Dah i Licious

7/28/2019 Dah i Licious

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The real taste of life

The real taste of life



LASSI is a popular and traditional yogurt-based drink of

the Asian subcontinent. Being ancient beverage and

body coolant in nature; it is preferred in diverse climate

across the countryThere is no two ways about its quality which is Simply

“THE BEST IN TOWN” with rich, creamy, thick and

yummy taste

The widest variety of Lassi’s in the worlds all made of

100% natural products we endeavor to make this

natural cooler be part of your everyday life.

Background



Our Philosophy is turning moments into memories with

lavishing, yummy taste of all our products. We are

devoted to cool you down from the heat of life to the

calm side of it. At …… Lassi Bar we ensure that you

can drown your sorrows (on the heat of life) in a glass of

Lassi,

Philosophy



Our Brands

Our brand includes a wide range of flavours:

• Mint sweet lassi• Mango lassi

• Sweet lassi

• Bhang lassi



Mint Sweet LassiThis form of lassi is more common in the villages of

Punjab. It is prepared by blending yogurt with water

and adding sugar and other spices to taste. The

resulting beverage is known as salted lassi. This is

similar to ayran or doodh.



Sweet Lassi

Sweet lassi is a form of lassi flavored with sugar, rosewater

and/or lemon, strawberry or other fruit juices. Saffron lassis,which are particularly rich, are a specialty of Sindh in Pakistan,

and Jodhpur and Rajasthan in India. Makkhaniya lassi is simply

lassi with lumps of butter in it (makkhan is the Bengali, Gujarati,

Hindi and Punjabi word for butter). It is usually creamy like a

milkshake.



Mango LassiMango lassi is gaining popularity worldwide. It is made from

yogurt, water and mango pulp. It may be made with or without

additional sugar. It is widely available in UK, Malaysia andSingapore, and in many other parts of the world. In various

parts of Canada, mango lassi is a cold drink consisting of

sweetened kesar mango pulp mixed with yogurt, cream, or ice

cream. It is served in a tall glass with a straw, often with

ground pistachio nuts sprinkled on top.



Bhang LassiBhang (or bhung) lassi is a special lassi that contains bhang, a

liquid derivative of cannabis (marijuana), which has effects

similar to other eaten forms of cannabis. It is legal in many partsof India and mainly sold during Holi, when pakoras containing

bhang are also sometimes eaten. Rajasthan is known to have

licensed bhang shops, and in many places one can buy bhang

products and drink bhang lassis



Brand’s Vision

We provide quality to make our customers loyal



Brand’s Big Idea We believe that any thing that we eat/drink, leaves the

memory in our mind only if it tastes yummy and is served

with hospitality. Lassi Bar tender all products to give you lotof memories and lavishing taste.

Taste never comes if the product doesn’t have the quality.

So keeping lavishing taste and your health in mind, we

prepare all our products using best quality raw materials

which have to again go for a set of process like certain

sanitization, circumstances, and mixing under hygieniccondition.



Brand’s Features Strengthens immune system

Beneficial for those suffering from osteoporosis

Good for people suffering from high cholesterol level

Bacteria in curd help digest foodIt alleviates problem of stomach infection

Reduces risk of high blood pressure

Beneficial in case of constipation and colon

Helpful in treating inflammatory bowl diseases

Helps you feel fuller and is thus a very good snack for those

trying to lose weightGood for help of bones and teeth as it is rich in calcium



Target Audience

Class : B,B plus and A

Age: 18 – 40

Gender: both



Brand’s Competitor

Omung lassi



Brand Positioning

Local super markets:

•Agha’s •Naheed

•Bin malik

•Imtiaz,



Brand PromotionBrand promotional techniques includes

1)LASSI 101

2) Sooth the Senses

3) Party environment

4) At social occasion

5) Float activity



LASSI 101We have taken the opportunity to increase our

customers' understanding of the basic Lassi types: salt,

mango and strawberry lassi. To help all of our

consumers bring LASSI to a higher level of understanding, we created a several-weeks-long

promotion in which we highlight a different type of LASSI

each week.

During the first week, we explain what MANGO LASSI

is, its ingredients', its benefits, and its taste profile and so

on..We also brought an expert to our cafe who would beinforming our costumers about Milk and Lassi benefits.



Sooth the sensesCustomers love to look, touch, and taste the LASSI, so

we have set a sampling area that allows them to do so.

In our café two or three LASSI’S are kept in glass jars on

the counter where customers can experience the sightand smell of them. Every few weeks we switch out the

LASSI on the counter so customers eagerly anticipateexperiencing new varieties.



Party environment We have been creating exciting and innovative ways to

serve LASSI.

To attract our teenage consumers we make it irresistible

by holding a Bubble LASSI Party. On a warm summer evening, we fill a corner with bubbles, set wooden beds

and relaxing cuisions, indoor plants to sooth their tired

minds, music, and of course, traditional LASSI. With its

interesting flavors coupled with full of fun enviroment our

customers quickly realize that this is a lot more fun thantheir grandmother's LASSI.



Social Events At social occasions'. wedding ceremony and we treat the

guests with a glass of LASSI before or after the dinner.

This at least allow the consumers to taste our brand.While in this sampling program we demonstrate the

consumers of various LASSI-preparation with different

ingredients, i.e. MANGO LASSI and STRAWBERRYLASSI etc.



Float Activity•Holding lassi stalls in universities

•Free lassi drinks in Desi Family Mela (Organizing events)

•Providing shades on bus stops with the name bearing our brand

•Bill boards

•Banners•Introducing lassi flavors at dhabay

•Introducing cafes blending them with rural touch with charpai and

grass

•Members of the brand to go in the rural areas , prepare lassi and

make people familiar with our unique taste

•Inaugurate, promote the brand in the crop harvesting seasons (May, June, July)



Brand CultureThe company's culture and core values are the pillars of

the brand. Strong cultures create strong brands. Being

largely dependent on our dairy farm our countryproduces milk and yoghurt in high scale which are then

manufactured in international machines to provide you

with hygienic lassi, while giving you the taste that take

you into the villages of rich agricultural lands of the

province of Punjab.



Brand Costing

Manufacturing cost per liter = Rs. 80 /-

General Sales Tax = Rs. 10 /-Whole sale cost per liter = Rs. 95 /-Retail cost per liter = Rs. 100 /-



Brand Packaging

Dahilicious will be available in 3 different packages

according to size.

250 ml pack 500 ml pack Liter pack

Rs. 25 /- Rs. 50 /- Rs. 100 /-



Brand Channel Distribution of Dahilicious From manufacturing to

consumer depends mainly on our

SALES DISTRIBUTIONCENTRE

FACTORY

Our outlets

Retail stores

Super Stores



Thank you

Documents

Dah i Licious