Derse smarter wins

Confidential – Property of Derse, Inc. © Derse, Inc. 2013. All Rights Reserved.

does the right things with your money.

helps you build your sales.

engages your audience.

is an investment.

pays off.

Smarter


More than 2,000 doctors “experience” a schizophrenic episode to better understand their patients

Millions of dollars in ROI and a 51% increase in sales leads

Dramatic increase in hand raisers – 3,386% in one year

Increased EBC usage by more than 50% from the previous year

“Derse’s commitment to the customer and the success of our event could not be summed up in words.”


What Makes Derse Smarter?It’s one thing to say it. It’s quite another to prove it. Derse’s approach to face-to-face marketing (trade shows, marketing environments and events) aligns marketing efforts with broader business objectives. We do this through:

• Funding Improvement that makes better use of your budget. We save our partners an average of 22% on logistical costs by improving program efficiency. This helps shift funds to sales-producing engagements, which are typically unfunded, making up a mere 11% of typical face-to-face marketing budgets*.

• Engagement Strategies that inspire your audience. We identify the key differentiators between you and your competitors then use that insight to effectively communicate with your audience and immerse them in your brand.

• Accountable Creative that motivates your audience. Two-thirds of trade show attendees place high importance on face-to-face interactions**. We can quantify our inspired experiences with measurable results – thus proving the value of our solutions.

It’s our mission to turn your face-to-face marketing spend into an investment that returns high yields. Now that’s smarter.

Marketing EnvironmentsTrade Shows Events

*Source: Center for Exhibition Industry Research, SM22.12**Source: Center for Exhibition Industry Research, FO3.12


Marketing Environments

Trade Shows

Events

In today’s face-to-face market place...smarter wins.


Experiential MarketingWith an in-house team, Derse’s Experiential Marketing is the next generation of face-to-face marketing.

• It engages to create product understanding, message resonance and increased sales.

• It transforms traditional business encounters into multi-sensory marketing endeavors.

• It focuses on your target audience demographics for a tailored message.

And its success is proven by results. A sampling of client results includes a tripling of qualified leads in one year, a 400% increase in dwell time over the previous year, and a 40% increase in attendance over the established goal.*

Key elements of Experiential Marketing are built around the Derse core creative concept —The Seed Idea—and include:

• Multi-sensory interactivity

• An individual experience for each attendee

• Carefully scripted, harmonized communication vehicles and activities

• Measurement of return on objectives and return on investment

Immersing your audience to generate excitement, build awareness and create interest...now that’s smarter.

Consumers are willing to spend 14 minutes participating in experiential events versus

30 seconds for traditional mass media.

*Source: Exhibit Surveys, 2009


Aristotle once said:

“Tell me and I will forget, show me and I might remember, involve me and I will understand.”

“Involve me and I will understand”…is Derse Experiential Marketing.

E X P E R I E N T I A L M A R K E T I N G


Gallery of Future Style & Technology

Business Environment Expression Environment

Entertainment Environment

SAMSUNG manufactures mobile communication equipment.

The Challenge• Help the target audience understand the differentiating features and benefits of Samsung’s mobile equipment • Tell a story about product capabilities rather than focus on the units’ design

Smarter SolutionsThe Seed Idea was to pull the functions out of the phone and have attendees “live” them. This was achieved through three immersive environments and vignettes (called the Samsung Experience) that enabled visitors to experience mobile capabilities firsthand. The experiences included:

• Mobile Business • Mobile Expression• Mobile Entertainment

Each vignette was wrapped around the “Journey to the Future of Wireless” theme and incorporated measurement capabilities as well as interactive video technology to enhance participation, understanding and message retention.



The main environment of the 80’ x 90’ exhibit space highlighted wireless handsets, satellite technology, product applications, networking technology, and the Samsung Gallery of Future Style & Technology—all with hands-on interactivity.

Smarter ResultsSamsung’s interactive customer immersion resulted in:

• 72% of attendees rating them as the industry leader in both design and technology

• 72% of visitors identifying Samsung as the company that provided the best product and service education

• Momentum built throughout the show, increasing traffic more than 60% by the last day of the show

Mobile TV Zone

Mobile Music Zone



SUB-ZERO AND WOLF are industry leaders in designing and building cooking and preservation appliances.

The ChallengeAt the Kitchen/Bath Industry Show and Conference (K/BIS), Sub-Zero and Wolf wanted to:

• Remain the industry’s premium brand environment• Be a “destination” for show attendees• Attract 73% of its target audience—designers, architects and builders

Smarter Solutions

The Seed Idea, “Inspiration,” was to showcase Sub-Zero and Wolf appliances in an engaging, immersive exhibit.

Derse’s approach was to:• Create imaginative “Inspiration” environments to show poetic expressions of the brand – not just design• Present product as theater, music and art, using “Passion” and/or “Freshness” as stimulants• Introduce measurement to show how a program can produce quantifiable results

Designer Inspiration Area ReceptionProduct Line-ups

Interior Environment



Derse and Sub-Zero worked with renowned kitchen designer Mick De Giulio and interior designer Jamie Drake to create spaces to reduce restraints on product possibilities. The final environment contained three primary zones: the designer inspiration areas, the complete product line-ups, and the reception/conference area. To further support the company’s new brand initiative of “Freshness,” super-sized images of fresh food accented the product line-ups.

Smarter Results

• 101% of the target audience visited the exhibit and received Sub-Zero/Wolf messaging

• More than 2,800 qualified leads gathered (More than 40% from primary and secondary audience)

• 77% (20,712) of K/BIS professional attendees visited the booth, well above exhibit industry averages (achieving “destination” exhibit goal)

• 73% of visitors said they learned something of value during their visit to the exhibit, showing that messaging was on target

• 71% of the qualified leads influence design decisions according to new findings

Designer Inspiration Area

“I thought your booth was incredible and that it blew everyone else out of the water. Bravo to your designers for thinking outside the box and coming up with a riveting display that focused all the attention where it should be... on the product.”

