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Tap chi ThietKe tai VIetnam

Text of DesignMagazine Vol5

  • Cultural design

    Volume 05

    S 5-5.5.2010Gi bn 36.000 VND

  • Tng Bin tpBi Vit M

    Ban C vnBng Vit

    Trn Quc Chim

    Hi ng Bin tpL Huy Vn

    Lng Xun onNguyn Lun

    Phan Cm ThngTrn V HongLu Sn Minh

    Th k to sonLng Minh Ha

    Ban Th kPhan Yn Vui

    Nng Hoi ChuNguyn c Hong

    Bi Phng LanPhm B Hng

    Thit k m [email protected]

    Ta son126 Nam Cao - Ba nh - H Ni

    T: 04.6251 6724 / 3846 5092 Fax: 04.6251 6725

    * Qun l Pht hnh v Sn xutLng Duy Hng - T: 0983 600 123

    [email protected]

    * Lin h Bi v v Qung coLng Minh Ha - T: 0983 097 911

    [email protected]

    * i din Qung co pha Namng Th Bch Thy - T: 0908 300 [email protected]

    Giy php xut bn s 654-GPXB, ISSN: 0868-2763

    Giy php b sung s 01 ngy 02/01/2009

    In ti XN in I Nh Xut bn Bn

    Tng i l Qung co v Pht hnhCng ty C phn Xy dng v Pht trin

    Thng hiu Hoalan (hoalanjsc)

    Lin h t bo di hnemail: [email protected]

    T: 0983 600 123Pht hnh vo ngy trng hng thng

    thitk

    T tp ch u tin v duynht v design ti Vit Nam

    Bn hy tri nghim s th vvi bo in

    pht hnh vo ngy trng(1/1, 2/2, 3/3...) hng thng

    Hy lin h t bo bo chuyn ti tn tay bn

    nh mt mn [email protected]

    T: 04.6251 6724hotline: 0983 600 123

    thitk

    designmagazine

  • Trung tm o to THIT k chuyn nghip hng u ti Vit Nam

    hoalana 73 Giap Nhat - Nhan Chinh - Thanh Xuan - Hanoi - Vietnamt +84 4 251 6724 * f + 84 4 251 6725 * e [email protected]

    a 73 Giap Nhat - Nhan Chinh - Thanh Xuan - Hanoi - Vietnamt +84 4 251 6724 * f + 84 4 251 6725 * e [email protected]

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    a 73 Giap Nhat, Nhan Chinh, Thanh Xuan, Hanoit 844 625 167 24 f 844 625 167 25e [email protected]

    coff

    CMYKUser

    K100

    lin h: 0983 097 911

  • 4 DesignMagazine/May.2010

    Concept & iDea01

    Hin nay, vic ng dng design cng ngHip vo i sng x Hi l mt vn cn c quan tm Hng u cHo s pHt trin design bn vng v mang bn sc ring. bi l, cH c bm r vo i sng x Hi mi kHng nH c nHu cu ca ngi tiu dng, kH nng ca nH sn xut v trnH nHn tHc ca doanH ngHip v vn ny t nH Hng cHo Hot ng design.

    Design & bn sc vn ha

  • May.2010/DesignMagazine 5

    Vi tc pht trin ca kinh t th trng i

    hi nc ta phi c mt i ng cc nh thit

    k giu kinh nghim, nng ng v nhy bn.

    Tuy nhin, hin nay lc lng cc nh thit k

    cn qu mng, cha p ng c yu cu

    hin ti, c bit, vic o to cc nh thit

    k (designer) cn thiu kinh nghim v cha

    c quan tm ng mc. Cho n nay, hu

    ht cc c s o to v Design cn ging dy

    theo phng php truyn thng, ch yu da

    vo cch truyn ngh ca nn m ngh xa,

    ca li thc hnh c m cha p dng nhng

    phng php ging dy hin i. Thng tin v

    tip cn vi cng ngh mi cn hn ch.

    Chng ta u bit rng mun pht trin Design

    cng nghip phi da trn c s ca nn sn

    xut x hi. V th, chc nng ci to thc tin

    ca Design l mt trong nhng vn cn t

    ra trc ht cho nhng nh thit k, nhng

    ngi nghin cu v ging dy v Design.

