Dedicated Mercedes-Benz Digital Consultant
Fully Responsive Chameleon Website Platform
Google Analytics Integrated Reporting SuiteAdministrative Access for Metrics, Site Editing, Inventory Management and Other Dealer Controllable Features
At Least Six (6) Call Tracking Numbers
Free Third-Party Integrations
Advanced SEO Capabilities
Google Analytics Reporting Suite
Free, Unlimited Exports
Call Tracking (Sales & Service)
Custom SEO Editing Tool
Integrated WordPress Blog
Basic Video Package
Send to Mobile
SEO Accelerator Platform
Schema Local Business
Lead Accelerated Coupon
Edmunds Vehicle Reviews
A/B Testing (Consulting Included)
Mobile Text Chat
Mobile Lead Driver
Integrated CarStory Reports
Web Presence Optimizer (WPO)
Behavioral Targeting System (BTS)
Geo-Fencing with Targeted Offers
Android Pay/Apple Wallet Coupons
FEATURES BASE EXECUTIVE ELITE
$999 $1,899 $2,799
Dedicated Mercedes-Benz Digital ConsultantA dedicated Mercedes-Benz Digital Consultant (MDC) works with your dealership to update and manage your new website, report analytics, and provide suggestions to improve website performance.
Fully Responsive Chameleon Website PlatformDealerOns Responsive Website Platform is one of the most advanced in the industry. Per Googles guidance, DealerOns responsive websites improve SEO & conversion relative to the alternative technologies, require less dealer hours to maintain and update, and are future proof because they can handle any new device sizes without any technology updates or changes.
Google Analytics Integrated Reporting SuiteDealerOns SEM services traffic and lead tracking integrates with Google Analytics website reporting to show dealers end-to-end SEM performance. Dealers can track visit to lead conversions at the keyword or visitor level if desired.
Dealer and Shift Digital User Administrative Access for Metrics, Site Editing, Inventory Management andOther Dealer Controllable FeaturesManage and update multiple content areas on your DealerOn site.
At Least Six (6) Call Tracking NumbersCall tracking lets your dealership measure 100% of your digital marketing results by allowing you to track the Source, Campaign, Marketing Media of any and every inbound phone call coming from your dealerships website.
Inventory ManagementDealerOns inventory management system lets you pull, edit, and deliver inventory from any DMS to your website and third-party sites. Dealers can add pricing, pictures, and custom comments for every vehicle in inventory. There is also the ability to make modifications to specific pieces of inventory before being published to the website, and create bulk pricing rules for easier management.
Automated SpecialsDealerOns specials engine lets dealers set up their own rules-based algorithms to automatically display specials highlighting specific vehicles, models, or classes of vehicles. The specials engine is intuitive and easy to use, so dealer personnel are more likely to use the system and maintain engaging, attractive, up-to-date specials.
Free Third-Party IntegrationsDealerOns website platform readily integrates with every lead capturing product available to all segments across the industry. Whether it is Chat, Service Scheduler, Credit App, or a Trade Application tool, we can support it.
Advanced SEO CapabilitiesDealerOns website platform provides the SEO management tools that digital agencies and in-house SEO specialists crave. Dealers can easily customize SEO across all major platform pages, leveraging a library of replacement codes so that a few quick SEO edits can update all vehicle details pages with optimized content based on whatever keyword patterns the dealer or their agency selects.
Google Analytics Reporting SuiteReceive Enterprise reporting that ties out to Google Analytics data, and provides ad hoc reporting capabilities as well as Demographic Reporting capabilities. This offering gives dealers the tools to measure website performance by form factor, demographic data, or interests.
Free, Unlimited ExportsDealerOn can provide free inventory exports of all relevant inventory data to 100s of third-party websites that host dealer inventory. This file can include the following fields: VIN/Stock ID, Vehicle Make/Model/Trim/Body Style/Transmission, Exterior/Interior coloring, MSRP/Invoice/Dealer Price, Dealer comments.
Call Tracking (Sales & Service)In the age of mobile, almost half of your dealerships website traffic is from a mobile device. DealerOns call tracking lets you measure the complete impact of all your Marketing Media, Campaigns (down to the creative level) or even the Keyword level for Paid Search traffic.
