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DAFTAR ISI

halaman

HALAMAN JUDUL ................................................................................... i

PERNYATAAN KEASLIAN TUGAS AKHIR ....................................... ii

PERSETUJUAN DOSEN PEMBIMBING .............................................. iii

PERSETUJUAN TIM PENGUJI TUGAS AKHIR ................................ iv

ABSTRAK ................................................................................................... v

ABSTRACT ................................................................................................ vi

KATA PENGANTAR ................................................................................. vii

DAFTAR ISI ............................................................................................... x

DAFTAR GAMBAR ................................................................................... xii

DAFTAR TABEL ...................................................................................... xiii

DAFTAR LAMPIRAN .............................................................................. xiv

BAB I PENDAHULUAN……………………………………………. 1 I.1. Latar Belakang ..................................................................... 1 I.2. Tujuan Kerja Magang .......................................................... 5 I.3. Ruang Lingkup dan Batasan Kerja Magang ........................ 6 I.4. Waktu dan Lokasi Kerja Magang ........................................ 6 BAB II TINJAUAN PUSTAKA……………………………………. 8 II.1. Komunikasi ....................................................................... 8 II.1.1 Definisi Komunikasi............................................... 8 II.1.2. Proses Komunikasi ............................................... 9 II.1.3. Model Komunikasi …………………………....... 11 II.1.4. Komunikasi Praktika............................................. 13 II.2. Public Relations ................................................................. 13 II.3. Publik dalam Public Relations ........................................... 16 II.4. Event ………………..…....................................................... 20 II.5. Corporate Social Responsibility ........................................ 24

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II.6. Konsep Triple Bottom Line ............................................... 25 BAB III GAMBARAN UMUM PERUSAHAAN………………. …… 27 III.1. Sejarah Singkat PT Bank UOB Indonesia ....................... 27 III.2. Perubahan Logo Perusahaan dan Nama ........................... 29 III.3. Visi dan Misi ................................. ................................. 30 III.4. Struktur Organisasi PT Bank UOB Indonesia ................. III.4.1. Struktur Organisasi Secara Umum ............................ 31 III.4.2. Struktur Organisasi Devisi BPCC …………………. 32 III.5. Peranan dan Tanggung Jawab Brand Performance and Corporate Communications ............................................. 33 BAB IV URAIAN MAGANG DAN PEMBAHASAN………………. 38 IV.1. Uraian Magang ................................................................. 38 IV.1.1. Pelaksanaan Kerja Magang Lingkup Administratif.... 39 IV.1.2.Pelaksanaan Kerja Magang Lingkup Operasional ...... 45 IV.2. Uraian Penerapan Teori dalam Praktek Public Relations.. 50 IV.2.1. Pengertian Komunikasi ……………………....…………. 50                       IV.2.2. Public Relations ……………………………………. 53 IV.2.3. Fungsi dan Tujuan Public Relations .………..…..…... 54 IV.2.4. Publik dalam Public Relations .……………..…..….... 55 IV.2.5. Event .………………………………………..…..….... 58 IV.2.6. Pelaksanaan Corporate Social Responsibility “The UOB Heartbeat Walk/Run 2013” di PT Bank UOB Indonesia .……………………………………..…..….... 60 IV.2.7. Konsep Triple Bottom Line ………………………….. 64 BAB V KESIMPULAN DAN SARAN……………...………………. 68 V.1. Kesimpulan……………………………………………… 68 V.2. Saran ……………………………………………………. 70 DAFTAR PUSTAKA LAMPIRAN CURRICULUM VITAE  

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DAFTAR GAMBAR

Gambar 2.1. Model komunikasi Linear Shannon and Weaver.................... 11

Gambar 2.2. Model komunikasi Interaksional Wilbur Schramm................ 12

Gambar 3.1. Logo Bank UOB Buana & Bank UOB Indonesia................... 33 Gambar 3.2. Struktur Organisasi PT Bank UOB Indonesia…………......... 34

Gambar 3.2. Struktur Organisasi Devisi Brand Performance and

Corporate Communication ..................................................... 35

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DAFTAR TABEL

Tabel 3.1 Peran dan Tanggung Jawab Brand Performance and Corporate Communications …………………………………… 36  

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DAFTAR LAMPIRAN

LAMPIRAN A Surat Permohonan Kerja Magang dari Jurusan................................................A-1 Surat Persetujuan Kerja Magang dari Perusahaan ..........................................A-2 Surat Pernyataan Selesai Melakukan Kerja Magang dari Perusahaan.............A-3 Lembar Bimbingan Kerja Praktek .................................................................. A-4 LAMPIRAN B Contoh ppt UOB Heartbeat 2013 ………………………............................... B-1 Media Release The UOB Heartbeat 2013 ………………………………….. B-2 Susunan Panitia The UOB Heartbeat 2013…………………………………. B-3 Syarat dan Ketentuan Lari ………………………………………………….. B-4 Data Penerbangan Panitia …………………………....................................... B-5 Contoh Media Pitching……………………………………………………… B-6 Contoh Flyer Generic ……............................................................................. B-7 Contoh Booklet Produk dan Tarif ……………............................................... B-8 Contoh ppt UOB at The Glance ..................................................................... B-9 Contoh Rekapan Sponsorship ....................................................................... B-10 SOP BPCC ………………............................................................................. B-11 Foto – foto Acara The UOB Heartbeat 2013………………………………...B-12