    Vit Nam hin nay hnh thnh mt h

    thng o to v Design t Bc vo Nam.

    Song, chng trnh o to cc ni ny cn

    thiu ht, thm ch cn lc hu, do cha tip

    cn c vi nhng cng ngh mi v thiu

    nhng iu kin khoa hc cho php cc nh

    gio p dng nhng ni dung mi v Design

    ca th gii. Trong khi , nhng nc ng

    u trc y cng trong h thng cc nc x

    hi ch ngha nh: Tip khc, CHDC c c,

    Hungari Hin nay chng trnh ging dy

    ca h v Design thay i, nhng ngi

    tham gia cng tc ging dy u c o to

    li theo cng ngh v phng php mi.

    Mi mt s thay i no v c s vt

    cht - m y l cng ngh ca nn sn

    xut x hi, u c phn nh qua i sng

    tiu dng ca x hi. Ni v s pht trin ca

    Design nc ta th hin nay ang c nhng

    cch ngh khc nhau v cha c nhng nh

    hng c th. C th thy, t khi nc ta

    ho nhp vo nn kinh t th trng, vic p

    dng nhng cng ngh hin i ang trc

    tip tc ng vo np sng v t duy ca con

    ngi, iu ny lm cho cc nh qun l trong

    nhiu lnh vc (bao gm c lnh vc pht trin

    Design) b ng v khng thch nghi kp trc

    nhng thay i ln ca t nc. Nu nhn

    mt cch c th vo i sng sinh hot v

    tiu dng ca x hi th mi con ngi, mi

    doanh nghip, mi tng lp nhn dn u bc

    l mt li sng, mt cch thc sinh hot c

    la chn ring theo nhu cu ca mnh. y

    l hnh thc biu hin ca thc tin x hi v

    cng chnh l i tng m Design phi tc

    ng vo. Qu trnh nm bt b ngoi ca con

    ngi, ca mi tng lp trong x hi hay thc

  • 6 DesignMagazine/May.2010

    Concept & iDea01

    hin mc tiu pht trin ca doanh nghip v

    kch thch qu trnh nhn thc ca x hi qu

    l mt vic khng n gin. V th, pht trin

    Design s gip cc kha hc c th hiu thm

    c nhng nguyn l chung, quy lut chung

    v s vn ng, pht trin ca t nhin, x hi

    v t duy con ngi. Thng qua , Design

    cng nghip cng s s dng c nhng

    thnh tu ca cc khoa hc c th khi

    qut thnh nhng hnh thc biu t thm m,

    nhng xu hng chung, quy lut chung v

    nguyn l chung ca hot ng thm m trong

    i sng tiu dng x hi.

    Hot ng thc tin trong thp nin u tin

    ca th k XXI cho thy vn cn tn ti quan

    nim cho rng Design ch mang tnh hnh thc

    khch quan, cn vic ci to thc tin l ca

    nhng khoa hc c th. Chnh cch nhn nhn

    nh vy lm cho cc nh qun l, cc nh

    hoch nh chnh sch sp xp Design ngoi

    nhng n by kinh t v loi b khi yu t

    quyt nh n cnh tranh th trng. y

    l mt quan im cha ng n, v Design

    trc ht l s phn nh thc tin cuc sng,

    m l s phn nh cuc sng th bao gi

    cng biu hin trong cc hnh thc c th. D

    nhng vn ca cuc sng con ngi c

    gii quyt bng hnh thc no th n cng phi

    th hin di mt hnh thc c th - bi nhng

    nhu cu v tiu dng ca x hi u cha

    ng cc ni dung c th. Do , khng th

    loi b Design khi vic pht trin kinh t bn

    vng. Thc tin y i hi nhng nh hoch

    nh chnh sch, nhng ngi nghin cu v

    o to v Design phi a ra cc bin php

    khng nh c vai tr ca n trong cuc

    sng, lm cho chc nng ci to thc tin ca

    Design pht huy c tc dng.

    Vo cui th k XIX, u th k XX cc

    trung tm cng nghip ln (nh Anh, c)

    xut hin tro lu t tng trit hc i sng.

