2
Details About the Aloha Air Bankruptcy Author: Jim Knight Airlines, named after the popular Hawaiian greeting, was an airline service that operated from Honolulu in Hawaii until it closed operations in March 2008. This marked a sad end for a company that had survived for more than six decades and had successfully come off bankruptcy two years earlier. On March 20 2008, Aloha President David Banmiller stated that they were out of time to secure a competent buyer or find sustainable finances for their passenger services. While giving official statements he said that the airline had no choice but to declare themselves as bankrupt. Aloha Airlines had been a constant sufferer since Phoenix-based Mesa Air Group Inc. launched their fresh inter- island air services called go! Airlines in 2006. This had set off a local inter-island airfare war, a war that Aloha ultimately lost. Aloha's bankruptcy record stated that the airline was impotent to create sufficient revenue due to "predatory pricing" enforced by go! Banmiller did not straight mention go! By name in his announcement but blamed the company's deficiency on adversary companies. The connection was pretty clear. He clearly mentioned that unblessed, unfair competition had succeeded in driving them out of business. The Aloha website, www.alohaairlines.com , also confirmed the end of their air services. Aloha, the second-largest Hawaiian carrier had formerly operated a fleet of 26 Boeing 737s serving five airports statewide and six destinations in the mainland US. Although it had successfully emerged from bankruptcy formerly, elevated fuel prices had already started affecting its bottom-line. go!S appearance and aggressive pricing,

Details About the Aloha Air Bankruptcy

Embed Size (px)

DESCRIPTION

Aloha Airlines, named after the popular Hawaiian greeting, was an airline service that operated from Honolulu in Hawaii until it closed operations in March 2008. This marked a sad end for a company that had survived for more than six decades and had successfully come off bankruptcy two years earlier.

Citation preview

Page 1: Details About the Aloha Air Bankruptcy

Details About the Aloha Air Bankruptcy

Author: Jim Knight

Airlines, named after the popular Hawaiian greeting, was an airline service that operated from Honolulu in Hawaii until it closed operations in March 2008. This marked a sad end for a company that had survived for more than six decades and had successfully come off bankruptcy two years earlier.

On March 20 2008, Aloha President David Banmiller stated that they were out of time to secure a competent buyer or find sustainable finances for their passenger services. While giving official statements he said that the airline had no choice but to declare themselves as bankrupt. Aloha Airlines had been a constant sufferer since Phoenix-based Mesa Air Group Inc. launched their fresh inter-island air services called go! Airlines in 2006. This had set off a local inter-island airfare war, a war that Aloha ultimately lost.

Aloha's bankruptcy record stated that the airline was impotent to create sufficient revenue due to "predatory pricing" enforced by go! Banmiller did not straight mention go! By name in his announcement but blamed the company's deficiency on adversary companies. The connection was pretty clear. He clearly mentioned that unblessed, unfair competition had succeeded in driving them out of business. The Aloha website, www.alohaairlines.com, also confirmed the end of their air services.

Aloha, the second-largest Hawaiian carrier had formerly operated a fleet of 26 Boeing 737s serving five airports statewide and six destinations in the mainland US. Although it had successfully emerged from bankruptcy formerly, elevated fuel prices had already started affecting its bottom-line. go!S appearance and aggressive pricing, along with its willingness to take bigger losses as a provisional measure to gain market share, aggravated Alohas problems.

After Aloha stopped honoring tickets in March 2008, it worked with the UAL Inc.'s United Airlines to accommodate passengers with their tickets for mainland to Hawaii flights. It accommodated passengers with inter-island tickets on Hawaiian Airlines. Aloha had advised its passengers who did not desire to fly via other airlines and wanted a refund to obtain so from their travel agents or credit card companies. Passengers who paid through hardcash or check could request restitution through the bankruptcy court.

Page 2: Details About the Aloha Air Bankruptcy

The Aloha board of directors moved to alter their existing Chapter 11 filing to Chapter 7 bankruptcy safety . Seattle-based Saltchuk Resources acquired Alohas air cargo services for $10.5 million, and today operates it as Aloha Air Cargo. In total, the Aloha shutdown affected about 1,900 employees.

As per Aloha's Website, the air group was established in 1946 by Chinese-American Ruddy Tongg and his friends. At a time when extra jobs and opportunities in Hawaii were restrained for white settlers solitary , Tongg and his friends formerly had worry getting airline seats. Thus was born the notion of an airline. Banks would just purvey loans to the white. This made Tongg turn to an investment group. Hung Wo Ching, a Chinese-American, who was included in the group, later became the airline's first President.

For more information, please visit : www.markrubinlawyer.com