—Adele Cygelman, Editor in Chief Robb Report Luxury Home/Vacation Homes

Designer Inspiration Area


Program ManagementDerse manages more than 4,000 individual trade shows per year. We know how to efficiently and effectively coordinate programs of any size. Whether it’s a reduction in drayage costs, lowering shipping expenses by utilizing our nationwide locations or reusing properties to reduce new purchasing, Derse methods help bring more value to your face-to-face marketing program.

“I can honestly say that the whole process was the least stressful show in which I have participated in my 10+ years of doing this. You not only allowed me to relax and have faith, you made us look like rock stars. I am SO glad we made the move to Derse.”

—Melissa Mulligan, Marketing Manager, Polyglass


Our program management approach combines the best of both worlds—dedicated account teams focused on your needs and intuitive technology that makes your properties accessible 24/7 (tools that include SmartCentre and Online Ordering). These applications make it easy to:

• Review project timelines, proposals and invoices• Go over designs & floor plans• Contribute to online discussions and approvals• Share documents• Manage inventory• Report in real time• Analyze measurement and metrics

Developing a plan for success that maximizes your budget and minimizes your stress…now that’s smarter.

Six full-service locations allow us to store properties close to show venues, which can have significant savings on transportation costs


CreativeDerse’s accountable creative philosophy drives our design approach – and the designers we employ. Being accountable means results—both visual and by the numbers.

Those results don’t happen through architecture. Or technology. Or design. They happen through understanding of a brand and its audience–then aligning that insight with broader business goals. They happen when budget and inspiration are aligned for maximum impact. They happen with Derse. And we can prove it.

Our accountable creative team includes in-house:

• Experiential Marketing Designers and Producers

• Exhibit/Architectural Designers

• Graphic Designers

• Multimedia Designers

Compelling creative based on sound strategies that helps build your sales…now that’s smarter.


Smarter Wins Awards

From design to results, our creative is routinely recognized by some of the industry’s most prestigious competitions. Below is a sample of some of our most recent accomplishments.

• EVENT Design Award – Gold Award in the Best Trade Show Environment (Over 50x50) – Saudi Aramco, 2012

• EVENT Design Award – Gold Award in the Best Trade Show Environment (Under 50x50) – Wilsonart, 2012

• Advertising Age U.S. Top 15 Event Marketing Company’s – Ranked #4, 2012

• EVENT Design Award – Silver Award for Best All-Modular Exhibit – eCardio Diagnostics, 2011

• EVENT Design Award – Bronze Award for Best Trade Show Environment (Over 50x50) – Moen, 2011

• EVENT Design Award – Bronze Award for Best Trade Show Environment (Under 50’x50’) – Tellabs, 2011

• EXHIBITOR Sizzle Award – Best Integrated Marketing – Derse Comfort Zone, 2011

• Advertising Age U.S. Top 15 Promotion Agencies – Ranked #15, 2010 & 2011

• Advertising Age U.S. Top 15 Event Marketing Agencies – Ranked #7, 2010 & 2011

• EDPA EDDIE Award – Best Online/Multimedia Campaign, 2010

• EVENT Design Award – Best Trade Show Environment – BUILT, 2010

• EX Award – Best Green Event / Trade Show Campaign – Cray, 2010

• MOD Award – Best Green Design – Cray, 2010

• MOD Award – Best 10x20 – Illumina, 2010

• EDPA EDDIE Award – Best Print Campaign, 2009

• EVENT Design Award – Best Trade Show Environment, 2009

• B to B Magazine Best of 2009 – Exhibit Design – Cerner, 2009

• Sustainable Green Award – Supercomputing Show – Cray, 2009

• Advertising Age World’s Top 50 Agency Companies – Ranked #46, 2008 & 2009

• Advertising Age World’s Top 50 Promotion & Event Marketing Agencies – Ranked #10 in 2008 & #9, 2009

• EXHIBITOR Design Award – Gold Award – Self Promotion, 2009

• EDPA EDDIE Award – Integrated Marketing, 2002 – 2008

• Advertising Age Top US Marketing Services Agencies – Ranked #29, 2008

• EXHIBITOR Sizzle Award – Best Integrated Marketing – Derse, 2008

• EXHIBITOR Sizzle Award – Best Product Demonstration – VEKA, 2008

• EXHIBITOR Design Award – Special Merit – Self Promotion, 2008

Derse is currently ranked #4 in the nation in the Event Marketing

category by Advertising Age magazine.


Trade ShowsYou’ve got a room full of customers—each one a promising opportunity. Are you ready to start the engagement? From strategy to design to in-house fabrication to on-site installation to engagement training to portfolio planning, Derse’s holistic approach puts you in the right position at the right shows to talk to the right people. Whether you need a simple 10’ x 10’ booth or a sophisticated 100’ x 100’ double-deck exhibit, we’re ready with all the tools necessary to drive attendance, dwell time and conversions.

Trusting your program to a complete provider with diverse industry experience…now that’s smarter.

Great design lasts days... great communication lasts years.


Communication Automotive Building Supplies Communication

Computer / Electronics Consumer Energy Finance / Insurance

Food / Food Services Healthcare Manufacturing Travel / Transportation

Healthcare Building Supplies Education Communication

T R A D E S H O W S


Apparel

Levi Strauss

Munchkin


Automotive

Mazda Raceway Ride-Along Simulator

Mazda North America

Hyundai Event

T R A D E S H O W S


Finance / Insurance

Fiserv

TransUnion

FIS Wells Fargo

T R A D E S H O W S


Manufacturing

Molex Joy Global

Trimble Eaton


MAZDA is a leading name in the global automotive marketplace.

