Using Efficient DCIM Practices to Prepare for the Cloud Transition

Steve Hassell , President, Avocent

A Division of Emerson Network Power

Tuesday, May 1011:50am-12:20pm

Emerson At-a-Glance 2010

$21 Billion in sales

Diversified global manufacturer and technology provider

Approximately 127,700employees worldwide

Headquarters in St. Louis, Mo.

NYSE: EMR

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Manufacturing and/or sales presence in more than 150 countries

240 manufacturing locations worldwide

No. 117 on 2010 FORTUNE 500 list of America’s largest corporations

Founded in 1890

Emerson Is a Leader in Its Core Global Businesses & Markets

#1 Compressors

#1 Controls

#1 Alternators

#1 Fluid Control

#1 Ultrasonic Welding

#1 Food Waste Disposers #1 Plumbing Tools

#1 Wet/Dry Vacuums

#1 Pressing Tools/Jaws

#1 CCTV Inspection Systems

#1 Residential Storage Solutions

#1 Mobile Point-of-Care Carts

#1 Control Valves

#1 Measurement Devices

#1 AC & DC Power Systems

#1 OEM Embedded Power

#1 Precision Cooling Systems

#1 Access & Control (KVM)

Emerson Recognized for Growth, Performance and Management Excellence

2009 America’s Most Shareholder-Friendly Companies – No. 2 in electrical equipment / multi-industry category

2008, 2009 and 2010 Best CEOs in America – David N. Farr tops electrical equipment / multi-industry category

2010 FORTUNE World’s Most Admired Companies – No. 3 in electronics industry category

2010 Top Software and Service Provider– No. 77 among world’s largest providers, as ranked by revenues

– For fiscal year 2009, Emerson’s global software and service revenues exceeded $700 million

2010 FORTUNE 500 – No. 117 among America’s 500 largest corporations, as ranked by revenues

– Largest company in electronics and electrical equipment industry

2009 LEED Gold Certification– 2011 Facility Manager of the Year

– Only 7 percent of applications receive Gold Certification

• Minimize energy required to meet service levels

• Identify inefficiencies in energy usage

• Understand total cost of ownership of IT services

• Optimize resource utilization

• Improve process efficiency

• Centralize access to IT equipment

• Understand inventory and relationship of data center assets

• Plan for future needs of IT services

• Optimize deployment of IT resources

• Model alternative deployment scenarios

• Reduce number of vendors

• Reduce the number of devices and management tools

• Control and log access to IT systems

• Control physical access to data center infrastructure

• Meet government /industry energy efficiency standards

• Identify outages before they occur

• Identify interdependencies between facilities and IT infrastructure

• Automate impact analysis

• Reduce MTTR• Leverage root cause

analysis to eliminate sources of risk

• Identify gaps in redundancy

• Reduce human error

Efficiency & Cost

Availability Capacity Planning &

AgilityCompliance

CIO Infrastructure Imperatives

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Emerson: St Louis Data Center

New Tier III facility – Global Production Data Center Concurrently maintainable power and cooling infrastructure

99.982% uptime – average 1.6 hrs/yr unplanned downtime (no planned or unplanned downtime to date)

Online since August 2009

State of the art technology and environmentally responsible Utilizing Latest Emerson Network Power Products

Integrated 100kW solar array on roof

Achieved LEED Gold Certification

Uses estimated 31% less energy than typical data center

~35,000 ft2 building 12,000 ft2 of raised floor

Ability to cool up to 300+ W/ft2

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Barriers to Success

Identified Information Gaps

Insufficient data to determine how to unlock stranded capacity

Lacked real-time visibility across the Application, IT and Physical layers

Vendor solutions were focused on a traditional management frameworks

Costs to create comprehensive visibility would be labour intensive and difficult to maintain

75% Utilization

Stranded Capacity

Even the “optimal” data center design has barriers to efficiency

Plan Operate Maintain

Static Design Hold original design together

Design DeployTraditional

Process

IT Managed

Facility

Application Layer

IT Layer

Physical Layer

What We Discovered: “Traditional” Data Center Thinking Focuses On Functional Layers

App4

App5

App6

App7

App8

No tools today to synchronize the virtualization automation with the physical layer

Results in potential overloading and subsequent outages

Does not allow optimization in design

IT Infra

IT Infra

IT Infra

Physical Infrastructure

X

Virtualization Exposes The Gap Between The IT and Physical Infrastructure Layers

There is a need for physical and IT infrastructure to have a dynamic relationship

IT Infra

IT Infra

IT Infra

Virtualization

X

Infrastructure Management Inflection PointsC

om

ple

xity

Capacity Buffer

Monitoring

Move from Mainframe to Distributed

Growth in operations and increased complexity

VirtualizationData Center Infrastructure Management

Real-Time Decision Making

Hybrid Cloud

Preserving Availability Through Increased Safety Margin = Lower Power Capacity Utilization

“Datacenter power capacity includes

buffers intended to absorb spikes in power

use caused by peaks in resource

utilization. These buffers are typically

based on either nameplate, or nominal

server power consumption or power

consumption measured at peak utilization

with specific workloads.”

