DEVELOPING CREATIVITY

(OPPORTUNITIES AND IDEAS)

Entrepreneurship 30

OBJECTIVES

Creativity

Barriers/Mental Blocks and How to overcome them

Stimulate Creative thought

Problem Solving – Roles and Thinking Skills (Explorer, Artist, Judge, Warrior)

Idea Generation and Evaluation – Six Modes of Thinking

Ideas and Opportunities

Trends – Opportunities for you this semester!

ACTIVITY

Hidden Messages – mind stretching activity

Define creativity: Imaginative, original, artistic, inventive Everyone has some degree of creativity and it can be developed by understanding how the brain works

More than one way of doing things

Handout – “The Brain and Creativity”Which side of the brain will be more valued in the

future in regards to the labour market?

http://www.humanbodydetectives.com/blog/brain-left-right-brain-thinker/

BARRIERS/MENTAL BLOCKS

Looking for the right answer

Thinking logically

Following the rules

Being practical

Play is frivolous

That’s not my area

Don’t be foolish

I’m not creative

ATTITUDE AND CREATIVITY

One idea is not enough!

Innovation is your friend!

In relation to creativity, experts feel that, by being positive, you become more confident, tend to generate more ideas, and have a much better chance of turning these ideas into reality.

WHERE THERE ARE PROBLEMS THERE ARE OPPORTUNITIES, WHERE THERE ARE OPPORTUNITIES THERE ARE IDEAS – NEEDS, WANTS, MARKET,

Problems Solving Model (problem finding, idea finding, solution finding, re-evaluation).

However, there are four roles and thinking skills in the process of problem-solving: Two think creatively and two think critically – need to pay attention to each role and when to use them

Roger von Oech “A Kick in the Seat of the Pants”

1. Explorer2. Artistic3. Judge 4. Warrior

Assignment

A NEW WAY OF THINKING

Lateral Thinking Means generating ideas by being flexible, and creative, think side ways not up and down, unique perspective, think outside the box

Edward De Bono – expert in creative thinking and says there are six modes of thinking. The “Thinking Hats” – idea creator/problem solver. The hats are colour coded to help people remember which type of thinking is associated with each one.

REVIEW Agents of Change: During 1930’s, a company tried selling packages of low-priced cheddar cheese powder. No one wanted them. Left with cases of the stuff, one salesman tied packages of cheese powder to boxes of macaroni and stared selling the two together. What was it called?

How was this an example of lateral thinking? Which hats did he probably wear?

Problem Finding = white and red hat

Idea Finding = green hat

Solution Finding = black, yellow and red hat

Assignment

IDEAS AND OPPORTUNITIES

A venture can succeed only when a good idea and an opportunity come together.

Turn problems into opportunities:

Opportunities for New Products and Services: