Developing Your Advocacy Plans

5As – Protecting Children and Families from Tobacco: Leadership Advocacy Training

April 25-26, 2013

© 2013 American Medical Association. All rights reserved.2

Objectives

• Understand Unique Role

• Identify the Plan Components and Steps

• Address Obstacles

• Describe Tools

• Developing the Plan

© 2013 American Medical Association. All rights reserved.3

You Are Naturals

• Advocate with patients

• Extend office/clinic work

• Impact

Clinical engagement

Community engagement

BETTER HEALTH OUTCOMES

© 2013 American Medical Association. All rights reserved.4

Identifying obstacles

• “I just can’t fit anything else into my schedule.”

• “I need to see the results to know that I’m using my time wisely.”

• “Advocacy is best left to a professional advocate.”

• “Where and when does advocacy begin and what’s the end game?”

© 2013 American Medical Association. All rights reserved.5

Physician advocacy: Benefits

Personalizean issue

Be aconstituent

Make animpact

Improvepublic health

Providecredibility

Lend a powerful voice

© 2013 American Medical Association. All rights reserved.6

✓

✓✓✓

© 2013 American Medical Association. All rights reserved.

Define problem - Outline goals

• Think about your community

• Think about your patients• How will change happen for a particular policy

initiative?

7

© 2013 American Medical Association. All rights reserved.8

Know your audience

• Who is your audience?

• Why should the community support the issue?

• Who can help you achieve your goal(s); who opposes the issue (and why)?

© 2013 American Medical Association. All rights reserved.9

Strategy, tactics, timeline

Develop strategies (the “how”) to help you achieve your goal(s)

Discuss and commit to specific tactics (the “what”)

Identify metrics – what does successlook like? What are achievable goals?

Evaluate success of local outcomes

© 2013 American Medical Association. All rights reserved.10

Get involved

• Attend a community meeting• Leverage your involvement• Identify online resources• Contribute• Speak up• Make your case

© 2013 American Medical Association. All rights reserved.11