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DAFTAR ISI

Halaman

HALAMAN JUDUL ........................................................................................ i

HALAMAN NOTA PERSETUJUAN PEMBIMBING ................................ ii

HALAMAN PENGESAHAN .......................................................................... iii

SURAT PERNYATAAN .................................................................................. iv

HALAMAN MOTTO ...................................................................................... v

HALAMAN PERSEMBAHAN ...................................................................... vi

KATA PENGANTAR ...................................................................................... vii

ABSTRAK ......................................................................................................... ix

DAFTAR ISI ..................................................................................................... x

DAFTAR TABEL ............................................................................................. xiv

DAFTAR GAMBAR ......................................................................................... xv

BAB I : PENDAHULUAN

A. Latar Belakang ............................................................................ 1

B. Batasan Penelitian ...................................................................... 5

C. Rumusan Masalah ....................................................................... 6

D. Tujuan Penelitian ......................................................................... 6

E. Manfaat Penelitian ....................................................................... 6

F. Sistematika Penulisan Skripsi .................................................... 7

BAB II : LANDASAN TEORI

A. Deskripsi Teori Harga ................................................................ 9

1. Pengertian Harga .................................................................. 9

2. Tujuan Penetapan Harga ...................................................... 10

3. Dimensi Harga ..................................................................... 11

4. Faktor yang Dipertimbangkan dalam Penetapan Harga Jual 12

5. Metode Penetapan Harga Jual .............................................. 14

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6. Harga Menurut Islam ........................................................... 16

B. Kualitas Produk .......................................................................... 18

1. Pengertian Kualitas Produk .................................................. 18

2. Teori Kualitas ....................................................................... 19

3. Dimensi Kualitas .................................................................. 21

4. Kualitas Pelayanan dalam Perspektif Islam ......................... 23

C. Keputusan Pembelian ................................................................. 27

1. Keputusan Pembelian Menurut Islam .................................. 27

2. Pengertian Buy Decision / Keputusan Pembelian ................ 31

D. Hasil Penelitian Terdahulu .......................................................... 32

E. Kerangka Berpikir ....................................................................... 35

F. Hipotesis ..................................................................................... 37

BAB III : METODE PENELITIAN

A. Jenis dan Pendekatan Penelitian.................................................. 40

B. Sumber Data ............................................................................... 41

C. Teknik Pengumpulan Data .......................................................... 42

D. Lokasi Penelitian ........................................................................ 43

E. Populasi dan Sampel .................................................................. 43

F. Tata Variabel Penelitian ............................................................. 44

G. Definisi Operasional ................................................................... 45

H. Uji Asumsi Klasik ...................................................................... 46

I. Analisis Data .............................................................................. 49

BAB IV : HASIL PENELITIAN DAN PEMBAHASAN

A. Gambaran Umum Ada Swalayan Kudus .................................... 53

B. Uji Instrumen Penelitian non Responden ................................... 53

1. Uji Validitas Instrumen non Responden ............................... 53

2. Uji Reliabilitas Instrumen non Responden ........................... 56

C. Gambaran Umum Responden ..................................................... 56

1. Jenis Kelamin Responden ...................................................... 56

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2. Usia Responden .................................................................... 57

3. Tingkat Pendidikan Terakhir Responden ............................. 58

D. Deskripsi Data Penelitian ........................................................... 58

E. Uji Asumsi Klasik ...................................................................... 62

1. Uji Multikolinieritas ............................................................. 62

2. Uji Heterokedastisitas ........................................................... 63

3. Uji Autokorelasi ................................................................... 64

4. Uji Normalitas ...................................................................... 64

F. Hasil Analisis Statistik ............................................................... 65

1. Analisis Regresi Linier Berganda ......................................... 65

2. Uji t ....................................................................................... 67

3. Uji Statistik F ........................................................................ 68

4. Koefisien Determinasi .......................................................... 69

G. Pembahasan ................................................................................ 70

1. Pengaruh Harga terhadap keputusan pembelian ................... 70

2. Pengaruh Kualitas Produk terhadap keputusan pembelian ... 70

3. Pengaruh Harga dan Kualitas Produk terhadap keputusan

pembelian .............................................................................. 71

BAB V : PENUTUP

A. Simpulan ..................................................................................... 73

B. Keterbatasan ............................................................................... 74

C. Saran ........................................................................................... 74

D. Penutup ....................................................................................... 74

DAFTAR PUSTAKA

RIWAYAT HIDUP PENULIS

LAMPIRAN-LAMPIRAN

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DAFTAR TABEL

Tabel Halaman

1.1 Keputusan Pembelian pada Hypermart dan Ada Swalayan Kudus ...... 5

3.1 Definisi Operasional .............................................................................. 45

3.2 Kaidah Pengambilan Keputusan Uji Autokorelasi ................................ 47

4.1 Hasil Uji Validitas non Responden ....................................................... 54

4.2 Hasil Uji Validitas non Responden ....................................................... 54

4.3 Hasil Uji Validitas non Responden ....................................................... 55

4.4 Hasil Uji Reliabilitas Instrumen non Responden ................................... 56

4.5 Karakteristik Responden Berdasarkan Jenis Kelamin ........................... 57

4.6 Karakteristik Responden Berdasarkan Usia .......................................... 57

4.7 Karakteristik Responden Berdasarkan Tingkat Pendidikan .................. 58

4.8 Statistik Deskriptif ................................................................................ 59

4.9 Hasil Uji Multikolinieritas .................................................................... 62

4.10 Hasil Uji Autokorelasi .......................................................................... 64

4.11 Nilai Koefisien Regresi ......................................................................... 66

4.12 Hasil Uji t .............................................................................................. 67

4.13 Hasil Uji Statistik F ............................................................................... 68

4.14 Hasil Koefisien Determinasi ................................................................. 69

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DAFTAR GAMBAR

Halaman

Gambar 2.1 Kerangka Berpikir ....................................................................... 37

4.1 Hasil Uji Heterokedastisitas ....................................................... 63

4.2 Hasil Uji Normalitas ................................................................... 64

4.3 Hasil Uji Normalitas ................................................................... 65

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RIWAYAT HIDUP PENULIS

BIODATA DIRI :

Nama Lengkap : Ahmad Budi Santausa

Tempat/Tgl Lahir : Jepara, 22 Maret 1995

Jenis Kelamin : Laki-laki

Agama : Islam

Suku/ Bangsa : Jawa/ Indonesia

Alamat : Troso Rt. 01 Rw. 04 Pecangaan Jepara

JENJANG PENDIDIKAN :

1. MI Matholi’ul Huda Troso, lulus tahun 2006

2. MTs Matholi’ul Huda Troso, lulus tahun 2009

3. MA Matholi’ul Huda Troso, lulus tahun 2012

4. Sekolah Tinggi Agama Islam Negeri (STAIN) Kudus, Angkatan 2012.

Demikian daftar riwayat pendidikan penulis yang dibuat dengan data yang

sebenarnya dan semoga menjadi keterangan yang lebih jelas.

Kudus,11 September 2017

Penulis

Ahmad Budi Santausa

NIM : 212204