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Contact:Petra Kerkerphone +49.89.54727935petra.kerker@ifdesign.de

Information for Participants

DESIGN PRIZE 2015

HAIER DESIGN PRIZE 2015 by iF | Participation, Dates | Page 2

HAIER DESIGN PRIZE 2015 by iF “Wonderful Home Life: Answers to the daily life”

For the second time, the HAIER DESIGN PRIZE “Wonderful Home Life: Answers to the daily life” is calling for entries. For the first time, participants can register independently for this competition.

Students, graduates and young designers from different design disciplines are invited to enter their visionary concepts on this special theme.

The task for this competition is as follows:“How can design help to solve everyday problems? We are looking for visionary concepts in the household appliance sector. Take a look in the future and develop new, bold, challenging solutions for the daily home life.”

The jury decides how the total prize money of EUR 5,000 will be distributed amongthe winners as recognition.

Participation

Participation in the HAIER DESIGN PRIZE is free. Students and recent graduates of all design related courses and programs are welcome to register their entries.

Graduates are viewed as „young professionals“. You are eligible to participate if you graduated no more than two years ago at the time of registration.

Projects should not be older than two years by the time they are submitted.

Important: All entries have to be related to the theme “Wonderful Home Life: Answers to the daily life”.

In addition to projects by individual designers, we will also accept works by small teams of designers with no more than 4 team members.

Every participant can register as many entries as he likes. Every entry can only be registered once in the running competition. Registering the same entry twice, e.g. in different categories, is not allowed.

Dates

Registration deadline15 December 2014

PreselectionFebruary 2015

Jury10 and 11 March 2015

Notification of jury decisionfrom 18 March 2015

Awards ceremonyMay 2015

Publication of the award winners in the iF design appMay 2015

HAIER DESIGN PRIZE 2015 by iF | Categories and Trend Roots | Page 3

Categories:

You can register your entries for the HAIER DESIGN PRIZE 2015 in six different categories:

01. Home Furniture / Lighting02. Kitchen03. Household / Tableware04. Bathroom05. Textiles / Walls / Floor06. Survival + Emergency / Eco Solutions

Trend Roots

Furthermore there are five fields of change, the trend roots. They indicate a changein society that the entry is most likely to achieve. When registering, every entry hasto be assigned to one category and to one trend root. The jury reserves the right toassign the entry to a different category or trend root.

Social ChangeYour concept and idea is based on societal aspects such as an ageing society orit may be a reaction to the fact that we can increasingly observe a shift towardsfemale principles in society.

Cultural ChangeYour concept and idea is based on major cultural changes such as the growingdesire for individuality and self-management or on the explosively growing desireto be part of a community on the other hand.

Economic ChangeYour concept and idea is based on economic changes such as the importance ofcreating more transparency in the financial sector or on the need for a betterdistribution of wealth.

Ecological ChangeYour concept and idea is based on ecological changes such as the growingurbanization we are facing on a global scale or on the corresponding desireto live in a more natural way in an increasingly artificial world.

Technological ChangeYour concept and idea is based on technological changes such as the rapidly growing demand for more mobility or on the fact that we try to simplify the complexity that surrounds us.

HAIER DESIGN PRIZE 2015 by iF | Entry Data | Page 4

Entry Data

1. Description We need a description of your entry. Please use the text field under the header‘Detail Data’ to enter a description of your entry and of its special features inEnglish. This description should be no longer than 650 characters (incl. spaces).If your entry wins an award, this text will be published on all communicationplatforms.

Only entries with an understandable English description will qualify for ad-mission to the jury. Please ensure that your description is proofread by an English native speaker or by a reliable translation agency.

2. Images Please upload one or two images of your entry. Make sure you have these imagesavailable before you open the registration form. If your entry wins an award,these images will be used for the iF online exhibition, the iF design app and for ourPR work.

Please comply with these specifications:n Image size: 1,536 pixel min. edge lengthn Advised ratio: Landscapen File format: JPGn File size: max. 5 MBn Color space: RGBn Naming: your Entry- ID_name of project_No. of picture, e.g. 304-222222_car_1

3. Student ID If you are still a student, please upload a photo or scan of your student ID. If you area recent graduate, please upload a photo or scan of your graduation certificate. Inexceptional cases, an official document from the university proving the studentstatus may be accepted.

4. Film / Video You are welcome to explain your concept also in a film / video. If you do so, youneed to upload a video in the tab ´Entry Media´. The link to the video should alsoappear on the presentation poster. The film / video must be accessible with standard PC software and must be no longer than 3 minutes.

5. Presentation Poster We need a digital presentation poster for each entry you submit. The presentationposter is the foundation for the jury decision. The poster should represent yourentry clearly in words and images. The essence of your design should be obviousimmediately. To help you with the creation of the presentation poster, we haveprepared an example of how the poster should look like on the next page.

Summary of poster specifications:n Format: A1 horizontal (840 x 594 mm)n Font size for description and index data: 20ptn Font: Frutiger or other sans serif fonts such as Arial, Franklin Gothic, Futura, Helvetica, Universn Resolution: 300 dpi at 100% positioningn Data must be sent as platform independent PDF-X3 filen Maximum file size: 5MBn The information about yourself, your team and your entry must also include: Entry-ID, category, project title, name(s) of designer(s), name of university, city, country and university department, email addressn If you wish, a link to a film or video that describes your entry.

