOMER CONFUSION

YOURE NOT GETTING ANY REFERRALS

YOU WANT TO INCREASE THE PERCEIVED VALUE OF YOUR BUSINESS

YOUR BRANDING HAS BECOME OUTDATED

YOU WANT TO SELL YOUR

BUSINESS

YOU WANT TO SCALE

YOUR BUSINESS TO THE NEXT LEVEL

BIGGER COMPETITORS ARE OUTPLAYING YOU

YOU WANT TOTURN YOUR

BUSINESS INTOA FRANCHISE

YOU WANT TO GROW YOUR BUSINESS

YOURE STRUGGLING TO

WIN NEW CLIENTS

YOU WANT TO INTRODUCE NEW PRODUCTS AND SERVICES TO THE MARKET

C O N V E R S I O N A D V A N T A G E 2 0 1 8 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D

O U R 3 - S T E P P R O C E S S T O R E V O L U T I O N I S E Y O U R B R A N D

Based on our research of 120 leading brands, we have identified the key elements needed to create a strong and effective brand with a competitive edge. if executed in the right way, you can differentiate your brand in the marketplace and stand out among your competitors.

STEP 1: Set your positioning strategy

Set up the building blocks of your brand with a positioning strategy that defines: your premise, your target audience, your slogan, your brand tone of voice and your advertising angles.

STEP 2: Design your brand identity

Bring your brand to life with a beautifully executed brand identity that includes your logo type, colourpalette, font combination and imagery.

STEP 3: Roll out your brand

Create your brand style guide and roll out the new branding across your website, marketing assets plus your social media channels.

S T E P 1 :T A I L O R E D B R A N D

P O S I T I O N I N G S T R A T E G Y

S T E P 2 :B R A N D I D E N T I T Y

D E S I G N

S T E P 3 :B R A N D R O L L O U T

Workshop

Positioning Strategy

Website

Social Media

Email Signature

Business Cards

Concept Visualisation

Logo Design

Stationery Vehicle Branding Brochure

Advertising Materials ETC.

Typography Colour Palette

Type of Logo Imagery Look & Feel

Define Brand Premise Target Audience Analysis

Create Slogan Advertising Angle Selection

Brand Style Guide

C O N V E R S I O N A D V A N T A G E 2 0 1 8 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D

case studies

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C O N V E R S I O N A D V A N T A G E

N A V I C L E

B 2 B B R A N D R E D E S I G NT O I N T R O D U C E N E W P R O F E S S I O N A L S E R V I C E SWho is the client?

Navicle is a successful independent consulting business who wanted to rebrand their online identity to communicate their new positioning and services.

Who is the brands target audience?

The target audience consists of large organisation executives including: Head of Supplies, Chief Information Officers and Oracle Technicians.

What did we do?

In a 4-hour workshop with Navicle, we established a strategy, determining a new direction for the brand. This included a new logo type, colours, imagery and font combinations. Based on the workshop results, we created a new brand positioning strategy and style guide. This was rolled out across social media channels, marketing assets and the website.

ASSETS CREATED: Brand Positioning Strategy, Brand Style Guide, New Logo, Website, Marketing Assets (business cards, letterheads, presentation templates & email signatures)

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C O N V E R S I O N A D V A N T A G E

B E A N I N L O V E

S T A N D O U T I NA S A T U R A T E DM A R K E T P L A C E

Who is the client?

Bean in love is a well-established business who wanted to refresh their image to increase market share in a competitive category.

Who is the brands target audience?

The target audience consists of coffee enthusiasts and clientele who appreciate premium drinks, food and products.

What did we do?

A strategy was set up to re-position them as a premium brand. We created a new brand identity logo to communicate their new positioning and boost their brand appeal in a competitive market place.

ASSETS CREATED:Brand Identity, Logo and Website

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C O N V E R S I O N A D V A N T A G E

L U S C O M B E & C O

R E B R A N D T O G R O W T H E B U S I N E S S & S T A N D O U T F R O M C O M P E T I T O R S

Who is the client?

Luscombe & Co is a leading property letting agency in Newport, Wales, who wanted to add sales to their offering and stand out from competitors.

Who is the brands target audience?

The primary target audience consists of wealthy investors who buy properties and let them to tenants

What did we do?

We created a bold brand that is recognisable and stands out. The objective was to design the brand in such a way that the client could franchise or scale his business in the future.

ASSETS CREATED:Logo, Business Cards, Email Signatures, Letterheads, Branding Guide and Website Design

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C O N V E R S I O N A D V A N T A G E

T H R I V E W O R K S P A C E

L A U N C H A N E W B U S I N E S S T O A P P E A L T O A N I C H E T A R G E T A U D I E N C E

Who is the client?

Thrive Workspace is a premium shared workspace for business professionals.

Who is th