DESIGN THINKING From Need to Product: the project path

(editorial edition)

DESIGN: AREAS OF ACTIVITY

ECOLOGICALIMPLICATIONS

materialsenergy

environmental impactrecyclingdisposal

INDUSTRIAL DESIGNER

TECHNICAL PLANNING

TECHNOLOGICAL IMPLICATIONS

=engineering

industrialization

ERGONOMICIMPLICATIONS

packagingtransportation

installationuse

maintenance

RESPECT FOR FUNCTIONS

AESTHETIC APPEARANCE

forms/shapesmaterials

surface finishingcolours

graphics

DESIGN: AREAS OF ACTIVITY

DESIGN: AREAS OF ACTIVITY

DESIGN: AREAS OF ACTIVITY

DESIGN: AREAS OF ACTIVITY

DESIGN: AREAS OF ACTIVITY

DESIGN: AREAS OF ACTIVITY

DESIGN: AREAS OF ACTIVITY

DESIGN: AREAS OF ACTIVITY

ECOLOGICALIMPLICATIONS

materialsenergy

environmental impactrecyclingdisposal

INDUSTRIAL DESIGNER

TECHNICAL PLANNING

TECHNOLOGICAL IMPLICATIONS

=engineering

industrialization

ERGONOMICIMPLICATIONS

packagingtransportation

installationuse

maintenance

RESPECT FOR FUNCTIONS

AESTHETIC APPEARANCE

forms/shapesmaterials

surface finishingcolours

graphics

OBJECTIVE CHARACTERISTICS OF A GOOD

ERGONOMICFUNCTIONS

(ease of installation, use and maintenance, technology)

AESTHETICSforms/shapes

materialssurface finishing

coloursgraphics

GOODS

OBJECTIVE CHARACTERISTICS

OBJECTIVE CHARACTERISTICS OF A GOOD

OBJECTIVE CHARACTERISTICS OF A GOOD

OBJECTIVE CHARACTERISTICS OF A GOOD

OBJECTIVE CHARACTERISTICS OF A GOOD

EMOTION FUNCTION

OBJECTIVE CHARACTERISTICS OF A GOOD

ERGONOMIC FUNCTIONS

ACTION SPHERE

AESTHETICS

EMOTION SPHERE

GOODS

COMMUNICATION

VALUES PERCEIVED BY CONSUMER

OBJECTIVE CHARACTERISTICS

PRODUCT DESIGN FROM ACTION TO EMOTIONStrategic factors

FACTOR V

MARKETING MIX

THE VALUE THAT COUNTSIS THE VALUE THAT IS PERCEIVED

PRODUCT PERFORMANCESPRICE

BRAND IMAGE

STRATEGIC FACTORS

FACTOR TTHE DESIGN LIFEOF THE PRODUCT

HOW LONG WILL IT LAST?

STRATEGIC FACTORS

FACTOR FFASHION AND STYLE

WHICH TREND TO FOLLOW?

STRATEGIC FACTORS

STRATEGIC FACTORS

STRATEGIC FACTORS

STRATEGIC FACTORS

STRATEGIC FACTORS

FACTOR PPROMOTIONAL REINFORCEMENT

INDUCING THE CONSUMER TO BUY

STRATEGIC FACTORS

FACTOR OPUBLIC OPINION

STRATEGIC FACTORS

STRATEGIC FACTORS

STRATEGIC FACTORS

STRATEGIC FACTORS

FACTOR GGLOBALISATION

STRATEGIC FACTORS

STRATEGIC FACTORS

STRATEGIC FACTORS

FACTOR EETHICS

STRATEGIC FACTORS

DESIGN PROJECT

SOCIAL FACTORS

PSYCHOLOGICAL

FACTORSECONOMICFACTORS

CORPORATEDESIGN

VISUALDESIGN

PRODUCTDESIGN

SPACEDESIGN

DESIGNSTRATEGY

FROM THE PRODUCT TO PRODUCT - SYSTEMS

PATHS TO AVOID

NO! YES!NO! YES!

PATHS TO FOLLOW

TECHNICAL INNOVATION

INDUSTRIAL DESIGN

TECHNICAL ANALYSIS

INDUSTRIAL DESIGN

MARKETING

MARKETING

MARKETMARKET

How to get from the idea to the market without hurting yourself

THE MARKETING PATH

MARKETING STRATEGYMARKETING OBJECTIVES

MARKETING CONCEPT

CONSUMERTESTING

COMPETITOR ANALYSIS

MARKET ANALYSIS

SWOTANALYSIS

THE BRIEFObjective: transform need into product

1. Who we are and where we’re going2. Overview of competitors

3. What to do and what not to do(which product, which positioning, concept,

keywords, key message, mission)

4. Who to do it for (Target)5. Design Guidelines

DESIGN THINKING From Need to Product: the project path

(editorial edition)