Designers Show Case

Acorn Internet Services, Inc. (Booth 401)

www.acorn-is.comPresented By: Lisa Kolb

Services We Offer(About Us)

Web Development and Design Hosting $15 a month Tracking

Visitor Tracking - Included with Hosting

Reservation / Booking Tracking - $10 a month (1 time installation fee)

SEM (Search Engine Marketing) SEO (Search Engine Optimization) integrated

into Initial Design PPC (Pay Per Click) Paid Directory Assistance

Maintenance Content editor provided to customer for them

to make changes (1 time install fee) (OR) $65 an hour (15 minute minimum)

Professional Services Monthly Marketing Report (includes step by

step recommendations) Newsletters Blogs Special Requests

• In business for 6 years

• Acorn founders were Innkeepers for 9 years previous

• 20 Staff Members

• 500+ Satisfied Clients

Company Statistics

Our Mission

KNOWLEDGEis the Key to YOURInternet Success

Who is Acorn?

Web Design 101

Know who is doing what…

HOSTING / SEODESIGN &

DEVELOPMENT TRACKING

To Wait or Not to Wait

Our experience shows that these need to be done in conjunction for best ROI results.

Will Your New Design Deliver More Bookings?

What Goes Into a RevenueGenerating Web Design?

"Your photos are only as good as the worst one on your site!”

Matthew LovetteJumping Rocks Photography, 2008

"Half my advertising is wasted, I just don't know which half."

John Wanamaker

1838-1922

Features To Consider

“Above the Fold” Real Estate

Phone Number Booking Information Sell a Gift Certificate Inn Name Inn Location (City and State) Consistent Navigation on all Pages

Note: 90% of Acorn Customers’ Web Site visitors use a monitor of 1003 pixels or wider. (Information provided by our Visitor Tracking System)

General Design Comments

Clean Layout Appropriate Design Elements (Victorian, Lodge, Etc.) Correct Font Size on Text (Based on your guests) Appropriate Page Count for Increased SEO Weight

Other ElementsTo Consider

Feature guest rooms on their own individual page (with Next, Back, Call to Action)

Cross Selling (Add-Ons, Packages, Niche, Etc.) Flash to show off Professional Images when and where appropriate Innkeeper update section for SEO refreshment on Home Page Sign Up for Newsletter Link to a Blog (if you have one) Guest Comments, Newspaper and Magazine Article References Video Links, TV Clips Send a Post Card Feature Media Page to make it easy on Travel Writers to write about YOU! Interactive Maps (Google Local) GPS Coordinates Reservation Look-Up Dates Coded on Page (Not a Link)

Note: Acorn designs each appropriate Web Site page with organic marketing in mind. Visually, each and every page needs to WOW the guest, because a guest will find your site through a sub page (because of our unique marketing techniques) even before they ever get to the home page.

Quote: Pine Grove ParkJean Johansen

Thanks for your help on this!  My new site is a huge success!  I'm getting multiple bookings every day from mostly new guests and lots of favorable comments on the web site.  One woman told me, without asking, that my site was the deciding factor on where she made her reservations.   Many comments on how beautiful our place is.  It appears to be the best money I've ever spent!

Quote: SouthmorelandMark Reichle

From September '07 through January '08 our occupancy increased 14% and our room revenue increased by 15%.  It has been most notable in January (traditionally our slowest month) where our occupancy and revenue increased 34% over the prior year's January. 

A huge thanks to you and your staff for excellent design and marketing.

Quote: Carriage House InnPaula Miller

I just love the site!!!! Thank you all so much!!! It is at least in my opinion gorgeous! Thank You! Thank you!

Quote: Chocolate TurtleDallas and Nancy Renner

The impact of the website has been phenomenal!!  We had hoped and expected that it would increase our business.  We were not prepared for the magnitude of the increase.  In the 8 months, August 07 (when the new website went live) through current bookings in March 08, occupancy is up 80% over the same 8 month period a year earlier.  We just keep hearing over and over from guests how  wonderful the website is and how it was the deciding factor in choosing to stay with us.  So I think its safe to say -  we all did a great job in putting it together!  Thanks again to the Acorn team.

Questions? Comments

Download this presentation?

www.acorn-is.com

• Online Learning

• Classroom Handout Archive