Develop enthusiasm to address

topic

Learn in partnership

Develop awareness

and enthusiasm

Challenge existing beliefs

High

General level of alignment

Low

Low HighInterest in specific

topic

The Alignment-Interest and Influence Matrix (AIIM)

1. Map actors on the matrix

2. Which are the most influential?

Examples

Different strategies

for groups of stakeholders

Community of Practice

Media, dissemination, information

Pilots and evaluations of projects

TOUGH!

How to use the Alignment- Interest and influence Matrix?

• What do you need?– A flipchart– Markers of different colours– A diverse group with knowledge on the topic

to address

• Prepare by drawing the matrix on the flipchart paper. Only the axis. Do not include the recommendations inside each quadrant.

How to use the Alignment- Interest and influence Matrix?

In a group, answer 6 questions:

1. Who are the actors you work with directly and who participate in the process?

• List them on a piece of paper or on an empty flipchart

2.How do all these stakeholders currently map to the Alignment-Interest Matrix?

• Map the actors on the matrix• Consider trends by drawing arrows to illustrate the direction in which they

are headed

3. Which are the most influential actors?• Draw a circle around the most influential actors

How to use the Alignment- Interest and influence Matrix?

4. Consider what should be done for the actors in each quadrant.

5. Which are the corporate priorities/mandate of the group/organisation?

6. Which actors should we focus on?