Developing Business Skills Antal International Training | +44 (0) 207 467 2528 Welcome to the Antal Training

Developing Business SkillsAntal International Training

Antal International Trainingwww.antal.com | +44 (0) 207 467 2528

Welcome to the Antal Training






PRE INDUCTIONOverview:

Strategic Issues Business Models Define Market Your Business Achieving Clarity


PRE INDUCTIONOverview:

Operational Issue IT Set up + Infrastructure Resources Documents and Stationery


PRE INDUCTIONEarly Questions

• Where am I working? (Industry)• What am I selling?• Whom am I selling to?• What are the price/ charge?• How easy/ fast do I make money?• How much market penetration /Go to market

strategy?


PRE INDUCTIONSelecting the Industry

• Expertise• Knowledge• Passion• Existing Network• Use recruitment services • Viability (Continuous Research)

– Big/Small– Nascent– Growing/Shrinking– Macro Environment


Desk Sector & Discipline Speciality

Marketing Strategy:

3 Level Marketing Strategy:

MDDirectors

Senior Managers

Junior Managers / Rising StarsSupervisors

Workers & Admin Staff

Organisational Hierarchy

APC Level Three

APC Level Two

APC Level One + Easy to Reach - Lower Fee + Volume - Policy Driven + Early Cash Flow

+ Decision makers - Less Volume + Good Fees + Easier to Contact

- Hard to Connect - Low Volume + Strategic Need + High fees


PRE INDUCTIONMarket Size; Decision Maker Contact:

How many “decision makers” do I need?

240 Working days, less weekend & holidays:

4-6 Contact points a year: 60 day sales cycle:

5-6-7 contacts a day: 300 to 480 contacts:

Contacts, 2-3 people at different levels:

100 to 150 Companies / Business Units:


PRE INDUCTIONMarket Size; What about the Candidate Pool:

How many “candidates” do I need?

Number of people each “DM” manages :3-6

Total number of candidates- 900-1800

Level of Staff Turnover

Only need to place 20 per year?

Find 1000 candidates with 15% turnover:

150 Vacancies per year = >15% market share:


PRE INDUCTIONDatabase Generation- Companies:

• Directories Trade / Trade Bodies• Chamber of Commerce• Trade exhibition / online Magazine-Trade• Fortune/BT 500/Great Place to Work For• Google /Yahoo Finance/Reuters• Business Website- Listing Similar• Kompass


PRE INDUCTIONDatabase Generation- People:

• Alumni Networking• Social Networking Sites• Professional Networking Sites• Portals (Job)• Referrals (Professional)• Company Website * www• Name gathering * people names sites)• Reference – Jigsaw/Xing


PRE INDUCTIOND/B Generation- Consideration:

• Desk vs Business• Leveraging Synergy• Clustering• Data Gathering w/o Prejudice• Continuous Research• State of Flux


PRE INDUCTION Database Format

Company Name Name of the person Title Contact number Contact number Email id


PRE INDUCTIONIT Set up

• Low cost: Laptop (for mobility) and Printer• Investment in server: dependant on CRM you use• Wi-Fi enabled environment – increasing choice• Softwares: MS Office, CRM• Phone: Landline (mandatory) and Mobile• Hands free or with ear phones preferable• Blackberry recommended Business phone (BES licence),

android platforms also compatible


PRE INDUCTIONIT Set up

• Webmail compatible with IE 7, not with Chrome or Firefox

• Use of “Antal” prohibited in any mail ids outside Antal official email id- this is being tracked

• 2 weeks window to start a new hire on IT systems, new franchise employee starter form to [email protected]

• [email protected]

mailto:[email protected]

mailto:[email protected]


PRE INDUCTIONTemplates and Documents

• Antal Job Qualifier• Antal Candidate Qualifier• Candidate interview Prep• Client Interview Prep• Candidate interview de-brief• Client Interview De-brief• Reference Check• Offer Brokering• Resignation Prep


PRE INDUCTIONTemplates and Documents

• Stationery• Letterhead• Business Cards• Envelops: standard size and A4 size• Compliment slips• Sales Brochure• Art work in the office• Email Signature and corporate colors• Branding: Core Sans M and Calibri


PRE INDUCTIONPR- Internal

• Discipline Conference Calls• Weekly News Showcase• Thoughts in Blogs• Antalnet profile updated


PRE INDUCTIONPR External

• Trade Bulletins• Antal Global Snapshot• Microsite• Social Media- admin control- Sophia

Benzina• Support Constanze Kastner / Ashleigh

Fitzgerald


PRE INDUCTIONPower of Internet

• Boolean Strings• Linkedin- free/paid• Cookies• Intel-sw.com/search• Watchthatpage.com• Mailtester.com • Verify-email.org


PRE INDUCTION• Antal Intranet• Antal.com microsite• Antal.com fx recruiter


PRE INDUCTION• NEXT STEPS:– Microsite content freeze– Interview for weekly news– Linkedin activity

• PREPARATION FOR INDUCTION:• 300 companies• 100 candidates• 100 DMs relevant to the 100 candidate - list in excel

spread sheet