DANNY PAlmer 1

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DANNY PAlmer 2

Waffle Creative: Logo. Credits: Creative direction, art direction. Client: Waffle (Miami, Fla.).

DANNY PAlmer 3

Waffle Creative: Application Design. Credits: Creative direction, art direction, digital design. Client: Waffle (Miami, Fla.).

DANNY PAlmer 4

Waffle Creative: Application Design. Credits: Creative direction, art direction, digital design. Client: Waffle (Miami, Fla.).

DANNY PAlmer 5

Royal Pets: East Coast Launch. Facebook and Campaign Creative. Credits: Creative direction, art direction. Client: Royal Pets (Carrollwood, Fla.).

DANNY PAlmer 6

Royal Pets: East Coast Launch. Facebook and Campaign Creative. Credits: Creative direction, art direction. Client: Royal Pets (Carrollwood, Fla.).

DANNY PAlmer 7

Eric Jaffe “Don’t Leave Me This Way” Album Creative. Credits: Creative direction, art direction. Client: Eric Jaffe (Boca Raton, Fla.).

DANNY PAlmer 8

Eric Jaffe “Don’t Leave Me This Way” Facebook Profile Picture Campaign. Credits: Creative direction, art direction, digital design. Client: Eric Jaffe (Boca Raton, Fla.).

DANNY PAlmer 9

Eric Jaffe “Don’t Leave Me This Way” Facebook Profile Picture Campaign. Credits: Creative direction, art direction, digital design. Client: Eric Jaffe (Boca Raton, Fla.).

DANNY PAlmer 10

Greater Good Alliance: Digital Art Direction. Credits: Creative direction, art direction, digital design. Client: Greater Good Alliance (Sunrise, Fla.).

DANNY PAlmer 11

Greater Good Alliance: Website. Credits: Creative direction, art direction, digital design. Client: Greater Good Alliance (Sunrise, Fla.).

DANNY PAlmer 12

Greater Good Alliance: QR Code Scavenger Hunt: Bus Wrap. Credits: Creative direction, art direction. Client: Greater Good Alliance (Sunrise, Fla.).

DANNY PAlmer 13

CR8UND: Logo Creative. Credits: Creative direction, art direction. Client: CR8UND (Delray Beach, Fla.).

DANNY PAlmer 14

CR8UND: Logo Execution: Creative Conference Room. Credits: Creative direction, art direction. Client: CR8UND (Delray Beach, Fla.).

DANNY PAlmer 15

Vinn: Digital Creative. Credits: Creative direction, art direction, digital design. Client: Vinn (Portland, Ore.).

DANNY PAlmer 16

NET10 Unlimited: Brand and Digital Creative. Credits: Art direction, digital design. Client: Tracfone Wireless, Inc. (Miami, Fla.).

DANNY PAlmer 17

NET10 Unlimited: Hulu Internet Ad. Credits: Art direction, digital design. Client: Tracfone Wireless, Inc. (Miami, Fla.).

DANNY PAlmer 18

NET10 Unlimited: Out-of-Home Creative. Credits: Art direction, design. Client: Tracfone Wireless, Inc. (Miami, Fla.).

DANNY PAlmer 19

NET10 Unlimited: Banner Ad Creative. Credits: Art direction, digital design, development. Client: Tracfone Wireless, Inc. (Miami, Fla.).

DANNY PAlmer 20

NET10 Unlimited: Driving :30. Credits: Art direction. Client: Tracfone Wireless, Inc. (Miami, Fla.).

DANNY PAlmer 21

NET10 Unlimited: Shoes :30. Credits: Art direction. Client: Tracfone Wireless, Inc. (Miami, Fla.).

DANNY PAlmer 22

Southern Comfort: Flash Microsite. Credits: Art direction, digital design. Client: Southern Comfort (Nashville, Tenn.).

DANNY PAlmer 23

Come Back to TracFone Web Site. Credits: Art direction, digital design. Client: Tracfone Wireless, Inc. (Miami, Fla.).

DANNY PAlmer 24

Tracfone Wireless: Family of Brands Website. Credits: Art direction. Client: Tracfone Wireless, Inc. (Miami, Fla.).

DANNY PAlmer 25

Tracfone Wireless: Mobile Media Kit. Credits: Art direction, design, mobile design. Client: Tracfone Wireless, Inc. (Miami, Fla.).

DANNY PAlmer 26DANIEl PAlMER 26

Sarah Katheryn “Another Fire” Album Creative. Credits: Art direction, design. Client: Sarah Katheryn (Chicago, Ill.).

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DANNY PAlmer 28

RedPost: Home Page. Credits: Art direction, design, development. Client: RedPost, Inc. (Goshen, Ind.).

DANNY PAlmer 29

RedPost: Application Design. Credits: Art direction, design. Client: RedPost, Inc. (Goshen, Ind.).

