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  • Detect, Connect, Engage

    John Monaghan

    Consulting Systems Engineer, Cisco

    May 2015

    Create Dynamic Mobile Experiences with Cisco Connected Mobile Experiences (CMX)

  • Cisco Confidential 2 2014 Cisco and/or its affiliates. All rights reserved.

    Video: https://www.youtube.com/watch?v=h0WSugvS1IY

  • Cisco Confidential 3 C97-731192-02 2015 Cisco and/or its affiliates. All rights reserved.

    IT Must Adapt to Impact the Business

    Align IT with LoB Drive Real Time Impact Context-Driven Experiences

    Movement and

    Dwell Time

    Staffing and Asset

    Management

    Emergency

    Operations

    Business Intelligence Business Agility Business Relevance

    1 http://www.gartner.com/newsroom/id/1862714 2 IDC Location Based Services: A Promising Customer-Centric Solution 2014

    of enterprise

    IT budgets will be

    moved to lines of

    business (LoBs)

    by 20151.

    http://www.gartner.com/newsroom/id/1862714http://www.cisco.com/c/dam/en/us/solutions/collateral/enterprise-networks/connected-mobile-experiences/location-based-services.pdfhttp://www.cisco.com/c/dam/en/us/solutions/collateral/enterprise-networks/connected-mobile-experiences/location-based-services.pdfhttp://www.cisco.com/c/dam/en/us/solutions/collateral/enterprise-networks/connected-mobile-experiences/location-based-services.pdf

  • Cisco Confidential 4 C97-731192-02 2015 Cisco and/or its affiliates. All rights reserved.

    Rising Customer Expectations Across Industries

    Shoppers want to look up online reviews and

    compare prices while browsing

    Hotel guests want free Wi-Fi and they want to see

    available services and amenities

    Travelers want to find departure gates quickly and

    receive itinerary updates

    Patients want location-enabled way-finding apps

    Students want to find their way around campus and

    receive safety alerts

  • Cisco Confidential 5 C97-731192-02 2015 Cisco and/or its affiliates. All rights reserved.

    A Whole New World Internet of Things

    Business Platform

    Automated, Real-Time

    Mobile Devices,

    Digital, Context-Aware

    The Network Is a Strategic Asset IT Has an Important Role to Play

    NETWORK ROLE

    BUSINESS

    INTELLIGENCE

    CUSTOMER

    ENGAGEMENT

    Utility

    Manual, Periodic

    Face-to-Face, Print, Media Advertising

    After Before

  • Cisco Confidential 6 C97-731192-02 2015 Cisco and/or its affiliates. All rights reserved.

    Create Connected Experiences with Cisco CMX

    Presence and location detection

    Visibility (Wi-Fi, BLE, video)

    Detect

    Easy Wi-Fi login, custom or social

    Zone-based, custom splash pages

    Connect

    App-based mobile engagement

    Context-aware in-venue experiences

    Engage

    Analytics

  • Cisco Confidential 7 2013-2014 Cisco and/or its affiliates. All rights reserved.

    How CMX Works Built on Cisco Unified Access

    AN

    AL

    YT

    ICS

    DA

    TA

    Controller

    (Virtual/Physical) MSE

    (Virtual/Physical)

    APPLICATION DATA

    Mobile Application Server

    Depending on Application Layer

    Access Points

    DEVICE-BASED DISCOVERY

    LOCATION DATA

    Analytics UI

    Northbound clients Prime

    Infrastructure

  • Cisco Confidential 8 C97-731192-01 2014 Cisco and/or its affiliates. All rights reserved.

    More Accurate Data Means Higher Business Intelligence

    FastLocate: Critical to actionable data

    T=00s T=30s

    Standard Approach

    Cisco Approach

    Detect

  • Cisco Confidential 9 C97-731192-02 2015 Cisco and/or its affiliates. All rights reserved.

    Understand How People Interact in the Location

    Where people spend time

    New compared to repeat visitors NEW

    Number of people by venue and zones

    Peak time in venue

    Common traffic patterns

    Detect

  • Name of report

    Click to change Combined total for all selected areas

    Breakdown of new vs repeat

    (present in past two weeks)

    Comparison with the preceding period

    Indicates some

    areas did not

    capture data

    for the

    requested

    period Navigator allows to zoom in to data

    Avg of all data > 0 Chart data

    Dashboard Default Reports

    Chart options

  • Parameters Heatmap

    Heatmaps

  • CMX vs Footfall Counting

    0

    20000

    40000

    60000

    80000

    100000

    120000

    Intu Count

    CMX Count

  • Location-Specific Guest Access Connect

    Simplify Access with User Opt-In Offer Clear Terms and Conditions

    Multiple Access Methods Custom or Social Media

    Understand Who Is in Your Location Enhanced Analytics

    Customized Access and Promotion Proximity-Based Landing Pages and Video

  • Using Location-Based Wi-Fi to Engage Consumers Engage

    Location-Aware App for Personalized

    Experience

    Work with Cisco and/or Ecosystem

    Partners to Align to Business Needs

    Integrate with Business Systems

    Fully Customizable Applications with

    Zone-based Captive Portals and

    Enhanced Advertising

  • Cisco Confidential 15 C97-731192-01 2014 Cisco and/or its affiliates. All rights reserved.

    Connected Healthcare

    Connected

    City

    Connected

    Stadium

    Connected

    Retail

    Connected

    Education Connected

    Service Provider

    API / SDK

    In-house App Developer

    SDKpre-defined use cases

    APIcustomized apps and DIY analytics

    Develop Applications with Customer and Network Intelligence

    Location

    ECOSYSTEM PARTNER

    Commercial app development

    Tie location + customer systems

    App usage analytics

    Enterprise

    Systems

    Customer

    Data

    EMSP

    Pre-designed Vertical App toolkits

    Ties location + customer + network

    Full data source analytics

    Can work with ecosystem partners

    Policy Configuration

    C:#

    Network

    Data

    Collaboration

    Data

    Data

    Sources

    Development

    Paths

    Applications

  • Cisco Confidential 16 C97-731192-01 2014 Cisco and/or its affiliates. All rights reserved.

    CUSTOMIZED APPS

    Easily Enable Smarter Mobile Experiences Enterprise Mobility Services Platform (EMSP)

    APIs REST | SOAP | Java

    Speed App Development Predesigned industry app toolkits

    Single Mobile App Experience Integrate network and enterprise systems

    Full Data Source Analytics Provide secure, context-aware, personalized mobile experiences

    Enterprise Mobility Services Platform

    Predesigned Application Toolkits

    Finance | Retail | Healthcare | Events

    Policy Config.

    C:#

    Location Network

    Data Enterprise

    Systems

    Customer

    Data

    Collab.

    Data

    Healthcare

    App

    Productivity

    App

    Proximity Ad

    App

  • Deployment Models: On-Premises and Cloud Managed

    Optimized for

    Ease of Management

    Cloud

    Managed

    Turnkey Installation and Management

    Optimized for

    Flexibility and Control

    On-Premises

    Managed

    High-Density and Advanced Use Cases

    Presence and

    Location

    CMX for FB Wi-Fi

    CMX Connect

    API-Enabled

    Experience EMSP

    Location Analytics

    Presence and

    Location

    CMX for Facebook

    Wi-Fi

    API-Enabled

    Experience

    Analytics

    Detect

    Engage

    Connect

    Align Wi-Fi Location Infrastructure to YOUR CUSTOMERS Operating Model

    Presence

    Analytics

  • Cisco Hyperlocation

    T=00s T=30s

    Improved Security Coverage

    Integrated Wireless Security Module

    Centralized Management

    BLE and Wi-Fi visibility

    Angle of Arrival (AoA) Triangulation

    +/-1 m accuracy

    Integrated BLE Beacon

    Reduce BLE deployment size

    Enhanced FastLocate

    Faster refresh rates

    18

  • Presence and Location Comparison

    Device is in/out of the store

    Based on distance to an access point

    Device is in a department of the store

    Based on X, Y coordinates

    19

  • Enhance Mobile Experiences with Cisco BLE

    Management and Configuration*

    Supplement Location Analytics

    Rogue Beacon Detection and Alerts

    Asset Tracking and Inventory Management

    Cisco BLE SDK* enabled application

    experiences

    !

    *In Planning

  • Cisco CMX Partner Ecosystem

    Americas EMEAR APJC

    Global Network of Technology Partners

  • Getting Started - Cisco CMX Journey

    BUILD THE INFRASTRUCTURE

    Start gathering analytics from network. 1

    SCALE FOR MORE DEVICES

    Offer secure connectivity and gather more detailed analytics. 2

    EXTEND INFRASTRUCTURE

    Layer in more Wi-Fi, beacons, or video to enrich data sources. 3

    ENHANCED APPS and ANALYTICS

    Integrate more data sources for deeper engagement and insight. 5

    DEVELOP DYNAMIC MOBILE EXPERIENCES

    Add context-driven mobile services for better engagement. 4

  • Cisco Confidential 23 C97-731192-02 2015 Cisco and/or its affiliates. All rights reserved.

    Retail Use Case

  • Cisco Confidential 24 C97-731192-02 2015 Cisco a