The ChallengeBeginning with the RFP process, Derse made its intentions clear: help Mazda go beyond conventional thinking and challenge attendees to expect the unexpected. Informed by its research of auto show commonalities, Derse put The Auto Show Rule Book (a list of 13 well-worn industry norms) on a cracker to illustrate the fragility of these supposedly “unbreakable” laws. By breaking and ultimately transcending perceived barriers, the following goals were now within reach: • Preserve a sense of driving fun to attract attendees • Engage the target audience: “The Discerning Few” • Give target audience a reason to visit the display, learn about Mazda and be proactive in the relationship • Fill CRM pipeline with qualified prospects • Maximize booth dwell time to increase conversation depth

Smarter SolutionsThough Mazda requested booth refurbishments, Derse found their existing properties to be unnecessarily bulky. Instead, Derse recommended Mazda invest in a new, streamlined booth that would cost less than repairs and also cost less in shipping, installation, etc. In addition, Derse recommended that Mazda reinvest the initial savings into experiential engagements—a process Derse calls funding improvement. These engagements included: • Mazda Drivers Club (MDC): a VIP-style club tailored to driving enthusiasts; members enjoy privileged treatment and preferred access after sharing key buyer/demographic data • Minimal booth architecture, which puts focus on vehicles • Pre-show emails and microsite to build excitement around MDC • At-show simulator that drives traffic to booth, increases dwell time and reinforces Mazda driving performance • Post-show offers, including purchase incentives, redeemable at dealerships • Exclusive offers, incentives and promotion of special events


Smarter ResultsIn addition to the savings realized by the new booth, experiential engagements have helped Mazda achieve a significant return on its trade show investment. The new techniques have been so effective that the Mazda Drivers Club experience is now implemented at every level of show, small to large. Though efforts are still ongoing, they have already had a significant impact. Accomplishments include: • Dramatic hand raiser increase—1,302 (2010-11) to 45,388 (2011-12). Initial goal for 2011-2012 was 28,133. • 30-45 minute wait for Mazda Raceway Ride-Along simulator • Program assessment proved the value of experiential marketing: 113% increase in sales leads at shows with simulator compared to shows without simulator • 830 test drive redemptions • 347 auto sales directly attributable to the trade show program • News coverage in major markets (New York Times, New York Daily News, Seattle Times, NBC 5 Chicago, FOX 8 Cleveland, NBC 11 Atlanta) • Positive consumer feedback and social media buzz

“Just seen my photo from the @MazdaUSA Simulator from the auto show in Cobo center Detroit, so digging the Mazdas now a days”

— Roxx_Star1 (via Twitter)


MOEN is dedicated to designing and delivering beautiful faucets, showering products, sinks, and accessories for the kitchen and bath that last a lifetime.

The ChallengeThe economic collapse in late 2008 and the following housing market bust meant that business had changed for Moen. Budgets were being cut, shows were being eliminated, and senior management was questioning the value of attending trade shows. Moen turned to Derse to help assess their face-to-face marketing approach and challenged Derse with developing program recommendations that would drive real ROI.

Smarter SolutionsDerse’s market research and measurement analysts assessed Moen’s current program model, target audience, and results currently being achieved. The first assessments compared both Kitchen/Bath Industry Show (K/BIS) and the International Builders Show (IBS). Derse’s analysts then developed an accountable program strategy, only recommending solutions proven to drive meaningful results for Moen.

This new program approach included: • A roadmap for how the creative approach and engagement strategy could help deliver results for Moen’s face-to-face trade show environments program • A customized branching survey tool, which automatically rank leads – eliminating subjective rankings made by Moen staffers • An in-depth, multi-faceted Performance Assessment Report that outlines projected ROI and other expected marketing achievements, based on the deployment of recommended tactics • An executive summary report for each show analyzing the details of the leads gathered


Smarter ResultsBy establishing accountable objectives during the pre-program planning session, then deploying Derse’s proprietary Client Strategic Services, Derse was able to help Moen achieve immediate results at K/BIS: • Projected ROI from K/BIS leads was calculated to be in the millions of dollars • A 51% increase in 2011 K/BIS leads generated over 2010 • Significant quantifiable results were achieved in: – Industry press: both meetings held and coverage achieved – Sponsorships and promotions • A new exhibit property was produced to upgrade the marketing messages and relieve ongoing maintenance costs by delivering additional savings in these areas: – 29% and 13% savings in drayage and I & D costs respectively – 10% savings in electrical costs and 15% savings in transportation costs for K/BIS – 63% reduction in the cost to produce graphic panels

Moen now uses Derse’s Client Strategic Services at all major national shows to help shape, adjust and improve the overall face-to-face marketing performance.

“Derse is a trusted partner for Moen. Their ability to deliver excellence and go above and beyond to maximize the result of our program has made Derse the standard by which we judge all other marketing suppliers.”

–Tom Liebhardt, Senior Director, Marketing, Moen


Marketing EnvironmentsA marketing environment is a lot more than four walls and furniture. It should be an extension of your brand—a physical touchpoint that separates you from your competitors. Derse’s experienced creative team can develop new or enhance existing environments. Not only that, our emphasis on flexibility will help your space grow and adapt as your brand demands.

