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Czas na e biznes

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  • 1. SPIS TRECIPODSTAWOWE POJCIA W E-BIZNESIE........................................16E-biznes .............................................................................................................16Biznesplan..........................................................................................................16Pasywny dochd.................................................................................................17Web design.........................................................................................................18Witryna biznesowa.............................................................................................19B2B.....................................................................................................................19B2C.....................................................................................................................20E-commerce ......................................................................................................20Sklep internetowy..............................................................................................20Programy partnerskie........................................................................................21Aukcje internetowe............................................................................................22Marketing...........................................................................................................23E-marketing.......................................................................................................25M-marketing......................................................................................................25Push marketing..................................................................................................25Pull marketing...................................................................................................25Badania marketingowe......................................................................................26Reklama.............................................................................................................26Branding.............................................................................................................27Marketing wirusowy..........................................................................................27Wyszukiwarka internetowa...............................................................................28Katalog internetowy..........................................................................................29Publicity.............................................................................................................29Public Relations.................................................................................................29Copywriting.......................................................................................................30Direct mail.........................................................................................................30Direct marketing................................................................................................31E-mailing............................................................................................................31Spam...................................................................................................................31Elektroniczne publikacje...................................................................................33E-zin...................................................................................................................33Newsletter..........................................................................................................34E-book................................................................................................................34Literatura podstawowa......................................................................................35Literatura uzupeniajca...................................................................................35

2. Miejsca w sieci, warte odwiedzenia, zwizane z tematem wykadu................36CZTERY KLUCZOWE ELEMENTY W BIZNESIE..............................38Prawo 1...............................................................................................................38Prawo 2 .............................................................................................................39Prawo 3 .............................................................................................................39Idea.....................................................................................................................41Czas....................................................................................................................42Praca..................................................................................................................43Pienidze ...........................................................................................................44Czas i praca........................................................................................................45Idea, czas i praca................................................................................................45Idea ....................................................................................................................45Idea i czas...........................................................................................................46Tylko pienidze .................................................................................................46Pienidze i czas .................................................................................................46Pienidze, idea i czas ........................................................................................47Podsumowanie...................................................................................................47Zadanie..............................................................................................................48DZIESI ULUBIONYCH STRATEGII JAYA ABRAHAMA...............50STRATEGIA 1: Strategia Panteonu..................................................................50STRATEGIA 2: Symbiotyczna Wsppraca.......................................................51STRATEGIA 3: Strategia Przewodzenia............................................................51STRATEGIA 4: Marketing Sekwencyjny..........................................................52STRATEGIA 5: Bezwarunkowa Gwarancja Satysfakcji...................................53STRATEGIA 6: Polecanie..................................................................................54STRATEGIA 7: Edukowanie klientw..............................................................55STRATEGIA 8: Pozycjonowanie siebie jako Eksperta.....................................56STRATEGIA 9: Potny Case Study..................................................................57STRATEGIA 10: Oparcie si na osobach sawnych..........................................57STRATEGIA SIA, KTRA PROWADZI BIZNES...........................58Strategiczny trjkt...........................................................................................59Wizja..............................................................................................................60Strategia.........................................................................................................61Taktyki...........................................................................................................63Programy.......................................................................................................63Ksiki................................................................................................................64MODELE E-BIZNESU.......................................................................65Cztery sposoby robienia pienidzy w Internecie .............................................65 1. Witryny, ktre dostarczaj tradycyjnej informacji..................................66 3. 2. Witryny, ktre dostarczaj informacji nagromadzonej w wynikuwsppracy.....................................................................................................673. Witryny, ktre dostarczaj usugiprzy uyciu programu serwera witryny........................................................68 4. Witryny, ktre utworzyy standard pozwalajcy konsumentom nazapytywanie rnych baz danych.................................................................69Podsumowanie..............................................................................................70Sze internetowych modeli zwrotw z inwestycji...........................................71Budowanie wiadomoci marki....................................................................72Marketing bezporedni.................................................................................74Sprzeda w Internecie...................................................................................75Obsuga klienta..............................................................................................76Badania rynkowe...........................................................................................77Dziaalno wydawnicza i usugi...................................................................78Podsumowanie..............................................................................................78MDRE STRATEGIEW DZIAALNOCI E-COMMERCE...................................................79Back-end............................................................................................................79Czym s produkty dopeniajce?..................................................................79Metod(a/y) na sukces........................................................................................81Kil