DANNY PAlmer 30

RedPost: Obsessively Human Creative. Credits: Creative direction, art direction. Client: RedPost, Inc. (Goshen, Ind.).

DANNY PAlmer 31

RedPost: Obsessively Human: Tumblr. Credits: Creative direction, art direction. Client: RedPost, Inc. (Goshen, Ind.).

DANNY PAlmer 32

Goldmine Pickers: Web Site. Credits: Art direction, design, development. Client: Goldmine Pickers (Goshen, Ind.).

Insight: Web site CMS ties entries from Goldmine Pickers’ tour schedule directly to upcoming.org, and posted photos directly to Flickr.

DANNY PAlmer 33

Constant Spring: Web Site. Credits: Art direction, design, photography, development. Client: Constant Spring (Goshen, Ind.).

Insight: Web site ties into social networking sites automatically: concert schedule gets updated on upcoming.org, daily specials/show details are posted to Twitter, and Flickr automatically sorts photographs into the Gallery section.

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DANNY PAlmer 35

First Fridays: Out-of-Home and Digital Out-of-Home. Credits: Art direction, design, photography. Client: First Fridays (Goshen, Ind.).

About First Fridays and Downtown Goshen, Inc.: Downtown Goshen, Indiana – experiencing a boom of entrepreneurship and artistic endeavors within its community – launched a monthly showcase and block party to display to the surrounding region – especially to residents who had never gone downtown – all that downtown Goshen has to offer. The visual identity needed to be playful, accessible and contemporary, and included hints of the small details that distinguish downtown Goshen (like the chains holding up the Main Street concert hall’s marquee).

DANNY PAlmer 36

First Fridays: Open Studio Tour Marketing. Credits: Art direction, design, photography. Client: First Fridays (Goshen, Ind.).

DANNY PAlmer 37

SEASON New World Arts

Marisol: Out of Home and Digital Out-of-Home. Credits: Art direction, design. Client: New World Arts (Goshen, Ind.).

DANNY PAlmer 38

Marisol: Digital Creative. Credits: Art direction, design. Client: New World Arts (Goshen, Ind.).

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DANNY PAlmer 40

About New World Arts and Season Ten: After a year of downtime for this downtown Goshen, Indiana theater, a larger campaign was needed to get local excitment buzzing for it’s tenth season. The campaign began with a video containing details about the season’s launch party, placed on www.theworldneedsten.com, while posters with this URl appeared around the county, on Facebook, and in digital signage ads targeting local internet users. A more traditional promotional campaign followed, closer to the event. The launch party, which took place January 11, 2008, was a full house, and led to sellout performances for the first show of Season Ten: Marisol.

Marketing timeline for New World Arts’ Season Ten viral and promotional campaigns.

November 2007 December 2007 January 2008 February 2008

TEN posters around tri-county area.

Production of video for www.theworldneedsten.com.

First web and local ad.

Season Ten Launch Party Season Show: Marisol

Direct mail campaign.

Second web and local ad.

Online splash pages.

HTMl email campaigns.

Season Ten Auditions campaign.

Maple City Arts Review ad.

Third and fourth web and local ads.

local and regional Season Ten materials.

SEASON

New World Arts

SEASON New World Arts

Marisol promotion.

Press materials released.

Video, audio and photography podcasts.

SEASON

New World Arts

MARISOLF e b . 2 2 - 2 4 , 2 9 , M a r . 1 - 2 b y J o s é r i v e r aA p p l e s a n d c o f f e e a r e e x t i n c t . T h e s u n n e v e r r i s e s a n d t h e m o o n i s l o s t i n t h e o r b i t o f a n o t h e r p l a n e t . A s g u a r d i a n a n g e l s a r e a b a n d o n i n g t h e i r c h a r g e s i n a N e w Yo r k C i t y w a s t e l a n d , M a r i s o l P e r e z s e t s o f f o n a s u r r e a l j o u r n e y t o f i n d s e c u r i t y, f a i t h , a n d h o p e i n a w o r l d s e e m i n g l y b e r e f t o f a n y. D i r e c t e d b y B r y a n F a l c ò n .

LAndScApe WIth WeApOna p r i l 1 8 - 2 0 , 2 5 - 2 7 b y J o e p e n h a l lN e d i s t h e b r a i n s b e h i n d a n e w l y - e n g i n e e r e d t e c h n o l o g y t h a t a p p e a r s t o r e v o l u t i o n i z e t h e n a t u r e o f w a r f a r e . O n l y w h e n t h e g o v e r n m e n t d e m a n d s i n t e l l e c t u a l o w n e r s h i p d o e s h e b e g i n t o s t r u g g l e w i t h t h e t e n s i o n b e t w e e n p e r s o n a l m o r a l i t y a n d c a l c u l a t e d m i l i t a r i s m , w i t h a l a r m i n g c o n s e q u e n c e s . D i r e c t e d b y S a m u e l Yo d e r.

