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Dawn Madeline QuinnEmail:[email protected]
Portfolio:dawnmquinn.com Twitter:@yellowdresses,@veganmoxie
315 Summit Ave. E., Apt. 304, Seattle, WA 98102 (253)
304-1018
DIGITAL COMMUNICATIONS PROFESSIONAL
EXPERIENCEProjectline, Seattle, Wash.February 2013-presentSocial
Media Consultant
In February, I joined Projectline as a social media consultant
and strategist available for social media-focused projects.Here are
the roles Ive undertaken since joining the agency:
SAP, GlobalJuly 2013-presentProject Manager
Helping lead a team of development, creative and social media
strategists on a marketing launch campaign for anew project with
global tech company SAP
Efforts will be focused on social media strategy, social media
marketing, community management, contentcreation
Microsoft EDU, Customer Insights Center (CIC), Microsoft,
Bellevue, Wash.February 2013-June 2013Community Manager
Created and executed compelling social media content daily for
seven channels spanning three Microsofteducational brands with more
than 1.5 million fans and followers
Monitored conversations across social media channels and engaged
with key followers
Worked with client on creating an effective social media
strategy and managed editorial calendar
Amplified positive posts by customer advocates and social media
influencers
Documented and reported on social media activity, trends and
themes on a monthly and event-relevant basis
Provided recommendations on how social media insights could be
used to improve customers experiences
Social media efforts were recognized by the 2013 National
Conference of Education; EDU was named a top socialinfluencer for
2013 International Society for Technology in Education
Conference
zulily, Seattle, Wash.June 2012-January 2013Email
Marketing/Product Copywriter + Twitter Coordinator
Produced creative and engaging product copy and content for over
6 million readers in a high-production startupenvironment daily,
mastering the zulily voice
Wrote content for zulily's daily email, reaching up to 8.6
million members and drove 80% of site traffic for aninternational
flash sale site geared toward moms
Managed own workload and deadlines
Worked with merchant teams to accurately and effectively
communicated product information, facilitatingresearch when
necessary
Maintained product pages, made adjustments and corrections as
needed, quickly and efficiently
Composed and contributed tweets for the@zulilyTwitter account,
which had over 18,000 followers at the time
veganmoxie.comMarch 2011-presentBlogger/Creator
Created Vegan Moxie to document 20-somethings journey in a rich
and healthful life
Highlight how to eat and live well on a vegan, sustainable,
organic diet/lifestyle in Seattle, WA
Represented the blog at Food Camp(253) conference on the topic
of vegan food/lifestyle in Tacoma, WA, (April2011) and on the
intersections of blogging and journalism for the The Accidental
Journalist panel at theinaugural Vida Vegan Bloggers Conference in
Portland Ore., (Aug. 2011)
mailto:[email protected]:[email protected]://dawnmquinn.com/http://dawnmquinn.com/http://dawnmquinn.com/http://www.twitter.com/yellowdresseshttp://www.twitter.com/yellowdresseshttp://www.twitter.com/yellowdresseshttp://www.twitter.com/veganmoxiehttp://www.twitter.com/veganmoxiehttp://www.twitter.com/veganmoxiehttp://www.projectlineinc.com/http://www.sap.com/index.epxhttp://www.microsoft.com/education/en-us/Pages/index.aspxhttp://www.onalytica.com/blog/post/2013/06/20/ISTE13-Top-50-Influencers.aspxhttp://www.onalytica.com/blog/post/2013/06/20/ISTE13-Top-50-Influencers.aspxhttp://www.zulily.com/http://twitter.com/zulilyhttp://twitter.com/zulilyhttp://veganmoxie.com/mailto:[email protected]://dawnmquinn.com/http://www.twitter.com/yellowdresseshttp://www.twitter.com/veganmoxiehttp://www.projectlineinc.com/http://www.sap.com/index.epxhttp://www.microsoft.com/education/en-us/Pages/index.aspxhttp://www.onalytica.com/blog/post/2013/06/20/ISTE13-Top-50-Influencers.aspxhttp://www.onalytica.com/blog/post/2013/06/20/ISTE13-Top-50-Influencers.aspxhttp://www.onalytica.com/blog/post/2013/06/20/ISTE13-Top-50-Influencers.aspxhttp://www.zulily.com/http://twitter.com/zulilyhttp://veganmoxie.com/