Our approach—informed by your objectives and demographics—is focused on results. Whether that means increasing sales, improving message retention or increasing brand interaction, our environments help you speak to your audience. Marketing Environments may include:

• Executive briefing centers• Showrooms• Lobbies• Training facilities

Permanent installations with smarter communication and audience engagement

Verizon Executive Briefing Center Hospira Solution Center

Building permanent environments that grow with your brand…now that’s smarter.

• Presentation areas• Corporate museums• Retail environments


Visitor Experience

Derse helps inspire engagement with a branded moment at every touchpoint:

• Planning

• Scheduling

• Pre-visit communication

• Travel logistics

• Guest comfort amenities

• Remote office capabilities

• Hospitality

• Dining

• Briefing

• Speakers

AT&T Innovation Center

Hospira Solution Center

E X E C U T I V E B R I E F I N G C E N T E R


VERIZON is an industry leader in residential, business and wireless telecommunications.

The ChallengeVerizon recognized the need to improve their executive briefing center and transition customers’ visits beyond the presenter-led narratives of the past toward an immersive Verizon brand experience.

Verizon partnered with Derse to design, fabricate and install an immersive Executive Briefing Center (EBC) at its headquarters in Basking Ridge, NJ, in a very aggressive 16-week timeframe. Objectives included:

• Showcase Verizon solutions and technologies in a unified Verizon brand• Personalize and customize each visitor’s experience while build ing awareness of Verizon services, solutions and products• Demonstrate Verizon’s position as a leader of technological innovation• Position the EBC as a sales and marketing tool to earn trust as well as strengthen relationships with current and prospective customers• Integrate sustainable materials and energy-efficient technologies, wherever possible

Lobby

Smarter SolutionsDerse’s creative team explored the architecture of the space to design an experience that made every touch point an opportunity to reinforce the Verizon brand.

Key environmental considerations were given for how the audience would psychologically respond to sensory elements within the space, including sound, natural light, textures, forms, and function. Emphasis was placed on a balance between:

• Technology and innovation desired to optimize briefings• Getting visitors up and out of their seats, actively engaging with Verizon’s network, products and services• Multiple spaces for visitors to refresh and renew

Solutions Showcase

Welcome



Derse’s creative solution integrated minimal branding, opting instead for the environment to evoke the innovation and technological leadership of Verizon. Solutions within the space included:

• Iconic large elliptical glass environment containing – Large briefing room featuring a massive 6’ x 18’

rear-projection screen, HD video conferencing and a 40’ long table, seating 24

– Small briefing room also featuring HD video conferencing and seating for 16

– AV equipment room control room• Solutions Showcase featuring interactive stations including a mobility kiosk, Verizon stories digital wall and network map• Multi-purpose room that functions as another briefing room or as a dining space, seating 50• Private restrooms, accessible only to EBC visitors• Briefing team office and control center• Private, executive-level outdoor patio space • Visitor office spaces

Primary Briefing Room

Multi-purpose Room

Smarter ResultsAs a result of partnering with Derse, Verizon’s EBC:

• Increased utilization of greater than 50% over the same period from the previous year • Iconic glass elliptical briefing room conveys brand culture of transparency and innovation • Solutions Showcase enables visitors to actively engage in Verizon’s services, solutions and productions • Animated, digital welcome screen enables personalized messages• Centralized A/V infrastructure allows EBC managers to remotely facilitate every aspect of the briefing • Dimmable LED lighting, GreenLam Makassar wall laminates, and water-conserving lavatories and faucets add sustainability and energy efficiency to the overall EBC

M A R K E T I N G E N V I R O N M E N T


ABC’s EXTREME MAKEOVER: HOME EDITION (EMHE) is a reality television series that provides home renovations for families across the United States who have faced significant hardships.

The Challenge ABC’s Extreme Makeover: Home Edition approached Derse for assistance in creating a top-secret specialty playroom for the Arboleda family’s four boys—ages 3, 5, 7 and 9.

In order to design, build and install the top-secret room in seven days, EMHE approached Derse with the following objectives for the space:

• Design an experiential superhero playroom

• Integrate interactive elements to encourage imaginative play applicable to the boys’ wide age range

• Incorporate a high-tech, cutting-edge feel with extreme elements that create a larger-than-life superhero impression

• Provide room-to-house superhero tools as well as functional elements like storage, computers and study space

Smarter SolutionDerse’s Seed Idea integrated superhero-inspired design elements and brought them to life through technology-driven activations to create a “Superhero Headquarters.” Derse’s design solution included:

• Hand scanners that activate the room with a subsonic rumble to reveal personalized superhero identities and costumes

• Centrally located command console internally lit for four personal computers and added storage space

• High-tech and innovative environmental surveillance video – For the children (i.e. the superheroes): monitor the exterior of their home – For the parents: allow them to view into the room, using their in-home monitoring system

• Shelving displays holding Marvel-donated superhero props and action figures

Engineer working on details of experiential station

Superhero Headquarters



While the Derse challenge was to design an interesting superhero room, the team also proactively engaged EMHE with the benefits of Derse’s overall fabrication and installation capabilities and how they could help the project’s swift turnaround.

Smarter ResultsThe limited timeframe was no obstacle for Derse’s creative and fabrication abilities. Due to the project management leadership and smart organization of ideas, the Superhero Headquarters was dubbed “The best room in Extreme Makeover history” from the Design Producer, Jowill Leano.

Superhero Headquarters in stand-by mode

The new Arboleda home

“I went to this factory where they build these amazing exhibits and sets. This will be the most technologically driven room we have ever made.”

– Michael Moloney, Celebrity Designer, Extreme Makeover: Home Edition

“We could not have done it without you! Words cannot express how much we appreciate your dedication and time spent on making this home a success!”