OuR tOWnJ u ly 1 8 - 2 0 , 2 5 - 2 7 b y T h o r n T o n W i l d e rW i l d e r ’s c o m m e n t a r y o n t h e e p h e m e r a l a n d e x q u i s i t e n a t u r e o f l i f e l e a d s u s i n t o G r o v e r ’s C o r n e r s , N e w H a m p s h i r e , c i r c a 1 9 0 1 . A s w e w a t c h t h e t o w n o v e r t h e c o u r s e o f t w e l v e y e a r s , t h r o u g h t r i u m p h a n d w o e , w e s e e t h e p r o f o u n d c y c l e s o f h u m a n e x i s t e n c e a n d c o m m u n i t y. D i r e c t o r T B A

uRInetOWn: the MuSIcALo c T. 1 0 - 1 2 , 1 7 - 1 9 b y M a r k h o l l M a n a n d G r e G k o T i sA d e p l e t e d w a t e r s u p p l y h a s l e a d t o a g o v e r n m e n t - e n f o r c e d b a n o n p r i v a t e t o i l e t s ; c o r p o r a t e g r e e d a d d s f u e l t o t h e f i r e a s a l l w h o o p p o s e t h e r e g i m e a r e c a r t e d o f f t o “ U r i n e t o w n ” . B u t h o p e a r r i v e s i n t h e f o r m o f … w e l l … H o p e C l a d w e l l , a n d a m i d s t t h e s a t i r e , a h e r o i n e r i s e s t o l e a d e v e r y o n e t o f r e e d o m . D i r e c t e d b y C a r r i e L e e B l a n d - K e n d a l l

eLectRAd e c 5 - 7 , 1 2 - 1 4 b y J e r e M y M e n e k s e o G l uO n c e a p r i n c e s s o f A r g o s , E l e c t r a i s i n e x i l e , r u n n i n g a s o u p k i t c h e n f o r w a y w a r d c h o r u s m e m b e r s w h o h a v e n o t r a g e d y t o f o l l o w. S h e h a s r e s i g n e d h e r s e l f t o a l i f e o f m e a n i n g l e s s t o i l w h e n a v i s i t o r a r r i v e s , b r i n g i n g w i t h h i m r e t r i b u t i o n a n d t r a g e d y – a t r a g e d y t h a t , o n c e v i e w e d b y t h e c h o r u s , t u r n s t h e m r o g u e . W i l l a n y o n e s u r v i v e ? D i r e c t e d b y L a u r a G o u i n

www.newworldarts.org blog.newworldarts.org

SEASON

SEASON T

ICKET

Season Ten collateral.

Audience surveys on Season Ten campaign.

DANNY PAlmer 41

The World Needs Ten: Teaser Video. Credits: Art direction, digital design, motion graphics, videography, editing. Client: New World Arts (Goshen, Ind.).

DANNY PAlmer 42

SEASON

New World Arts

The World Needs Ten: Campaign Creative. (from left, clockwise) Season Ten Out of Home; TEN viral poster (hung around Northwestern Indiana); two web and digital out-of-home animated viral ads.

DANNY PAlmer 43

New World Arts: Digital Creative. Credits: Art direction, digital design, motion graphics. Client: New World Arts (Goshen, Ind.).

DANNY PAlmer 44

Fear/Falling: Out-of-Home and Digital Out-of-Home. Credits: Art direction, design. Client: New World Arts (Goshen, Ind.).

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David’s Redhaired Death creative. Credits: Creative direction, art direction, design. Client: Shared Space Theatre (Boca Raton, Fla.).

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David’s Redhaired Death Digital Creative. Credits: Creative direction, art direction, digital design, development. Client: Shared Space Theatre (Boca Raton, Fla.).

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ABOUT DANNy PALMERDanny Palmer spent a lot of time chopping wood in the mountains of Oregon, taking photographs in West Michigan, running a black box theatre in Indiana, very nearly leading a group of hikers in Alaska, working for Congresspeople in D.C. and running across a frozen-over Walden Pond in the middle of the night (thinking the ice was breaking below him), before this California-native decided that he should just trust his instincts and make ideas and objects for living.

Danny has been a digital creative for over 7 years, including work for Tracfone Wireless, NET10, Puma and Southern Comfort, for agencies such as Droga5 and CR8UND, and has bounced around as everything from a contracted creative director to part-time copywriter to sound designer to interface designer, from one interactive agency to another across the country.

He is pretty bad at doing one thing at a time.

His wife also buys him lots of stuff with silhouetted birds on it. He suspects, to much chagrin, that it’s her way of saying they need to travel more.

Danny currently lives in Portland Oregon.

http://www.linkedin.com/in/dannyprose

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www.dAnnyprose.com

danny@dannyprose.com • (503) 893-8379

The World Needs 10 Video

Play Driving :15: Play Driving :16: Motion 3: