Deere 2012 sept oct Presentation[1]

John DeereCommitted to Those Linked to the Land

Deere & CompanySeptember / October 2012

| Deere & Company | September / October 2012

Safe Harbor Statement & Disclosures

This presentation includes forward-looking comments subject to important risks and uncertainties. It may also contain financial measures that are not in conformance with accounting principles generally accepted in the United States of America (GAAP).

Refer to Deere’s reports filed on Forms 8-K (current), 10-Q (quarterly), and 10-K (annual) for information on factors that could cause actual results to differ materially from information in this presentation and for information reconciling financial measures to GAAP.

Guidance noted in the following slides was effective as of the company’s most recent earnings release and conference call (15 August 2012). Nothing in this presentation should be construed as reaffirming or disaffirming such guidance.

This presentation is not an offer to sell or a solicitation of offers to buy any of Deere’s securities.

2

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Table of Contents

Slide #

John Deere Strategy 4

Macroeconomic Tailwinds 19

Foundational Success Factors 26

Global Markets and Opportunities 38

John Deere Financial Services 69

John Deere Power Systems 75

Farm Fundamentals 78

Market and Currency Volatility 87

Appendix 90

Deere & Company | September / October 20123

John Deere Strategy

|5 Deere & Company | September / October 2012


The John Deere StrategyOur Purpose: Committed to those linked to the land

6

– Global macro-trends present significant opportunities for John Deere

– Global population and income growth

– Global infrastructure needs

– New customer segments

– Technology advances

No longer “business as usual”

744K Wheel Loader

460E Articulated Dump Truck

8360R Tractor

S690 Combine

X728 Riding Mower843K Wheeled Feller Buncher

|

Sustainable SVA growth is delivered by distinctively serving our customers, employees, and investors

Extend and enhance our financial and operating achievements of recent years

Our challenge: to capture anticipated tailwinds by attracting more customers to the John Deere Experience across our six key geographies (US/Canada, EU 27, Brazil, CIS/Russia, India, China) in a manner that meets local needs while leveraging our global scale

7 Deere & Company | September / October 2012

The John Deere StrategyRealizing Sustainable Growth Through Global Expansion

|

Agricultural Equipment Solutions Strategy– Defend and grow market share in

developed markets– Grow market share in developing

markets

Construction Equipment Solutions Strategy– Continue to grow strong #2 position in

North America– Globalize the business


The John Deere StrategyAgricultural and Construction Equipment Aspirations

6488 Combine - China

755K Crawler Loader - USA

9530T Tractor - USA

435 Backhoe Loader - India

|

Sales

– Enterprise net sales of $50 billion at mid-cycle by 2018

Profitability

– Operating margins of no less than 12% at mid-cycle by 2014

Asset Efficiency

– Asset turns of 2.5 times at mid-cycle by 2018

2010 Normal Volume$25 billion

2018 Normal Volume$50 billion

U.S. & Canada

BRIC

Rest of World

6.6%12.3% 13.0%

2009 2010 2011

1.9 2.2 2.3

2009 2010 2011


The John Deere StrategyPerformance Target Aspirations

Equip

ment

Opera

tions

Equip

ment

Opera

tions

|

The John Deere StrategyIntegrated Enterprise

Integrated portfolio of businesses, each with a vital and specific role


Global Growth BusinessesAgricultural and Construction Equipment Solutions

– Invest in global expansion for profitable growth by capitalizing on macro-trends

Complementary Businesses

Turf and Forestry Equipment Solutions

– Defend and grow share, enhance SVA, strengthen the channel of the Global Growth Businesses

Supporting Businesses

Financial Services, Power Systems, Worldwide Parts, and Intelligent Solutions Group

– Strengthen and further differentiate our Global Growth and Complementary Businesses

S660i Combine 310SJ Backhoe Loader

XUV 550 Gator 1170E Wheeled Harvester

Financial Services

Power Systems

Worldwide Parts

Intelligent Solutions

|

The John Deere StrategyFoundational and Critical Success Factors

Both Foundational and Critical Success Factors necessary…

…to ensure that Deere is the provider of choice across the

world

FOUNDATIONAL SUCCESS FACTORSBuilding on the core strengths that have guided our success

Exceptional Operating Performance

Disciplined SVA Growth

Aligned High-Performance Teamwork

CRITICAL SUCCESS FACTORSDeveloping the capabilities essential to reaching our goals

Deep Customer Understanding

Deliver Customer Value

World-Class Distribution System

Grow Extraordinary Talent



*Excludes fiscal 2009 expenses related to goodwill impairment and voluntary employee-separation, for reconciliation to GAAP see “2009 OROA Reconciliation to GAAP” slide in Appendix.

The John Deere StrategyFoundational Success Factors

Exceptional Operating Performance - Equipment Operations

29.8% OROA in 2011, a record high for the company

12%

20%

28%

2001

2002

2003

2004

20052006

20072008

2009

2009, adjusted*

20102011

0%

5%

10%

15%

20%

25%

30%

35%

% of Normal Volume

80%Low

100%Normal

120%High

12% OROA (SVA Neutral)

12


Exceptional Operating Performance - Equipment Operations

SVA Model: Higher Net Cash Flow, More Consistently


0

500

1,000

1,500

2,000

2,500

3,000

3,500

1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

$ M

illio

ns

Sale of Trade Receivables to Credit

Adoption of SVA Model

Over $7 billion in Pension/OPEB contributions, 2001-2011

13


SVA (

$ m

illio

ns)

Note: For reconciliation of SVA to GAAP, please see “Equipment Ops SVA Reconciliation to GAAP” slide in Appendix

Disciplined SVA Growth - Equipment Operations

SVA Journey, 1991 - 2011

-1,600

-1,200

-800

-400

0

400

800

1,200

1,600

2,000

2,400

2,800

1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

14



SVA (

$ m

illio

ns)

Note: For reconciliation of SVA to GAAP, please see “Equipment Ops SVA Reconciliation to GAAP” slide in Appendix

Disciplined SVA Growth - Enterprise

SVA Journey, 2002 - 2011

SVA in 2011 was ~ $2.5 billion – a record high for the company

-800

-400

0

400

800

1,200

1,600

2,000

2,400

2,800

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

15



Aligned High-Performance Teamwork

Integral part of strategy, reinforced with compensation

Global Performance Management reinforces alignment

Base pay changes linked to achieving goals

STI: Short-Term Incentive – Bonus focuses on OROA/ROECovers most worldwide salaried employeesApplies one enterprise-wide bonus metric

MTI: Mid-Term Incentive – Bonus driven by sustained SVA creationAbout 8,200 management employees eligible

LTI: Long-Term Incentive – Primarily stock options Top 900 employees eligibleMinimum stock holding requirements for senior management (~ top 125)

16


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Commitment to execute and monitor all initiatives critical to our successPerformance measures

– Traditional financial measures based on what we are delivering today to our stakeholders

Health measures – The qualities, attributes and actions being introduced to ensure the sustainability of our

performance over time


The John Deere StrategyMeasures

Metric Target

Sales Net Sales Growth Target $50B* (2018, at mid-cycle)