– Design Team, Extreme Makeover: Home Edition



Samsung Mobile B-to-C Environment



DJO Global



Sub-Zero Living Kitchen



Paoli StorefrontPaoli Retail Environment

Sub-Zero Living KitchenSub-Zero Living Kitchen


Experiential Event Activities Receptions

EventsFor an event to truly be an event, it has to leave a lasting impression. That’s where Derse delivers. We have the certified leadership and creative collaboration needed to make the process easier and the results stunning. Derse’s Certified Meeting Professionals take on the heavy lifting of event management – working with a vast array of in-house resources and external vendors to ensure your events perform as intended.

Derse’s event management capabilities include: • Strategy/planning – Destination/venue coordination – Promotion – Registration – Contract negotiation

Making an impact with your target audience…now that’s smarter.

• Creative development – Theme – Engagement – Content – Measurement

• On-site services – Event supervision – Technical production and staging – A/V and partner selection – Vendor coordination


Derse events are smarter because we: • Customize our services to your needs • Align program strategies and business objectives • Manage the event so you can concentrate on business • Integrate campaigns to unify brand/messaging • Provide accountable creative that increases engagement • Measure results to prove and improve your next event • Dedicate an in-house team to event support – Certified Meeting Professionals / Planners – Producers – Creative Directors – Copywriters – 3D Designers – Multimedia Designers

Press Conferences

Proprietary Events

Client Appreciation Events

E V E N T S


Show Floor

CERNER CORPORATION is the leading US supplier of healthcare information technology solutions.

The ChallengeAt their annual proprietary conference, Cerner’s goals were to:

• Position Cerner as the leader in the industry and as a resource for ongoing information, education and solutions• Build and strengthen new and current relationships with clients and partners• Feature solution upgrades in an organized, visually interesting and identifiable environment • Generate quality sales leads

Smarter Solution Derse helped Cerner enliven its annual proprietary healthcare conference and trade show. To unify the visual and physical experience of the attendee, Derse developed the Seed Idea, “Come Together,” which was inspired by Cerner’s tagline “All Together.” The Seed Idea signified Cerner’s leadership role in bringing its expertise, its clients and its partners together.

Entrance to Solutions Gallery

E V E N T S


As conference attendees entered the Solutions Gallery, they were funneled into a central rotunda that featured two large fabric arches containing Cerner’s “Smart Rooms.” Smart Rooms were designed so Cerner attendees could experience an integrated demonstration of Cerner’s primary solutions and services. Each Smart Room was focused on the core areas in which attendees would encounter Cerner’s primary solutions:

• Intensive Care Units• Surgery Room• Patient Suite• Home• Physician Office• Employer Clinic

Smarter ResultsDue to the smart organization and visually attractive space, Derse was able to create a memorable, educational, hands-on environment that positioned Cerner as an industry leader in the challenges of healthcare technology management. Other results included:

• 12% increase in partner participation • 8% increase in partner attendance• 6% increase in client attendance, which created increased opportunities for future sales• Post-show comments included “Thought this was the best layout to date” and “Liked the layout on the floor—different, open and had good flow from all areas”

Solutions Gallery

Solutions Gallery

E V E N T S


DELTA TECHOPS is the maintenance, repair and overhaul (MRO) division of Delta Air Lines.

The ChallengeMake the attendee’s time at MRO Americas 2012 as valuable as possible by minimizing downtime, just as Delta TechOps does to earn the title of Best-in-Class MRO year after year.

Smarter SolutionsDerse created and focused on a Seed Idea of “Up Time”—the period of time that planes are operational. This theme was extrapolated to a number of thematic, ground-based touchpoints which included:

• “Hang Time”—the welcome reception

• “Party Time”—happy hour• “Me Time”—hotel room relaxation

Smarter Results

• Record hotel and event attendance – up 50% from 2009

• 100+ customers joined the group on McKinney Avenue for “Pub Time” with Delta TechOps


“(Another) great week! Thank you for making it happen...and memorable”– Tim Boldt, Marketing Manager, Delta TechOps

E V E N T S


Proprietary Conference—Tridium

E V E N T S


Customer Appreciation—Delta TechOps

E V E N T S


Press Conference—Mazda

E V E N T S


Customer Appreciation—Derse


Strategic ServicesSuccess without strategy is just luck. Derse’s Client Strategic Services—a suite of integrated elements that includes Strategic Planning, Portfolio Planning, Engagement Training and Accountability Assessment—is a face-to-face marketing game-changer. Our purpose is to ensure that we are doing the right things with your marketing dollars, engaging your audience through purposeful creative and motivating your audience to act.

Strategic Planning lays the foundation to continuous improvement through research, interviews and a workshop. It’s at this stage that we outline a direction for ensuring measurable success.

Portfolio Planning aligns your efforts with your objectives. We’ll calculate the real worth of your approach in detail so you can better understand what each engagement will cost and adjust as necessary.

Engagement Training helps prepare your team by getting them ready to make the most of your opportunities. Our comprehensive development program includes choreography, interactive technology and messaging.

Accountability Assessment measures results and drives actionable recommendations. We’ll help build a program accountability model and integrate measurement tools to compare predicted results against actual performance data.

Taking the guesswork out of face-to-face marketing success…now that’s smarter.

Measuring actual performanceagainst goals, analyzing the metrics

and recommending adjustmentsto improve performance assures

continuous improvement…that’s smarter


RentalDerse rental options can be custom designed specifically to meet your needs and objectives or they can be pulled from an inventory of existing options. Advantages of our program include:

• Rent exhibits for particular shows as needed• Manage entire exhibit programs• Add to an existing client program• Eliminate storage costs

Our flexible, scalable and turnkey exhibits include: • Hybrid exhibits that combine system/custom components• Modular systems configurations• Custom-built rental exhibits• Portable displays

Making an impact within your means…now that’s smarter.

