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how your website can add marketing value to your business...in the age of social media
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how your website can add marketing value to
your business…
…in the age of Social Media
By Abigail Fisher & Rick Gann
website = brand portal
Websites are the principal
entry point to your brand
or, brand portal
then…
Traditional websites are
static and not easily
updated without a web
developer
today…
…websites are dynamic
hubs:1)integrated with social media tools
2)push content out3)pull traffic in
new communications model
Formerly: one to many
Today: many to many
More people socialnetworking thanemailing:
67% social networkingvs. 65% emailing
Source: ReclaimingFutures.org
statsSocial Media Revolution (video)
200 million – updated number of active Facebook users (with 300 million registered users)
133 million – number of blogs indexed by Technorati since 2002 (this is bigger beyond Technorati)
22.99 million - number of unique visitors to Twitter.com in June of 2009 (recent study revealed 54M accounts)
12.44 million – number of unique LinkedIn visitors in June, 2009 Source: http://thefuturebuzz.com/2009/07/10/future-
marketing-trends/
marketplace drivers
sharable content is the
main social mediamarketplace driver:Add valueInform, engage or
entertain
Rules of engagement:1) listening is key
entry point 2) a hub to point
to/from3) be open be
authentic 4) engagement builds
social capital
content is kingGreat content gets you noticed
IN/subscribe: blogs, links,
RSS
OUT/share:postcommentTweetDigg, Stumble, Delicious, etc
Adam Singer, "10 Reasons Why Social is Your Future SEO Strategy"
popular social media apps
Increase the sharability factorto get noticed Word Press
results are measurable
Google AnalyticsSEO
social media metrics
What gets noticed?dynamic landing pagesblogslinkssocial media activity
blogging for ranking
Getting in the gamegets you noticed:
1) Blog to generaterelationships2) use links to boostranking3) there are no tricks4) it’s about the user
notthe search engine
QuickTime™ and a decompressor
are needed to see this picture.
Adwords or Keywords?paid vs. organic search:
paid placementfunnel traffictrack results
linksvalidated codetitles & URL’stext not picturesmeta tagssite maps
free stuffOpen Source software:
Word PressJoomlaDrupalBlogger
easy CMS so ongoingmaintenance is FREE
basic costs
domain namehosting content designprogramming
be dynamic
create a dynamic
website HUB with
Social Mediaelements andSearch Optimization
resources
http://www.hubspot.com/marketing-webinars/http://www.netsquared.org/http://mashable.com/http://technorati.com/http://thefuturebuzz.com/2009/07/10/future-
marketing-trends/http://garyvaynerchuk.com/http://www.google.com/webmasters/docs/search-
engine-optimization-starter-guide.pdf
Abigail [email protected]
m(415) 250-3990Twitter: @abisailLinkedIn:
http://www.linkedin.com/pub/abigail-fisher/0/822/918
Facebook:www.facebook.com/
abigailfisher
Rick [email protected](415) [email protected]/wrgann