Profitability Return on Sales (Operating Margin) 12% (2014, at mid-cycle)

Asset Efficiency Asset Turns 2.5x (2018, at mid-cycle)

*Implies a CAGR of ~ 9% (2010 – 2018) vs. historical CAGR of 7-8%

17

Metric Target

Exceptional Operating Performance Quality % JDQPS certification

Disciplined SVA GrowthSales/SVA Mix by Geography % Non- U.S. & Canada

Aligned High- Performance Teamwork Employee Engagement

Employee Survey’s Engagement Index


Accelerated emphasis on global growth –$50 billion mid-cycle sales by 2018–Approximately 50% outside of U.S. & Canada–Capitalize on increased global demand for food, shelter and infrastructure

Focus on improved profitability–12% mid-cycle margin by 2014

Continued adherence to OROA/SVA model–30% OROA at mid-cycle sales (12% at trough) with improved asset turns

Focus on two growth platforms–Global pre-eminence in agricultural-equipment solutions–Global construction-equipment operations (with presence in China)–Complementary/supporting businesses to help drive performance of global growth platforms

Revised metrics reflect strategic direction–“Performance” metrics align compensation to strategy–“Health” metrics introduced to monitor underlying factors (e.g., market share, quality) to ensure performance is sustainable

18

The John Deere StrategyIn Summary

Macroeconomic Tailwinds

Support John Deere’sGlobal Growth Businesses

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Population growing in size and affluence• By 2050, world population will reach 9 billion, up from ~7 billion today, with

most of population growth in Asia and Africa• Large middle class developing in China and India

Opportunity #1: Feeding the world• Agricultural output must double by 2050• Gross output must increase 3.4% annually in the next 10 years vs. 2.4%

annual growth in past 10 years• Natural resources under strain, especially water

Opportunity #2: Massive urbanization• Migration from rural areas creates need for infrastructure development• 2010: For the first time in history, more than half the world population lives

in cities• 2050: More than 70 percent will live in cities


Long-Term Macroeconomic TailwindsSupport Global Growth Opportunities

|

17%

24%

26%

34%

34%

36%

36%

39%

46%

49%

58%

58%

61%

71%

71%

Health and Social Services

Real Estate and Business Activities

Social and Personal Services

Hotels and Restaurants

Education

Public Administration and Defense, Compulsory Social Security

Financial Intermediation

Wholesale and Retail Trade

Construction

Transport, Storage and Telecommunication

Utilities

Manufacturing

Mining

Agriculture

Private Household Services

88

289

321

331

351

381

462

575

647

757

1,052

1,315

1,805

2,301

Private Household Services

Hotels and Restaurants

Mining

Utilities

Social and Personal Services

Agriculture

Education

Public Administration and Defense, Compulsory Social Security

Health and Social Services

Construction

Financial Intermediation

Transport, Storage and Telecommunication

Wholesale and Retail Trade

Real Estate and Business Activities

Manufacturing


Sector

Agriculture and Construction amongst the Top 10 industry sectors in the G-20 countries . . .

Absolute increase in real value added 2009-18, $ Billions

CAGR 2009-18 Percent

3.1

2.3

5.3

2.9

5.2

4.0

4.1

3.0

3.2

3.4

2.9

2.7

4.8

3.8

3.8

. . . Significant growth in Agriculture and Construction between 2009-2018 will happen in the BRIC countries

Share of growth from BRIC1Sector

Note: G20 countries account for 73% and 89% of agriculture and construction segments respectively.

Total global growth for agriculture is $520B and construction is $854B

1Brazil, Russia, India, China

Source: Global Insight World Industry ServiceReal value-added 2005 USD

Strong Global Tailwinds in Ag & Construction Significant Growth from Developing Economies

3,625

21

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Developing Economies Growing Faster

While developed economies have always accounted for a larger share of GDP . . .

10.0

22.934.6

1.3

12.0

28.1

1990

5.2

11.3

1970

46.6

3.8

2008

Real GDP1

$ Trillions

6.1

CAGR,1970-2008Percent

3.3

34.6 43.062.0

12.0

3.0

203920202008

65.5

115.3

53.3

22.546.6

Real GDP1

$ Trillions

4.9

CAGR,2008-2039Percent

... their growth will slow significantly, relative to that of developing economies

1 Real GDP (expenditure method) base year 2005

Developed countries include OECD. Developing countries include all developing markets (Regions as defined by Global Insight)

1.9x2.6x

1.9

Developing Developed


Source: Global Insight World Market Monitor

22


Dynamics of Food Demand

Source: World Bank 2008

>$10 per day

27% of world’s population(Most hunger problems solved at

$2.50 threshold)

Services

Processed Products

Livestock Products

Commodities

Per CapitaIncome

20% of world’s population(2/3rds experience hunger &

malnutrition)

$2.50-10 per day

$1.25-2.50 per day

<$1.25 per day

23

http://en.wikipedia.org/wiki/Image:Pudliszki-wyroby.jpg


Global Construction and Infrastructure Needs

2,266

2,356

1,888

6,509

2008

2,998

3,555

3,361

9,915

2020

3.6%

Infrastructure is expected to be the fastest growing segment of construction

Estimated gross spending as a percent of 2008 global GDP

2.4

3.5

4.9

ResidentialNon-residentialInfrastructure

CAGR2008-2020Percent

WW Construction spendingGross output, $ 2008 Billions

Construction12%

Mining & Quarrying7% Ag, Hunting,

Forestry & Fishing7%

All Other74%

*Note: Construction and Mines & Quarries account for ~5% and ~4% of 2008 value-added WW GDP, respectivelySource: IHS Global Insight, March 2009; Off Highway Research; AEM; CCMA; Yengst; Deere analysis

24

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Infrastructure

Non-residential

Residential

All Construction

Construction spending 2020 absolute, Top 10 (Billions of 2009 $s)

2,049

1,508

751

592

432

365

302

299

267

257

China

U.S. & Canada

India

Japan

U.K.

France

Germany

Brazil

Russia

Italy

China + U.S. & Canada 36% of 2020 absolute, compared to 30% todayChina + U.S. & Canada + Brazil, Russia, India 50% of 2020 absolute, compared to 40% today

Construction spending 2010-2020 change, Top 10 (Billions of 2009 $s)

1,128

534

437

168

106

103

95

92

60

57

China

U.S. & Canada

India

Brazil

Russia

U.K.

