DAYTONA MEDIA GROUPmediakit.gatehousemedia.com/DaytonaBeach_FL/mk.pdf · Daytona Media Group offers. The Daytona Beach News-Journal has served Volusia and Flagler counties since 1883

XN

SP85

893

XN

SP85

503

XN

SP83

797

SP82

342

2018 Media Kit

Contact us today 386-252-1511

DAYTONAMEDIA GROUPA GATEHOUSE MEDIA COMPANY

[ [Welcome to The Daytona Beach News-Journal

In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising. Why? Because newspapers now offer more than just a newspaper we offer multi-media platforms to drive sales for businesses and increase consumer interests. Print, digital, social, niche publications and events are just a few of the multi-media platforms Daytona Media Group offers.

The Daytona Beach News-Journal has served Volusia and Flagler counties since 1883. No other media reaches more than 286,000 adults in print and online every day within Volusia and Flagler county. The Daytona Beach News-Journal is published daily reaching Volusia and Flagler County. The Flagler Palm Coast News-Tribune publishes every Wednesday and is distributed with the News-Journal to reach Flagler County readers.

The News-Journal’s award-winning advertising department and staff of award-winning journalistshave won numerous awards such as the Society of Professional Journalists’ Sunshine State Award and Green Eyeshade Award, numerous honors from the Florida Society of News Editors and The Florida Press Club, as well as various FNAME (Florida Newspaper Advertising and Marketing Executives) awards.

ThriveHive Marketing is our digital product suite and provides the best-in-class digital marketing solutions to local businesses. Including digital display, web design, retargeting, social media, search engine marketing and optimization, reputation monitoring and more.

Daytona Media Group offers a comprehensive selection of quality print, digital, and event opportunities to help businesses grow and more easily navigate the market’s competitive media landscape. We can target your audience easily using our suite of solutions.

DAYTONA MEDIA GROUP A GATEHOUSE MEDIA COMPANY

[ [GateHouse Media Overview

As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing

needs locally, regionally and nationally.

Portfolio Overview GateHouse Reach

100% OF OUR DAILYNEWSPAPERS HAVEBEEN PUBLISHED FOR MORE THAN 50 YEARS

TOTAL COMMUNITYPUBLICATIONS

640+

DAILYNEWSPAPERS

130

RELATEDWEBSITES

540+

OPERATE IN 540+ MARKETSACROSS 38 STATES

1350+I N - M A R K E T

SALESR E P R E S E N T A T I V E S

SERVE OVER

225KSMALL &MEDIUM

BUSINESSESSAAS, DIGITAL MARKETING SERVICES,& IT SERVICES

+ REACH 21 MILLION PEOPLEON A WEEKLY BASIS


[ [Market Profile Volusia and Flagler Counties, FL

Daytona Beach

Flagler Beach

St. Augustine

New Smyrna Beach

Flagler

VolusiaDeLand

Orlando

Total Households

272,766Average Household Income

$63,589

Total Population

652,116

Children at Home 68,988 25%

2018 Claritas, Volusia, Flagler Counties, FL

Base: Total Households - 272,766

Own a Home 199,114 73%

Employment (population age 16+)Executive/Professional/Mgr. 7% Office/Administrative Support 7%Sales 6% Healthcare 5%Services 16%

Education (adults age 25+)College Graduate 158,765 33% Some College, no degree 115,816 24%High School Graduate 164,674 34% Other 46,408 10%

Household IncomeUnder $35,000 100,747 37% $35,000-$49,999 44,447 16% $50,000-$74,999 51,787 19% $75,000+ 75,785 28%

Age Median Age: 5418-34 124,014 23% 35-44 66,777 12%45-54 79,186 15% 55+ 267,861 50%

GenderMen 259,048 48% Women 278,790 52%

Base: Total Adults - 537,838


Consumer ExpendituresConsumer ExpendituresConsumer Spending

We will help you increase your sales.

Key Consumer categories Expenditure Apparel $462 Computers, Software & Accessories $107Education $225 Household Furnishing and Appliances $475Health Care $1,380Groceries $1,149 Automotive - All $2,640 Pet Related $152 Sports & Recreation $174Travel $479Dining Out $675

2018 Environics Analytics, Volusia, Flagler Counties, FL

Total Annual Consumer Spending

$13.8 Billion

(in millions)


[ [Reach

We reachyour most profitable customers.

shoppers.

