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DIGITAL MEDIA IS EVERYWHERE
361,839TOTAL BILLBOARDS IN THE U.S.
5,500DIGITAL BILLBOARDS IN THE U.S.
11,000+ BILLBOARDS7 STATES
14 MARKETS
Enter Digital Billboards
THE DIGITALLINGO
DYNAMIC CONTENTFEEDSSPOTSCOMMERCIALS
CAPABILITIES
CHANGING CREATIVEDAYPARTINGCOUNTDOWNSDYNAMIC CONTENTCIRCULAR AGGREGATIONCONDITIONAL CONTENTSOCIAL MEDIA
CHANGE IT UP• Keep it Fresh
• Consumers look for new creative
• Consumers expect new creative
DAYPART
• Craft your creative for time of day and audience
COUNTDOWN
• Inform
• Remind
• Persuade
DYNAMIC• Sports Scores
• Nasdaq
• Weather
• News
• Gas Prices
• Pollen Counts
CIRCULAR• + Reach
• + Frequency
• + Value
• + Easy
CONDITIONAL
• Art in the Bank
• Trigger Ads
#SOCIAL
ST LUKES HEALTH
PENN STATE UNIVERSITY
BUD KOUT’S
DESIGNING FORDIGITAL OUTDOORMATT LEECH, FORMETCO
BEING SEEN DOESN’T EQUATE TO BEING READ.
Complex Messages
Crowded Text
Clustered Graphics
TIPS FOR A STAND OUT DESIGN
NOT EVERY DIGITAL CANVAS IS CREATED EQUAL
IMPROVEDRESOLUTION
LONGER LIFE
Q&A
THANKYOU
Ashley BarbeauAccount [email protected]