Japan

Indonesia

Mexico

Korea

Infrastructure

Non-residential

Residential

All Construction

Global Construction Spending in 2020Concentrated in a Small Number of Markets


Source: IHS Global Insight, Deere Analysis, August 2011

25

FoundationalSuccess Factors

Building on Core Strengths That Have Guided Our Success


Asset Management Dramatic Reduction in Asset Intensity

20%

25%

30%

35%

40%

45%

50%

55%

60%

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012*

Prior Year

Current Year

Trade Receivables and Net Sales

$0

$5,000

$10,000

$15,000

$20,000

$25,000

$30,000

$35,000

Trade Receivables Net Sales

$ M

illio

ns

1997 2011

• Avoided ~ $5.5 billion in working capital in 2011 vs. 1997

• Receivable level in 2011 consistent with 1997, with almost 3x the sales

Quarterly Receivables & Inventory as a % of Previous 12 Months Sales

27

*Through 3rd quarter 2012


Productivity Improvement ~ 6% CAGR over 30 Years

• Deere’s net sales and revenues per employee have increased at a CAGR of ~ 6% over last 30 years

Net Sales and Revenues per Employee

$0

$100

$200

$300

$400

$500

$600

1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011

$ T

hou

sands

28


Manufacturing Efficiencies – Waterloo, IAJourney to a 6-Day Drive Train

Pro

duct

ion D

ays

0

5

10

15

20

25

30

35

40

45

50

Prior to 2005 2005 2006 2007 2008

Relocation of 412 machinesEliminated 155 machines

Total evacuation of multi-story buildingsNew heat treat fully operationalSet-up improvementOn-site forging storageInsourcing of core processes

Machining departments based on part familiesArranged machines using cellular conceptsStarted evacuation of multi-story buildings

Run size optimization and set-up improvementDaily run size parametersOutsourcing non-core processes

-12 Days

-2 Days

-10 Days

-14 Days

29


Investment in New Products and Technologies

R&D as Percent of Net Sales

Source: Deere & Company and competitor SEC filings

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

$0

$200

$400

$600

$800

$1,000

$1,200

$1,400

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Deere R&D $ Deere % Competitor A % Competitor B % Competitor C %

30

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Net Sales by Product CategoryEquipment Operations - Fiscal Year 2011


Agriculture & Turf – $24.1B Construction & Forestry – $5.4B

Construction

Forestry

CWP

Other

Large Ag

Small Ag

Turf

Other

31


Committed Bank Group Supports Credit Facility

• Average length of continuous relationship = ~29 Years

• $5.00 billion credit facility supporting commercial paper– $1.50 billion 61-month facility expiring in 2017

– $2.75 billion 49-month facility expiring in 2015– $750 million 364-day facility expiring in 2013

– Have not drawn on facility– $2.8 billion incremental capacity as of 31 July 2012

Credit Facility Size & Commercial Paper Outstanding

$ M

illio

ns

$0

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Total Facility CP Outstanding as of October 31

32


Deere Use-of-Cash Priorities

Manage the balance sheet, including liquidity, to support a rating that provides access to low-cost and readily available short- and long-term funding mechanisms

Reflects the strategic nature of our financial services operation

Committed to “A” Rating

Cash from Operations

Fund Operating and Growth Needs

Common Stock Dividend

Share Repurchase

Fund value-creating investments in our businesses

Consistently and moderately raise dividend targeting a 25%-35% payout ratio of mid-cycle earnings

Consider share repurchase as a means to deploy excess cash to shareholders, once above requirements are met and repurchase is viewed as value-enhancing

33


Worldwide Financial Services2012 Unsecured Term Debt Maturities*

* Maturities as of 31 July 2012

34

$0

$200

$400

$600

$800

$1,000

$1,200

$1,400

$1,600

$1,800

$2,000

$2,200

$2,400

1Q 2Q 3Q 4Q

$ M

illio

ns


Share RepurchaseAs Part of Publicly Announced Plans

35

* All shares adjusted for two-for-one stock split effective 26 November 2007** Rounded totals for each period – sum may not tie to cumulative cost of repurchases 2004-3Q2012

Cumulative cost of repurchases 2004-3Q2012: ~ $8.8 billionAmount remaining on May 2008 authorization of $5 billion: ~ $2.9 billion 31 July 2012 period ended shares (basic): ~ 391.7 million

(diluted): ~ 395.9 millionShares repurchased 2004-3Q2012: ~ 156.1 millionAverage repurchase price 2004-3Q2012: $56.46

Actual Shares

Repurchased*(in millions)

Total Amount**(in billions)

2004 5.9 $0.2

2005 27.7 $0.9

2006 34.0 $1.3

2007 25.7 $1.5

2008 21.2 $1.7

2009 0.0 $0.0

2010 5.2 $0.4

2011 20.8 $1.7

2012 YTD 15.6 $1.2

|

$0.11

$0.14$0.16

$0.20$0.22

$0.25

$0.28$0.30

$0.35

$0.41

$0.46

$0.00

$0.05

$0.10

$0.15

$0.20

$0.25

$0.30

$0.35

$0.40

$0.45

$0.50

'03 Q

1Q

2Q

3Q

4'0

4 Q

1Q

2Q

3Q

4'0

5 Q

1Q

2Q

3Q

4'0

6 Q

1Q

2Q

3Q

4'0

7 Q

1Q

2Q

3Q

4'0

8 Q

1Q

2Q

3Q

4'0

9 Q

1Q

2Q

3Q

4'1

0 Q

1Q

2Q

3Q

4'1

1 Q

1Q

2Q

3Q

4'1

2 Q

1Q

2Q

3Q

4


Deere Quarterly Dividends Declared* Q1 2003 – Q4 2012

* Adjusted for 2 for 1 stock split on 26 November 2007** See slide 5 for revised John Deere Strategy

36

Dividend raised 64% since launch of the revised John Deere Strategy in 2010**


Sources and Uses of Cash Fiscal 2004 - 2011 Equipment Operations

(1) Other includes proceeds from maturities and sales of marketable securities and purchases of marketable securities and reconciliation for non-cash items including excess tax benefits from share-based compensation and the effect of exchange rates on cash and cash equivalents

Source: Deere & Company SEC filings

$4,287

$16,378

$5,214

$748

$638

$2,411

$3,270

$6,194

$278

$0

$3,000

$6,000

$9,000

$12,000

$15,000

$18,000

$21,000

Beginning Cash & Cash Equivalents (10/31/03)

Cash From Operations

Capital Expenditures

Investment in Financial Services

Divestitures, net of

Acquisitions

Net Change in Debt and

Intercompany Balances

Dividends Share Repurchase,

net of Common

Stock Issuances

Other Ending Cash & Cash

Equivalents (10/31/11)

~58% of cash from operations returned to shareholders

(1)

$ M

illio

ns

$3,188

37

Global Markets and Opportunities


Growing Global Presence

• FY 2011 equipment net sales outside U.S. & Canada over 4x the level in FY 2000

20%

25%

30%

35%

40%

45%

50%

$0

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

$14,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

• FY 2011 equipment net sales outside U.S. & Canada over 4x the level in FY 2000

$ M

illio

ns

Net Sales Outside U.S. and Canada

Net Sales Outside U.S. & Canada % of Total Net Sales

39


Net Sales by Major MarketsFiscal Years 2011, 2010, 2009, 2008

(in millions of dollars) 2011 2010%

Change 2009 2008

United States 15,029 13,026 +15% 11,568 13,166

Canada 2,329 1,767 +32% 1,454 1,902

Western Europe 4,382 3,360 +30% 3,427 4,610

Central Europe & CIS 1,407 746 +89% 749 1,874

Central & South America 3,612 2,623 +38% 1,787 2,577

Asia, Africa & Middle East 1,930 1,431 +35% 1,166 1,062

Asia Pacific, Australia & New Zealand 777 620 +25% 605 612

Total 29,466 23,573 +25% 20,756 25,803

40

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U.S. and CanadaFactory Locations