Explore our rental inventory at www.derse.com/rentals

Rental options that fulfill your needs...and fit your budget

Online Rental Site Choose from Multiple Options

R E N T A L


Custom Rental

Glanbia Nutritionals

Derse

Discover

R E N T A L


Custom Rental

VAS Aero Services Konami

Cray, Inc.

R E N T A L


Customized System

Midea

eCardio Diagnostics Colgate-Palmolive Company

R E N T A L


Customized System

Menasha Packaging

Molex, Inc.


SmartCentreDerse’s automated application provides easy and effective ways to manage exhibit programs through:

• Collaboration and conversation• Property and graphics management• File uploading and downloading for remote users• Schedule management• Financial tracking and reporting• Ordering of portable exhibits

Derse makes program management a breeze with our web-based exhibit management system – SmartCentre.


CollaborationSmartCentre enables users to share documents, data and annotate work in process. This drives work to completion faster and more efficiently, saving time and money.

• Upload files for viewing and discussion with digital approvals in user-defined folders• Interact within time- and date-stamped threaded discussions• Redline floor plans and construction drawings showing proposed changes and/or additions• Capture client approvals for both graphics and architecture, and track account team releases to production


Account ManagementThis portion of SmartCentre allows for collaboration of both overall program information as well as individual project details.

• Individual and project-specific tasks with tracking and notification of overdue items• Financial data including forecasts, estimates, variance, and reporting capabilities• File upload and online approvals• Access to historic project information including graphics, budgets, timelines, and inventories

Asset ManagementAsset management profiles facilitate the tracking and organization of client properties. SmartCentre allows users, with appropriate security rights, access to inventory, share, and reserve program assets.

• Inventory management for architecture, graphics, client products, etc.• User-defined filters and inventory search criteria• Manage and/or select any asset: structure, graphic, rental, premium, or collateral for a particular show or event• Determine property availability and reserve components• Inventory reports include usage, availability and damage reports

A straightforward way to manage shows…now that’s smarter.


Online OrderingDerse provides an online exhibit ordering system that effectively manages regional show programs for decentralized offices or branches. This automated tool supports the repeated use of portable exhibit properties. This automated approach enables Derse to provide:

• Standard pricing• Dedicated staff – coordinators and service techs• Automated approach to managing properties/services• Schedule management

• Property and graphic management

Ease of use is the focus for Online Ordering. A step-by-step process intuitively guides end-users through the ordering process. These simple steps are:

• Enter event dates, location, and shipping address• Select properties from a pre-established list of:

– Exhibits – Graphics – Literature – Giveaways

• Select show services• Enter payment method• Submit order

Derse automatically processes new orders, and an order confirmation is sent directly to the end-user’s e-mail.


MILWAUKEE ELECTRIC TOOL CORP. (METCO) builds both electric and cordless power tools and accessories for professional users worldwide.

The Challenge METCO looked to Derse to achieve the following:

• Deliver effective program management of exhibit properties and products • Ensure all necessary materials make it to the show floor• Respond quickly to questions and requests• Provide a high level of service

Smarter SolutionsDerse utilized its own specialized “tools” and resources to move forward with METCO’s objectives by the following means:

• SmartCentre, a customized software solution for program management, allows full, real-time access to inventories while also providing accurate accounting for any costs or actions. This allows for seamless interfacing with upcoming exhibit initiatives and the ability to order needed components.• Sho-Link, Derse’s installation and dismantle partner, helped increase quality, reduce waste and ensure satisfaction. • Derse’s internal team was also key in managing METCO’s prep and loading, transportation, drayage, AV support and property return/check-in.


“SmartCentre is easy to use. It keeps track of and visually displays the inventory. In the past, we did not know what was in inventory, or what it looked like. This forced us to order new product, increasing our cost and storage fees with duplicate product inventory. The Derse team is very detailed, from planning to paperwork to the show.”

—Derek Erickson, Product Marketing Manager, METCO

Smarter ResultsSmartCentre gave METCO’s face-to-face marketing stakeholders the peace of mind it was looking for:

• Improved product inventory knowledge• Reliable delivery of show components• Reduction in setup time (merchandising reduced by two hours at NECA)• Fewer last-minute fixes• Less reworking • Increased footprint at major industry shows based on program success:

– ISN went from a 30’ x 60’ to a 50’ x 100’ – NECA went from a 20’ x 50’ to a 30’ x 60’ – ORGILL went from a 20’ x 40’ to a 30’ x 60’ – True Value went from a 20’ x 30’ to a 30’ x 60’


Inventory Management Derse’s electronic inventory management systems help organize information for efficient program control.

Quick, easy access to your total inventory and show-specific inventory lists are on SmartCentre – Derse’s online exhibit management application.

Quick, easy, accurate


Asset usage is tracked on a show-by-show basis and a database is built for each customer’s program. The database can be queried by user-defined criteria to produce management reports such as:

• Location / movement (in-house, at a show, or shipping)• Graphic size and type• Use by show• Movement dates• Number of uses over time

In conjunction with the database, storage areas exist for portables, graphics and literature. A dedicated person controls both the database and the storage areas to keep properties organized and information accurate. Intuitive ways to coordinate face-to-face marketing components…now that’s smarter.

Cost savings through reduced loss and damage


InternationalDerse helps you maintain a consistent, powerful brand presence anywhere in the world with our experienced international team. Our approach ensures effective communication, cultural compliance, quality and service to make global shows run as smoothly as domestic ones.

International services are turnkey from program planning and design through project management, construction, shipping, on-site management, and warehousing. We also offer on-site assistance, help with local customs and VAT recovery.