Custom SEO Editing ToolEasily customize SEO across all major platform pages, leveraging a library of replacement codes, so that a few quick SEO edits can update all vehicle details pages with optimized content based on whatever keyword patterns the dealer or their agency selects.
Integrated WordPress BlogDynamic, fresh content is an increasingly important part of Googles algorithm for ranking content. DealerOn provides dealers with a fully integrated WordPress blog that integrates as a folder within the primary URL of the domain, for maximum SEO value. Dealers may then write their own search optimized content to leverage the powerful platform that we provide out of the box. For an additional monthly charge, DealerOn can write search-optimized content on a dealers behalf as well.
Basic Video PackageDealerOns video package provides used VIN specific walkarounds for dealership inventory.
Send to MobileGives website visitors the option to send vehicle information directly to their mobile device.
SEO Accelerator PlatformDealerOns SEO Accelerator Platform provides customized SEO adhering to Googles best practices for: Title tags, Meta tags, On-page readable content, Semantic markup, Structured data, Google-optimized XML sitemaps, Bing optimized XML sitemaps. For each Vehicle Details Page on the platform, DealerOns SEO Accelerator provides Semantic Markup/Structured data, based on the taxonomy of Schema.org for Auto Dealers, Offers, Ratings, etc. so that the corresponding Rich Snippets (EGthe star ratings seen below) can appear in Googles Search Results Page.
Schema Local Business (SLB)DealerOns SLB is up-to-date with all of the latest integrations and audited monthly, and in some cases weekly, to ensure the latest schema rules are followed. While many other providers have integrated structured data into their platform most are done incorrectly or done in such a way that Google is going to start recognizing as structured data spam. Dealers may write their own search optimized content to leverage the powerful platform that we provide out of the box. For an additional monthly charge, DealerOn can write search-optimized content on a dealers behalf as well.
Lead Accelerated CouponA Entrance/Exit Coupon presented to website visitors that avoids Popup Blockers. Benefits: Delivers huge increase in highly-qualified vehicle leads, real-time updates for any special dealer offers, and website integrated lead reporting.
Edmunds Vehicle ReviewsDealerOn, through our partnership with Edmunds, uses structured data to mark up the Vehicle Details page so that the review star ratings actually appear in Googles Search results. This has a two-fold benefit for dealers with this integration: 1. Greater visibility in Googles search results we have seen these pages appear more frequently and higher up in Googles result set in tests where weve implemented the integration, 2. Higher click-through rates for the page that appear in Googles results.
A/B Testing (Consulting Included)With DealerOns Elite website package, customers gain access to our A/B testing platform and Optimization Client Services team. Dealers are able to conduct A/B tests of particular changes and appropriately measure/value the results of their testing plan with our Optimization team. They may also opt in to DealerOn platform A/B tests where their site or sites participate in Platform-wide A/B tests & optimizations when multiple dealers request similar tests. This process provides a much faster result with a higher statistically significant confidence level.
Mobile Text ChatDealerOns integration of Edmunds Car Code technology delivers: incremental leads from low funnel shoppers on your dealerships mobile website, better consumer engagement by using the shoppers chosen medium, mobile leads have been shown close at 3x the rate of desk top leads, and dealership sales staff texting with customers that is not being monitored in the CRM.
Mobile Lead DriverDealerOns mobile coupon ensures that your website can provide a proven lead conversion tool--a cash back incentive for a vehicle purchase--for any consumer, regardless of device. Mobile users are closer to the point of purchase, and those same consumers are more likely to be influenced by a monetary incentive. Mobile lead driver ensures that dealers maximize their vehicle sales to these consumers.
Integrated CarStory ReportsDealerOn has built an integration with CarStory so that we can provide CarStory market reports to demonstrate the value and bolster a consumers confidence that a dealers used vehicle pricing is very competitive and compelling based on the geographic marketplace. CarStory Inline Market Reports are designed to provide the vehicles whole storyembedded seamlessly in your VDPsto ensure that consumers dont click off to third-party websites.
Web Presence Optimizer (WPO)This platform provides SEO tracking, reporting, and analytics that tie Keyword Ranking to Traffic and Leads (via our integration with Google Analytics API).
Behavioral Targeting System (BTS)DealerOns Behavioral Targeting System (BTS) is a state-of-the-art lead generation enhancement system designed to increase the number of leads and service appointments by delivering contextually relevant offers to consumers as they leave a dealers website.
