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FOLLOWING IS A LIST OF RESOURCES FOR AUTHORS interested in delving into the

uncharted and perplexing virtual world of social media marketing. You are essential to marketing your

message and book….your personality, ideas, background, unique talents, business associates and social

circle are the starting point in growing your own tribe of followers to start generating a grass-roots interest

in your book that grows exponentially. Knowledge is truly power when tapping into the plethora of

opportunities available on the internet to promote your title, so take your time perusing this information.

What follows just touches the surface of tools available. Enjoy the learning process along the way!

MOTIVATIONAL MUST-SEE SOCIAL MEDIA VIDEO

http://michaelhyatt.com/2009/09/how-the-media-world-is-changing-fast.html

TWITTER

1. http://www.nytimes.com/2010/01/03/weekinreview/03carr.html

• Why Twitter?

2. http://tweeternet.com/

• What is Twitter?

3. http://mashable.com/guidebook/twitter/

• Twitter 101 – The Basics

• Building Your Twitter Community

• Twitter for Business

• Twitter Guidebook To Go – PDF Download and Slideshow

• Sharing on Twitter

• Managing Your Twitterstream

4. http://michaelhyatt.com/2010/01/do-you-make-these-8-mistakes-when-you-twitter.html

• Do You Make These 8 Mistakes When You Twitter?

5. http://mackcollier.com/social-media-library/twitter-101/

• How to get retweets on Twitter

• How to find people on Twitter

• How to get more followers on Twitter

• How to decide who to follow on Twitter

• New tools add to Twitter’s networking potential

BLOGGING

1. http://www.theatlantic.com/magazine/archive/2008/11/why-i-blog/7060/

2. http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-

blog-and-social-network/

• Why Authors Should Blog & Social Network

3. http://www.problogger.net/how-to-write-great-blog-content/

• How to Craft a Blog Post

• Make Your Writing Scannable

• How Long Should a Blog Post Be?

• Using Titles Effectively on Blogs

• Marinating Ideas into Blog Posts

• How Often Should a Blogger Post

• How to Write a Successful Series

• Why Guest Posts are Great for a Blog

• 7 Days to Rediscovering Your Blogging Groove

• 20 Types of Blog Posts

• The 4 Pillars of Writing Successful Blogs

• How to Write Excellent Blog Content

4. http://michaelhyatt.com/2009/11/do-you-make-these-10-mistakes-when-you-blog.html

5. http://michaelhyatt.com/2009/11/don-leave-the-social-out-of-social-media.html

6. http://michaelhyatt.com/2010/01/five-ways-to-comply-with-the-new-ftc-guidelines-for-

bloggers.html

7. http://michaelhyatt.com/2009/12/7-strategies-for-increasing-your-blog-comments.html

8. http://michaelhyatt.com/2008/11/four-surprising-conclusions-about-author-websites.html

9. http://michaelhyatt.com/2008/11/why-every-author-needs-a-powerful-online-presence.html

10. http://michaelhyatt.com/2008/11/seven-ways-to-build-your-author-brand-online.html

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BLOGGING CONTINUED

11. http://mackcollier.com/social-media-library/blogging-101/ (written for companies, but

information translates well for authors)

• Ten questions Your Company Should Ask Before Blogging

• Eight Easy Ways to Grow Your Blog

• Ten Elements Every Company Blog Should Have

• How to Write Great Blog Comments

• How to Handle Negative Blog Comments

• Ten Ways to Excite Your Blog Readers

• How to Write Your First Blog Post

• Five Sites You Can Use to Grow Your Blog

• (plus many more topics….)

FACEBOOK

1. http://mashable.com/guidebook/facebook/

• Facebook 101: The Basics

• Managing Your Facebook Wall

• Using Facebook For Business

• Using Facebook Applications

• Facebook 305: Advanced Topics

2. http://news.cnet.com/newbies-guide-to-facebook/