Iowa, USA• Cotton Harvesting Equipment• Planting Equipment• Spraying Equipment• Tillage Equipment• Ag Tractors• Components• Foundry• Engines• Hay & Forage Equipment• Articulated Dump Trucks• 4WD Loaders• Motor Graders• Skidders• Wheeled Feller Bunchers• Backhoes• Compact Tracked Loaders• Crawler Dozers• High-Speed Dozers• Knuckleboom Loaders• Skid Steer Loaders• Tracked Feller Bunchers• Tracked Harvesters

Illinois, USA• Combine Harvesters• Headers• Planting Equipment• Hydraulic Cylinders

North Dakota, USA• Air Seeding Equipment• Electronics

North Carolina, USA• Commercial Mowers• Golf & Turf Mowers• Utility Vehicles• Hydraulic Excavators

Alberta, Canada• Remanufactured ComponentsBritish Columbia, Canada

• Log Loaders & Specialty Products

California, USA• Satellite Receivers

Kansas, USA• Power Transmission Equipment

Missouri, USA• Remanufactured Components

Louisiana, USA• Sugarcane Harvesting Equipment• Tractor Loaders• Scrapers• Cotton Strippers

Georgia, USA• Utility Tractors• Compact Utility Tractors

Tennessee, USA• Lawn Tractors

Wisconsin, USA• Lawn & Garden Equipment• Utility Vehicles• Golf & Turf Reel Mowers


U.S. and CanadaRecent Announcements

• June 2012 – $47 million investment at Moline, IL cylinder operations to expand manufacturing capacity

• March 2012 – Final Tier 4/Stage IV solution to combine proven EGR Interim Tier 4 platform with customized selective catalytic reduction (SCR) system

• March 2012 – $70 million investment at Waterloo, IA factory to expand production of large farm tractors by 10%

• January 2012 – Strategic agreement with MacDon to manufacture self-propelled windrowers

• December 2011 – $85 million in capital improvements at Des Moines, IA factory to expand production of self-propelled sprayers

• August 2011 – Largest, most significant product introduction in the company’s history

42

2008-2010

2010-2012

2012-2013

25%

15%

10%

Waterloo Works Capacity Expansion

2008 to 2013

Deere & Company Forecast as of 15 August 2012


EU 27Factory Locations

Joensuu, Finland• Wheel Forwarders• Wheel Harvesters• Forestry Attachments

Bruchsal, Germany• Tractor, Harvesting & Forestry Cabs

Mannheim, Germany• Tractors

Zweibrücken, Germany• Combine & Forage Harvesters

Arc-les-Gray, France• Forage Equipment• Balers• Ag Loaders

Saran, France• Engines

Madrid, Spain• Components

Horst, The Netherlands• Spraying Equipment

Stadtlohn, Germany• Forage Harvesters• Headers

Gummersbach, Germany• Walk-Behind Mowers

43

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EU 27Economic Data


PPP: Purchasing Power ParitySource: FAO, Global Insight, The World Factbook

1.8%

25.0%

73.2%

GDP Composition

Agriculture Industry Services

Source: The World Factbook, 2011 est.

4.7%

28.7%

66.6%

Labor Composition



Production Net Exports

Total Grains 15% 4%Wheat 20% 7%Barley 39% 39%Pork Meat 22% 30%Cow Milk 27% 22%

Source: USDA, 2011

• General (2010)• Population ~ 516 million

• GDP (PPP) ~ $13.77 trillion

• Top four economies based on GDP:

• Germany, UK, France, Italy

• Agricultural (2009)• Utilized agricultural area ~ 192 million hectares

• Arable land ~ 111 million hectares

• Approximately 70 million hectares of permanent crop or grassland

• Share of the world market:

44

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EU 27Economic Update



45

Farmer sentiment remains generally positive

Grain, beef and pork prices at attractive levels

Production levels in the north are expected to increase while the south is hampered by drought

Financing continues to be more readily available in the north

Macroeconomic factors more heavily impacting the south

|

• November 2011 – Awards received at Agritechnica 2011

• 7280R – “Tractor of the Year 2012”

• 6R tractor – “Machine of the Year”

• Five silver medals

• June 2011 – Largest new product introduction for Region 2*

• Over 100 new products

• 80% of large tractor and combine models new or updated

• Focus on Dealer of Tomorrow strategy

• May 2011 – John Deere and Kuhn Group sign strategic cooperation

• Provides large square balers into Region 2* in 2012


EU 27Recent Announcements

* Region 2: EU 27, CIS (including Russia), Mediterranean countries in Africa, and the Near and Middle East

46

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0

10

20

30

40

50

60

70

1990 1995 2000 2005 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

EU

R b

n (n

omin

al p

rices

)

Pillar I (Direct Payments + Market Expenditures) Pillar II (Rural Development)

2007-2013 2014-2020


EU 27Government Support of Agriculture

• Common Agricultural Policy proposed budget 2014-2020 frozen at 2007-2013 nominal levels• Rules generally known, eliminating uncertainty

• Redistribution of direct payments in favor of new member states

Source: EU Commission, Agra Europe

47

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BrazilFactory Locations


São Paulo, Brazil (JV)• Components

Catalão, Brazil• Sugarcane Harvesters• Sprayers

Montenegro, Brazil• Tractors

Horizontina, Brazil• Combine Harvesters• Planters

Indaiatuba, Brazil• Backhoe Loaders• 4WD Loaders

Indaiatuba, Brazil (JV)• Excavators


48

Existing Under Construction

|

BrazilEconomic Data




• Top four cities based on population:

• São Paulo, Rio de Janeiro, Salvador and Brasília

• Agricultural• Brazil converted ~ 13 million hectares from pasture land into

crop land in the last 10 years

• Soybean, Corn, Sorghum, Cotton, and Sugarcane

• Deere projects ~20 million hectares will be brought into production in the next decade

• Soybeans and corn

• Deere projects ~5% CAGR in industry equipment sales through the end of this decade

5.8%

26.8%

67.4%

GDP Composition


Source: Brazilian Institute of Geography and Statistics (IBGE), 2010

18%

24%58%

Labor Composition


Source: Brazilian Institute of Applied Economic Research (IPEA), 2008

PPP: Purchasing Power ParitySource: Brazilian Institute of Geography and Statistics (IBGE), The World Fact BookDeere & Company Forecast as of 15 August 2012

49


BrazilRecent Announcements

• October 2011 – Two new factories in São Paulo to manufacture construction equipment

• Solely-owned Deere factory

• Backhoes and four-wheel-drive loaders

• Partner with Hitachi in second factory

• Excavators

• Expect production to begin in 2013

Deere & Company Forecast as of 15 August 20121 Carta da Anfavea, November 2011

• Agriculture portfolio and dealer expansion

• 50 new or updated products

• Dealer locations roughly doubled since 2007

• Achieved 4 points of tractor market share in FY 20111

50

|

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012F


BrazilGross Value of Production

Source: MAPA (Brazilian Ministry of Agriculture), June 2012

51

Gross Value of Agricultural Production*

* In Billions of Brazilian Real

Expected to decrease ~ 2.8% in 2012 over last season

2011 Mix by Crop

52%

20%

28%

Grains Sugarcane Other


• R$133 billion approved for 2012/2013 Agriculture and Livestock Plan• R$115 billion targeted towards Agribusiness (large-scale operations)

