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xvii DAFTAR ISI Lembar Judul Tugas Akhir ...................................................................................i Lembar Pernyataan Keaslian Tugas Akhir ..........................................................ii Lembar Pernyataan Persetujuan Publikasi Karya Ilmiah ....................................iii Lembar Persetujuan dan Pengesahan Tugas Akhir .............................................iv Lembar Konsultasi Tugas Akhir ...........................................................................v Kata Pengantar ....................................................................................................vii Abstraksi ..............................................................................................................ix Daftar Isi ..............................................................................................................xi Daftar Gambar ...................................................................................................xiv Daftar Tabel ......................................................................................................xvi Daftar Lampiran ...............................................................................................xvii BAB I PENDAHULUAN ..............................................................................1 1.1. Latar Belakang ............................................................................1 1.2. Rumusan Permasalahan ..............................................................4 1.3. Tujuan Perancangan ...................................................................4 1.4. Ruang Lingkup Perancangan ......................................................5 1.5. Manfaat Perancangan ..................................................................6 1.6. Metode Perancangan ..................................................................7 1.6.1. Metode Pengumpulan Data ..............................................7 1.6.2. Analisa Data ....................................................................9 1.7. Skematika Perancangan ............................................................10 BAB II LANDASAN TEORI ......................................................................11 2.1. Pengertian Logo ........................................................................11 2.2. Pengertian Corporate Identity ...................................................11 2.3. Manfaat Corporate Identity ......................................................12 2.4. Jenis Bentuk Logo .....................................................................13 2.5.Fungsi dan Tujuan Logo ...........................................................15 2.6. Unsur Visual Logo ....................................................................15 2.6.1. Warna ……………...…………………………………..16 2.6.2. Gestalt …………………………………………………23 2.6.3. Huruf dan Typografi ………………..………………….25 2.7. Proses Penciptaan Logo ............................................................27 2.8. Kriteria Logo yang Baik dan Efektif ..............................................29 BAB III PERANCANGAN KREATIF DAN APLIKASI LOGO ..........30 3.1. Analisa dan Konsep Perancangan Corporate Identity ...............30 3.1.1. Fakta Kunci dan Analisa Data ........................................30 3.1.2. Konsep Perancangan ......................................................34

DAFTAR ISI - repository.bsi.ac.id · xvii DAFTAR ISI Lembar Judul Tugas Akhir .....i Lembar Pernyataan Keaslian Tugas Akhir .....ii

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  • xvii

    DAFTAR ISI

    Lembar Judul Tugas Akhir ...................................................................................i

    Lembar Pernyataan Keaslian Tugas Akhir ..........................................................ii

    Lembar Pernyataan Persetujuan Publikasi Karya Ilmiah ....................................iii

    Lembar Persetujuan dan Pengesahan Tugas Akhir .............................................iv

    Lembar Konsultasi Tugas Akhir ...........................................................................v

    Kata Pengantar ....................................................................................................vii

    Abstraksi ..............................................................................................................ix

    Daftar Isi ..............................................................................................................xi

    Daftar Gambar ...................................................................................................xiv

    Daftar Tabel ......................................................................................................xvi

    Daftar Lampiran ...............................................................................................xvii

    BAB I PENDAHULUAN ..............................................................................1

    1.1. Latar Belakang ............................................................................1

    1.2. Rumusan Permasalahan ..............................................................4

    1.3. Tujuan Perancangan ...................................................................4

    1.4. Ruang Lingkup Perancangan ......................................................5

    1.5. Manfaat Perancangan ..................................................................6

    1.6. Metode Perancangan ..................................................................7

    1.6.1. Metode Pengumpulan Data ..............................................7 1.6.2. Analisa Data ....................................................................9

    1.7. Skematika Perancangan ............................................................10

    BAB II LANDASAN TEORI ......................................................................11

    2.1. Pengertian Logo ........................................................................11

    2.2. Pengertian Corporate Identity ...................................................11

    2.3. Manfaat Corporate Identity ......................................................12

    2.4. Jenis Bentuk Logo .....................................................................13

    2.5.Fungsi dan Tujuan Logo ...........................................................15