Geo-Fencing with Targeted OffersDealerOns platform gives our dealers the ability to conquest consumers by pushing targeted offers to website visitors, based on their actual location. Dealers can create any number and variety of offers that will fire only to visitors located within the determined parameters (LAT/LON, plus a radius (500 feet, one mile, etc.) targeting that offer).
Android Pay/Apple Wallet CouponsDealerOn has recently rolled out a new integration with Android Pay and Apple Wallet that lets our dealers customers add Service Coupons and Offers directly to Android Pay or Apple Wallet on their Android or Apple phone. After a consumer adds the coupon to their device, the dealer may update the offers, provide new images, or even update an expiration to the coupon directly on the customers phone, without them ever returning to the dealers website.
Additional Inventory FeedAdditional inventory feed to accommodate group inventory.
Advanced Pricing MatrixQuickly completes inventory pricing, by setting flexible pricing rules for both new and used inventory.
Android Pay/Apple Wallet CouponsAllows customers to add Service Coupons and offers directly to Android Pay or Apple Wallet.
Beacons w/ Text Dupe SuppressionSends a targeted message when customers come within range of your dealership.
Behavioral Targeting SystemDelivers relevant offers to customers as they are about to leave a dealers website.
Custom Homepage Slide DesignsUp to 5 custom homepage slider ads per month, optimized for desktop, tablet, and mobile.
Elite SEO 2.0 PackageLocal optimization in four areas: On site signals, off site signals, social media, reputation management.
Geo-Fencing w/ Targeted OffersProvides offers based on specific location. For example, can be pushed to a customer who is currently at a competitors showroom.
Incentive ProProviders customers with the best rebates and APR available to them, specific to VIN.
Lead Accelerator CouponEntrance and exit coupons that avoid pop-up blockers; increase in leads.
Managed Blog ServiceFully integrated WordPress blog on the dealership website to build SEO value.
Managed ChatUnlimited Managed chat regardless of number of website traffic leads.
One-Time Custom Page DesignProfessionally designed responsive custom page, optimized for desktop, tablet, and mobile.
Payment DriverMarkets your vehicles with finance and lease payments, using updated manufacturer incentives and rebates.
Premium Call TrackingUnlimited minutes with two lines, Integrates directly with Google Analytics.
Service Plus+ Content PackageFixed-operations focused website content module.
Social/Reputation ManagementEnsures that your social presence and online reputation remains positive: daily/custom posts, monitoring of reviews, replies to all comments/questions.
Spanish WebsitesIn-language platform provides optimal customer experience to Spanish speaking customers.
Spin CarReal-time, interactive, virtual walk around of your new and used inventory (using actual photos).
Trade PendingProvides trade appraisal results to customers in less than half of the time that other reports do.
A LA CARTE ITEM(S) COST
Award-Winning Website Platform
EXCLUSIVEMERCEDES-BENZPACKAGES(Come see us for details)
$999 $1,899 $2,799
5-Time Driving Sales Top-Rated Website Provider Google Analytics Certified Team Retail Automotive Experience
7-Time Website Excellence Award (Digital Dealer)Technology Leadership Award (Dealer Marketing Magazine)5-Time Top Rated Website Provider (Driving Sales)AWA Pinnacle Website Award
GOOGLE ENDORSED:Better for SEO
Lower Bounce Rate &Higher Conversion
More Leads &More Sales
faster home pageloading speed vs competitors
average lead increase
Search SEARCH RESULTSYOUR DEALER SHIPSEARCH ENGINE
EXCLUSIVEMERCEDES-BENZPACKAGES(Come see us for details)
$3,000 $6,000 $10,000
Connect with consumers WHILE THEY ARE RESEARCHING. Engage new customers BEFORE they search. Target by demographics, interests, and content.
Focused on Conversion Optimization: Continuous testing of ad copy, model landing pages, and keyword / bid strategies allow for high conversion rates and low cost-per-opportunity.
Dynamic Inventory Ads: Tailor your advertising strategy and ad spend to vehicles on your lot.
Data-Driven Strategy: We analyze your market and brand monthly to ensure that we spend your money on qualified regions and prospects.
Boutique Customer Service: Our account managers focus on a limited set of accounts. This allows them to provide tailored, white-glove service to you all the time.