• 7.5% higher than 2011/2012

• R$18 billion targeted towards family agriculture (small-scale operations)

• Government programs to support equipment purchases

BrazilGovernment Support of Agriculture

52

Tractor

Programs 1Engine

hp Where

Interest

Rate

Grace

Period (Max) Term Maturity

Mais Alimentos

Pró-Trator

Trator Solidário

50-78

50-120

55-75

Brazil

SP

PR

2%

0%

~ 2%

3 Years

3

2

10

6

10

Perennial

Not Defined

Dec14

Finame PSI

Moderfrota

All

All

Brazil

Brazil

2.5%2

5.5%

2

1.5

10

4

Dec13

Jun13

Combine

Programs 1 Class Where

Interest

Rate

Grace

Period (Max) Term Maturity

Mais Alimentos IV Brazil 2% 3 Years 10 Perennial

Finame PSI

Moderfrota

All

All

Brazil

Brazil

2.5%2

5.5%

2

1.5

Up to 10

4Dec13

Jun13

1 Exclusively Finame qualified products. Minimum of 60% local content (weight and value)2 Until 31 December 2012. Thereafter, 5.5% if annual gross revenue < R$90 million, 7.3% for all other farmers

|

CISFactory Locations

Orenburg, Russia• Seeding Equipment• Tillage Equipment• Spraying Equipment


Orenburg, Russia• Seeding Equipment• Tillage Equipment• Spraying Equipment

Domodedovo, Russia• Tractors• Combine Harvesters• Combine Front-End Equipment• Backhoes, Loaders, Graders• Log Forwarders, Skidders

Existing Under ConstructionDeere & Company Forecast as of 15 August 2012

|

CISEconomic Data




• Top four economies based on GDP:

• Russia, Ukraine, Kazakhstan and Belarus

• Agricultural (2009)• Utilized agricultural area ~ 560 million hectares

• Arable land ~ 196 million hectares

• Deere estimates “western-style” equipment used <25% of farmed hectares


PPP: Purchasing Power ParitySource: FAO, Global Insight, The World FactbookDeere & Company Forecast as of 15 August 2012

4.5%

36.9%58.6%

GDP Composition



9.8%

27.5%

62.7%

Labor Composition



Production Net Exports

Total Grains 10% 19%Wheat 16% 21%Barley 23% 15%Rapeseed 5% 14%Sunflower 49% 51%

Source: USDA, 2011

(Russia)

(Russia)

54


CISRecent Announcements

• November 2011 – Orenburg, Russia• Move existing operations to a new, larger facility

• Increase available manufacturing space by ~ 600 percent

• Expand product offering from four to fifteen models

• March 2011 – Domodedovo, Russia• Double manufacturing space at the factory

• Expand capacity for existing products

• Enable addition of new products such as log forwarders and front-end equipment

55


CISGovernment Support of Agriculture

• Export barriers lifted• Russian grain export ban ended in July 2011

• Ukraine’s wheat and corn export duty ended in October 2011

• Barley export duty ended in January 2012

• Russian Ag funding is expected to increase in 2012 by ~ 7% in nominal terms

• Annual Ag support in the revised Russian National Ag Program for 2013 - 2020 expected to increase by over 60% by 2020 in nominal terms

• Restructured due to WTO requirements

• Loan interest rate subsidies decreased in favor of indirect stimulatory payments

56

|

IndiaFactory Locations


Gummidipoondi, India (JV)• Side-Shift Backhoes• 4WD Loaders (planned production 2014)

Pune, India• Engines• Transmissions• Tractors (36-75 hp)

Sirhind, India• Combine Harvesters

Dewas, India• Tractors (36-50 hp)


57


|

IndiaEconomic Data


• General• Population ~ 1.205 billion (July 2012 est.)

• GDP (PPP) ~ $4.463 trillion (2011 est.)

• Top four cities based on population (2011 est.):

• Mumbai, Delhi, Bangalore and Hyderabad

• Agricultural• Total land area ~ 297 million ha (2009 est.)

• Arable land ~ 158 million ha (2009 est.)• Annual industry tractor sales >500,000 units

• High interest rates

• Monsoon deficit expected to lower grain output

• Infrastructure investment projected to be ~ 9% of GDP by 2012 (~5% in 2007)

18.9%

18.2%62.8%

GDP Composition


Source: IHS Global Insight, 2010 est.

52.0%

14.0%

34.0%

Labor Composition



PPP: Purchasing Power ParitySource: The World Factook, Censusindia, Tractor Manufacturers Association of India; FAO; Planning Commission, Government of India

58

|

• January 2011 – New tractor factory in Dewas and expand current tractor facility in Pune

• ~ $100 million investment

• Expect production in Dewas to begin in 2013

• October 2010 – Ashok Leyland John Deere Construction Equipment Company inauguration

• Production of backhoes commenced in 2011

• Four-wheel-drive loader production expected in 2014

• September 2010 – New combine factory in Sirhind

• Production commenced February 2012

• John Deere has been the largest exporter of tractors from India for past 8 years


IndiaRecent Announcements


59


IndiaGovernment Support of Agriculture

159

185

262

325

766

530

623

672

610

258

231

240

313

438

560

638

728

750

35

40

60

123

143

170

195

237

180

194

197

207

275

36

56

48

151

332

0 500 1,000 1,500 2,000 2,500

2004

2005

2006

2007

2008

2009

2010

2011

2012F

Rupees (in billions)

Fertilizer Subsidy

Food Subsidy (for households)

Interest Rate Subsidy (for farmers)

Irrigation Subsidy

Electricity Subsidy

Other Subsidies (mainly for seeds)

Source: India Ministry of Agriculture (2004-2009), India Ministry of Finance (2010-2012)

756

809

917

1,191

2,048

1,090

1,296

1,440

60

1,420

|

ChinaFactory Locations


Xuzhou, China (JV)• Excavators

Ningbo, China• Tractors (28-70 hp)• Small Combine Harvesters

Tianjin, China (JV)• Tractors (75-135 hp)

Tianjin (TEDA), China• Transmissions

Jiamusi, China• Large Combine Harvesters• Corn Pickers• Cotton Pickers

Harbin, China• Combine Front-End Equipment• Tractors (150+ hp)• Planters• Sprayers• Irrigation Products

Tianjin (TEDA), China• 4WD Loaders• Excavators

Tianjin (TEDA), China• Engines


61


|

ChinaEconomic Data


• General• Population ~ 1.343 billion (July 2012 est.)

• GDP (PPP) ~ $11.3 trillion (2011 est.)

• Top four cities based on population (2009):

• Shanghai, Beijing, Chongqing and Shenzhen

• Agricultural• Total land area ~ 932 million ha (2009 est.)

