Click here to load reader

DAFTAR ISI.pdf · PDF file 2017. 12. 13. · xii daftar isi halaman judul.....i surat pernyataan keaslian..... ii

  • View
    2

  • Download
    0

Embed Size (px)

Text of DAFTAR ISI.pdf · PDF file...

  • xii

    DAFTAR ISI

    HALAMAN JUDUL...........................................................................................................i

    SURAT PERNYATAAN KEASLIAN................................................................... ii

    PENGESAHAN ..................................................................................................... iii

    PENGESAHAN ...................................................................................................... v

    MOTTO DAN PERSEMBAHAN ......................................................................... vi

    ABSTRAK ............................................................................................................ vii

    ABSTRACT ........................................................................................................... viii

    KATA PENGANTAR ........................................................................................... ix

    DAFTAR ISI ......................................................................................................... xii

    DAFTAR TABEL ................................................................................................. xv

    DAFTAR GAMBAR .......................................................................................... xvii

    DAFTAR LAMPIRAN ...................................................................................... xviii

    BAB I PENDAHULUAN .................................................................................. 1

    1.1. Latar Belakang ................................................................................. 1

    1.2. Rumusan Masalah ........................................................................... 5

    1.3. Tujuan Penelitian ............................................................................. 6

    1.4. Kegunaan Penelitian ........................................................................ 6

    1.4.1. Kegunaan Akademis .............................................................. 6

    1.4.2. Kegunaan Praktis ................................................................... 6

    1.4.3. Kegunaan Sosial ..................................................................... 7

    1.5. Kerangka Pemikiran ........................................................................ 7

    1.5.1. State Of The Art (Penelitian Terdahulu) ................................ 7

    1.5.2. Perbedaan State Of The Art dengan Penelitian sekarang ....... 8

    1.5.3. Paradigma Penelitian.............................................................. 8

    1.5.4. Teori Penelitian ...................................................................... 9

    1.6. Hipotesis Penelitian ....................................................................... 26

    1.7. Definisi Konseptual ....................................................................... 27

    1.8. Definisi Operasional ...................................................................... 27

  • xiii

    1.9. Metode Penelitian .......................................................................... 28

    1.9.1. Tipe Penelitian ..................................................................... 28

    1.9.2. Populasi dan Sampel ............................................................ 28

    1.9.3. Teknik Sampling .................................................................. 29

    1.9.4. Jenis dan Sumber Data ......................................................... 30

    1.9.5. Skala Pengukuran ................................................................. 30

    1.9.6. Teknik Pengumpulan Data ................................................... 31

    1.9.7. Teknik Pengolahan Data ...................................................... 32

    1.9.8. Teknik Analisa ..................................................................... 33

    1.9.9. Uji Validitas dan Reliabilitas ............................................... 33

    BAB II GAMBARAN OBJEK PENELITIAN ................................................. 35

    2.1. Gambaran Umum Kelurahan Pandean Lamper ............................. 35

    2.1.1. Letak Geografis ................................................................... 35

    2.1.2. Luas Daerah : ...................................................................... 36

    2.1.3. Batas Wilayah ...................................................................... 36

    2.1.4. Pembagian Wilayah ............................................................. 37

    2.2. Gambaran umum ASTRA Honda Motor ...................................... 38

    2.3. Gambaran umum Kampung Safety ............................................... 38

    BAB III TEMUAN PENELITIAN ..................................................................... 41

    3.1. Identitas Responden ....................................................................... 41

    3.2. Pengaruh dari Program CSR Astra Honda Motor “Kampung

    Safety” ........................................................................................... 42

    3.3. Citra perusahaan ............................................................................ 46

    3.4. Minat beli ....................................................................................... 48

    3.5. Tabulasi Silang Antar Variabel ..................................................... 50

    3.6. Analisis Tabulasi Silang Pengaruh Program CSR Dan Citra

    Perusahaan. .................................................................................... 54

    3.7. Analisis tabulasi silang pengaruh program CSR dan Minat beli ... 55

    BAB IV PEMBAHASAN HASIL PENELITIAN.............................................. 56

    4.1. Uji Validitas ................................................................................... 56

    4.2. Uji Reliabilitas ............................................................................... 62

  • xiv

    4.3. Uji Regresi Linier Berganda .......................................................... 64

    4.4. Uji Hipotesis .................................................................................. 56

    4.5. Koefisien Determinasi ................................................................... 67

    4.6. Pembahasan ................................................................................... 69

    BAB V KESIMPULAN .................................................................................... 73

    5.1 Kesimpulan .................................................................................... 73

    5.2 Saran .............................................................................................. 74

    DAFTAR PUSTAKA ........................................................................................... 75

    LAMPIRAN .......................................................................................................... 77

  • xv

    DAFTAR TABEL

    Tabel 1. 1 State Of The Art .................................................................................. 7

    Tabel 1. 2 Makna Nilai Product Moment .......................................................... 34

    Tabel 2. 1 Pembagian Wilayah Kelurahan Pandean Lamper ............................ 37

    Tabel 2. 2 Pengelompokan penduduk Kelurahan Pandean Lamper .................. 37

    Tabel 3. 1 Karakteristik responden berdasarkan jenis kelamin ......................... 41

    Tabel 3. 2 Karakteristik Responden Berdasarakan Usia .................................... 41

    Tabel 3. 3 Karakteristik Responden Berdasarakan Jenis Pekerjaan .................. 42

    Tabel 3. 4 Pengetahuan tentang Tanggung Jawab Sosial Perusahaan atau

    yang biasa disebut dengan Corporate Social Responsibility (CSR)

    secara umum. .................................................................................... 43

    Tabel 3. 5 Pengetahuan kegiatan CSR “Kampung Safety Honda” dari

    ASTRA Honda Motor. ...................................................................... 43

    Tabel 3. 6 Pengetahuan tujuan ASTRA Honda Motor melakukan program

    CSR “kampung safety honda” ......................................................... 44

    Tabel 3. 7 Pengetahuan kegiatan-kegiatan apa saja yang dibuat oleh ASTRA

    Honda Motor dalam menjalankan “kampung safety honda” ............ 44

    Tabel 3. 8 Kegiatan CSR yang dibuat ASTRA Honda Motor menarik ............. 44

    Tabel 3. 9 Program CSR Kampung Safety yang dilakukan ASTRA Honda

    Motor sangat efektif .......................................................................... 45

    Tabel 3. 10 Kegiatan CSR Kampung Safety Honda Memberikan Dampak

    Yang PositifBagi Lingkungan. ......................................................... 45

    Tabel 3. 11 Pola Kegiatan CSR ASTRA Honda Motor Sudah Sesuai Bila

    Dihubungkan Dengan Jenis Kebutuhan Masyarakat Dalam Hal

    Berkendara Dengan Baik. ................................................................. 46

    Tabel 3. 12 Astra Honda Motor Melalui Program CSR “Kampung Safety”

    Telah Mampu Menciptakan Atau Mengembangkan Citra

    Perusahaan. ....................................................................................... 46

  • xvi

    Tabel 3. 13 Penilaian PositifTerhadap ASTRA Honda Motor Setelah