Dawn Quinn Resume July 2013

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  • 7/27/2019 Dawn Quinn Resume July 2013


    Dawn Madeline QuinnEmail:dawnmquinn@gmail.com Portfolio:dawnmquinn.com Twitter:@yellowdresses,@veganmoxie

    315 Summit Ave. E., Apt. 304, Seattle, WA 98102 (253) 304-1018


    EXPERIENCEProjectline, Seattle, Wash.February 2013-presentSocial Media Consultant

    In February, I joined Projectline as a social media consultant and strategist available for social media-focused projects.Here are the roles Ive undertaken since joining the agency:

    SAP, GlobalJuly 2013-presentProject Manager

    Helping lead a team of development, creative and social media strategists on a marketing launch campaign for anew project with global tech company SAP

    Efforts will be focused on social media strategy, social media marketing, community management, contentcreation

    Microsoft EDU, Customer Insights Center (CIC), Microsoft, Bellevue, Wash.February 2013-June 2013Community Manager

    Created and executed compelling social media content daily for seven channels spanning three Microsofteducational brands with more than 1.5 million fans and followers

    Monitored conversations across social media channels and engaged with key followers

    Worked with client on creating an effective social media strategy and managed editorial calendar

    Amplified positive posts by customer advocates and social media influencers

    Documented and reported on social media activity, trends and themes on a monthly and event-relevant basis

    Provided recommendations on how social media insights could be used to improve customers experiences

    Social media efforts were recognized by the 2013 National Conference of Education; EDU was named a top socialinfluencer for 2013 International Society for Technology in Education Conference

    zulily, Seattle, Wash.June 2012-January 2013Email Marketing/Product Copywriter + Twitter Coordinator

    Produced creative and engaging product copy and content for over 6 million readers in a high-production startupenvironment daily, mastering the zulily voice

    Wrote content for zulily's daily email, reaching up to 8.6 million members and drove 80% of site traffic for aninternational flash sale site geared toward moms

    Managed own workload and deadlines

    Worked with merchant teams to accurately and effectively communicated product information, facilitatingresearch when necessary

    Maintained product pages, made adjustments and corrections as needed, quickly and efficiently

    Composed and contributed tweets for the@zulilyTwitter account, which had over 18,000 followers at the time

    veganmoxie.comMarch 2011-presentBlogger/Creator

    Created Vegan Moxie to document 20-somethings journey in a rich and healthful life

    Highlight how to eat and live well on a vegan, sustainable, organic diet/lifestyle in Seattle, WA

    Represented the blog at Food Camp(253) conference on the topic of vegan food/lifestyle in Tacoma, WA, (April2011) and on the intersections of blogging and journalism for the The Accidental Journalist panel at theinaugural Vida Vegan Bloggers Conference in Portland Ore., (Aug. 2011)

  • 7/27/2019 Dawn Quinn Resume July 2013


    Presented on the topic of next-level social media at the Vida Vegan Con Tech Seminar Series on November 3, 2012in Seattle, WA and at the second Vida Vegan Con blogging conference May 2013 in Portland, OR

    Implemented and manage online community of subscribers, Twitter and Facebook followers; administer ongoingSEO improvements

    Wrote a post everyday for the month of October as a part of Vegan Month of Food, (Vegan MoFo) 2011

    January 2011-presentFreelance Social Media Consultant

    Help non-profit organizations, government agencies, businesses and more grow online communities and socialmedia platforms, generate compelling content and facilitate successful engagement strategies with their usersPast clients include: theTacoma Food Co-Opand theTacoma Arts Commission

    Available and always seeking new social media consulting projects and collaborations

    January 2011-presentFreelance Writer/Journalist/Web Producer

    Past freelance work includes contributions towww.KOMONews.com, theSouth Sound User's Guide andLakewood Patch

    Available for freelance writing, blogging and editing projects in the areas of arts & entertainment, culture, socialmedia, feminism, writing and vegan food/lifestyle

    Tacoma Weekly, Tacoma, Wash.September 2008-January 2011Arts & Entertainment Editor/Staff Writer

    Generated and edited more than 500 news articles; identified compelling story ideas under tight deadlines

    Built relationships with key figures in the community

    Cultivated, motivated and supervised staff writers, freelance writers and photographers to peak performance

    Developed the concept of daily group blog for newspapers website, nearly doubling weekday web traffic accordingto Google Analytics

    Helped launch and maintain newspapers social media presence on Facebook, Twitter

    Contributed accurate, time-sensitive information to daily group blog

    Worked to complete several long-term research projects for 47,000 circulation readership

    EDUCATIONMaster of Communication in Digital Media (MCDM),University of Washington, Seattle, WA, 2012-2014(expected)Bachelor of Arts in English Writing,Loyola Marymount University, LA, CA, 2006


    Digital and social media strategy

    Effective communication (digital and traditional), writing and editing

    HTML, CSS and content management systems

    WordPress, Blogger, Tumblr and other blogging platforms

    Google Analytics, HootSuite, Simply Measured, Sprinklr and other social media monitoring tools

    AP Style

    Microsoft Office Suite

    Mac and PC operating systems


    Winner, first place, best blog for the Tacoma WeeklysDaily Mash-Upand second place, best business storyfor the article Cheers to 1022 South, printed in the Tacoma Weekly, (Washington Newspaper Publishers

    Association, 2011)

    Award recipient, Hispanic Scholarship Fund College Scholarship 2004

    Deans List, Loyola Marymount University 2003-2004


    Member, Society of Professional Journalists 2010-current

  • 7/27/2019 Dawn Quinn Resume July 2013



    Member, Board of Directors, Tacoma Food Co-op September 2011-October 2012

    Member, Board of Directors, Social Media Club Tacoma September 2011-June 2012

    Commissioner, Tacoma Arts Commission January 2012-June 2012