• Arable land ~ 109 million ha (2009 est.)


10.1%

46.8%

43.1%

GDP Composition



36.7%

28.7%

34.6%

Labor Composition



PPP: Purchasing Power ParitySource: The World Factbook; FAO; IHS Global Insight

Production

Total Grains 17%Wheat 17%Corn 22%Rice 30%Cotton 27%

62

Source: USDA, 2011


ChinaRecent Announcements


Construction Equipment (New)

Engines (New)

ProductTest (PV&V)

Office (New)

Tianjin Economic-Technological Development Area (TEDA) Site

Drivetrain

• May 2011 – New engine facility in Tianjin


• Initial occupancy July 2012


• May 2011 – New factory in Harbin

• ~ $80 million initial outlay

• Mid- and large-sized tractors

• Harvesting front-end equipment

• Planters and sprayers

• Irrigation products


• December 2010 – New construction equipment factory in Tianjin


• Initial occupancy July 2012


63


Source: China Ministry of Agriculture

ChinaGovernment Support of Agriculture

12

28

72

75

72

86

108

12

13

14

15

15

19

15

15

15

3

4

4

7

12

20

20

22

22

1

2

4

13

16

18

20

0 25 50 75 100 125 150 175

2004

2005

2006

2007

2008

2009

2010

2011

2012F

RMB (in billions)

Material Subsidy (basic subsidy for purchase of inputs)Grain Direct Subsidy (for growing encouraged crops)Seed Subsidy (for purchasing high-performing seed)Equipment Subsidy (for purchasing encouraged equipment)

141

15

17

31

52

103

127

123

64

165

|

Other RegionsFactory Locations


Kibbutz Beit Hashita, Israel• Cotton Picker Components

Rosario, Argentina• Engines• Tractors• Combines

Monterrey, Mexico• Rotary Cutters• Implements• Components

Ramos, Mexico• Ag Loaders• Compact Utility Tractor Loaders• Utility Tractor Cabs

Saltillo, Mexico• Ag Tractors• Transaxles

Torreon, Mexico• Axles• Engines• Electronics

Richards Bay, South Africa• Articulated Dump Trucks• Loaders

Tokoroa, New Zealand• Forestry Harvester Heads


|

Worldwide Parts ServicesSupporting the Global Growth of Our Equipment Operations


Highlights:Nagpur, India

Announced India Parts Distribution Center… expect to open 4Q 2013

Johannesburg, South AfricaNew Regional Distribution Center… expect to open 1Q 2013

Rosario, Argentina New, larger Regional Distribution Center… expect to open 1Q 2013

Stockholm, Sweden New Regional Distribution Center serving C&F and A&T opened May 2012

Bruchsal, Germany E-PDC deconsolidation & packaging facility opened Nov 2011

Anchor Parts Distribution Centers

Regional Parts Distribution Centers or DepotsDistribution Centers under construction


Integrated wireless technology linking the equipment, owners, operators, dealers, and agricultural consultants to provide more productivity to a farm or business.

Machine OptimizationSolutions that get the most out of machineryUse of precision technology and wireless data networks Higher levels of productivity and increased uptime

Logistics Optimization Manage logistics and machinery from remote locationsFleet management solutions Increased machine-to-machine communication

Ag Decision Support User-friendly monitors, sensors, wireless networksEasy access to machinery and agronomic dataEnable proactive management decisions

John Deere FarmSightTM

67


John Deere Water

Leveraging our leadership in global agriculture to provide innovative and efficient agricultural water management solutions, and increase agricultural productivity

Innovative solutionsEfficient irrigation and water managementSuperior channel partners

Integration of machinery and technologyConsistent application of the right amount of water at the right timeEnable increased yields and higher quality cropsImprove water use efficiency and reduce input costs

Partnering with our customersOptimize operations and outputEnable good stewardship of water resources

68

John Deere Financial Services


John Deere Financial ServicesSupporting the Global Growth of Our Equipment Operations


New locations:India … operations expected to begin 4Q 2012

Chile … began operations 3Q 2012

Thailand … began operations 3Q 2012

Russia … began operations 2Q 2012

China … began operations 4Q 2011

70


Portfolio Composition by Market

John Deere Financial Services$28.1 Billion Owned Portfolio at 31 October 2011

Portfolio Composition by Geography

Portfolio Composition by Product

Information above includes all Deere lending activities worldwide. John Deere Capital Corporation is the largest lending operation of Deere & Company.

Ag & Turf87%

C&F13%

U.S.72%

Canada12%

Europe7%

Latin America6%

Australia3%

Revolving Credit9%

Leasing12%

Installment Financing

58%

Wholesale / Floorplan

21%

71


John Deere Capital CorporationProfitability and Growth

271 275291

311

282

149

319364

2004 2005 2006 2007 2008 2009 2010 2011

Net Income ($ Millions)

2004 2005 2006 2007 2008 2009 2010 2011

0.28%0.16% 0.22% 0.29% 0.33%

0.70%

0.48%

0.12%

Write-offs/Average Owned Portfolio

2004 2005 2006 2007 2008 2009 2010 2011

16.417.7 18.6 19.0 19.1 19.3

21.123.3

Administered Portfolio Growth ($ Billions)

72


John Deere Capital Corporation Retail Notes60+ Days Past Due vs. Write-offs

Agriculture & Turf1

• Extremely low write-offs; average less than 5 bps over last 10 years

• Even in severe Ag market of the 1980s, losses were comparatively low

Construction & Forestry• The performance and quality

of portfolio improved during 2011

-0.05%

0.45%

0.95%

1.45%

1.95%

2.45%

2.95%

3.45%

3.95%

'83 '86 '89 '92 '95 '98 '01 '04 '07 '10Net Write-offs (Ag) Installments 60+DPD (Ag)

-0.05%

0.45%

0.95%

1.45%

1.95%

2.45%

2.95%

3.45%

3.95%

'95 '98 '01 '04 '07 '10

Net Write-offs (C&F) Installments 60+DPD (C&F)

(1) 1982 – 1985 includes Construction; 1986 - 1994 includes Lawn & Grounds Care; beginning in 2009 includes both Ag and Turf equipment; As % of Owned Losses After Dealer Reserve Charges

Source: 1982 – 1994 internal reporting, 1995 - 2010 JDCC 10-K filings, 2011 Deere & Company 8-K filed with SEC 23 November 2011

73

|

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

110%

Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6

Res

ale

Val

ue

as a

% o

f O

rigin

al L

ist

Pric

e

Time Since Origination

2010 2009 2008 2007 2006 2005


U.S. Resale Value vs. Loan Balance7830 Tractor and 9670 Combine

(1) Model 7810 was replaced with Model 7820 in 2004. In 2007 the 7830 series was introduced to the market. Loan balance assumes a 30% down payment on the highest list price financed for 5 years with annual payments at a rate of 6.50%.

(2) Model 9650 was replaced with Model 9660 in 2004. Model 9660 was subsequently replaced with Model 9670 in 2006.Loan balance assumes a 30% down payment on the highest list price financed for 5 years with annual payments at a rate of 6.50%.

