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Dirk VAN de PUT
Dairy Strategy LATAMDairy Strategy LATAM
FRANCISCO CAMACHO General Manager, Danone ArgentinaFRANCISCO CAMACHO General Manager, Danone Argentina6 years in Groupe Danone
- GM Evian North America, GM Bonafont
Previous companies: - Procter & Gamble, Revlon
6 years in Groupe Danone- GM Evian North America, GM Bonafont
Previous companies: - Procter & Gamble, Revlon
DIDIER LAMBLIN General Manager, Danone de MexicoDIDIER LAMBLIN General Manager, Danone de Mexico20 years in Groupe Danone
- GM Danone Clover South Africa- GM Danone Austria- Danone France: Sales & Logistics Director, Plant Director, Regional Director
20 years in Groupe Danone- GM Danone Clover South Africa- GM Danone Austria- Danone France: Sales & Logistics Director, Plant Director, Regional Director
Today’s presentersToday’s presenters
10 years in Groupe Danone- Aguas Danone de Argentina: General Manager, Financial Director
Previous companies:- Molinos Rio de la Plata, Santista Alimentos
10 years in Groupe Danone- Aguas Danone de Argentina: General Manager, Financial Director
Previous companies:- Molinos Rio de la Plata, Santista Alimentos
GUSTAVO VALLE General Manager, Danone BrazilGUSTAVO VALLE General Manager, Danone Brazil
08:30 am Dairy Strategy LATAMDairy Strategy LATAM Dirk Van de PutDirk Van de Put……………………
09:00 am Country focus: MexicoCountry focus: Mexico Didier LamblinDidier Lamblin……………………
09:20 am Country focus: BrazilCountry focus: Brazil Gustavo ValleGustavo Valle…………………………
09:40 am Country focus: ArgentinaCountry focus: Argentina Francisco CamachoFrancisco Camacho………
Danone’s FDP business in LatamDanone’s FDP business in Latam
Latam offers (relative) stabilityLatam offers (relative) stability
Source: World Bank Data base.Source: Latin America Foreign debt : Economist Intelligence UnitSource: World Bank Data base.Source: Latin America Foreign debt : Economist Intelligence Unit
Population Size & GrowthPopulation Size & GrowthLATAM & CaribbeanLATAM & Caribbean
551551544544
537537530530
515515522522
107107106106
101101100100
103103104104
490490500500510510520520530530540540550550560560
20002000 20012001 20022002 20032003 20042004 2005200596969898100100102102104104106106108108
Inde
x (2
000=
100)
Inde
x (2
000=
100)
Population (Mio)Population (Mio) GrowthGrowth
GDP per capita evolutionGDP per capita evolutionLatam & CaribbeanLatam & Caribbean
3,6783,6783,8533,8533,2163,216 3,2953,295
3,7333,7334,4544,454
86868383100100 9595 9797
116116
00
10001000
20002000
30003000
40004000
50005000
20002000 20012001 20022002 20032003 20042004 20052005002020404060608080100100120120140140
Inde
x (2
000=
100)
Inde
x (2
000=
100)
GrowthGrowthGDP Growth/capita (US $)GDP Growth/capita (US $)
Market Capitalization of listed CompaniesMarket Capitalization of listed Companies(% of GDP)(% of GDP)
44.7%44.7%39.4%39.4%
32.5%32.5%26.6%26.6%
32.6%32.6% 32.9%32.9%
0%0%
10%10%
20%20%
30%30%
40%40%
50%50%
20002000 20012001 20022002 20032003 20042004 20052005
LATAM & CaribbeanLATAM & Caribbean
Latin America Foreign DebtLatin America Foreign Debt
600600620620640640660660680680700700720720740740760760780780800800
20022002 20032003 20042004 20052005 20062006 20072007 20082008 20092009 201020100%0%5%5%10%10%15%15%20%20%25%25%30%30%35%35%40%40%45%45%50%50%
Foreing Debt/GDPForeing Debt/GDPTotal Foreign Debt (U.S. $Bn)Total Foreign Debt (U.S. $Bn)
Leading to an increased purchasing powerLeading to an increased purchasing power
Source: Economist Intelligence UnitSource: Economist Intelligence Unit
Purchasing power growth in emerging markets 2002-2006Purchasing power growth in emerging markets 2002-2006
100100
125125
150150
175175
200200
20022002 20032003 20042004 20052005 20062006
Inde
x (2
002=
100)
Inde
x (2
002=
100)
Eastern Europe & RussiaEastern Europe & Russia Latin AmericaLatin America Middle East & North AfricaMiddle East & North Africa AsiaAsia
Source: AC Nielsen & Danone ForcastsSource: AC Nielsen & Danone Forcasts