Other 55%

CRACfans10%

Serverfans10%

Chiller 18%

Data Center Power Allocation

Power Usage

Buffer Limit

Actual Capacity

Time

Po

we

r

Stranded Capacity

Mid changes

Dynamic Changes

Dynamic Changes

Static

Source: Intel White Paper - Increasing Data Center Efficiency with Server Power

Measurements

Data Center Eco-System

DECOMMISIONING

The data center has evolved from a static homogeneous environment to a complex heterogeneous eco-system

Data Center Infrastructure Management is a product and process-based framework for continuous performance improvement of the critical infrastructure.

Emerson Defines DCIM

What and where are assets in the data center?

How are they interconnected?

Do we have space, cooling and power to meet future needs?

How can I efficiently commission decommission?

Data Capture and Planning

Improved Planning

How do I extend the life of the data center?

How do I reduce mean time to repair (MTTR)?

How do I synch infrastructure with virtualization automation?

How are we doing against SLAs?

Analyze and Diagnose

Reduced MTTRand Effort

How are my assets operating?

Am I getting real-time notification of alarms and alerts?

How do I get my server back up and running?

Can I populate my planning tools with actual performance data?

Monitor and Access

Early Warning(Reactive)

Recommend and Automate

Availability at Optimal Performance

(Proactive)

How do I anticipate potential failures and automatically shift compute and physical load to eliminate downtime?

How can I optimize efficiency across my data center?

Stages of Data Center Infrastructure Management

Different Entry Points Based On Customer Requirements

Data Capture and Planning

Improve Personnel EfficiencyReduce time to install and decommission equipmentComplete equipment audits quicklyReduce error rates in equipment installations Enables IT to better inform Finance to leases and support contracts when equipment is decommissioning

Reduction in Costly Rework•45,000 square foot DC•75-100 equipment installation requests per month•30% improvement (10 to 7 hours) $135,000 saved•Error rate for power from 25% to 0%.$22,000 saved

Return on Investment

Data Capture and Planning

Improve Personnel EfficiencyReduce time to install and decommission equipmentComplete equipment audits quicklyReduce error rates in equipment installations Enables IT to better inform Finance to leases and support contracts when equipment is decommissioning

Eliminate Unaligned Inventory•No communication to Finance Dept when equipment is decommissioned•Leases and maintenance were being renewed on equipment that was out of service•Automating equipment decommission process and automatically notifying Finance saved $1.8 million in lease and maintenance expenses

Return on Investment

Return on Investment

Monitor and Access

Avoid Downtime and Reduce MTTR/MTBFPrevent downtime by taking action before equipment failsRemotely access equipment and improve response time Measure energy consumption and establish processes to optimizeImprove personnel efficiency

Improve response time and avoid unplanned outages•Managed hosting company requires central management•Costs to build and manage servers is skyrocketing•High availability is critical to market position and revenue•Remote access and control technology improved efficiency and eliminated appx 13,846 hours of onsite work. Allowing personnel to be focused on new builds and complex hardware issues

Analyzeand Diagnose

Increase Energy Efficiency & Capital UtilizationIdentify and remove stranded capacity without compromising availability Defer or avoid costly capital expenditures

Defer or Avoid Capital Expenditures•Utilization of raised floor, utilizing 10% of power in an 18,000 square feet•DCIM increased utilization to 70%•Prevented company from building an additional 9,400 square foot facility

Return on Investment

Aperture Suite

Avocent Data Center Planner (formerly Avocent Mergepoint Infrastructure Explorer)

Services

Liebert Nform

Liebert SiteScan

Avocent DS View

Services

Aperture Integrated Resource Manager

Services

Emerson’s DCIM Software Solutions Today

Customers Can Start With Emerson Today Knowing They Have a Path to the Future

Data Capture and Planning

Improved Planning

Analyze and Diagnose

Reduced MTTRand Effort

Monitor and Access

Early Warning(Reactive)

Recommend and Automate

Availability at Optimal Performance

(Proactive)

Emerson’s Future

Solution

Closing the Gaps: Act Upon the Data

New Trellis Appliance•Heterogeneous Communication

•Multiple Protocol Support•Real-Time Collection

•Bi-Directional Communication

Leveraging the Expertise Across Emerson Network Power

Emerson Network PowerExpertise & Commitment

New Data Center Infrastructure Management Applications

Leveraging Liebert Product and Monitoring Technology

Leveraging Avocent Device Firmware Expertise

Data Center Infrastructure Management tools can significantly improve data center operations

The key to unlocking stranded capacity is managing the data center as an eco-system

A robust hardware + software approach is needed to support today’s rapidly changing environment

Integrating multiple point solutions will create information gaps that can lead to unplanned downtime and operational inefficiency

Begin carefully reviewing vendors now and chose a solution that fits your current state and can scale with you

Summary

Data Center Infrastructure Management can help achieve both Cost Reductions and Energy Efficiency

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Thank you