Source for equipment values: North American Equipment Dealers Association

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

110%

Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6

Res

ale

Val

ue

as a

% o

f O

rigin

al L

ist Pr

ice

Time Since Origination

2010 2009 2008 2007 2006 2005

Loan Balance

Model Year

7830 Tractor (1)

Model Year

9670 Combine (2)

Loan Balance

74

John DeerePower Systems

Engine Emissions and Technology


Interim Tier 4 (IT4): • 50% Nitrogen Oxide (NOx) reduction• 90% Particulate Matter (PM) reduction

Final Tier 4 (FT4):• 80% NOx reduction

Tier 4 Engine Implementation

Final Tier 4

0

0.10

0.20

0.30

0.40

0.50

0 2.00 4.00 6.00 8.00 10.00 12.00

Tier 1

Tier 2

Tier 3

Interim Tier 4

NOx, g/kw-hr

PM

, g

/kw

-hr

76


Final Tier 4Continuing Our Planned Building-Block Approach

Combines our customized selective catalytic reduction (SCR) system with our proven IT4 engine platform of cooled exhaust gas recirculation (EGR), diesel oxidation catalyst (DOC), and diesel particulate filter (DPF)

• An optimized solution – John Deere Integrated Emissions Control system– Meets Final Tier 4 emissions regulations– Uncompromised performance: power, torque, and responsiveness

• A fluid-efficient solution - maximum total fluid economy, not just fuel economy– Leverages the proven fuel efficiency of our PowerTech™ Plus engine platform– Low diesel exhaust fluid (DEF) dosing rates– Operate efficiently with low-sulfur diesel and B5-B20 blends

• A field-proven solution– Since 2005, our cooled EGR engines have a proven record of performance and durability– More than 5 million customer operating hours with our smart exhaust filter technology– Dedicated in-house aftertreatment team customizing our own SCR system

• An integrated vehicle solution– We design, manufacture, and service the engine, drivetrain, hydraulics, cooling, and electrical

systems• A fully supported solution

– John Deere’s proven worldwide dealer network is highly trained to provide service and support as well as increase productivity, reliability, and utilization of Deere machines

77

Farm Fundamentals

|

$0

$50

$100

$150

$200

$250

$300

$350

$400

$450

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012F 2013F

$ B

illio

ns

Government Payments Total Cash Receipts


U.S. Farm Cash ReceiptsOperating Cash Receipts and Government Payments

• Total cash receipts remain at historically high levels

• Record levels forecast for 2013

Source: 1998 – 2011: USDA 28 August 20122012F – 2013F: Deere & Company Forecast as of 15 August 2012

79


U.S. Farm Balance Sheet Strong

10%

12%

14%

16%

18%

20%

22%

24%

26%

28%

30%

$0

$500

$1,000

$1,500

$2,000

$2,500

$3,0001970

1971

1972

1973

1974

1975

1976

1977

1978

1979

1980

1981

1982

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012F

2013F

$ B

illio

ns

Farm Debt Farm Equity Debt to Equity Ratio (%) Debt to Asset Ratio (%)

Source: 1970 – 2011: USDA 28 August 20122012F – 2013F: Deere & Company Forecast as of 15 August 2012

80


Corn, Soybeans, Wheat and Cotton PricesNearby Futures: 11 September 2007 – 11 September 2012

Source: Chicago Board of Trade – Corn, Soybeans & Wheat; Intercontinental Exchange – Cotton

1.00

2.00

3.00

4.00

5.00

6.00

7.00

8.00

9.00

9/11/07 9/11/08 9/11/09 9/11/10 9/11/11 9/11/12

Do

llars

Per

Bu

sh

el

Corn

4.00

6.00

8.00

10.00

12.00

14.00

16.00

18.00

9/11/07 9/11/08 9/11/09 9/11/10 9/11/11 9/11/12

Doll

ars

per

Bu

shel

Soybeans

2.00

4.00

6.00

8.00

10.00

12.00

14.00

9/11/07 9/11/08 9/11/09 9/11/10 9/11/11 9/11/12

Do

llars

per

Bu

sh

el

Wheat

0.25

0.50

0.75

1.00

1.25

1.50

1.75

2.00

2.25

9/11/07 9/11/08 9/11/09 9/11/10 9/11/11 9/11/12

Do

llars

per

Po

un

d

Cotton

81


Agricultural Growth – Energy2007 U.S. Energy Bill

• Significantly expanded mandatory levels of renewable fuels

Source: Energy Independence and Security Act of 2007

0

5

10

15

20

25

30

35

40

2008 2010 2012 2014 2016 2018 2020 2022

Gal

lons

(billio

ns)

Corn-Based Starch Ethanol Advanced Biofuels

82


Uses of U.S. Corn Crop 2010-2021Bush

els

(mill

ions)

Source: USDA Agricultural Projections to 2021, February 2012

83

20.0%

23.0%

26.0%

29.0%

32.0%

35.0%

38.0%

41.0%

0

5,000

10,000

15,000

20,000

25,000

Feed & residual Ethanol & By-Products for fuel

Food, Seed, & Industrial (Less Ethanol) Exports

Ethanol & By-Products for Fuel as % of Total Corn Usage

|

0%

10%

20%

30%

40%

50%

60%

70%

80%1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011E

2012P

World Farm FundamentalsGlobal Stocks-To-Use Ratios

Source: USDA - 12 September 2012


Cotton

Wheat

Corn

Soybeans


Agricultural Growth – EnergyU.S. Ethanol

U.S. Corn Used In Ethanol

Source: Informa – July 2012

85

0

1,000

2,000

3,000

4,000

5,000

6,000

99/00 01/02 03/04 05/06 07/08 09/10F 11/12F 13/14F 15/16F

Bush

els

(mill

ions)


Daily Ethanol Margin Per Bushel Corn GrindBased on Nearby Futures Prices (Excl ITDA*)

*Interest, Tax, Depreciation and Amortization (ITDA) totals ~$0.50 and is often disregarded in margin calculations because it does not influence short term production decisionsSource: Informa – September 2012

($0.50)

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

9/1

1/0

8

12/1

1/0

8

3/1

1/0

9

6/1

1/0

9

9/1

1/0

9

12/1

1/0

9

3/1

1/1

0

6/1

1/1

0

9/1

1/1

0

12/1

1/1

0

3/1

1/1

1

6/1

1/1

1

9/1

1/1

1

12/1

1/1

1

3/1

1/1

2

6/1

1/1

2

9/1

1/1

2

86

Market and Currency Volatility

|

Volatility / Uncertainty MetricsUpdated as of 29 July 2012


Sep 08-Dec 09 Avg.: 36Credit Crisis Peak: 81Rolling 12 Mo Avg.: 25Rolling 12 Mo Peak: 4829 July 12: 17

Sep 08-Dec 09 Avg.: 411Credit Crisis Peak: 1,000Rolling 12 Mo Avg.: 202Rolling 12 Mo Peak: 30929 July 12: 144

Sep 08-Dec 09 Avg.: 209Credit Crisis Peak: 364 Rolling 12 Mo Avg.: 66Rolling 12 Mo Peak: 9429 July 12: 54

