User Experience & Interface (UXI)

User Experience & Interface (UXI) Proprietary & Confidential7/13/2014

DBS UXI Strategy

Aaron Case

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User Experience & Interface (UXI) Proprietary & Confidential 27/13/2014

UI Dogpile

50 Shades of CSC DBS UI

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Aesthetic• Overall Look & Feel• Branding• Color Scheme• Text Organization• Browser & Device Support

Functional• Navigation Scheme• Forms• Tables• Search & Filters• Buttons & Actions

UXI Disparity

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User Experience & Interface (UXI) Proprietary & Confidential 47/13/2014

User Paradigm Disparity

Task vs. ObjectUsers might want the same result from different directions.

“I want to make DNS changes To DomainXYZ.com”

“I want to change DomainXYZ.com in its DNS settings”

“I want lookup BrandX and check for infringements”

“I want to check infringements for BrandX

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User Role Disparity

vs. Job FunctionUsers with different goals and needs.

“I register and setup new domains”

“I manage DNS settings for my zones and sites”

“I do market strategy and defensive registrations”

“I manage domains in international markets”

“Oh! I also handle SSL certs.”

“…and sunrise registrations”

“…and TMCH” “… I do some of ALL of this”

I also look for brand infringements”

“I protect my brands from phishing”

“I look for negative sentiment”“I look for

counterfeit sites”

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User Experience & Interface (UXI) Proprietary & Confidential 67/13/2014

How Do You Craft a UXI that Meets All

User Needs?

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One UI To Rule Them All

• Control what they see on the page

• Search by task, object, or function

• See data in charts, maps, graphs

• Key actions on the nav and in the page body

• Work on any device

Empower the User

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Leveraging Modern Mobile Device UXI

Familiar: Very common and popular UXI style

Control: User owns and crafts their experience

Concise: Simple, clean. Only important info displayed

Quick: All key actions are a click away

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Six UXI Upgrades

• Common look & feel• Data visualizations• User-controlled layout• Panel Navigation• Responsive Design• Smart Search

Across All DBS Apps

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Look & Feel | Data Visualization

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User-Controlled Layout

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Panel Navigation

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Responsive Design

Tablet

Smartphone

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Smart Search

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DemonstrationTime

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Next Steps

• Get buy-in from product owners and stakeholders

• Generate documentation• Craft code and style

templates• Add stories to the

respective teams’ sprints• Phased releases

User Experience & Interface (UXI)

User Experience & Interface (UXI) Proprietary & Confidential7/13/2014

Thanks