Print & digitalnewspaper delivers

6out of

10news-journalonline.com Average Monthly Traffic Page Views 6 million Unique Visitors 600,000

Google Analytics Aug 2017

63% of Total Adults

61% of Men

64% of Women

59% of Adults Age 18-54

69% of Adults Age 55+

69% of College Educated Adults

54% of High School Graduates

57% of HHI under $50,000

68% of HHI $50,000+

65% of Homeowners

58% of Families with Children in the Home Scarborough USA+ 2017 R1, National average; INA+ Audience (weekly print, monthly digital)

Print & Digital Reach


M A G A Z I N EL I F E A L O N G T H E W O R L D ’ S M O S T F A M O U S B E A C H

MYCOASTMAG.COM $4.95

OCTOBER/NOVEMBER 2017

HALIFAX ART FESTIVAL CELEBRATES 55 YEARS

SIMPLY THE BESTReaders' choice for local favorites

SEIZE THE SEASON

Fall and winter festivals in Volusia and Flagler counties

WINE DOWN

A roundup of local wine bars

Sunday, Oct. 29, 2017

The Daytona Beach News-Journal | Sunday, October 29, 2017 H1

all

A PUBLICATIONOF THEDAYTONABEACHNEWS-JOURNAL FORBREAST CANCERAWARENESSMONTH

WHAT’S INSIDEH3: Is early detection always good?

H4, H7, H9: Survivor stories

H6: The art of the scarf

H8: Potential signs of breast cancer

H10: Young survivors fight to be seen

H11: Stage 4 patient prepares foradventure of lifetime

H12: 4 ways to take back control frombreast cancer

H13: Survivor explains 10 essentials toget through ordeal

More than 10,000 people dressed in pink make their way across the Main Street Bridge during the American Cancer Society’s annual Make Strides Walk in Daytona BeachSaturday, Oct. 28, 2017. [NEWS-JOURNAL/JIM TILLER PHOTOS]

ByMichael Finch [email protected]

DAYTONABEACH—Before theyfolded intothe stream of

people all covered in pink,DonnaMiller and SusanFain, her sister, posed for apicture together. Not longafterMiller, a two-timebreast cancer survivor,was first diagnosed theymade it a family ritual.This year, Miller, 53, who

lives inTampa, trekkedacrossthe state. She said attendingwasn’t always easy at first.“It took me a while,” Millersaid. “In the beginning, I justdidn’t feel like it.”Somanypeople—survivors

and supporters — huddledon the grass of RiverfrontPark to mark the annualmarch through the heart ofthe city for the AmericanCancer Society’s “MakingStridesAgainstBreastCancerWalk.” Enveloped by a crispbreeze, the crowd of morethan 10,000 emptied outonto North Beach Street,their bodies forming a singlestreak of pinkmoving acrosstheMain Street bridge.Pink cars. Pink costumes.

Pink hair. Pink socks.As many as 250,000

womenand2,500menwill benewly diagnosed with breastcancer this year, accordingestimates by the AmericanCancer Society. But deathrates from the disease hasfallen dramatically in thelast decade and a half due toimprovements in treatmentand early detection.Cities across the country

hold the walks every year,which support local programs

and research, said LeslieCastillo, the unit executivedirector of the AmericanCancer Society in DaytonaBeach. Organizers raisedmore than $230,000.“It really does show how

our community comestogether to help one another

and how much they reallycare about the work thatwe’re doing,” Castillo said.“Every year, we’re seeing anincrease in our survival rates.It’s something tobeproudof;the work that we’re doing isshowing in the number ofsurvivors.”In 2000, when the disease

crept into the life of JeanMoore, she had the “littlelump” in her left breastremoved. But in March, shewasdiagnosed again after thedoctor saw “something thatwasn’t toogood,” andhadherright breast removed in June.

MAKING STRIDES AGAINST BREAST CANCER WALK

ASEAOFPINK

MOREONLINE

For more photos andvideo from the MakingStrides Against BreastCancer walk, visitnews-journalonline.com

More than 10,000 walk to raise funds in the fight against breast cancer

Breast cancer survivors line up to receive their survirors medals during the pre-walk ceremonies as thousands of people dressed in pinkparticipated in American Cancer Society’s annual Make Strides Walk in Daytona Beach Saturday, Oct. 28, 2017.

