Developing Automotive Apps for AT&T Drive · 2020-06-04 · Developing Automotive Apps ... development framework that unifies the mobile developer knowledge and automotive manufacturer’s

© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All

other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.

Mention of a specific company or entity is not an endorsement by AT&T.

Developing Automotive Apps for AT&T Drive

Danny MustaficPrincipal Technical Architect – AT&T Drive Platform,Internet of Things (IoT) Solutions




Half of drivers world-wide would switch to

a connected car

72% of drivers would delay purchase by 1 year to get a

connected car preferred brand

2/3 of Drivers consider connectivity an important

feature in their next car

66%

Automotive Connectivity Awareness




• Automotive connectivity: Why should you care?

• The next frontier: AT&T Drive

• DEMO: Developing apps for AT&T Drive

• Q&A

Agenda




• Personalized experience

• Content-first apps

• Backseat entertainment

• Sponsored data and content

AT&T Drive Connected Vehicle Cloud

• Developer friendly

• Platform APIs

• Vehicle APIs

• Application Framework

• Protects OEM brand

• Big monetization opportunity

• Safety-focused

• Distributed & federated

End user Automaker You and me




What’s in It for You?

EXPOSEExpend the reach of your services to

millions of potential vehicles on the road

MONETIZE More 4G LTE connected cars year over year

SIMPLIFY Full-featured app and content distribution platform

REACHPackage and deploy your content branded

for multitude of car make and models




Qualitative benefits:

• Common development platform for many OEMs

• Single point of contact and a single SDK

• Integration with telematics, SSD data, navigation and traffic, weather,

messaging, etc.

Quantitative benefits:

• Over 10M connected cars will be sold in the US in 2017

• Nearly 50 million connected cars will be sold in the US by 2019

New Engagement Models




Infotainment Architecture Evolution

LESS EXPENSIVE3rd generation

2005-2010

HEAD UNIT& DISPLAY

AMPLIFIER

NAVIGATION

Head Unit Integration

VERY EXPENSIVE2nd generation

1998-2006

DISPLAY

HEAD UNIT

CD CHNANGER

PHONE ECU

AMPLIFIER

SATELITE RADIO

NAVIGATION

DistributedArchitecture




LEAST EXPENSIVE4th generation

2010 - Onwards

4G LTE DISPLAYHEAD UNIT

CONNECTIVITY OR

TELEMATICS ICU

Infotainment Architecture Evolution




AM/FM Radio

CD Player

Satellite Radio Internet Radio

2010SOURCE: Strategy Analytics

“Comparing the User Experience of Connected Infotainment Systems“

Infotainment Interest Over Time

There is a need for standardized platform and app development framework that unifies the mobile developer knowledge and automotive manufacturer’s needs for quality and personalized in-car experience.

We can help with that. . .

Why Are We Here?




0%

28%26%

24%

28%26%

19%

24%23%

26%

6%

9%10%

5%6%

9%

Shared data planSponsored dataPay at car purchaseMonthly feePay Per Use

SOURCE: Strategy Analytics

“Comparing the User Experience of Connected Infotainment Systems“ November 2014

U.S. Europe China

Purchase Preference for Connectivity




Automotive Infotainment Direction

Tethered Phone Tethered Phone Native HMI Native HMI




AT&T Drive Cloud-Based HTML5 Apps

Streaming Radio Streaming Music Streaming News

AT&T Drive Developer SDK and UI Kit allow OEM to preserve their in-car

experience cobranded with the content provider, and provide theming of

apps for specific make and model vehicles




It’s not a competition. It’s an ecosystem.

TETHERED PHONE EMBEDDED NATIVE EMBEDDED CLOUD

OPERATING ENVIRONMENT Automotive + VNC Automotive + Native Automotive + HTML5

NAVIGATION Phone App Auto Navigation Provider Auto Navigation Provider

AM/FM/SAT RADIO Phone App Native Tuner & Antenna Native Tuner & Antenna

APPS Phone Apps Native Car Apps HTML5 Cloud Car Apps

APP INTEGRATION Sandboxed Car TCU Cloud Platform & Car TCU

VOICE COMMANDS Phone V/A Voice Commands V/A & Custom Commands

BRANDING Phone OS OEM OEM

SAFETY Phone OS Rules HMI Rules HMI & Platform Rules

SPEEDDevice Antenna

3.5-30Mbps

Embedded Hi-gain Antenna

35-100Mbps


35-100Mbps

Tethered vs. Embedded Apps














SPEEDDevice Antenna

3.5-30Mbps


35-100Mbps


35-100Mbps















SPEEDDevice Antenna

3.5-30Mbps


35-100Mbps


35-100Mbps















SPEEDDevice Antenna

3.5-30Mbps


35-100Mbps


35-100Mbps















SPEEDDevice Antenna

3.5-30Mbps


35-100Mbps


35-100Mbps















SPEEDDevice Antenna

3.5-30Mbps


35-100Mbps


35-100Mbps





• Front and Backseat Infotainment

• Integrated Apps and Services

• Federated User Management

• Custom Content Channels

• Sponsored Content and Data

The Next Frontier! YOU

OEM




© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and

all other marks contained herein are trademarks of AT&T Intellectual Property

and/or AT&T affiliated companies. All other marks contained herein are the

property of their respective owners. Information contained herein is not an offer,

commitment, representation or warranty by AT&T and is subject to change.





© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are

trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the

property of their respective owners. Information contained herein is not an offer, commitment, representation or

warranty by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.




© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are

trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the

property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty

by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.




© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all

other marks contained herein are trademarks of AT&T Intellectual Property and/or

AT&T affiliated companies. All other marks contained herein are the property of their

respective owners. Information contained herein is not an offer, commitment,

representation or warranty by AT&T and is subject to change. Mention of a specific

company or entity is not an endorsement by AT&T.




App Settings

Head Unit

App Settings in Customer Portal

© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein

are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein

are the property of their respective owners. Information contained herein is not an offer, commitment,

representation or warranty by AT&T and is subject to change. Mention of a specific company or entity is not an

endorsement by AT&T.




AT&T Drive Head Unit app framework

© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change. Mention of a specific company or entity is not an endorsement by AT&T.




• Minimize distraction with spoken commands

• Optimize content for input (voice, touch, jog)

• Respect NHTSA guidelines!

Safety Is a Good Thing :)




0%

US China Western Europe

43%

53%

46%

39% 38%

31%

18%

9%

23%

Touchscreen

Speech recognition

Rotary dial and/or hard buttons

HMI Screen Input Preference

SOURCE: Strategy Analytics

“Usage and Satisfaction of Voice Recognition and Touchscreen HMI“




Voice-as-an-App Concept

Voice command actuated Intent “digital life”

Response




HEAD UNIT

Data and Event Controller

DISPLAY

DEC

CAR >< AT&T Drive Cloud

YOUR SERVICE

ASDPYOUR APP




HEAD UNIT

Data and Event Controller

DISPLAY

DEC

YOUR APP

YOUR SERVICE

ASDP

CAR >< AT&T Drive Cloud

YOUR APP YOUR CONTENT

YOUR APP




DEC JavaScript API

var settings = {"latitude":45.5009320, "longitude":-73.6628050};

function resolve(){

///success

}

function reject(error){

console.log(error);

}

function setNavigationInfo(){

drive.navigation.destination.routing.set(settings).then(resolve,reject);

}

Example: Set new destination by latitude and longitude




• Vehicle Information• Navigation• Identity• Application and System Settings• Notifications• Media• SMS• Search Service• Site Automation (Digital Life)• More to come…

Available DEC Interfaces




• Build apps outside the vehicle

• Mobile

• Wearable

• IFTTT

• Web

RESTful Interface




• Build once, deploy to many

• OEM Branded apps for vehicle model/trim

App Store Platform

YOUR APPOEM VEHICLE

HEAD UNITDrive SDK

OEM STORE

OEMBRAND

CSS




Tech Stack

SDK UI Kit and App Framework

• UX Guidelines

• App UI Kit for design and developers

• Example Apps

• DEC API

• App store

Tools

HTML5 AngularJS NodeJS




© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T

logo and all other marks contained herein are trademarks of AT&T

Intellectual Property and/or AT&T affiliated companies. All other marks

contained herein are the property of their respective owners. Information

contained herein is not an offer, commitment, representation or warranty

by AT&T and is subject to change. Mention of a specific company or entity

is not an endorsement by AT&T.




© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T

logo and all other marks contained herein are trademarks of AT&T

Intellectual Property and/or AT&T affiliated companies. All other marks

contained herein are the property of their respective owners. Information

contained herein is not an offer, commitment, representation or warranty

by AT&T and is subject to change. Mention of a specific company or entity

is not an endorsement by AT&T.




• Default usability patterns

• Default UI Style

• High-Level DEC integration

• Menu and app navigation structure

• Respects NHTSA guidelines

• Example code

UI Kit Features




Demo




• Personalized experience

• Content-first apps

• Backseat entertainment

• Sponsored data and content

Recap

• Developer friendly

• Platform APIs

• Vehicle APIs

• Application Framework

• Protects OEM brand

• Big monetization opportunity

• Safety-focused

• Distributed & federated

End user Automaker You and me










Request early access to toolswe saw today.

http://att.com/drivestudiocontact

Stay in Touch

http://bit.ly/1xF7GKX




Thank You

Documents

Developing Automotive Apps for AT&T Drive · 2020-06-04 · Developing Automotive Apps ... development framework that unifies the mobile developer knowledge and automotive manufacturer’s