DAVID MOSCHELLA Research Director, CSC’s Leading Edge Forum

Digital Leadership for Disruptive Times

Generational shifts in IT leadership are the norm

IBM Sperry

Burroughs Honeywell

NCR CDC ICL

Amdahl Siemens Fujitsu Hitachi Cray

Digital IBM

Data General Wang Prime

HP Sun

Tandem Oracle

Honeywell Olivetti NEC

IBM Apple Intel

Microsoft Dell HP

Compaq Seagate

Sony Toshiba Amstrad Lenovo

Apple Google

RIM Arm

Samsung HTC

Motorola Nokia

Ericsson Sony LG

Carriers

Google Amazon

Facebook Twitter eBay

Wikipedia Netflix

Pandora Kickstarter

Lending Club Airbnb Uber

Mainframe Mini PC Mobile Internet

HQ in Silicon Valley

‘Disruptive innovation’ best explains this pattern

Performance

Time

“Toy”

“Threat”

“Obvious”

Sustaining innovation

Disruptive innovation

Adapted from works of Clayton Christensen

“First they ignore you, then they laugh at you, then they fight you, then you win”

Silicon Valley’s boundless ambitions Technology Disruptions Industry Disruptions

• Mfg – 3DP, Robotics, IoT

• Cars – Shared, self-driving

• Health Care – Consumerization

• Retail – Same Day Delivery

• Banks – Kickstarter, Bitcoin

• Insurance – Car, P&C, Behavior

• Education – MOOCs

• Cloud, SaaS

• Mobility/Apps

• Social Media

• New Interfaces

• Big Data

• IoT, Wearables

• Open Source/DevOps

Industry disruption varies widely, thus far

Even the gurus disagree about what to do

Disrupt Yourself Protect & Extend

Clayton Christensen Michael Porter

A “digital fabric” is emerging across society Banking Mfg Media Cars Education Energy Health

Kickstarter Uber IoT Netflix MOOCs Fitbit

Compute/ Store/ Connect

Identify/ Transact/ Secure

Today’s Business Models

Communicate/Publish

Sense/Analyze/Understand

Future Business Models

Digital Currency

Self- Driving

Robots /3DP

Internet TV

Smart Grid

Brain Interfaces

Quant. Self

Nest

No one has a monopoly on Digital Leadership

1.Belief that IT matters 2.Vision and commitment 3.Willing to self-disrupt 4.Ecosystem leverage 5.Agile/iterative change 6.Silo-busting 7.Data-driven decisions 8.Community building 9.Openness/transparency 10.Personal usage, learning

“You must be the change you wish to see in the world”