    2.6. Unsur Visual Logo ....................................................................15

    2.6.1. Warna ……………...…………………………………..16 2.6.2. Gestalt …………………………………………………23 2.6.3. Huruf dan Typografi ………………..………………….25

    2.7. Proses Penciptaan Logo ............................................................27

    2.8. Kriteria Logo yang Baik dan Efektif ..............................................29

    BAB III PERANCANGAN KREATIF DAN APLIKASI LOGO ..........30

    3.1. Analisa dan Konsep Perancangan Corporate Identity ...............30

    3.1.1. Fakta Kunci dan Analisa Data ........................................30 3.1.2. Konsep Perancangan ......................................................34

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    3.1.3. Strategi Perancangan ......................................................34 3.1.4. Filosofi dan makna Logo ...............................................36

    3.2. Aplikasi Logo Dalam Corporate Identity ..................................40

    3.2.1. Cover depan dan belakang ...............................................40 3.2.2. Sambutan Direksi ...........................................................42 3.2.3. Daftar Isi .........................................................................43 3.2.4. Riwayat Perusahaan dan Logo Lama ..............................44 3.2.5. Proses Gambar Logo ......................................................45 3.2.6. Standart Huruf ................................................................46 3.2.7. Pantone Warna ...............................................................47 3.2.8. Filosofi Logo ..................................................................48 3.2.9. Logo Positif-Negatif .......................................................49 3.2.10. Logo Berwarna .............................................................50 3.2.11. Variasi Ukuran Logo .....................................................51 3.2.12. Ketentuan Mekanikal Desain Logo (Grid System) .........52 3.2.13. Ketentuan Minimum Clear Area ..................................53 3.2.14. Ketentuan Logo dengan latar belakang berwarna ..........54 3.2.15. Ketentuan Layout Elemen Logo ....................................55 3.2.16. Ketentuan Logo pada Stationary ...................................56 3.2.17. Ketentuan Logo pada Signage/ papan nama ..................60 3.2.18. Ketentuan Logo pada Kartu Nama ................................61 3.2.19. Ketentuan Logo pada Seragam ......................................62 3.2.20. Ketentuan Logo pada Billboard ....................................63 3.2.21. Ketentuan Logo pada iklan cetak ..................................64 3.2.22. Ketentuan Logo pada Website ......................................67 3.2.23. Ketentuan Logo pada Kendaraan ..................................68 3.2.24. Ketentuan Logo pada Packaging ..................................69 3.2.25. Ketentuan Logo pada Merchandise ...............................70 3.2.26. Biografi Perancang .......................................................73 3.2.27. CD Materi Corporate Identity .......................................74

    3.3. Time Table dan Biaya Produksi .................................................75

    3.3.1. Time Table ......................................................................75 3.3.2. Biaya Produksi ................................................................76

    3.4. Kendala dan Pemecahan ...........................................................77

    3.4.1. Kendala ...........................................................................77 3.4.2. Pemecahan ......................................................................77

    BAB IV PENUTUP ......................................................................................78

    4.1. Kesimpulan ...............................................................................78 4.2. Saran-saran ...............................................................................79

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    DAFTAR PUSTAKA

    DAFTAR RIWAYAT HIDUP

    LAMPIRAN A

    LAMPIRAN B

    LAMPIRAN C

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    DAFTAR GAMBAR

    1. Gambar I.1 Skematika Perancangan .....................................................10 2. Gambar II.1 Jenis Logo Picture Mark .....................................................13 3. Gambar II.2 Jenis Logo Letter Mark ......................................................14 4. Gambar II.3 Jenis Logo Picture Mark dan Letter Mark ..........................14 5. Gambar II.4 Picture Mark sekaligus Letter Mark ........................................14 6. Gambar II.5 Letter Mark saja ....................................................................15 7. Gambar II.6 Arah Garis dan Sifatnya (Horisontal) .................................20 8. Gambar II.7 Arah Garis dan Sifatnya (Vertikal) ...................................20 9. Gambar II.8 Arah Garis dan Sifatnya (Diagonal) .....................................21 10. Gambar II.9 Bentuk Dasar dan Sifatnya (Lingkaran) ..............................21 11. Gambar II.10 Bentuk Dasar dan Sifatnya (Segiempat) ...........................22 12. Gambar II.11 Bentuk Dasar dan Sifatnya (Segitiga) ………………….22 13. Gambar II.12 Contoh Similarity ..............................................................23 14. Gambar II.13 Contoh Closure .................................................................23 15. Gambar II.14 Contoh Figure Ground .....................................................24 16. Gambar II.15 Contoh Impossible Figure ................................................24 17. Gambar III.1 Logo Lama Putra Idaman II ..............................................32 18. Gambar III.2 Unsur Visual ......................................................................34 19. Gambar III.3 Warna Dasar ......................................................................35 20. Gambar III.4 Typography .......................................................................35 21. Gambar III.5 Proses Pembuatan logo .....................................................36 22. Gambar III.6 Proses Gambar Objek 2 ........................................................36 23. Gambar III.7 Proses gambar Objek 3 ........................................................37 24. Gambar III. 8 Proses penggabungan .......................................................38 25. Gambar III.9 Gambar Logo Baru ............................................................39 26. Gambar III. 10 Cover Depan ...................................................................40 27. Gambar III.11 Cover Belakang ...............................................................41 28. Gambar III.12 Sambutan Direksi ............................................................42 29. Gambar III.13 Daftar Isi ..........................................................................43 30. Gambar III.14 Riwayat Perusahaan dan Logo Lama ...............................44 31. Gambar III.15 Proses Gambar Logo .......................................................45 32. Gambar III.16 Standart Huruf ................................................................46 33. Gambar III.17 Pantone Warna ................................................................47 34. Gambar III.18 Filosofi Logo ...................................................................48 35. Gambar III.19 Logo Positif-Negatif .......................................................49 36. Gambar III.20 Logo Berwarna ................................................................50 37. Gambar III.21 Variasi Ukuran Logo ........................................................51 38. Gambar III.22 Grid System .....................................................................52 39. Gambar III.23 Minimum Clear Area ......................................................53 40. Gambar III.24 Logo pada Latar Berwarna ..............................................54 41. Gambar III.25 Ketentuan Layout Elemen Logo .......................................55 42. Gambar III.26 Logo pada Amplop .........................................................56 43. Gambar III.27 Logo pada Surat .............................................................57

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    44. Gambar III.28 Logo pada Fax ..................................................................58 45. Gambar III.29 Logo pada Memo .............................................................59 46. Gambar III.30 Logo pada Signage ..........................................................60 47. Gambar III 31 Logo pada Kartu Nama ....................................................61 48. Gambar III.32 Logo pada Seragam .........................................................62 49. Gambar III.33 Logo pada Billboard ........................................................63 50. Gambar III.34 Logo Iklan Cetak .............................................................64 51. Gambar III.35 Logo pada Poster .............................................................65 52. Gambar III.36 Logo pada Brosur (Belakang) ...........................................66 53. Gambar III.37 Logo pada Website .........................................................67 54. Gambar III.38 Logo pada Kendaraan ......................................................68 55. Gambar III 39 Logo pada Packaging ......................................................69 56. Gambar III.40 Logo pada Pin ...................................................................70 57. Gambar III.41 Logo pada Mug ................................................................71 58. Gambar III.42 Logo pada Sticker ……………………………………..72 59. Gambar III.43 Biografi Perancang …………….……………………….73 60. Gambar III.44 CD Materi Corporate Identity …………….………...….74

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    DAFTAR TABEL

    1. Tabel III.1 Time Table ...........................................................................75 2. Tabel III.2 Biaya Produksi ......................................................................75

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    DAFTAR LAMPIRAN

    Lampiran A .......................................................................................................81

    Lampiran B .......................................................................................................82

    Lampiran C ......................................................................................................83

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