Digital Marketing For Small Business Todays Topic: Social Media Marketing A Definition Of Three Terms 1.Social Media Marketing - is the process of gaining website traffic or attention through social media sites. programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. 2. Engagement Marketing: is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. 3. Experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Social Media Marketing Digital Marketing For Small Business: Social Media Marketing These all sound like corporate strategies that small businesses can not afford! The Answer For Small Business Provide a Socially Engaging Experience for our clients and future clients using digital and non digital tools such as website automation,marketing, social media, text messaging, and even phone calls! Social Media Marketing Digital Marketing For Small Business: Social Media Marketing Social MediaMarketingWebsite Automation Text Messages Phone Calls 1.Establishing social relationships is the first step creating new leads 2.Engaging social relationships consistently develops trust 3.Educating (posts) social relationships provides value that is attractive 4.Encouraging (marketing) social relationships produces sales 5.Evaluating social relationships produces quality clients Social Media Marketing Digital Marketing For Small Business: Social Media Marketing Social Media Provide a Socially Engaging Experience for our clients and future clients using Social Media. Five Key Principles To Social Media Marketing Social Media Marketing Digital Marketing For Small Business: Social Media Marketing Blog Posts 3 Helpful Social Media Tips Using Your Website Blog To Engage Social Profiles 1.Select Topic: Research Your Niche, Key Words, and Competition (SEO) 2.Create Article: Include Engaging Images That Enhance Your Content 3.Publish To Your Website Blog: Name It Something Others Would Read 4.Post To Your Social Network: Use Social Media Marketing 5.Link Back To Blog: Create Engaging Paragraph and Short-Link To Blog 6.Evaluate The Response: Using Your Website And Social Analytics Social Media Marketing Digital Marketing For Small Business: Social Media Marketing Facebook Tip 3 Helpful Social Media Tips Using Facebook Fan Page To Engage Personas 1.Login to Facebook as you: Normal Facebook Login Procedure 2.Use Facebook As Fan Page: Top Right Triangle (use FB as .) 3.Find Fishing Hole: (search) find Fan Pages or groups where persona is 4.Engage Pages and People: Like and Comment on pages and people 5.Evaluate the social relationships produced Social Media Marketing Digital Marketing For Small Business: Social Media Marketing Twitter Tips 3 Helpful Social Media Tips Using Twitter As A Texting Platform 1.Login to Twitter: Normal Twitter Login Procedure OR 2.Search Your Niche by #: With Hashtags Search For Persona (#City #Niche) 3.Engage Persona: Heart, RT, or Direct Message (non spamish) 4.Evaluate the social relationships produced Getting Found Online Questions, Comments, Suggestions Final Advice: Dont Be Grumpy, Political, Or Stupid. The World Is Listening!