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Presented on the topic of next-level social media at the Vida
Vegan Con Tech Seminar Series on November 3, 2012in Seattle, WA and
at the second Vida Vegan Con blogging conference May 2013 in
Portland, OR
Implemented and manage online community of subscribers, Twitter
and Facebook followers; administer ongoingSEO improvements
Wrote a post everyday for the month of October as a part of
Vegan Month of Food, (Vegan MoFo) 2011
January 2011-presentFreelance Social Media Consultant
Help non-profit organizations, government agencies, businesses
and more grow online communities and socialmedia platforms,
generate compelling content and facilitate successful engagement
strategies with their usersPast clients include: theTacoma Food
Co-Opand theTacoma Arts Commission
Available and always seeking new social media consulting
projects and collaborations
January 2011-presentFreelance Writer/Journalist/Web Producer
Past freelance work includes contributions towww.KOMONews.com,
theSouth Sound User's Guide andLakewood Patch
Available for freelance writing, blogging and editing projects
in the areas of arts & entertainment, culture, socialmedia,
feminism, writing and vegan food/lifestyle
Tacoma Weekly, Tacoma, Wash.September 2008-January 2011Arts
& Entertainment Editor/Staff Writer
Generated and edited more than 500 news articles; identified
compelling story ideas under tight deadlines
Built relationships with key figures in the community
Cultivated, motivated and supervised staff writers, freelance
writers and photographers to peak performance
Developed the concept of daily group blog for newspapers
website, nearly doubling weekday web traffic accordingto Google
Analytics
Helped launch and maintain newspapers social media presence on
Facebook, Twitter
Contributed accurate, time-sensitive information to daily group
blog
Worked to complete several long-term research projects for
47,000 circulation readership
EDUCATIONMaster of Communication in Digital Media
(MCDM),University of Washington, Seattle, WA,
2012-2014(expected)Bachelor of Arts in English Writing,Loyola
Marymount University, LA, CA, 2006
SKILLS
Digital and social media strategy
Effective communication (digital and traditional), writing and
editing
HTML, CSS and content management systems
WordPress, Blogger, Tumblr and other blogging platforms
Google Analytics, HootSuite, Simply Measured, Sprinklr and other
social media monitoring tools
AP Style
Microsoft Office Suite
Mac and PC operating systems
AWARDS
Winner, first place, best blog for the Tacoma WeeklysDaily
Mash-Upand second place, best business storyfor the article Cheers
to 1022 South, printed in the Tacoma Weekly, (Washington Newspaper
Publishers
Association, 2011)
Award recipient, Hispanic Scholarship Fund College Scholarship
2004
Deans List, Loyola Marymount University 2003-2004
PROFESSIONAL AFFILIATIONSCurrent:
Member, Society of Professional Journalists 2010-current
http://tacomafoodcoop.com/http://tacomafoodcoop.com/http://tacomafoodcoop.com/http://www.tacomaculture.org/arts/tac.asphttp://www.tacomaculture.org/arts/tac.asphttp://www.komonews.com/https://sites.google.com/site/southsoundusersguide/https://sites.google.com/site/southsoundusersguide/http://lakewood.patch.com/http://www.tacomaweekly.com/http://www.tacomaweekly.com/http://mcdm.washington.edu/https://www.washington.edu/https://www.washington.edu/http://www.lmu.edu/http://www.lmu.edu/http://www.lmu.edu/http://www.tacomaweekly.com/dailymashup/http://www.tacomaweekly.com/dailymashup/http://www.tacomaweekly.com/dailymashup/http://tacomafoodcoop.com/http://www.tacomaculture.org/arts/tac.asphttp://www.komonews.com/https://sites.google.com/site/southsoundusersguide/http://lakewood.patch.com/http://www.tacomaweekly.com/http://mcdm.washington.edu/https://www.washington.edu/http://www.lmu.edu/http://www.tacomaweekly.com/dailymashup/
