DAFTAR ISI.pdf · PDF file 2017. 12. 13. · xii daftar isi halaman judul.....i surat pernyataan keaslian..... ii

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DAFTAR ISI

HALAMAN JUDUL...........................................................................................................i

SURAT PERNYATAAN KEASLIAN................................................................... ii

PENGESAHAN ..................................................................................................... iii

PENGESAHAN ...................................................................................................... v

MOTTO DAN PERSEMBAHAN ......................................................................... vi

ABSTRAK ............................................................................................................ vii

ABSTRACT ........................................................................................................... viii

KATA PENGANTAR ........................................................................................... ix

DAFTAR ISI ......................................................................................................... xii

DAFTAR TABEL ................................................................................................. xv

DAFTAR GAMBAR .......................................................................................... xvii

DAFTAR LAMPIRAN ...................................................................................... xviii

BAB I PENDAHULUAN .................................................................................. 1

1.1. Latar Belakang ................................................................................. 1

1.2. Rumusan Masalah ........................................................................... 5

1.3. Tujuan Penelitian ............................................................................. 6

1.4. Kegunaan Penelitian ........................................................................ 6

1.4.1. Kegunaan Akademis .............................................................. 6

1.4.2. Kegunaan Praktis ................................................................... 6

1.4.3. Kegunaan Sosial ..................................................................... 7

1.5. Kerangka Pemikiran ........................................................................ 7

1.5.1. State Of The Art (Penelitian Terdahulu) ................................ 7

1.5.2. Perbedaan State Of The Art dengan Penelitian sekarang ....... 8

1.5.3. Paradigma Penelitian.............................................................. 8

1.5.4. Teori Penelitian ...................................................................... 9

1.6. Hipotesis Penelitian ....................................................................... 26

1.7. Definisi Konseptual ....................................................................... 27

1.8. Definisi Operasional ...................................................................... 27

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1.9. Metode Penelitian .......................................................................... 28

1.9.1. Tipe Penelitian ..................................................................... 28

1.9.2. Populasi dan Sampel ............................................................ 28

1.9.3. Teknik Sampling .................................................................. 29

1.9.4. Jenis dan Sumber Data ......................................................... 30

1.9.5. Skala Pengukuran ................................................................. 30

1.9.6. Teknik Pengumpulan Data ................................................... 31

1.9.7. Teknik Pengolahan Data ...................................................... 32

1.9.8. Teknik Analisa ..................................................................... 33

1.9.9. Uji Validitas dan Reliabilitas ............................................... 33

BAB II GAMBARAN OBJEK PENELITIAN ................................................. 35

2.1. Gambaran Umum Kelurahan Pandean Lamper ............................. 35

2.1.1. Letak Geografis ................................................................... 35

2.1.2. Luas Daerah : ...................................................................... 36

2.1.3. Batas Wilayah ...................................................................... 36

2.1.4. Pembagian Wilayah ............................................................. 37

2.2. Gambaran umum ASTRA Honda Motor ...................................... 38

2.3. Gambaran umum Kampung Safety ............................................... 38

BAB III TEMUAN PENELITIAN ..................................................................... 41

3.1. Identitas Responden ....................................................................... 41

3.2. Pengaruh dari Program CSR Astra Honda Motor “Kampung

Safety” ........................................................................................... 42

3.3. Citra perusahaan ............................................................................ 46

3.4. Minat beli ....................................................................................... 48

3.5. Tabulasi Silang Antar Variabel ..................................................... 50

3.6. Analisis Tabulasi Silang Pengaruh Program CSR Dan Citra

Perusahaan. .................................................................................... 54

3.7. Analisis tabulasi silang pengaruh program CSR dan Minat beli ... 55

BAB IV PEMBAHASAN HASIL PENELITIAN.............................................. 56

4.1. Uji Validitas ................................................................................... 56

4.2. Uji Reliabilitas ............................................................................... 62

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4.3. Uji Regresi Linier Berganda .......................................................... 64

4.4. Uji Hipotesis .................................................................................. 56

4.5. Koefisien Determinasi ................................................................... 67

4.6. Pembahasan ................................................................................... 69

BAB V KESIMPULAN .................................................................................... 73

5.1 Kesimpulan .................................................................................... 73

5.2 Saran .............................................................................................. 74

DAFTAR PUSTAKA ........................................................................................... 75

LAMPIRAN .......................................................................................................... 77

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DAFTAR TABEL

Tabel 1. 1 State Of The Art .................................................................................. 7

Tabel 1. 2 Makna Nilai Product Moment .......................................................... 34

Tabel 2. 1 Pembagian Wilayah Kelurahan Pandean Lamper ............................ 37

Tabel 2. 2 Pengelompokan penduduk Kelurahan Pandean Lamper .................. 37

Tabel 3. 1 Karakteristik responden berdasarkan jenis kelamin ......................... 41

Tabel 3. 2 Karakteristik Responden Berdasarakan Usia .................................... 41

Tabel 3. 3 Karakteristik Responden Berdasarakan Jenis Pekerjaan .................. 42

Tabel 3. 4 Pengetahuan tentang Tanggung Jawab Sosial Perusahaan atau

yang biasa disebut dengan Corporate Social Responsibility (CSR)

secara umum. .................................................................................... 43

Tabel 3. 5 Pengetahuan kegiatan CSR “Kampung Safety Honda” dari

ASTRA Honda Motor. ...................................................................... 43

Tabel 3. 6 Pengetahuan tujuan ASTRA Honda Motor melakukan program

CSR “kampung safety honda” ......................................................... 44

Tabel 3. 7 Pengetahuan kegiatan-kegiatan apa saja yang dibuat oleh ASTRA

Honda Motor dalam menjalankan “kampung safety honda” ............ 44

Tabel 3. 8 Kegiatan CSR yang dibuat ASTRA Honda Motor menarik ............. 44

Tabel 3. 9 Program CSR Kampung Safety yang dilakukan ASTRA Honda

Motor sangat efektif .......................................................................... 45

Tabel 3. 10 Kegiatan CSR Kampung Safety Honda Memberikan Dampak

Yang PositifBagi Lingkungan. ......................................................... 45

Tabel 3. 11 Pola Kegiatan CSR ASTRA Honda Motor Sudah Sesuai Bila

Dihubungkan Dengan Jenis Kebutuhan Masyarakat Dalam Hal

Berkendara Dengan Baik. ................................................................. 46

Tabel 3. 12 Astra Honda Motor Melalui Program CSR “Kampung Safety”

Telah Mampu Menciptakan Atau Mengembangkan Citra

Perusahaan. ....................................................................................... 46

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Tabel 3. 13 Penilaian PositifTerhadap ASTRA Honda Motor Setelah