Dynamic Retargeting: Show any website visitor an ad for your dealership and inventory across Googles ENTIRE display network.
Remarketing Lists for Search Ads: Specifically target and market to past visitors who are searching on Google again.
Mobile Retargeting Ads: Shown by Google to increase conversion by 15%.
For questions, please contact the Mercedes-Benz Support Team at email@example.com
Behavioral Targeting System $559/mo
Our Behavioral Targeting System (BTS) is a state of the art lead generation enhancement system designed to increase a dealers website leads and service ROs by delivering contextually relevant offers to consumers as they leave a dealers website. As an example, consider a consumer visiting a Mercedes-Benz dealership website, perusing their service department hours pages, looking at their Service Reps experience, and then deciding to leave the dealership website. BTS uses a patent-pending technology to detect the consumers mouse moving to abandon the website, and dynamically serves up a 10% off Service offer (or whatever service offer the dealer wanted to leverage). The BTS lead generation system provides dealers with a tool to deliver targeted offers to consumers browsing the new vehicle or used vehicle inventory, the service department, or other major parts of the site of the dealers choosing. The offers can be A/B tested in real-time, so that dealers can improve the performance of the system over time. BTS typically increases a dealers website lead performance by 25%-30%.
Elite SEO $3,400/mo
In addition to the powerful out of the box search engine optimization DealerOn customers receive as a part of our website platform, they may now add the Elite SEO Package to their efforts. Each participating dealership will receive local optimization in 4 areas: 1) On site signals, 2) Off site signals, 3) Social media, and 4) Reputation management. On site signals -- DealerOn conducts a content audit, then creates specific, targeted content for any products or services where content is needed for maximum local exposure. Content will also be optimized and tweaked on an ongoing basis to ensure maximum performance in local searches. Dealers will also receive one custom blog post per week. Off-site signals -- DealerOn builds relevant links to the dealers website, but with an additional focus on local links. A full citation audit is included, and all incorrect or incomplete
For questions, please contact the Mercedes-Benz Support Team at firstname.lastname@example.org
Citations (mentions of Name, Address, and Phone number on other sites) are cleaned up. Our team continues to build a robust link and citation profile from month to month. Social media management -- is also included in our Elite SEO service. Dealers receive daily posts on Facebook, Twitter, and Google Plus, with a focus on increasing local engagement with followers. Incoming comments or inquiries are answered by our team, and we also consult with the dealerships social team to help maximize the effectiveness of all social efforts. Reputation management -- is also included in the package. Our team consults with each dealer to build out an effective strategy for increasing positive online reviews, and review sites are monitored on a daily basis. DealerOns team helps create appropriate responses to minimize damage from any negative reviews. Dealers are kept up to date with the progress of our Elite SEO service with monthly report PDFs that clearly show important metrics for success. Dealers also have unlimited access to DealerOns SEO team, and are able to call at any time during normal business hours.
Beacons w/ Yext Dupe Suppression $569/mo
Take your marketing to the next level with beacons! When a consumer comes within range of your dealership, you can pop a message with an offer onto their phone or smartwatch. Even better, that person is now tagged and can be uploaded into a Custom Audience in Facebook, which allows you to run retargeting ads at actual foot traffic in your dealership! Duplicate listing suppression from Yext is also included, which allows us to suppress any duplicate directory listings. (Ad spend for Facebook retargeting is not included).
Lead Accelerator Coupon $479/mo
DealerOns website-integrated vehicle coupon with: Popup blocker-avoiding website entrance and exit coupon Delivers huge increase in highly-qualified vehicle leads Real-time updates for any special dealer offers Website integrated lead reporting
For questions, please contact the Mercedes-Benz Support Team at email@example.com
Managed Responsive Blogging Service $669/mo
DealerOn provides a fully-integrated WordPress blog as a folder within the dealership website. The blog and its content build SEO value to the dealership site. DealerOns team produces monthly content for the blog, tailored to each dealers needs. The features for this offering include:
6-8 monthly blog posts, written under Dealer Representative's name Blog Plugins that get the blog included effectively in search engines Content written specifically for each dealership location &
brand/models Integration with dealership authored posts
Service Plus+ Content Package $1,049/mo
Fixed Operations-focused website content module providing a Digital Marketing Hub for a dealers service department.