A partner that can help spread your message throughout the world…now that’s smarter.

Resources in 55 countries provide quality and efficiencies worldwide

– Areas of Global Coverage


International Management and Structure

Derse’s International services team is based in Atlanta and serves all Derse locations. This team is responsible for partner selection and international services coordination. A member of this team would also be on-site at all major international shows to assure efficient operations.

Derse’s partner network has a proven track record and spans the globe.

To meet our clients’ international exhibiting needs, Derse works with worldwide partners who, though not owned by Derse, have been carefully chosen to match Derse’s culture of quality and service. Derse’s partner network has a proven track record and spans the globe from Latin America to Europe to Asia—virtually any country in the world.

Derse is a member of Octanorm Service Partners International (OSPI): an exclusive worldwide network of contractors and suppliers that has met or exceeded the high service and quality standards set by the German company Octanorm. Fellow OSPI members offer a discount on services provided to other partner companies and most partners offer a full range of exhibit services. Currently, there are 158 OSPI members in 55 countries covering every corner of the globe.

I N T E R N A T I O N A L


Fiserv

Konica Minolta

I N T E R N A T I O N A L


Scientific Games

NikonAbbott


FabricationDerse’s six nationwide production centers, each with a full complement of services, provide 680,000 square feet of construction, service and warehousing space. 24-foot-high ceilings also allow for staging and finished product viewing.

Six full-service production facilities provide national coverage, consistency and collaboration.


Derse’s approach toward fabrication is to achieve maximum efficiency and consistency. We put great focus on volume purchasing, in-stock materials and in-house teams without sacrificing attention to detail. Experienced craftspeople—experts in wood, metal, plastic, and alternative materials—are the backbone of Derse’s quality, which is assured through rigorous standards and numerous checkpoints. In addition, our master electricians are leaders in high-tech lighting, product wiring, audio-visual systems, and other special effects.

Production methods that help produce results…now that’s smarter.


On-Site LaborDerse is part owner of Sho-Link, an installation and dismantle cooperative that extends high-quality, cost-competitive service to the show floor. Additional benefits include:

• Nationwide network of 60 locations• Charges at published show rates (versus city rates which are often higher)• No additional charge (or fee) for a working supervisor• 24-hour support• Dedicated supervisors who can be assigned to key accounts

A single-source provider that’s accountable for your entire program…now that’s smarter.

Smarter is vendor accountability from one source…Derse.


“Just wanted to let you know that the Pittcon set-up was perfect! I am amazed at the success. I was prepared for something to happen since you only had the booth for a few weeks and was pleasantly surprised that nothing did. The blue prints were the best I have ever had. I want to thank everyone for making it so great. This is the first time in 20 years that I have not had the exhibit house ship a missing piece. The only thing I would have changed is I should have gone to Derse a year ago.”

—Maureen Quaranta, Marketing Communication Manager, Shimadzu Scientific Instruments


Company OverviewAs a complete services provider, Derse’s holistic view of face-to-face marketing considers every step of the process essential to success— from strategic planning to creative to program management to program measurement. We also know that success means achieving measurable results for your program—anything less simply falls short.

Complete face-to-face marketing for trade shows, marketing environments and events

EXPERIENTIAL MARKETING transforms traditional face-to-face business encounters into multi-sensory experiences that increase product understanding, message resonance and sales.

PROGRAM MANAGEMENT maximizes budget, minimizes stress, promotes quality, and ensures consistency with your face-to-face marketing program.

CREATIVE embodies a team of designers who approach each face-to-face project from a variety of perspectives— experiential, architectural and graphic — to produce fresh, compelling and accountable solutions.

TRADE SHOWS effectively communicate your message to an exhibit full of potential customers.

MARKETING ENVIRONMENTS are an extension of your brand—touchpoints that separate you from your competitors.

EVENTS are designed to leave lasting impressions and are managed by our Certified Meeting Professionals.

STRATEGIC SERVICES ensure that we are doing the right things with your marketing dollars, engaging your audience through purposeful creative and motivating your audience to act.

RENTAL options fit your budget, schedule, flexibility and performance needs.


SMARTCENTRE provides easy and effective ways to manage trade show programs.

INVENTORY MANAGEMENT is quick, easy, accurate and helps organize information for efficient program control.

INTERNATIONAL helps you maintain a consistent, powerful brand presence anywhere in the world.

FABRICATION is managed through six nationwide production centers, each with a full complement of services to provide 680,000 square feet of construction, service and warehousing space.

ON-SITE LABOR is accomplished in conjunction with Sho-Link, an installation and dismantle cooperative that extends high-quality, cost-competitive service to the show floor.


Sustainability Derse is committed to increasing your sales, but is also committed to our surroundings as well. Our national headquarters in Milwaukee was the first in its industry to receive Silver-level LEED certification—the nationally accepted benchmark for design, construction and operation of high-performance green buildings. Other achievements include:

Green Awards

• EX Award, Best Green Event/Trade Show Environment, Cray, 2010

• EVENT Design Award, Best Green Environment, Delta TechOps, 2009

• Sustainable Green Award, Cray at Supercomputing, 2009

• EVENT Design Award, Best Green Exhibit / Environment, Levi Strauss, 2008

• MOD Award, Best Green Design, Cray, 2010

Green Design / Construction

• 5 LEED point rated MDF

• Carpet made from recycled plastic soda containers

• Paint containing ZERO VOCs

• Carpet padding from recycled materials

• Technology to reduce material waste

• Evaluating old exhibits for creative reuse

• Removing and recycling metal, fabric and lighting

Doing our part for the environment…now that’s smarter.

