PowerPoint Presentation
Harnessing the Crowd
Danae RingelmannCo-founder, Indiegogo@gogodanaeCrowdfunding
What?
Who?
Where?
Why?
How?Crowdfunding is not new
Crowdfunding is not new
Over $100,000 raisedAverage contribution: $0.89Pooling of funds
from the peoplewho are passionateabout an ideaOne dollar at a
time
Often in return for a Perk or Token of thanksCrowdfunding isWhat
is newRise of social networking
Adoption of online payments
24/7/365Crowdfunding =
efficient +accessible+fun
Never been so easy to reach into your community and communitys
communityenable them to give together/spread the wordNever been so
easy to engage your current supporters AND leverage data to develop
long term relationships with new supportersNever been so efficient
w/paypal and credit card from all over worldNever been so
funparticipate in a time bound goal, engage as stakeholders, have
fun perks/prizes
Worth noting that CF has proven itself as platform that
worksKaren Klein. Over 700k from 80 countriesWhether you understand
human nature or notone thing is for surepeople are giving and this
concept is working..6
MusicianWriterEntrepreneurInventorSmall BusinessMakerReligious
orgArtistCommunity ActivistPhotographerFood loverGame
DeveloperNon-profitDesignerDancerWhoBabiesNikla Tesla7Who is
raising?
CausesActivist: Pastor Marion$48,806raised509fundersWho is
raising?Causes$18,670raised141funders
ArtistsFilm: Salam Dunk
CausesActivist: Pastor Marion$48,806raised509fundersWho is
raising?Causes$48,806raised509fundersEntrepreneursInventor:
Jean-Marque$158,685raised302funders$18,670raised141funders
ArtistsFilm: Salam Dunk
CausesActivist: Pastor Marion$48,806raised509fundersWho is
funding?Causes$48,806raised509fundersEntrepreneursInventor:
Jean-Marque
ArtistsFilm: Salam Dunk
CausesActivist: Pastor
MarionCustomersFansSupportersCauses$48,806raised509fundersEntrepreneursInventor:
Jean-Marque
ArtistsFilm: Salam Dunk
CausesActivist: Pastor MarionPassion
Pride
Participation
Perks
Why Funders Fund? - The 4 Ps How It Works
Create a campaign
GoalPerksPitchBy selling 1500 luminaid lights in 25 countries in
just a few short weeks, Luminaid validated that there was market
demand for this product.
Serendipityboard members, partners, investors, one time
film-maker was doing documentary and the great grandchildren of his
subject found out about it and actually reached out to himlots of
things can happen if get out there13 How It Works
Create a campaign
Engage community
ShareUpdateBy selling 1500 luminaid lights in 25 countries in
just a few short weeks, Luminaid validated that there was market
demand for this product.
Serendipityboard members, partners, investors, one time
film-maker was doing documentary and the great grandchildren of his
subject found out about it and actually reached out to himlots of
things can happen if get out there14 How It Works
Create a campaign
Engage community
Raise money
Raise $By selling 1500 luminaid lights in 25 countries in just a
few short weeks, Luminaid validated that there was market demand
for this product.
Serendipityboard members, partners, investors, one time
film-maker was doing documentary and the great grandchildren of his
subject found out about it and actually reached out to himlots of
things can happen if get out there15 How It Works
Create a campaign
Engage community
Raise money
Fulfill perksPerksBy selling 1500 luminaid lights in 25
countries in just a few short weeks, Luminaid validated that there
was market demand for this product.
Serendipityboard members, partners, investors, one time
film-maker was doing documentary and the great grandchildren of his
subject found out about it and actually reached out to himlots of
things can happen if get out there16 Benefits of crowdfunding$$$By
selling 1500 luminaid lights in 25 countries in just a few short
weeks, Luminaid validated that there was market demand for this
product.
Serendipityboard members, partners, investors, one time
film-maker was doing documentary and the great grandchildren of his
subject found out about it and actually reached out to himlots of
things can happen if get out there17 Benefits of
crowdfunding$$$Just oneMarketingMarket validationSpark social
conversationsMarket research/feedbackTest PricingMulti-level
engagementIdentify $ocial influencersRe-market By selling 1500
luminaid lights in 25 countries in just a few short weeks, Luminaid
validated that there was market demand for this product.
Serendipityboard members, partners, investors, one time
film-maker was doing documentary and the great grandchildren of his
subject found out about it and actually reached out to himlots of
things can happen if get out there18 Benefits of
crowdfundingMarketingMarket validation
By selling 1500 luminaid lights in 25 countries in just a few
short weeks, Luminaid validated that there was market demand for
this product.
Serendipityboard members, partners, investors, one time
film-maker was doing documentary and the great grandchildren of his
subject found out about it and actually reached out to himlots of
things can happen if get out there19 Benefits of
crowdfundingMarketingMarket validationSpark social
conversations
By selling 1500 luminaid lights in 25 countries in just a few
short weeks, Luminaid validated that there was market demand for
this product.
