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x DA F T AR IS I Ha lama n HAL AM AN JUD UL ................................ ................................ ........................ i HAL AM AN NOT A P E RSE T UJU AN P E M B I M B ING ................................ i i HAL AM AN P E N G E S AHAN ................................ ................................ .......... i i i S UR ATP E RN Y ATAA N ................................ ................................ .................. i v HAL AM AN M OT T O ................................ ................................ ...................... v HAL AM AN P E RSE M B AHAN ................................ ................................ ...... v i K ATA P E N G AN T AR ................................ ................................ ...................... vi i ABS T RA K ................................ ................................ ................................ ......... i x DA F T AR IS I ................................ ................................ ................................ ..... x DA F T AR T ABE L ................................ ................................ ............................. x i v DA F T AR GAM B AR ................................ ................................ ......................... x v B ABI : P E ND AHULU AN A . L a t a r B e lak a n g ................................ ................................ ............ 1 B . B a tas a nP e ne li ti a n ................................ ................................ ...... 5 C . R umus a nMa sa lah ................................ ................................ ....... 6 D . Tujua nP e ne li ti a n ................................ ................................ ......... 6 E . Manf a a t P e n e li ti a n ................................ ................................ ....... 6 F . S ist e matika P e nuli sa n S k ripsi ................................ .................... 7 B ABII : L AN DA S AN T E ORI A . De skripsi Te or iH a r g a ................................ ................................ 9 1 . P e ng e rtian Ha r g a ................................ ................................ .. 9 2 . Tujua nP e ne tapa nH a r ga ................................ ...................... 10 3 . DimensiHa r g a ................................ ................................ ..... 1 1 4 . F a ktor y a n g Dipe rtimb a n g ka nd a lamP e ne tap a nH a r g a J ua l 1 2 5 . Metode P e ne tapa n Ha r ga J ua l ................................ .............. 1 4

DAFTAR ISI HALAMAN JUDUL HALAMAN NOTA PERSETUJUAN ...eprints.stainkudus.ac.id/1707/3/3. DAFTAR ISI.pdf · x daftar isi halaman halaman judul..... i halaman nota persetujuan pembimbing

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    DAFTAR ISI

    Halaman

    HALAMAN JUDUL ........................................................................................ i

    HALAMAN NOTA PERSETUJUAN PEMBIMBING ................................ ii

    HALAMAN PENGESAHAN .......................................................................... iii

    SURAT PERNYATAAN .................................................................................. iv

    HALAMAN MOTTO ...................................................................................... v

    HALAMAN PERSEMBAHAN ...................................................................... vi

    KATA PENGANTAR ...................................................................................... vii

    ABSTRAK ......................................................................................................... ix

    DAFTAR ISI ..................................................................................................... x

    DAFTAR TABEL ............................................................................................. xiv