Dozens of Search and Conversion Optimized Service & Parts content pages.
Google Analytics Integrated Reporting Platform Tracks: Service Call, Google Maps Clicks, Coupon Prints, Service Appointments
Well-supported packages can deliver incremental visits, calls, coupon prints, etc.
Custom Homepage Slider Design $969/mo
DealerOn provides up to 5 custom homepage slider ads per month to the dealer, optimized for desktop, tablet, and mobile for our Responsive Platform
Managed Chat $1,329/mo
Unlimited Managed Chat regardless of Website Traffic Levels Award-winning Chat offering
Premium Call Tracking $569/mo
Includes unlimited minutes and two lines Best in class platform Integrates directly with Google Analytics Tracks all website phone calls to the Visitor Level to best attribute ROI
For questions, please contact the Mercedes-Benz Support Team at firstname.lastname@example.org
Spin Car $569/mo
Engage your customers in real-time with a completely interactive, virtual Walk Around of your new and used inventory. Let shoppers click, spin, rotate and zoom-in on features important to them. The vehicle specific 360 Rotation workarounds that are video compatible and mobile friendly use real photos and engage VDP visitors. They have clickable hotspots of the interior and exterior increasing VDP leads by 30%.
Incentive Pro $379/mo
Incentive Pro provides VIN specific the single best rebate and APR available to all consumers. You have the ability to either subtract the rebate from the price or simply disclose it, if their pricing already includes it. It also has a disclaimer popup that allows the consumer to view all rebates available for that particular vehicle, with the qualifications for each.
Advanced Pricing Matrix $379/mo
Complete inventory pricing in a fraction of the time. Set pricing rules in the most flexible manner possible, for both New and Used.
Additional Inventory Feed $40/mo
Additional inventory feed to accommodate group inventory.
One time custom page design work $479
Professionally designed responsive custom page Optimized for Desktop, Tablet and Mobile
Android Pay/Apple Wallet Coupons $239/mo
DealerOns integration with Android Pay and Apple Wallet lets customers add Service Coupons and Offers directly to Android Pay or Apple Wallet on their Android or Apple phone.
For questions, please contact the Mercedes-Benz Support Team at email@example.com
Geo-Fencing w/ Targeted Offers $239/mo
Provides specific offers to specific GEO locations. This service gives dealers the power to conquest consumers who are showrooming (checking out their website from a competitors lot) by pushing targeted offers to website visitors, based on their actual location. Dealers can create any number and variety of offers that will fire only to visitors located within the dealer defined parameters (LAT/LON, plus a radius (500 feet, one mile, etc.) targeting that offer.
Spanish Websites $1,799/mo
DealerOns Spanish Language websites gives dealers a complete in-language digital marketing platform to provide the optimal customer experience to this rapidly growing and increasingly important market segment. Additionally, our clients get the benefit of each site ranking appropriately in Googles search results for in-language searches (Spanish site can rank for Spanish queries and English for English searches). DealerOns platform provides English and Spanish versions of each page, in precisely the manner that Google requests. The platform also lets consumers click back and forth between English and Spanish Language sites, so that they can choose which experience they prefer in their shopping/research process.
Social/Reputation Management $1,099/mo
DealerOns white-glove, hands-on Social Media and Reputation Management team work with your dealership to ensure that your social presence and online reputation is as sterling as possible. Our dedicated team provides:
Daily posts to Facebook and Twitter Custom posts for each dealership Fully Managed -- Replies to all comments/questions Daily monitoring of all review sites Replies to all reviews written by our team Review platform helps get more reviews while making bad reviews less
likely o Email sent to each customer asking for rating 1-10 o Anything 6 or below goes to online form (results emailed to
dealer) o Anything 7 or above goes to page asking for public review
For questions, please contact the Mercedes-Benz Support Team at firstname.lastname@example.org
Trade Pending $479/mo
Expect TradePending to raise the # of leads from every other Trade Appraisal Tool provider by 2-4x. Its uses type-ahead 2 step vehicle selection. It takes customers 8 to 12 seconds to get to a market report. Others take well over 40 seconds. This decreases the amount of abandonment and, therefore, increases the number of leads submissions. These results are provided to the customer in the form of several data points and distributions including (but not limited to):
a price range to account for varying vehicle conditions a graph that shows trade-in-valuations per year and mileage dealership gross profit calculations (using NADA data) demand index (how long it takes on average for a dealership to
move/sell a vehicle of the same type)
Payment Driver $669/mo
Market your vehicles with finance and lease payments, using the latest and greatest manufacturer incentives and rebates. Payment Driver directly integrates with your existing DealerTrack portal.
