Membership Development and Retention

Amanda WatkinRIBI MDR Chair 2012/14

RIBI 2011/12 Baseline Data◦Total Gains 3892◦Total Losses 5082◦Net Loss 1190

2011/12 Baseline Data2011/12 Baseline Data◦ Total Gains 214◦ Total Losses 247◦ To achieve Zero Net Loss= 33 additional/retained members= 33 additional/retained members

Records show 27 Records show 27 members from 1 new members from 1 new

Club!Club!

MEMBERMEMBERRETENTIONRETENTION

RIBI 5 YEAR MEMBERSHIP DEVELOPMENT PLANRIBI 5 YEAR MEMBERSHIP DEVELOPMENT PLAN  Criteria 5 Year Target

1.Reduce current gross attrition rates

< 25%

2.Increase membership diversity to reflect local community profiles

≥ 9% Total Membership≥ 15% Female≥ 5% Ethnic

≥ 10% under 50’s

3. Increase use of social media 80% Districts and 25% Clubs actively using Social Media

4.Improve and retain club vibrancy

5% Increase in Club publicity 2014 Survey of public perceptions

Flexible Club OperationFlexible Club Operation Club VisioningClub Visioning PI and Awareness CampaignPI and Awareness Campaign Education Seminars and WebinarsEducation Seminars and Webinars Online resourcesOnline resources

Which Clubs are running RIBI Which Clubs are running RIBI pilot schemes?pilot schemes?

What success has been found in What success has been found in recruiting from RIBI generated recruiting from RIBI generated enquiries?enquiries?

Is there any feedback on local Is there any feedback on local success stories?success stories?

a) Member and Enquiry surveys/analysisb) Vocational Service Link Webinarsc) International Women’s Day 5 Capitals Eventd) Membership Development (5 x Webinars)e) Membership Retention ( 3 x Webinars)f) Promoting Membership Diversity Seminarg) Assistant Governor Training (RIBI Assembly)h) Club Visioning Roll-out to Districtsi) New Generations and Alumni Task Forcej) Development of Moodle Programmes