1. ARSHAD JABBAR Address A-205, PIA Employees Cooperative Housing Society, Block-09, Gulistan-e-Jauher, Karachi, PAKISTAN. Phone +92-300-9258356, +92-307-2220277 Email firstname.lastname@example.org Web pk.linkedin.com/in/arshadjabbar Date of Birth 23rd April, 1972 Nationality Pakistan JOB OBJECTIVE Strategic position in Marketing and Business Management SUMMARY A high energetic, resourceful and innovative personality with a passion to achieve, Arshad is a marketer by professional with dual qualifications of Business Management and Engineering. He has 16 years experience in e-commerce, online and offline marketing, product management, business development, new product development, sales management, new markets development, International business relationships and organizational development. Equipped with a strategic approach and extremely thorough with a special attention to details and creativity, he has proved to be an asset for every organization he has been attached with. Specialties: - Management experience in e-commerce, online and offline marketing and online B2B industry, - 360 Degree Marketing, - Experience of working in interdepartmental cross functional virtual platforms - Product Management, Product Generation Planning and New Product Development - Expert understanding of China market, sourcing and negotiations - In-depth understanding of Home Appliance Industry and consumer insights - Fluent in three International languages. EDUCATION MBA 1998 Institute of Business Administration (IBA) Karachi. Marketing Bachelor of Engineering 1994 NED University of Engineering and Technology, PAKISTAN. Industrial Electronics WORK EXPERIENCE 1. TradeKey Private Limited (www.tradekey.com) Head of Marketing, Sales and Service Delivery April 2012 to Date Head of Marketing October 2011 to March 2012 Key Current Responsibilities at TradeKey - Responsible for revenue and profitability targets of the company. - Developing and implementing effective sales and marketing strategies to achieve the annual as well as long term organizational objectives. - Execute online and offline marketing campaigns in China and other target markets - Establish and improve the brand image of TradeKey and create differentiation in the market with unique and value added services.
2. - Plan and manage the sales and marketing operations including controlling the sales activities, product mix, geographical sales areas and promotions. - Design and implement effective sales control and management systems and procedures through process automation in CRM for scalability of operations. - Manage and improve the Service Delivery function to increase customer satisfaction and retention. - Establish new business ventures augmenting to the core business of TradeKey leveraging the existing TradeKey database of members 2. United Refrigeration Industries Limited Dawlance Group of Companies Vice President and Head of Parts Business May 2010 to June 2011 Vice President Product Management (Home Appliances) July 2008 to May 2010 Manager Business Development and Product Manager August 2004 to June 2008 Key Responsibilities at Dawlance (2004 ~ 2011) - Entire Spares & Parts Business of Dawlance, responsible for both revenue and profitability through a team of 6 zonal managers, 25 branch managers and 5 supply chain personnel. - Establish the DGP brand and Dawlance Genuine Parts brand equity through differentiation - Establish the supply chain for parts business. - Portfolio development and enhancement through new product lines. - Category head for Air Conditioners, Washing Machines, Microwave Ovens. - Develop and implement marketing and sales strategies in coordination with the sales team. - New Product Development in coordination with the R&D Team All Categories. - Product line extension and introduction of new categories through sourcing from China. - Provide complete support to the export sales team in terms of right product for each market. - Develop, execute, monitor and control product portfolio strategy in line with Brand Key. Additional Responsibilities and Achievements 1. Successfully implemented the Integrated Product Development Process (IPDP), an interdepartmental cross functional virtual platform for effective product development. 2. Successfully implemented Product Councils, an interdepartmental cross functional virtual platform for effective product management decisions. 3. Systek Private Limited Manager Marketing (UPS, Inverters, Power Supplies, EPABX) March 1999 to August 2004 Key Responsibilities at Systek - Marketing management - Product Development initiatives - Sales management TRAININGS / WORKSHOPS Clear Direction Managers Development Program Based on Hartman-Kinsel Profile Test generating the Clear Direction Manager ProfileReport, a 13 sessions customized to individual person training program conducted by Clear Direction Inc. Cracking the Code Using Social Media for Sales and Marketing Workshop to enable marketing professionals harness the power of Social Media for Sales & Marketing TECHNICAL EXPERTISE Marketing tools Hands on with Six Sigma Tools KANO Analysis, FMEA, QFD, Price Value Analysis, Lead funnel management, advance lead scoring techniques
3. INTERNATIONAL BUSINESS EXPOSURE China Business market - Good understanding of China Market and business norms in China - Relationship with major players in Home appliances and Electronics industries - Understanding of Cultural and traditional values and their implications on businesses, their operations, relationships, and working norms India Home Appliances market Understanding - Understanding of market situation, customer preferences, trends, Major player, their standing in the market and their strengths and weaknesses STRENGTHS - Innovative and Resourceful with a focus on getting practical results - Able to be consistent and dependable and the ability to deliver under pressure - Confident accomplisher and leader - Keen intuitive senses Ability to connect with others - Technical acumen - Special projects specialist LANGUAGES English Excellent (Speaking, Listening, Reading and Writing) Urdu Excellent (Speaking, Listening, Reading and Writing) Chinese Conversational (Speaking, Listening, Reading and Writing) Learning at the moment