Sep 08-Dec 09 Avg.: 98Credit Crisis Peak: 457Rolling 12 Mo Avg.: 40Rolling 12 Mo Peak: 5729 July 12: 34

0

25

50

75

100

Jan-06 Jan-07 Jan-08 Jan-09 Jan-10 Jan-11 Jan-12

Perc

en

tag

e P

oin

ts

VIX(Chicago Board Options Exchange Market Volatility Index)

0

125

250

375

500


Sp

read

over

T-B

ill

(bp

s)

TED Spread(Spread differential between 3M LIBOR and 3M T-Bill)

0

100

200

300

400


Sp

read

over

Tre

asu

ries (

bp

s)

'A' Industrial Index 3-Year Spread

0

300

600

900

1,200


Basis

Po

ints

GECC 5 Yr CDS

|

65

75

85

95

105

115

125

135

Ind

exed

Valu

e

EUR

GBP

AUD

JPY

CAD

BRL

Wea

ker

FCStr

onger

FC

Currency Movement Post Credit Crisis


FY 2008 FY 2009 FY 2010 FY 2011

89

FY 2007

Appendix


Enterprise SVA Reconciliation to GAAP

Equipment Operations 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011Net Sales 11,077 11,703 13,349 17,673 19,401 19,884 21,489 25,803 20,756 23,573 29,466 Average Identifiable Assets

With Inventories at LIFO 8,743 6,229 5,965 6,482 7,248 7,546 8,092 9,652 9,647 9,196 11,516 With Inventories at Standard Cost 9,678 7,147 6,925 7,477 8,312 8,634 9,205 10,812 10,950 10,494 12,875

Operating Profit (46) 401 708 1,905 1,842 1,905 2,318 2,927 1,365 2,909 3,839 Percent of Net Sales -0.4% 3.4% 5.3% 10.8% 9.5% 9.6% 10.8% 11.3% 6.6% 12.3% 13.0%

Operating Return on AssetsWith Inventories at LIFO -0.5% 6.4% 11.9% 29.4% 25.4% 25.2% 28.6% 30.3% 14.1% 31.6% 33.3%With Inventories at Standard Cost -0.5% 5.6% 10.2% 25.5% 22.2% 22.1% 25.2% 27.1% 12.5% 27.7% 29.8%

SVA Cost of Assets (1,162) (858) (831) (897) (998) (1,036) (1,094) (1,284) (1,301) (1,259) (1,545) Equipment Operations SVA (1,208) (457) (123) 1,008 844 869 1,224 1,643 64 1,650 2,294

Financial ServicesNet Income 262 330 309 345 584 364 337 203 373 471Average Equity 2,115 2,177 2,265 2,227 2,466 2,524 2,355 2,732 3,064 3,194Return on Equity 12.40% 15.20% 13.60% 15.50% 23.70% 14.40% 14.30% 7.40% 12.20% 14.70%Operating Profit Continuing 416 504 466 491 521 553 493 242 499 725Change in Allowance for Doubtful Receivables 16 17 -8 -12 15 17 -4 68 -14 - SVA Income Continuing 432 521 458 479 536 570 489 310 485 725Average Equity Continuing Operations 2,115 2,177 2,163 2,110 2,424 2,524 2,355 2,732 3,064 3,194Average Allowance for Doubtful Receivables 161 160 165 150 148 167 183 195 232 - SVA Average Equity 2,276 2,337 2,328 2,260 2,572 2,691 2,538 2,927 3,296 3,194Cost of Equity -437 -431 -414 -410 -457 -480 -430 -458 -420 -492SVA Continuing Operations 44 69 79 90 59 -148 65 233SVA Discontinued Operations -11 25 - - - - - - Financial Services SVA (5) 90 44 69 79 90 59 (148) 65 233

Deere & Company - Enterprise SVA (462) (33) 1,052 913 948 1,314 1,702 (84) 1,715 2,527

(millions of dollars unless stated otherwise)

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Equipment Ops SVA Reconciliation to GAAP

Equipment Operations 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001Net Sales 5,848 5,723 6,479 7,663 8,830 9,640 11,082 11,926 9,701 11,169 11,077 Average Identifiable Assets

With Inventories at LIFO 5,585 5,765 5,449 5,551 6,187 6,502 6,682 7,672 7,724 8,069 8,743 With Inventories at Standard Cost 6,702 6,846 6,442 6,494 7,131 7,488 7,703 8,711 8,739 9,039 9,678

Operating Profit 16 77 242 847 1,006 1,125 1,402 1,476 272 693 (46) Percent of Net Sales 0.3% 1.3% 3.7% 11.1% 11.4% 11.7% 12.6% 12.4% 2.8% 6.2% -0.4%

Operating Return on AssetsWith Inventories at LIFO 0.3% 1.3% 4.4% 15.3% 16.3% 17.3% 21.0% 19.3% 3.5% 8.6% -0.5%With Inventories at Standard Cost 0.2% 1.1% 3.8% 13.0% 14.1% 15.0% 18.2% 16.9% 3.1% 7.7% -0.5%

SVA Cost of Assets (804) (821) (773) (780) (856) (898) (924) (1,045) (1,049) (1,085) (1,162) SVA (788) (744) (531) 67 150 227 477 431 (776) (392) (1,208)

Equipment Operations 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011Net Sales 11,703 13,349 17,673 19,401 19,884 21,489 25,803 20,756 23,573 29,466 Average Identifiable Assets

With Inventories at LIFO 6,229 5,965 6,482 7,248 7,546 8,092 9,652 9,647 9,196 11,516 With Inventories at Standard Cost 7,147 6,925 7,477 8,312 8,634 9,205 10,812 10,950 10,494 12,875

Operating Profit 401 708 1,905 1,842 1,905 2,318 2,927 1,365 2,909 3,839 Percent of Net Sales 3.4% 5.3% 10.8% 9.5% 9.6% 10.8% 11.3% 6.6% 12.3% 13.0%

Operating Return on AssetsWith Inventories at LIFO 6.4% 11.9% 29.4% 25.4% 25.2% 28.6% 30.3% 14.1% 31.6% 33.3%With Inventories at Standard Cost 5.6% 10.2% 25.5% 22.2% 22.1% 25.2% 27.1% 12.5% 27.7% 29.8%

SVA Cost of Assets (858) (831) (897) (998) (1,036) (1,094) (1,284) (1,301) (1,259) (1,545) SVA (457) (123) 1,008 844 869 1,224 1,643 64 1,650 2,294


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2009 OROA Reconciliation to GAAPEquipment Operations

Equipment Operations2009, as Reported

Exclude Goodwill Impairment &

Voluntary Employee-Separation

2009, as Adjusted

Net Sales 20,756 20,756 Average Identifiable Assets

With Inventories at LIFO 9,647 9,647 With Inventories at Standard Cost 10,950 10,950

Operating Profit 1,365 380 1,745 Percent of Net Sales 6.6% 8.4%

Operating Return on AssetsWith Inventories at LIFO 14.1% 18.1%With Inventories at Standard Cost 12.5% 15.9%


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Documents

Deere 2012 sept oct Presentation[1]