Reflected in strong FDP markets growthReflected in strong FDP markets growth
00
500500
10001000
15001500
20002000
25002500
30003000
35003500
FDP Market size Evolution (volume)FDP Market size Evolution (volume)
20012001 20022002 20032003 20042004 20052005 2006 E2006 E
234 282 394 486 562
MEXICOMEXICO BRAZILBRAZIL ARGENTINAARGENTINA
+7.8% +6.3%+13.5%
+11.0%+13.7%
1,020891853831
538
783702627
800
408
850
461
242
FDP are consumed by all social classesFDP are consumed by all social classes
A, B15%
CC27%
D, ED, E58%
Source: Mexico: AC Nielsen & Danone coverage Forcasts, Brazil: Latin Panel TNS Sofres,Argentina: CCR - 4 th FMGC Meeting Nov’05
Source: Mexico: AC Nielsen & Danone coverage Forcasts, Brazil: Latin Panel TNS Sofres,Argentina: CCR - 4 th FMGC Meeting Nov’05
PopulationDistributionPopulationDistribution
Fresh Dairy ConsumptionDistributionin Volume
Fresh Dairy ConsumptionDistributionin Volume
27%
37%
36%
Source: Euromonitor – BR, MEX, USA and ARG corrected - 2005 Source: Euromonitor – BR, MEX, USA and ARG corrected - 2005
Dairy per capita consumptionDairy per capita consumption
But per capita consumption still can increase tremendously…But per capita consumption still can increase tremendously…
FRANCE
FRANCEGERMANY
GERMANYBELGIU
M
BELGIUM
AUSTRIA
AUSTRIAPORTUGAL
PORTUGALARGENTIN
A
ARGENTINA
USAUSA
MEXICO
MEXICO
BRAZIL
BRAZIL35.435.4
26.026.0
16.616.6 16.016.012.812.8
7.57.5 7.27.2 4.84.8
20.620.6
Danone’s market share has increased …Danone’s market share has increased …
Source: AC Nielsen, Sofres and Danone Coverage ForcastSource: AC Nielsen, Sofres and Danone Coverage Forcast
38%38% 39%39% 39%39%41%41%
43%43%46%46%
34%34%36%36%38%38%40%40%42%42%44%44%46%46%48%48%
20012001 20022002 20032003 20042004 20052005 2006 E2006 E
DANONE LATAM DairyDANONE LATAM Dairy
(Value Market Share)
…while delivering solid financial growth…while delivering solid financial growth
Source: Internal data. Danone LATAMData calculated in Euros. Index (2002=100)
VolumeVolume
8080
100100
120120
140140
160160
180180
20022002 20032003 20042004 20052005 2006 E2006 E8080
100100
120120
140140
160160
180180
20022002 20032003 20042004 20052005 2006 E2006 E
Net SalesNet Sales
CAGR+19%
CAGR+18%
8080100100120120140140160160180180200200
20022002 20032003 20042004 20052005 2006 E2006 E
EBITEBIT
CAGR+29%
8080
100100
120120
140140
20022002 20032003 20042004 20052005 2006 E2006 E
OFCFOFCF
CAGR+10%
Based on 5 simple strategiesBased on 5 simple strategies
Develop strong functional brands
Expand our numerical distribution
Have the best team
Excel in execution
Enter new countries
Develop strong functional brands
Expand our numerical distribution
Have the best team
Excel in execution
Enter new countries
And we have many other opportunitiesAnd we have many other opportunities
Expand our distributionExpand our distribution
Double number of stores to 1M by 2010
Strategic regional partnerships
Double number of stores to 1M by 2010
Strategic regional partnerships i.e. Zaragoza in Mexicoi.e. Zaragoza in Mexico
Have the best teamsHave the best teams
“Can do” entrepreneurial environment
Social & Economic objectives
Attract through culture, not money
“Can do” entrepreneurial environment
Social & Economic objectives
Attract through culture, not money
Excel in executionExcel in execution
Invest in capacity & quality
More sophisticated systems
“Perfect presence every time”
Invest in capacity & quality
More sophisticated systems
“Perfect presence every time”
Enter new countries while increasing operating marginEnter new countries while increasing operating margin
Started: - Chile - Uruguay - Guatemala - El Salvador
Evaluating: - Colombia- Venezuela- Dominican Republic
Started: - Chile - Uruguay - Guatemala - El Salvador
Evaluating: - Colombia- Venezuela- Dominican Republic
Double the LATAM Business
At (above average) increasing EBIT margins by 2010
Double the LATAM Business
At (above average) increasing EBIT margins by 2010
Our MissionOur Mission