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Designing Your Own Fashion Business
Syllabus
Paragon One
1-888-527-6888 [email protected]
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Class Syllabus Designing Your Own Fashion Business
Description of the Course
In this 4-week course, students learn how to make their fashion dreams into a reality by designing a business plan for their own fashion line. Students begin by identifying the core audience of their line, the trends they will incorporate and a mood board of representative pieces before moving on to a plan for distribution and a pricing strategy.
In this course, students also learn about creating sustainable and ethical decisions when designing their line as well as how to conduct research to support their decision making. By the end of the course, students have a well-developed business plan for their own fashion line and a pitch deck appropriate for speaking to investors and distribution channels.
Course Structure
Students learn how to create a business plan for a fashion line with the guidance of fashion experts. They also participate in three live online classes with personal support from industry mentors, gaining real-world skills in fashion trends, design, customer research, and business strategy. At the end of the course, students present their business plan in a live session so they can showcase their start-up idea.
Course Objectives
In this course, students will:
• Develop a business plan for a fashion line that takes into account core audiences, key trends, representative sketches of pieces, and distribution and pricing strategy
• Learn how to use customer research to drive business decisions
• Identify how to make their fashion line a reality by learning about monetization strategies, distribution channels, and sustainable practices
• Design a pitch deck for their fashion line to present to potential investors and/or distribution channel partners
Course Outline
Week 1: What it Takes to Design a Fashion Line
• Video Introduction: Starting Your Own Fashion Line
Paragon One
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• Preparation: The Business of Fashion
• Activity: Do You Really Want to Launch Your Own Fashion Line?
• Live Session: What it Takes to Design a Fashion Line
• Weekly Office Hours
• Discussion Board #1
• Assignment #1: Core Audience and Key Trends
Week 2: Ideation of Your Fashion Line
• Video Lecture: Developing a Fashion Line with a Unique Perspective
• Preparation: How to Evaluate What Makes Your Perspective Unique
• Activity: Fashion Mood Boards
• Live Session: Ideation of Your Fashion Line
• Weekly Office Hours
• Discussion Board #2
• Analysis Phase: Unique Value Proposition and Mood Board
Week 3: Creating a Business Plan
• Video Lecture: Creating a Business Plan for Your Fashion Line
• Preparation: Pricing Strategies and Sustainability
• Activity: Distribution Channels
• Live Session: Creating a Business Plan
• Weekly Office Hours
• Discussion Board #3
• Final Project: Design A Business Plan and Pitch Deck
Week 4: Presentation
• Preparation: Presentation Basics
• Activity: Presentation Prep
Paragon One
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• Live Session: Presentations
Grading Policy
Component Percentage of Grade
Assignment 1 25%
Assignment 2 25%
Discussion Boards 15%
Final Presentation 35%
Please note that you must attend all classes and receive an 80% or greater to receive the certificate of completion for the course
Technology Requirements
Students will need access to the internet and the Canvas Learning Management system.
Course Project Overview
In this project, develop a business plan for their own fashion line by identifying the core audience of their line, the trends they will incorporate and sketches of representative pieces before moving on to a plan for distribution and a pricing strategy. By the end of the course, students will have a well-developed pitch deck appropriate for speaking to potential investors and distribution channels
Part 1: Core Audiences and Key Trends
In this project, students identify the core audience and their needs for their fashion line before identifying key trends that they want to incorporate into their line.
Part 2: Unique Value Proposition and Mood Board
In this project, students take what they have learned in their research to design a unique value proposition for their line. They then create a mood board with representative colors, pieces, and sketches to act as the core of their fashion line.
Paragon One
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4
Final Project: Business Plan and Pitch Deck Presentation
In their final project, students synthesize all they have learned to create a business plan and pitch deck for their fashion line including distribution channels and sustainability practices.
Academic Integrity
Honesty is an essential aspect of academic integrity. Individual students are responsible for doing their own work and submitting original assignments as per the course directions. Plagiarism and cheating of any kind will not be tolerated.
Plagiarize: “To steal and pass off (the ideas or words of another) as one’s own without crediting the source; presenting as new and original an idea or product derived from an existing source” (Webster’s New Collegiate Dictionary, Springfield: G. & C. Merriam Company, 1973, 870).
This includes using information from the Internet without citing the website. Avoid plagiarism by appropriately acknowledging the source of the author’s words and ideas. Cheating: Submitting or presenting an assignment as your own when it was written or created by someone else is not permissible in this class.