HAIER DESIGN PRIZE 2015 by iF | Presentation poster | Page 5

Presentation poster

Format: A1 landscape (840 x 594 mm) divided as follows:

Area 1 (840 x 430 mm):Can be designed as you wish but must include a short, catchy presentation of your design in words and pictures.

Area 2 (840 x 64 mm):As shown below, font size ca. 20pt

Area 3 (top and bottom 840 x 50mm)Please leave blank for print and assembly

For Area 2:

Entry-ID304-xxxxxxCategory

ProjectName of project

DesignerFirst name / Surname

UniversityName of universityCity / Country of university Department

EmailPersonal email

Area 3840 x 50 mm

Entry-ID304-xxxxxxCategory

ProjectName of project

DesignerFirst name / Surname

UniversityName of universityCity / Country of university Department

EmailPersonal email

Area 3840 x 50 mm

Area 1840 x 430 mm

Area 2840 x 64 mm

Description and images The presentation poster must contain a description and images. You might have uploaded a description and one or two images with your registration form. You can also use these for the presentation poster. If you prefer, you can create an alternative description and images for the poster.

Please note: the description and all other text on the presentation poster must be in English. You may additionally include the text in another language of your choice.

Entry-ID303-xxxxxxCategory

ProjectName of project

DesignerFirst name / Surname

UniversityName of universityCity / Country of university Department

EmailPersonal email

HAIER DESIGN PRIZE 2015 by iF | Registration, Jury | Page 6

Registration

You can register your entries to the HAIER DESIGN PRIZE 2015 online onlyon our website in the user-area “my iF“ at www.ifdesign.de

Please make sure that your registration form is complete and contains all thenecessary information. The earlier you fill in your registration form, the shorter willbe the waiting times for answers to questions and for completing your registration.

When you are in the login area, and have registered an account, please fill in oneregistration form for each entry you want to submit. After you have submitted youronline registration, we will immediately send you a confirmation email. This emailwill contain an entry identification code (304-xxxxxx) for each submitted entry. TheEntry-ID helps us to clearly identify and assign each entry. Please make sure that therelevant Entry-ID is contained in all communications with us.

Address Datan Please use the index tab ‘Address Data’ to indicate your university address. If already available in ´my iF adressbook´ just choose an address from there. If you want to create a new address as university address, please click the button ´Change´ under your university address and then click on ´Add New Address´.n If you have studied at more than one university, please enter the one where the project you submit has been designed mainly.n Please also enter the full department name as well as the title and first and second name of the supervising faculty. If your project was not supervised, then please enter the title and name of the department head instead.

Team projectsn Teams with up to four members can submit entries together. You can only create one user account for the whole team.n In order to add up to three additional team members, go to ´Address Data´ and click the button ´Change´ under your university address. There you can add the further team member with name and university (if different).n All correspondence will be sent to the team member who created and owns the user account for the team. If your team project wins a HAIER DESIGN PRIZE, all team members will, of course, receive an award.

Jury

If necessary, a pre-selection will be done out of all submitted entries.

The selection of prize winners will be made by a panel of experts during a non-public judging session.The jury will also decide on those winning entries, which will receive a cash prize. The total prize money is EUR 5,000. We will let you know about the jury decisions as soon as possible.

The decision of the jury is legally binding and final.

Info

The intellectual property rights of all submitted designs remain with theparticipants. The organizers will not implement any concepts submittedto the HAIER DESIGN PRIZE.

Please note: In all other cases, our General Terms and Conditions apply.

HAIER DESIGN PRIZE 2015 by iF | Benefits for award winners | Page 7

Benefits for award winners

All successful contributions will receive the ”HAIER DESIGN PRIZE 2015 by iF” logo. As an award winner you are entitled to use this logo for commercial purposes.

iF design appAll award-winning contributions will be published in the iF design app. All winnersand related universities are welcome to download the app free of charge.

iF online exhibition All award-winning contributions will be represented in the iF online exhibition onthe iF website. This exhibition is not limited in duration. As an award winner, youcan add a link to your website that directly points to your design in the onlineexhibition. With 5 million page views per month, the iF website is one of the mostpopular design platforms on the Internet. Visitors from over 100 countries come tofind information about the iF design awards.

Winners PackageThe iF label is a seal of design excellence that is known the world over. Each award-winning entry can benefit from this. In order to make the most of this image-promoting factor, we offer all award winners the following efficient advertising tools:n Certificate for downloadn Logo “HAIER DESIGN PRIZE 2015 by iF” for download

Cash PrizesAll those who have also won a cash prize will be immediately notified after the jury session.

PressBefore, during and after the competition iF‘s comprehensive PR work ensures that the HAIER DESIGN PRIZE will receive a great deal of attention in the national and international press. In economics and lifestyle magazines, in the specialized design press, in daily and weekly newspapers, as well as in radio and TV, there will be reports about the outstanding quality of the award winning submissions. This tho-rough press coverage is based on longstanding contacts with more than 100 media representatives worldwide. With this comprehensive communication package, iF achieves optimal publicity for HAIER DESIGN PRIZE winners.

Good luck for your participation!