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InSight. DDI Summit : 2016
Evan Sinar, DDI Chief Scientist & Director, CABER
Get Visual! Using Data Visualization to Inform and Influence
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
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Why Visualize Data?
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…Exploration
Explanation…
…Engagement & Emotion
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
For Persuasion…
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
“Visual Library”
“a continually expanding collection of HBR's most essential charts and infographics”
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
Source: http://www.gapminder.org/
For Powerful Messaging
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For an Analytical, Influential HR
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…and for Family Bonding!
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
Research Shows Visualization Works
Visuals more persuasive than tables (2014 study)
Enhanced managers’ decision-making
capability (2014 study)
Visuals generated more attention to,
agreement with, and recall of a business
strategy (2015 study)
Unique visualization types more
memorable (2013 study)
Neuroscience principles explain
visualization effectiveness (2015 study)
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
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7 Types of Data Stories
to Visualize
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Visual Stories about…Comparisons
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Visual Stories about…Movement/Flows
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Visual Stories about…Change Over Time
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
Visual Stories about…Change Over Time
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
Visual Stories about…Relationships
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
Visual Stories about…Relationships
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
Visual Stories about…Complex Structures
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
Visual Stories about…Hierarchies
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
Visual Stories about…Hierarchies
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
Data Stories about…Voices (Text-based)
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Even Descriptive Data Can be Invigorated
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
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Visualization Design & Makeovers
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© Development Dimensions Int’l, Inc., 2016. All rights reserved.
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Excel: One of the Worst Offenders
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
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Visualization Tools
& Closing Advice
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#dataviz
Tools
Books
Continuous Learning © Development Dimensions Int’l, Inc., 2016. All rights reserved.
Some Final Dataviz Design Advice
1. Know Your Audience
2. Match Visualization Sophistication to
Message Depth
3. Annotate for Context & Action
4. Minimalist Design = Maximum Clarity
5. Use Color Selectively & Sparingly
6. Make it Easy for the Reader
7. Visualize Responsibly
© Development Dimensions Int’l, Inc., 2016. All rights reserved.
Get Inspired! © Development Dimensions Int’l, Inc., 2016. All rights reserved.