These two women with pink fairy wings were among the thousandsof people dressed in pink to make their way across the Main StreetBridge during the American Cancer Society’s annual Make StridesWalk in Daytona Beach Saturday, Oct. 28, 2017.See STRIDES, H15

The Daytona Beach News-Journal

hosts the

FRIDAY, OCT. 13

SUNDAY, OCT. 15through

SHOW HOURSFriday and Saturday

10 a.m.-6 p.m.Sunday, 10 a.m.-3 p.m.

at the Ocean Center

FREE ADMISSIONHUNDREDS OF EXHIBITORS

HOME AND GARDEN TIPSHEALTH AND LIFESTYLE

ADVICENEW CARSKIDS ZONE

AND MUCH MORE!

CELEBRITY GUESTSMeet the Listed Sisters, Alana Barnett and Lex LeBlanc, of HGTV on Sunday! Fan photos aft er the 10:30 a.m. and 12:30 p.m. appearance!

PRESENTED BY: SPONSORED BY:

PRINT PRODUCTSWe offer a large variety of print products and other creative solutions to grow your business:

Premium PlacementSpecial SectionsMagazines Total Market CoveragePolybags

DIGITAL SOLUTIONSNews-JournalOnline.com

ThriveHive

We delivershoppers to your business.

Multi-Media Solutions

We are the one sourcefor your customized solution.

Oct. 29, 2017

Supplement to The Daytona Beach News-Journal

WINNERS EDITION! The votes are in and counted

Section

G

PRSRT STDU.S. POSTAGE

PAIDDAYTONA BEACH, FL

PERMIT #15

NOVEMBER 2017

Looking up for area law fi rms

Improving economy, changing legal landscape, technology creating opportunities, challenges

ONE ON ONETom Leek of Cobb Cole juggles roles as attorney, state lawmaker

5 MINUTES WITH …David Vedder, immigration attorney

THE LISTLargest Area Law Firms

INSIDE VOLUSIA BUSINESSDaytona Regional Chamber of Commerce news

Tom Leek David Vedder

MORE INSIDE: THENEWS-JOURNAL’SFOOD,WINE&BREWFESTIVAL

Friday,November 10, 2017

OPA!41st annual Greek Festivaltakes Daytona Beach, E3

THE FLAGLER / PALMCOAST

NEWS-TRIBUNEYour Community Newspaper Since 1913 • news-journalonline.com/flaglerWednesday,November 15, 2017

SPORTS A18

PITCHPERFECTArea boys and girlssoccer teams gearup for new season

BUSINESS A10

GOODSTOGOLocal businessbrings goods andgroceries to yourdoor

NEWS A9

GLOBALGLIMPSEFormerambassador JohnBolton speaks inFlagler

COMMUNITY A22

BLUEGRASSBASHAnnual CreeksideFestival a hitwithyoung and old

Service reminderResidents, officials turn out to salute Flagler County’s veterans,A3

American Legion Post 115 Commander Dave Hammond, left, presents a commemorative victory medalto World War II veterans retired U.S. Army Sgt. Michael “Mickey” Owens, center, and retired U.S. ArmyAir Corps Corp. Hal Mettee during Palm Coast’s Veteran’s Day ceremony at Heroes Memorial Park onSaturday morning. [NEWS-JOURNAL/MATT BRUCE]


EVENTSWe strive to educate local businesses on new

marketing strategies through local events. Our events we deliver customers to your business.40 Under 40 Banquet • Amazing Teachers • Best of Preps • Best of the Best Banquet

Digital Lunch & Learns • Digital Summit • Food, Wine and Brew Festival Medallion of Excellence • Readers Choice • Banquet Spring/Fall Home Shows

Top Docs & Nurses • Women in Business Banquet • and many more!

For more informationvisit news-journalevents.com or

Facebook.com/NewsJournalEvents.

[ [Event Marketing

f e s t i v a l

t h e n e w s - j o u r n a l ’ s

A celebration of fine food, wine and beer

Food, Wine &Breww&W

Daytona Beach News-Journal Business Report


Promotions

Leverage the reach of our large audience with custom advertiser promotions.

Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives.

Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer.

TYPES OFPROMOTIONS: • Sweepstakes • Photo/Video Contests • Quizzes • Sports Pick ‘Ems • Ballots

Sharing via social media enables amplification of your marketing message and builds valuable E-mail audiences. Promotions also have the ability to generate leads as well as in-store traffic.

