Danone Group in ChinaClick to edit Master subtitle style Jay Shah Tara Hayes Jinay C. Dedhia Lauren LoPrimo
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Company Profile Danone brandfounded in 1919 by Isaac Carasso, Spain
Business Lines Fresh Dairy Waters Baby Nutrition Medical Nutrition
DG Rankings Global Presence4/11/12
Company Timeline
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Key Competitors Nestle (NSRGY)- A Swisscompany that produces packaged food and beverages as well as products for the personal care market. Nestle is the worlds largest packaged food company and a worldwide competitor for 4/11/12 Danone
Products
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Branding Strategy Corporate Brand Products Language Variations Localization
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Dannon in China
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SWOT Analysis
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Barriers to Entry - Chinese Market Ethnocentric Lack of refrigerators Chops sticks used with meal consumption Lactose intolerant Yogurt too costly for average Chinese household
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FinancialsDec 10 Revenue Cost of Goods Sold Gross Profit 22,541.7 10,547.3 11,994.4 Dec 09 21,472.2 9,672.7 11,799.5 1,950.6 9.1% Dec 08 21,452.6 10,108.9 11,343.7 1,850.7 8.6%
Total Net Income 2,478.1 Net Profit Margin 11% Diluted EPS from 4.03 Total Net Income Dividends per Share 1.59
3.55
3.86
1.72
http://finance.danone.com/phoenix.zhtml?c=95168&p=irol-results
1.55 4/11/12
6 Stages of Danone Product
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Recommendations Social Responsibility Product Diversification Global Knowledge Management The evolving understanding of the food impact onhealth.
Contributing to the well-being and the balanceddaily diet of consumers
Adapting food's nutritional profile to the specificneeds of given populations4/11/12
References http://finance.danone.com/phoenix.zhtml?c=95168&p=irol-results e/
http://www.btimes.com.my/articles/dannest/Articl http://www.ingredientsnetwork.com/news-
content/full/danone-and-nestl-suffer-chinasetbacks -management.html
http://www.danone.com/en/innovation/innovation
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