Hi, I am Jianzhou Song. I am a designer focused on Design Research, Industrial Design and UX Design. If you have any questions about me and my works, feel free to contact me at firstname.lastname@example.org. Design Map is a collection of my works. You can know more details about at www.jianzhousong.com. Enjoy!
A map is a testimony of human civilization exploration. Design Map documents my trip of exploring the design world as well. I believe that all design areas share the same principle, that is setting up positive connections between two different objects. Thats why I am intrested in a lot of different design areas. In Design Map, you can see all my works and what it is about. In general, all my works can be categorized into three different sections, product design, design research and visual communication. Again, hope you like it.
visual communicationresearh method
event hostingunder construction
who I am
I have been working as a research assistant in live well collaborative for two years and have been involved into many interdisciplinary design studios. At the same time, I also worked as a teaching assistant in two package design studios. Those experiences lead me to explore how to apply design research into the product development process and how design research can drive the process ow.
In this section, I am going to focus on the design research method and the process instead of the nal concept (condential projects). I am going to discuss the design research method i have used in the last two years and talk about the thoughts I came up with during those experiences.
UNDERSTANDING LIVE WELL
Our mission is to develop products and services that delight the 50+ consum-ers. We were formed as a response to meet the growing market opportunity of Americas aging population....
Live well cooporates with top corporations in the world and help them to develop products or services for the boomers.
In every project, professors and students from different disciplines will work together, creating more valuable innovations.
DESIGN FOR BABY BOOMERS
HISTORY MADE BOOMERS & BOOMERS MADE HISTORY
LIVE WELL DESIGN PROCESS MODELMore details in http://www.livewellcollaborative.org/
Beginning of Quarter
End of Quarter
What does success look like?
What happens afterwards?
Phase 0 - before the projectDuring the planning stage of a project the member identies the problem space and collaborates with the LWC on the project brief.
Team and Problem Orientation.Re-position the problem.Everyone is a designer, everyone is a marketer.Identify the groups already present in the room.Ownership of the whole studio process
Synthesis and ActivationIndividual/small/large group debriefExperimentation and stimulusPersona developmentCreate a consumer gallery
Phases 1 - 3 - during the 10 week quarterThe research team focuses on obtaining knowledge about the topic, translates insights to concept ideas and tests and renes concepts to meet the needs of the member.
Phase 4 - after project is completedPossible future opportunities regarding the project results for the member and LWC. This should also be discussed in phase 0.
Inspirational and Experiential Research.Theme mapping and experience attributes.Low risk research translation.Witness the problem.Live the problem
Secondary Consumer and Product Research.What do we know now?.Virtual shopping.Category analysis.Trend forecasting and recognition
Primary Consumer Research.In-home visits.Consumer shop alongs.Consumer concept sessions.Consumer messaging sessions
Consumer and Client Feedback / Final Concept DirectionsConcept templatesLinked to consumer insightPresentation methodsProcess books and deliverables
I have been involved into many research based product development projects, including developing real market targeted products and services for the wellknown corporations. This unique design experience helped me to realize how important the right design process can contribute to the nal solutions. I began to think about how to apply design thinking into the development of unique design research process for different projects.
UNDERSTANDING DESIGN RESEARCH
+ 4 + 2
1 The future traveler2 The Door-to-Door Journey 3 Product Development 14 Product Development 2
1 Healthy snack solutions 2 IC package design
1 Crest & Oral-B
About:Interdisciplinary corporationDesign research method.Product development Boomers
About:Interdisciplinary corporationDesign research method.Product developmentThe young generationBranding
About:Design research method.Product developmentPackageBranding
About:Design research method.Research data analysisSignage design
About:Interdisciplinary corporationDesign research method.Product development BoomersHealth & FoodPackage
About:Interdisciplinary corporationDesign research method.Product development BoomersHealthOral care
1 Product development for SCM 1Brand driven package design 1 Hospital signage redesign research
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UNDERSTANDING DESIGN RESEARCH
CREATING BETTER DESIGN PROCESS
better design processgood design process
Based on research driven principle, each section is based on the research insight from the previous section. The whole design process is well organized through the project. The nal solution after the design process will be valuable since it based on the research of the real world.
The solution from this model is much more valuable than the second one, even some break-through ideas will come out. Each section is well organized. Besides that, it maximizes the role of research in the whole process. Many efcient research methods are applied in each section, so that the insights gathered from research will be better qualitatively and quantita-tively.
1 2 3 4 5 6 1 2 3 4 5 6
wrong design process
It is not a systematic design process to guide the solution development. The whole design process just jumps back and forth between different unconnected sections. Sometimes, it is solution driven; solutions are just come out with little or even no search support. And then people will go back to nd everything that can support the solutions. In this way, the solutions have little value and sometime even wrong.
in home visitfocus group
local resources iproducts collection research experts presentation
experts interview questionnaires
qualitative researquantitative research
1 2 3 4 5 6
Research Drives Process Flow
UNDERSTANDING DESIGN RESEARCH-DISCOVERYIn the begining of every project, it is always difcult for designers to know should they research about. After a lot of design research projects. I synthesized all the design opportunies in one chart, make possible directions for designers to get started.
product time circle
consumer time circle
consumer spacial circle
position inside of the brand
position in the same market
product spacial circle
position in relevant market
UNDERSTANDING DESIGN RESEARCH-DISCOVERY
Take advantage of all the possible recourses to discover all the problems through brain storming, in home interviews, shopping behavior observation and role play games are used in this section. Background differences help us nd more problems based on different points of view.After that, all the problems are shared, categorized and discussed. Different insights are set up to help the development of next section.
1 Categorize all the problems from interview.2 Student play aging games to experience the life of boomers3 Record consumer behaviors in t