Leverage the Power of Promotions!Promotions provide the strength of integrated media

with high engagement and database growth.

QUALIFIEDLEADS

E-MAIL DATABASE

COLLECT RICH DATA

SOCIAL FOLLOWING

DESIREDAUDIENCE

AUDIENCEENGAGEMENT

Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumersinterested in your products and services.

Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy.

Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion.

Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.

Promotions have high social engagement,will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement.

Promotions help you build a robust database and is something YOU own. E-mail is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions.

[ [Promotions


DESIGNED TO DELIVER A BETTER USER EXPERIENCE & INCREASED AD IMPACT

What We DidIn 2017 we dedicated ourselves to delivering a better web experience for our readers and advertisers. Our goal was to address all aspects of our site - design, navigation, content, speed - we looked at everything. And improved it all.

Still the main source of digital news in the area and a key part of our community, we’re now the most user-friendly site for both readers and advertisers.

What We OfferIntegrated advertising opportunities throughout the site• A less cluttered environment for a better user experience • Increased visibility for your messages• Easier navigation to encourage more time on site

Your message is seen by users on any device so you’ll reach them wherever they are.

Why Do You Need It?Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard.

Ads load only as users scroll through the page

Delivering Higher Visibility

“Digital ad inventory may be infinite, but good digital ad inventory is not.”

~Boris Mouzykantskii, “Godfather of Ad Tech”

Higher Impact Ad Units

+ Fresh, Clean Environment

+ Cross Platform Presence

= Power for Your Business!

Get Started Today!Contact your representative for

current rates and additional details.

[ [Digital Advertising


Digital marketing solutions for local businesses About ThriveHiveThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses.

Why ThriveHiveOur expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us — and stay with us.

www.thrivehivecom

Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before

Google AdWords Premier Partner. We’re part of a select group of strategic partners that meet Google’s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns

Dedicated advisors committed to your success. ThriveHive’s dedicated digital marketing team works to build stronger communities by driving the success of local small business

Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition

An extension of your team. We know your time is valuable - that’s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business

Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget

Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard

EST. 2012 Recognized leader in SMB Digital Solutions

Voted 1st PlaceNamed Best

Digital Agency

ThriveHive at a Glance

Full suite of Digital Marketing Solutions including:

• Guided Marketing Platform• Display Advertising• Social Media Marketing• Searching Engine Marketing• Search Engine Optimization• Email Marketing• Better Website• Local Listings Builder

Customized digital advertising solutions also available

30+ YearsExperience in SEM

190K+ Small and medium businesses served

15K+ Custom

campaignsrun

[ [ThriveHive Everything you need to market your business online


[ [Creative Solutions Solutions to Build Your Brand and Your Business.

Custom solutionsWe are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience.

Premium Edge unit distributes your message with video and slideshows.

Interactive elements, including locator maps, make it easier to bring customers directly toyour door.

Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.

Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view.

Digital and print

advertising created to

support your campaign

and reach ourtotal audience.

Develop a constant connection with your audience by integrating features

including social media feeds.

Custom projects such as logos, podcast headers, identity packages and collateral.

w

EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff.

24 hour on call maintenance,

safety and security features.

To learn more go to

www.thetraditiongrads.com

LUXURY STUDENT LIVING


News-JournalOnline.com901 Sixth Street • Daytona Beach, FL 32117

(386) 252-1511Circulation: 877-777-6673

Display Advertising: (386) 681-2491Digital Advertising: (386) 681-2620

Classified Advertising: (386) 252-5550Circulation: (386) 252-1568

Breaking News: (386) 681-2220News-Tribune Flagler Office: (386) 283-4944

DeLand Office: (386) 873-2912

How to Reach Us

DAYTONAMEDIA GROUPA GATEHOUSE MEDIA COMPANY

How to Reach Us

Trusted. Local. Engaged.

The Daytona Beach News Journal and News-JournalOnline.com provide unparalleled coverage of our community. Written by locals, for

locals, our team is proud to live, play and work in the community we serve.

Documents

DAYTONA MEDIA GROUPmediakit.gatehousemedia.com/DaytonaBeach_FL/mk.pdf · Daytona Media Group offers. The Daytona Beach News-Journal has served Volusia and Flagler counties since 1883