Why Digital Marketing Persona Building Elements of Digital world and How to use

them How to measure our growth Famous Case Study

Interactive

BiggerEngaging

Measurable

Cheaper

Faster

Situation – Where are we now? Objectives – Where do we want to be? Strategy – How do we get there? Tactics – How exactly do we get there? Action – What is our plan? Control – Did we get there?

S (20%)O (5%)S (45%) T (30%) Total =100%

A. MethodicalB. SpontaneousC. HumanisticD. Competitive

Elements of

Digital World

Google Adword -Search Ads, -Display Ads, -Shopping Ads -Video Ads

Keyword/contextual targetingTopicInterestPlacement

Highest ROI Direct into the Mailbox Keeps you in regular touch with user Brings the user back to your website

Pay only for the results and not or the display or visitors

FREE – Branding and visitors On the Rise- Email affiliate Marketing

Reward user for referring Reward at every step

Makes any product, news or action go live in few seconds

FacebookPintrestInstagramTwitter LinkedInTumblerQuoraGoogle +

Traditional marketing funnel Digital Marketing Funnel

What is our most desired action? Sale, lead, download, engagement

And the metrics?Cost of sale/leadPipelineLevel of engagement/brand advocacy/word of

mouth.Recall/brand awareness

HubSpot’s Marketing Grader websiteGrader.com Google Page Rank RSS Subscriber Email subscribe

People Buy, We do not sell They want their needs to be fulfilled, not

yours! Server what customer wants. Customer is the Kings in today's world.

BHARGAVI RATHIHead – Marketing and Communicationgo4fresh.in

Email: bhargavirathi@gmail.comTwitter: @BhargaviRathiFB: /bhargavi.rathiPhone: 8419929555