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  • 1.The Fractal Profession Horizon Projects WorkshopTom Klinkowstein Design (The Fractal Profession)

2. The Fractal Profession Horizon Projects Workshop Tom Klinkowstein 3. The Fractal Profession Horizon Projects Workshop Tom Klinkowstein 4. The Fractal Profession Horizon Projects WorkshopTom KlinkowsteinCharacteristics of the Fractal Professional 5. The Fractal ProfessionDesign, Innovation & PassionDesign Thinking Horizon Projects WorkshopTom KlinkowsteinResearch / Inspiration: (traditional approach)(design / fractal approach) -Market Analysis-What Might Be 6. The Fractal ProfessionDesign, Innovation & PassionDesign Thinking Horizon Projects Workshop Tom Klinkowstein Problem Solving: (traditional approach) (design / fractal approach) -Definitive-Iterative 7. The Fractal ProfessionDesign, Innovation & PassionDesign Thinking Horizon Projects Workshop Tom Klinkowstein Validation: (traditional approach) (design / fractal approach) -Focus Groups/Surveys-Direct Observation 8. The Fractal ProfessionDesign, Innovation & PassionDesign Thinking Horizon Projects WorkshopTom KlinkowsteinCommunicate Strategy Through: (traditional approach)(design / fractal approach) -Spreadsheets -Visual and MultimediaScenarios 9. The Fractal ProfessionDesign, Innovation & PassionDesign Thinking Horizon Projects Workshop Tom KlinkowsteinProfessional Characteristics: (traditional approach) (fractal approach) -Vertical Expertise-T-shaped Skills 10. The Fractal Profession Horizon Projects Workshop Tom Klinkowstein Both a Controller and Facilitator 11. The Fractal ProfessionDesign, Innovation & PassionDesign Thinking Horizon Projects WorkshopTom KlinkowsteinBecoming a Fractal Professional 12. The Future of DesignDesign Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Be Your Own Trend Forecaster:-Read Wide (WSJ, NYT, Financial Times, Economist, etc.)-Write Narrow (tweet, blog, etc.)-Attend conferences of other disciplines (youll be exotic; go early / stay late) 13. The Future of DesignDesign Thinking Fractal Profession Horizon Projects WorkshopTom KlinkowsteinBuild Your Network: -Meet 10 new people every week to Find partners / clients Recruit others to be your agents Connect your nodes via salons, meals Create a braintrust (own Board of Directors) 14. The Future of DesignDesign Thinking Fractal Profession Horizon Projects WorkshopTom Klinkowstein Be Prepared:-Cards-Smartphone, etc. with your work on it-Elevator pitch (your short story)-Caf pitch (longer version)-Reciprocal altruism 15. The Future of DesignDesign Thinking Fractal Profession Horizon Projects WorkshopTom Klinkowstein Tom Klinkowstein Foster Leadership Skills:-Learn to work with people you dont like 16. The Future of DesignDesign Thinking Fractal Profession Horizon Projects WorkshopTom KlinkowsteinHave a Dialog: -Its not just what you want, its whatthe world wants of you. 17. The Future of DesignDesign Thinking Fractal Profession Horizon Projects Workshop Tom KlinkowsteinThank you. klinkows@mediaa.com