For questions, please contact the Mercedes-Benz Support Team at email@example.com
DEALERON DIGITAL ADVERTISING
BASIC CORE ELITE
$3,000 /MO $6,000 /MO $10,000 /MO Google AdWords Certified Account Manager 24/7 Online Reporting Google Analytics Integrated Traffic and Lead Tracking Keyword Level Call Tracking Campaigns for Brand, Region and New/Used Cars Campaigns for Fixed Ops (Service & Parts) Dynamic Retargeting Retargeted Display Ads Custom Banner Ad Creation SEM Landing Pages Social Advertising Market & Sales Data Suite
For questions, please contact the Mercedes-Benz Support Team at firstname.lastname@example.org
Google AdWords Certified Account Manager All of DealerOns Digital Advertising Consultants are both Google Analytics and Adwords certified, so they can answer any questions and explain the methodology and results from our SEM services.
24/7 Online Reporting DealerOns reporting is online (although monthly automated email reports are available), so that dealers have real-time access to their results.
Google Analytics Integrated Traffic and Lead Tracking -- DealerOns SEM services traffic and lead tracking integrates with our Google Analytics website reporting to show dealers end-to-end SEM performance. Dealers can track visit to lead conversions at the keyword or visitor level if desired.
Keyword Level Call Tracking DealerOns SEM services provides incredible transparency and clarity to dealers, even delivering Phone Call tracking at the Keyword level.
Campaigns for Brands, Regions and New Cars DealerOn provides Mercedes-Benz dealers with individual SEM campaigns for their dealership brand, for each vehicle model, and for each piece of new or used inventory if the dealer so chooses.
Campaigns for Fixed Ops & Service DealerOn provides Mercedes-Benz dealers with fixed ops campaigns that emphasize high volume fixed ops search terms - service, maintenance, brakes, oil changes, batteries and any other OEM specific language that is well known to consumers. The emphasis being on driving as many qualified service calls and appointments to a dealer.
Dynamic Retargeting DealerOn provides dynamic retargeting for our dealers, meaning that when a consumer views a vehicle on a dealers site, the dynamic retargeting campaign can deliver an ad specific to that piece of inventory anywhere across Googles Display network.
Retargeted Display Ads In support of our dealers Retargeting campaigns, DealerOn creates custom banners for all their retargeting ads.
Custom Banner Ad Creation In support of our dealers Banner/Display campaigns, DealerOn creates custom ad banners for all their ads.
For questions, please contact the Mercedes-Benz Support Team at email@example.com
SEM Landing Pages (Custom Model & Fixed Ops Landing Pages):
Model landing pages for top 3 Models and specific services offered by the dealer. Google Best Practice Meta Data (Title Tags, KWs,URLs, Meta Descriptions) Google-Optimized Semantic Markup New Inventory Search Functionality OEM offer for Lease and APR Specific fixed ops pages for high volume searches terms brakes, tires, oil changes, tires
or batteries. (Offered based on volume and search term demand).
Social Advertising A dealer can choose to allocate a portion of their ad budget towards advertising on Facebook. We use a combination of Polk Data (available as part of Facebooks targeting options) and email lists to build powerful audiences who can be targeted through the course of the month and adds to your search advertising efforts.
Market & Sales Data Suite Visualize dealers market data (registration data) against dealers sales trends. Visualize your market sales and registration data overlaid with your advertising spend. Get surgical with your marketing dollars and see where the most effective use of your ads.
A La-Carte Options
Market Pro- $649
Stand-alone Digital Marketing Intelligence and Analytics tool providing unparalleled digital marketing insights for dealers. Can be added to any Digital Advertising Package
Visualize dealers market data (registration data) against dealers sales trends Determine Market Share for dealers dealerships Get surgical with dealers marketing dollars to win dealers backyard and conquest other
areas. Visualize traffic down to the sale and track ROI. Needs access to dealers DMS Data Sharing and NDA in place as you come on board for peace of mind.