Digital LedelseAutomatik

analogue process

digitized processes

digital business model

3

“Software will eat the world.”

Marc Andreesen

Den 4. industrielle revolution

“digital” - more is lessby 2050, the equivalent of 3 planets are required to provide the natural resources needed to sustain current lifestylesGlobal emissions of CO2 have increased by 50% since 1990

(‘Educating for Sustainability’, Victor Nolet 2016)

“digital” - financial crisis still lingers Global unemployment increased from 170 million in 2007 to 204 million in 2015470 million jobs are needed globally between 2016 and 2030

k r e a t i v e k r y d s

u d v i k l i n g s -b r u d

e k s p o n e n t i e l u d v i k l i n g

Forstå fremtiden

K u r z we i l ’ s L a w o f A c c e l e r a t i n g R e t u r n

RAY KURZWEILCo-founder of SU

Robots from DARPA 2013, 2015 and Boston Dynamics Spot.

2013

2015

2018

Robotter / droner

Algoritmer / data / sensorer

Blockchain

3D print

Nye materialer

Cody Wilson 2013

and who is Cody?

what is the ‘liberator’?

products act like software

New constraints

access quality & ownership

local ‘good enough’ global specialization

customization standardization

demand supply chain mgmt

product development cycle spiral

economies of scope (scale)

Source: Wohlers Associates 2015

• In a typical production plant, 30% of parts sitting on shelves are unnecessary

• 60% of all parts have not been used in 3 years.

• 70% may never be used

spare parts - some scary numbers

grow extract

- 75%

- 30%

- 40%

- 75%

Source: Rehnberg and Ponte 2017

27

Design Culture

New constraints

growing extracting

complexity is costly free

economies of scale scope

systems parts

4D 3D

manufacturers think like gardeners

✓ S e c l u s i v e✓ S t a n d a r d i z e d✓ S e l l e r s / B u y e r s

✓ P a r t i c i p a t o r y✓ P e r s o n a l i z e d✓ P r o s u m e r s

P R O D U C T S

✓ 1 0 % ✓ E c o n o m y o f S c a l e✓ To p d o w n✓ S e l l i n g P r o d u c t s

✓ 1 0 x✓ E c o n o m y o f S c o p e✓ B o t t o m u p✓ S o l v i n g P r o b l e m s

P E O P L E

painpain

gain

gain

T h e n e w ‘ K o d a k m o m e n t ’ ?

P r a c t i c e y o u r Te c h n o l o g i c a l I n t u i t i o n - t h e d a r e

1 . D i s r u p t m e - a n d e r s @ d a r e d i s r u p t . c o m( s e n d m e a n e m a i l a n d I ’ l l s e n d y o u m y s l i d e s )

2 . D i s r u p t y o u - r e t r o f i t y o u r s k i l l s ( g o t o a c o n f e r e n c e t h a t h a s n o t h i n g t o d o w i t h y o u r c u r r e n t s k i l l s )

3 . D i s r u p t u s - ‘ w h a t i f y o u r p r o d u c t w a s f r e e ’