    T tng trit hc ny th hin i sng x

  • May.2010/DesignMagazine 7

    hi ni chung, m trc ht l i sng con

    ngi, mi trng hot ng ca con ngi,

    trng thi tm l con ngi v vn ho, lch s

    con ngi, t , tm hiu su hn th gii

    quan v nhn sinh quan con ngi. Design

    c hnh thnh t chnh dng trit hc ny -

    dng trit hc vi nhng l lun c c rt

    t thc tin cuc sng. Cc trit gia ca trit

    hc i sng u c chung quan nim l: Th

    gii khng phi l c my cng nhc m n

    lun si ng v bin i. Chnh quan nim

    to cho cc hnh thc thm m v

    khuynh hng Design pht trin.

    Nh vy, Design chnh l mt s phn nh

    thc tin bng hnh thc thm m ng thi

    cng l s phn nh t duy bin chng ca

    trit hc i sng. Trong qu trnh pht trin,

    chnh s cnh tranh ca nn kinh t th trng

    tc ng tch cc vo nhn thc ca con

    ngi v l c s thc y Design pht trin.

    Tuy nhin, nhn nhn s pht trin ca

  • 8 DesignMagazine/May.2010

    Concept & iDea01

    Design, chng ta phi tnh n kh nng c

    th ca con ngi trong lnh vc ny cng

    nh nhng iu kin c th con ngi thc

    hin. nc ta hin nay, i ng nhng nh

    thit k chuyn nghip cn thiu v yu, cha

    c nhiu ngi nghin cu v hot ng trong

    lnh vc l lun Design. S thiu ht phn

    nh khong trng trong nhn thc ca x hi.

    iu ny c th gii thch vi 3 l do sau:

    Mt l - Ph thuc vo tri thc ca ngi vn

    dng Design trong thc tin cuc sng.

    Hai l - Ph thuc vo tri thc v thc tin m

    chng ta d kin ci to bng con ng gio

    dc thm m thng qua Design.

    Ba l - Ph thuc vo ni dung c th v

    Design m chng ta dng ci to thc tin.

    Trong 3 l do trn th l do th ba l quan

    trng hn c, bi l thc tin cuc sng bao

    gi cng tn ti khch quan, c th, khng c

    hot ng thc tin chung chung. Mun s

    dng Design nh mt phng tin ci to

    thc tin th ngi tin hnh khng nhng

    phi thnh tho v hiu r cng c mnh ang

    nm gi m cn phi hiu c thc tin

    p dng, thch nghi v ci tin phng tin

    ny mt cch nng ng, sng to. Nh vy,

    pht trin Design cng nghip nc ta nu

    khng bm vo thc tin cuc sng ang thay

    i tng ngy, tng gi m ch du nhp cc

    khuynh hng thm m bn ngoi th Design

    Vit Nam khng th tm c ch ng vng

    chc trong khu vc cng nh trn trng quc

    t, bi nh gio s, nh nghin cu l lun

    v Design, ngi c, ng Horst Oehlke, khi

    sang ging dy ti Vit Nam khng nh t

    nhng nm 80 ca th k XX rng: Design

    c bn sc ring ca vn ho dn tc - nn n

    khng th nhp khu.

    Le Huy Van

  • May.2010/DesignMagazine 9

  • 10 DesignMagazine/May.2010

    Concept & iDea01

    & Du n thi gianXe hi thp nin 1960 thi k ca huyn thoimt trong nHng tHi k li n tng nHt ca ngnH cng ngHip t ton cu cHnH l tHp nin 1960. c Hai cHu lc u v m u cHo ra i nHng sn pHm gHi m du n lcH s v l Huyn tHoi ca mi tHi i.

    CAR

  • May.2010/DesignMagazine 11

    M thnh, u phc v thi k qu Trc ngng ca ca thp nin 1960, nn

    kinh t M vn ang trn hng thnh, nhng

    nhng chic xe ui c sau mt thi gian di

    tn ti tr nn nhm chn, v ngi ta bt

    u nhn ra rng thit k xe hi ca h c

    phn hi th v ph trng qu l l