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• Customer Relationship Management https://store.theartofservice.com/the-customer-relationship- management-toolkit.html

Customer Relationship Management

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Page 1: Customer Relationship Management

• Customer Relationship Management

https://store.theartofservice.com/the-customer-relationship-management-toolkit.html

Page 2: Customer Relationship Management

Customer relationship management

1 Customer relationship management (CRM) is a model for managing a

company’s interactions with current and future customers. It involves

using technology to organize, automate, and synchronize sales, marketing, customer service, and

technical support.

https://store.theartofservice.com/the-customer-relationship-management-toolkit.html

Page 3: Customer Relationship Management

Contact manager Differences from customer relationship management

1 A contact manager is usually used for instances where the sales interaction model

of the organization is a one-to-many interaction model, in which a single sales representative is responsible for multiple roles within a company. Alternatively, a

company with a many-to-many interaction model, in which many sales representatives are targeting a single job role, a customer relationship management (CRM) system is

preferred.:

https://store.theartofservice.com/the-customer-relationship-management-toolkit.html

Page 4: Customer Relationship Management

Salesforce.com Customer relationship management

1 A discussion panel at Salesforce's Customer Company Tour event that focused on customer relationship

management

https://store.theartofservice.com/the-customer-relationship-management-toolkit.html

Page 5: Customer Relationship Management

Salesforce.com Customer relationship management

1 Salesforce.com's customer relationship management (CRM)

service is broken down into several broad categories: Sales Cloud,

Service Cloud, Data Cloud (including Jigsaw), Collaboration Cloud

(including Chatter) and Custom Cloud (including Force.com).

https://store.theartofservice.com/the-customer-relationship-management-toolkit.html

Page 6: Customer Relationship Management

Predictive analytics Analytical customer relationship management (CRM)

1 Several of the application areas described below (direct marketing, cross-sell, customer retention) are

part of Customer Relationship Management.

https://store.theartofservice.com/the-customer-relationship-management-toolkit.html

Page 7: Customer Relationship Management

Predictive modelling - Customer relationship management

1 Predictive modelling is used extensively in analytical customer relationship

management and data mining to produce customer-level models that describe the

likelihood that a customer will take a particular action. The actions are usually sales, marketing and customer retention related.http://forteconsultancy.wordpress.

com/2010/05/17/wondering-what-lies-ahead-the-power-of-predictive-modeling/

https://store.theartofservice.com/the-customer-relationship-management-toolkit.html

Page 8: Customer Relationship Management

SalesForce - Customer Relationship Management

1 Salesforce.com's customer relationship management (CRM) service is broken down into several broad categories: Sales Cloud, Service Cloud, Data Cloud (including Jigsaw

(website)|Jigsaw), Collaboration Cloud (including Chatter) and Custom Cloud

(including Force.com), with over 100,000 customershttp://www.capterra.com/custom

er-relationship-management-software/#infographic.

https://store.theartofservice.com/the-customer-relationship-management-toolkit.html

Page 9: Customer Relationship Management

Predictive Analysis - Analytical customer relationship management (CRM)

1 Several of the application areas described below (direct marketing, cross-sell, customer retention) are

part of Customer Relationship Managements.

https://store.theartofservice.com/the-customer-relationship-management-toolkit.html

Page 10: Customer Relationship Management

National Australia Bank - Customer Relationship Management changes

1 Whilst NAB has received recognition as an early adopter and leader in

CRM (Customer Relationship Management)

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Page 11: Customer Relationship Management

Lexis-Nexis - Customer relationship management

1 LexisNexis have a Customer relationship management system

designed specifically for Professional services firms such as accountancy

and legal firms called InterAction.http://www.lawyer-

monthly.com/2012/01/lexisnexis-interaction-grows-62/

https://store.theartofservice.com/the-customer-relationship-management-toolkit.html