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© 2013 | Darrell W. Gurney | CareerGuy.com
CRUSHING Job SearchBreak the Rules, Cut the Line,Beat the Rest
© 2013 | Darrell W. Gurney | CareerGuy.com
presents
© 2013 | Darrell W. Gurney | CareerGuy.com
1. To introduce myself and thegrounding of these principles
2. To share the concepts ofNever Apply for a Job Again: Break theRules, Cut the Line, Beat the Rest so thatyou can CRUSH job search through thebuilding of relationship equity
3. To offer suggestions for incorporating thismethod into a weekly and monthly routine
4. To achieve life-by-PowerPoint!
Intentions of Today’s Presentation
© 2013 | Darrell W. Gurney | CareerGuy.com
Who is this CareerGuy?
All y’all!
Born & GraduatedTexas
Finance & International Business
Worked OverseasUnited Kingdom
Public Accounting
The Big MoveHollywood
Entertainment
© 2013 | Darrell W. Gurney | CareerGuy.com
Executive Recruiter then Career Strategist
Publishers WeeklyReviewed
Clarion AwardsBest Book 2001
© 2013 | Darrell W. Gurney | CareerGuy.com
Career Strategist
“...elaborates on a secret...Darrell Gurney will help you open the back door to your next career move.”
Harvey MackayAuthor, Swim With The Sharks Without Being Eaten Alive#1 New York Times bestseller
Keith FerrazziCo-authorNever Eat AloneBestseller
“...applies the basic truth…to your job search: relationships are the key.”
© 2013 | Darrell W. Gurney | CareerGuy.com
Habits Limiting ConnectivityThe Rules to Be Broken
Don’t Talk to
Mind Your Own
Wait Your
Strangers
Business
Turn
Play Fair
Don’t Speak Until Spoken To
Don’t Toot Your Own Horn
Don’t Bother People
Play by the Rules
INGRAINED FROM CHILDHOOD EXPERIENCE
© 2013 | Darrell W. Gurney | CareerGuy.com
Don’t Stand Out
Stick With One Thing
Don’t Be Pushy
Avoid Rejection at All Costs
Do Things the Right Way
Don’t Ask for Favors
Important People Don’t Have Time for Me
Follow the Proper Channels
IMPLIED BYLIFE EXPERIENCE
Habits Limiting ConnectivityThe Rules to Be Broken
© 2013 | Darrell W. Gurney | CareerGuy.com
The Evolution of a Hire
TIME
Percentage of PeopleGetting Hired
80%
40%
Phase OnePeople “in the know”refer people they know,causal conversations,HR in the dark
Phase TwoPeople “in the know” continuereferrals, HR still officially inthe dark, but requisition in the process
Phase ThreeHR posts position oncompany site, job boards,out to headhunters,inundated with resumes
© 2013 | Darrell W. Gurney | CareerGuy.com
The 4M Method™ of Career Management
MeetMemorableMindMaintain
© 2013 | Darrell W. Gurney | CareerGuy.com
Relationship Equity10 Keys to Connectionin Landing Jobs, Gaining Clients, or Building a Business from Scratch
The How To to the Who’s Who
© 2013 | Darrell W. Gurney | CareerGuy.com
Relationship Equity Key 1
The Best Way to Get a Job is...Don’t be Looking for One.
Find reasons to connect
outside ofany need for a job.
Never, ever be a needyjob searcher!
© 2013 | Darrell W. Gurney | CareerGuy.com
An Ounce of Research Is Worth a
POUNDof Job Search.
Relationship Equity Key 2
© 2013 | Darrell W. Gurney | CareerGuy.com
WHATYOU DOBEST
WHATYOULOVE
WHAT THEMARKETWILL BUY
Connect to explore real passions and interests.
Relationship Equity Key 2
Corporate EmploymentSelf-EmploymentBuilding a Company
TalentsSkills
CompetenciesAptitudes
AbilitiesGifts
ExpertiseProficiencies
Knacks
PassionsEnthusiasmDelightsHobbiesInterestsDreamsPastimesObsessionsPursuits
© 2013 | Darrell W. Gurney | CareerGuy.com
What if money or career didn’t matter?What 3 things would you spend
your time engaging in or talking about?
1. ________________________
2. ________________________
3. ________________________
Freebird Exercise
© 2013 | Darrell W. Gurney | CareerGuy.com
A Question-able Person CreatesEnthusiastic Relationships.
Ask the right questions of the right people. Create 20 questions of what you need and want to know.
Relationship Equity Key 3
© 2013 | Darrell W. Gurney | CareerGuy.com
You Can Never Have Too Much Information…and the Higher the Altitude, the Better
Reach to high and almighty levels(at least two above entry point)to get information and establish connections.
Relationship Equity Key 4
© 2013 | Darrell W. Gurney | CareerGuy.com
A Friend in Need Doth Repulsion Breed
Meet, greet and find the treat. Forget about needing a job and focus on building relationships.
Opportunities will take care of themselves.
Relationship Equity Key 5
© 2013 | Darrell W. Gurney | CareerGuy.com
Relationship Equity Key 6
Call Me Expert, I’ll Open My Door
“Approach Letter” using the power of ego to gain entryway to extraordinary people.
"Since you're the expert inyour field..."
© 2013 | Darrell W. Gurney | CareerGuy.com
Eyes to Eyes Gets You the Prize
Turn every current & future connection, if in any way locally or conceivably possible, into a face-to-face meeting. Transform hi-tech to hi-touch.
Relationship Equity Key 7
© 2013 | Darrell W. Gurney | CareerGuy.com
Building Relationship Equity…One Meeting at a Time
The 5 Stages of a Stealth InterviewGet the target talking about themselvesAsk questions on researchResume slip based on researchRequest connections for further researchEstablish ongoing follow up
Relationship Equity Key 8
Rock Star
You
© 2013 | Darrell W. Gurney | CareerGuy.com
Top of Mind is Easy to Find
Never submerge (even after landing) and let those connections die. Stay connected to the “career tribe” regularly and forever through“Holiday Letters” about research and activities.
Relationship Equity Key 9
All y’all!
© 2013 | Darrell W. Gurney | CareerGuy.com
Treat Myself Like a BusinessTo Stay in Business
Constantly manage your business— which is your career — throughyour network in order to maintain(ROI) Return On Individuality and (ROE) Return On Effort.
Relationship Equity Key 10
© 2013 | Darrell W. Gurney | CareerGuy.com
1. Read and work the exercises in Never Apply for a Job Again2. Develop overall research project based upon primary
areas of interest/passionate expansion via Chapters 2 & 33. Isolate thought leaders and industry experts via Chapters 4, 6 & 74. Buddy up with a colleague and practice/mock the 5 Stages of a
Stealth Meeting via Chapter 85. Put out 2 Approach Letters per week and go for scheduling at
least 1 Stealth Meeting per week (8 and 4 if unemployed)6. Implement Holiday Letter tickler system for consistent follow up7. Hold monthly review/practice/accountability sessions to keep in
existence, chart progress, and acknowledge wins
Suggestions for Incorporating
© 2013 | Darrell W. Gurney | CareerGuy.com
1. To introduce myself and thegrounding of these principles
2. To share the concepts ofNever Apply for a Job Again: Break theRules, Cut the Line, Beat the Rest so thatyou can CRUSH job search through thebuilding of relationship equity
3. To offer suggestions for incorporating thismethod into a weekly and monthly routine
4. To achieve life-by-PowerPoint!
Intentions of Today’s Presentation