Environmental Commitment

T R A D E S H O W S


CRAY is a global leader in supercomputing.

The ChallengeBased on the success of the previous year’s theme, ‘Green Computing,’ Cray chose to highlight their position as an industry leader in creating a green system, from their exhibit, to the green technology product line they promote. Cray challenged Derse to create an exhibit that met the following objectives:

• Reinforce Cray’s position as industry leader in the high performance computing (HPC) category

• Generate leads for the award-winning Cray CX1 (best seller) and scalable Cray XT systems (fastest supercomputer)

• Highlight Cray’s eco-friendly products and sustainable business model

• Foster community and conversation through social media

Smarter SolutionsDerse designers created an environment that was eco-friendly, inviting and reflective of Cray’s brand. Green materials used in the exhibit included:

• Bamboo tabletops and 100% non-woven polyester textiles

• Sustainable flooring – Bio-PDO carpet

• Recycled exhibit panels in new design configuration

• Rental lighting and A/V equipment to reduce waste and ensure reuse

• Rental metal extrusion systems that integrated track lighting and fabric graphics to reduce total exhibit weight and production costs

Smarter ResultsAs a result of partnering with Derse, Cray’s 30’ x 40’ exhibit at Supercomputing:

• Won Green Exhibit Award at Supercomputing Show, a MOD Award and an EX Award (2010)

• Captured three highly qualified leads for their high-end Cray XT product line – a significant achievement due to product’s investment value

• Sold a CX1 Machine on show floor

• Doubled number of Cray CX1 system leads over previous year

• Noticed a 373% increase in number of followers on Twitter, which reinforced importance of audience engagement and drove greater traffic to booth


LocationsDerse’s six full-service fabrication facilities and numerous satellite offices offer all the manufacturing capabilities, warehousing space and industry experts your face-to-face marketing program could ever need.

Multiple nationwide locations to reduce your logistical costs…now that’s smarter.

T R A D E S H O W S


SAMSUNG manufactures mobile communication equipment.

The ChallengeSamsung challenged Derse to build and install their 90’ x 100’ exhibit in just three weeks for the CTIA Wireless show in Las Vegas—a very aggressive turnaround time.

Smarter SolutionsIn order to complete the construction on time, the power of Derse’s network of national fabrication facilities was engaged: • Derse Dallas: Constructed Galaxy S Experience, wave kiosks, WOW monument, integrated AV and lighting, managed exhibit logistics, and devised / executed the on-site installation strategy • Derse Chicago: Constructed lifestyle showcase counters, AV kiosks and interactive counters • Derse Milwaukee: Constructed vignettes, meeting rooms, media lounge, 4G components, and assisted with shipping • Derse Las Vegas: Spearheaded graphic production and re-lamination of existing Samsung components

Smarter ResultsDerse’s swift response and ability to quickly collaborate with Samsung’s decision makers from three different global locations proved Smarter. The result was a successful redesigned and constructed exhibit completed within the three-week goal.


partial client list — Automotive

Mazda / NAIAS

Dorman ProductsHankook Tire

Hitachi Automotive SystemsHyundai

Johnson Controls Power Solutions

MaxxisMazda North AmericaOld World IndustriesRyderValvoline


APPAREL7 For All MankindBrown Shoe Columbia SportswearJoe’s JeansLevi Strauss & Co.

AUTOMOTIVEHitachi Automotive SystemsHyundaiMaxxisMazda North AmericaRyder

AVIATIONDelta Air LinesDelta TechOpsHawker BeechcraftJet Support ServicesVAS Aero Services

BUILDING SUPPLIESHearth & Home TechnologiesInSinkEratorJohns ManvilleLouisiana-PacificMoenWilsonart International

COMMUNICATIONAT&T Hughes Network SystemsSamsung TelecommunicationsTellabs Verizon Business Solutions

COMPUTER / ELECTRONICSCitrix OnlineFuji FilmGenbandNEC CorporationVivitek

CONSUMERBuilt NYColgate PalmoliveNikon, Inc.Rug Doctor

ENERGYConocoPhillipsIngeteamAramco ServicesTrinity Industries

FINANCE / INSURANCEAon HewittBlackRockCharles SchwabDiscoverExperianFiservTransUnion

FOOD / FOOD SERVICESCargillEarthbound FarmHobart CorporationHormelHeinz North AmericaPOM WonderfulVitamix

HEALTHCAREAbbott Pharmaceutical ProductsAllerganAmerisourceBergenBiometCerner CorporationEmdeonGenentechIntegra LifeJanssen PharmaceuticalsStarkey LaboratoriesTakeda Pharmaceuticals

HEAVY EQUIPMENTGrace ConstructionJoy GlobalMetso MineralsWirtgen America, Inc.

INSTRUMENTATION / CONTROLSCooper Power SystemsEatonHoneywell HPSJohnson ControlsParker HannifinShimadzu Scientific Instruments

MANUFACTURINGElliott TurbomachineryMilwaukee Electric ToolMolex, Inc.Sigma-AldrichThomas & Betts

REAL ESTATECBL & AssociatesDevelopers Diversified RealtyGeneral Growth PropertiesNorth American PropertiesPREIT

RECREATION / ENTERTAINMENTBenelli USABeretta USAHarley-DavidsonKonami GamingPolaris

TRAVEL / TRANSPORTATIONLoews HotelsSabreTravelocity

CLIENTS — partial list

Let’s Keep the Conversation Going Now that you’ve seen our smarter approach to face-to-face marketing, let’s keep the conversation going. Let’s start realizing your program goals.

Jason Gobeyn, Director of Business Development e: [email protected] o: (414) 290-3014 c: (815) 382-8789

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