Serendipityboard members, partners, investors, one time
film-maker was doing documentary and the great grandchildren of his
subject found out about it and actually reached out to himlots of
things can happen if get out there20 Benefits of
crowdfundingMarketingMarket validationSpark social
conversationsMarket research/feedback
By selling 1500 luminaid lights in 25 countries in just a few
short weeks, Luminaid validated that there was market demand for
this product.
Serendipityboard members, partners, investors, one time
film-maker was doing documentary and the great grandchildren of his
subject found out about it and actually reached out to himlots of
things can happen if get out there21 Benefits of
crowdfundingMarketingMarket validationSpark social
conversationsMarket research/feedbackTest Pricing
By selling 1500 luminaid lights in 25 countries in just a few
short weeks, Luminaid validated that there was market demand for
this product.
Serendipityboard members, partners, investors, one time
film-maker was doing documentary and the great grandchildren of his
subject found out about it and actually reached out to himlots of
things can happen if get out there22 Benefits of
crowdfundingMarketingMarket validationSpark social
conversationsMarket research/feedbackTest PricingMulti-level
engagement
Vs. binaryBy selling 1500 luminaid lights in 25 countries in
just a few short weeks, Luminaid validated that there was market
demand for this product.
Serendipityboard members, partners, investors, one time
film-maker was doing documentary and the great grandchildren of his
subject found out about it and actually reached out to himlots of
things can happen if get out there23 Benefits of
crowdfundingMarketingMarket validationSpark social
conversationsMarket research/feedbackTest PricingMulti-level
engagementIdentify $ocial influencers
Indiegogo DashboardJan drove 1300 views which resulted in
$3,300By selling 1500 luminaid lights in 25 countries in just a few
short weeks, Luminaid validated that there was market demand for
this product.
Serendipityboard members, partners, investors, one time
film-maker was doing documentary and the great grandchildren of his
subject found out about it and actually reached out to himlots of
things can happen if get out there24 Benefits of
crowdfundingMarketingMarket validationSpark social
conversationsMarket research/feedbackTest PricingMulti-level
engagementIdentify $ocial influencersRe-market
By selling 1500 luminaid lights in 25 countries in just a few
short weeks, Luminaid validated that there was market demand for
this product.
Serendipityboard members, partners, investors, one time
film-maker was doing documentary and the great grandchildren of his
subject found out about it and actually reached out to himlots of
things can happen if get out there25Not just for the One-Man or
Woman projects!Banks, VCs BrandsNGOs, Foundations,
GovernmentsMatching
CauseMarketing
Incubation
Tesla goal 850k 1.3 million
Who gives a crap goal 50k raised $66k Raised most in first 24
hrs. Simon Griffiths ceo really clever video in which he pledged to
say on the toilet until the 50k raised. Point here is that Crap was
a social enterprise planned to give 50% of its profits to building
toilets/water sanitation in developing countries. They had won biz
plan competitions and spent 2 years perfecting product/logistics,
etc. Now they wanted $50k to do their first production run
George Takai- Startrek- Sulu- He actually spent years as a child
at two Japanese intern camps in the US. On 1942, President
Roosevelt authorized the removal and relocation of all Japanese
Americans from the West Coast. Thousands of families, like George
Takei's, were forced from their homes and sent, sometimes hundreds
of miles away, to live in barricaded camps behind walls of barbed
wire. This often "overlooked" injustice forever changed the lives
of over 120,000 people.
George wanted to raise awareness for this chapter in our
history. The campaign itself helped shine a light on this. Goal of
his campaign to fund a musical called Allegiance is an epic story
of love, war and heroism set during the Japanese American
internment. Set out to raise 50k and raised 158k
26 Anyone, Anything, Anywhere
$13,412RAISEDEmmys OrganicsFOOD63FUNDERS$5,810RAISEDMakepeace
BrothersMUSIC114FUNDERS
$7,281RAISEDWalking Audio TourCOMMUNITY69FUNDERS
$2,976RAISEDDesign JunctionSMALL BUSINESS26FUNDERS
$4,062RAISEDImpossibly FunkyMAGAZINE80FUNDERS
$21,837RAISEDNew Left MediaWEB SERIES363FUNDERS
A little inspiration
$21,837RAISEDNew Left MediaWEB SERIES363FUNDERSIf a Toilet Paper
company
$21,837RAISEDNew Left MediaWEB SERIES363FUNDERSIf a Toilet Paper
company
can utilize crowdfunding to build awareness, conversation &
funds.
$21,837RAISEDNew Left MediaWEB SERIES363FUNDERSIf a Toilet Paper
company
can utilize crowdfunding to build awareness, conversation &
funds,
anyone can. $21,837RAISEDNew Left MediaWEB
SERIES363FUNDERSAREYOUNEXT?If a Toilet Paper company
can utilize crowdfunding to build awareness, conversation &
funds,
anyone can. www.indiegogo.com
Danae RingelmannCo-founder, Indiegogo@gogodanae