    DAFTAR GAMBAR ......................................................................................... xv

    BAB I : PENDAHULUAN

    A. Latar Belakang ............................................................................ 1

    B. Batasan Penelitian ...................................................................... 5

    C. Rumusan Masalah ....................................................................... 6

    D. Tujuan Penelitian ......................................................................... 6

    E. Manfaat Penelitian ....................................................................... 6

    F. Sistematika Penulisan Skripsi .................................................... 7

    BAB II : LANDASAN TEORI

    A. Deskripsi Teori Harga ................................................................ 9

    1. Pengertian Harga .................................................................. 9

    2. Tujuan Penetapan Harga ...................................................... 10

    3. Dimensi Harga ..................................................................... 11

    4. Faktor yang Dipertimbangkan dalam Penetapan Harga Jual 12

    5. Metode Penetapan Harga Jual .............................................. 14

  • xi

    6. Harga Menurut Islam ........................................................... 16

    B. Kualitas Produk .......................................................................... 18

    1. Pengertian Kualitas Produk .................................................. 18

    2. Teori Kualitas ....................................................................... 19

    3. Dimensi Kualitas .................................................................. 21

    4. Kualitas Pelayanan dalam Perspektif Islam ......................... 23

    C. Keputusan Pembelian ................................................................. 27

    1. Keputusan Pembelian Menurut Islam .................................. 27

    2. Pengertian Buy Decision / Keputusan Pembelian ................ 31

    D. Hasil Penelitian Terdahulu .......................................................... 32

    E. Kerangka Berpikir ....................................................................... 35

    F. Hipotesis ..................................................................................... 37

    BAB III : METODE PENELITIAN

    A. Jenis dan Pendekatan Penelitian.................................................. 40

    B. Sumber Data ............................................................................... 41

    C. Teknik Pengumpulan Data .......................................................... 42

    D. Lokasi Penelitian ........................................................................ 43

    E. Populasi dan Sampel .................................................................. 43

    F. Tata Variabel Penelitian ............................................................. 44

    G. Definisi Operasional ................................................................... 45

    H. Uji Asumsi Klasik ...................................................................... 46

    I. Analisis Data .............................................................................. 49

    BAB IV : HASIL PENELITIAN DAN PEMBAHASAN

    A. Gambaran Umum Ada Swalayan Kudus .................................... 53

    B. Uji Instrumen Penelitian non Responden ................................... 53

    1. Uji Validitas Instrumen non Responden ............................... 53

    2. Uji Reliabilitas Instrumen non Responden ........................... 56

    C. Gambaran Umum Responden ..................................................... 56

    1. Jenis Kelamin Responden ...................................................... 56

  • xii

    2. Usia Responden .................................................................... 57

    3. Tingkat Pendidikan Terakhir Responden ............................. 58

    D. Deskripsi Data Penelitian ........................................................... 58

    E. Uji Asumsi Klasik ...................................................................... 62

    1. Uji Multikolinieritas ............................................................. 62

    2. Uji Heterokedastisitas ........................................................... 63

    3. Uji Autokorelasi ................................................................... 64

    4. Uji Normalitas ...................................................................... 64

    F. Hasil Analisis Statistik ............................................................... 65

    1. Analisis Regresi Linier Berganda ......................................... 65

    2. Uji t ....................................................................................... 67

    3. Uji Statistik F ........................................................................ 68

    4. Koefisien Determinasi .......................................................... 69

    G. Pembahasan ................................................................................ 70

    1. Pengaruh Harga terhadap keputusan pembelian ................... 70

    2. Pengaruh Kualitas Produk terhadap keputusan pembelian ... 70

    3. Pengaruh Harga dan Kualitas Produk terhadap keputusan

    pembelian .............................................................................. 71

    BAB V : PENUTUP

    A. Simpulan ..................................................................................... 73

    B. Keterbatasan ............................................................................... 74

    C. Saran ........................................................................................... 74

    D. Penutup ....................................................................................... 74

    DAFTAR PUSTAKA

    RIWAYAT HIDUP PENULIS

    LAMPIRAN-LAMPIRAN

  • xiii

    DAFTAR TABEL

    Tabel Halaman

    1.1 Keputusan Pembelian pada Hypermart dan Ada Swalayan Kudus ...... 5

    3.1 Definisi Operasional .............................................................................. 45

    3.2 Kaidah Pengambilan Keputusan Uji Autokorelasi ................................ 47

    4.1 Hasil Uji Validitas non Responden ....................................................... 54

    4.2 Hasil Uji Validitas non Responden ....................................................... 54

    4.3 Hasil Uji Validitas non Responden ....................................................... 55

    4.4 Hasil Uji Reliabilitas Instrumen non Responden ................................... 56

    4.5 Karakteristik Responden Berdasarkan Jenis Kelamin ........................... 57

    4.6 Karakteristik Responden Berdasarkan Usia .......................................... 57

    4.7 Karakteristik Responden Berdasarkan Tingkat Pendidikan .................. 58

    4.8 Statistik Deskriptif ................................................................................ 59

    4.9 Hasil Uji Multikolinieritas .................................................................... 62

    4.10 Hasil Uji Autokorelasi .......................................................................... 64

    4.11 Nilai Koefisien Regresi ......................................................................... 66

    4.12 Hasil Uji t .............................................................................................. 67

    4.13 Hasil Uji Statistik F ............................................................................... 68

    4.14 Hasil Koefisien Determinasi ................................................................. 69

  • xiv

    DAFTAR GAMBAR

    Halaman

    Gambar 2.1 Kerangka Berpikir ....................................................................... 37

    4.1 Hasil Uji Heterokedastisitas ....................................................... 63

    4.2 Hasil Uji Normalitas ................................................................... 64

    4.3 Hasil Uji Normalitas ................................................................... 65

  • xv

    RIWAYAT HIDUP PENULIS

    BIODATA DIRI :

    Nama Lengkap : Ahmad Budi Santausa

    Tempat/Tgl Lahir : Jepara, 22 Maret 1995

    Jenis Kelamin : Laki-laki

    Agama : Islam

    Suku/ Bangsa : Jawa/ Indonesia

    Alamat : Troso Rt. 01 Rw. 04 Pecangaan Jepara

    JENJANG PENDIDIKAN :

    1. MI Matholiul Huda Troso, lulus tahun 2006

    2. MTs Matholiul Huda Troso, lulus tahun 2009

    3. MA Matholiul Huda Troso, lulus tahun 2012

    4. Sekolah Tinggi Agama Islam Negeri (STAIN) Kudus, Angkatan 2012.

    Demikian daftar riwayat pendidikan penulis yang dibuat dengan data yang

    sebenarnya dan semoga menjadi keterangan yang lebih jelas.

    Kudus,11 September 2017

    Penulis

    Ahmad Budi Santausa

    NIM : 212204