CustomerRelationship Management

Greendot

Objective To revitalize Your system

Overview Quick overview of what this meeting is

all about To Learn About – Marketing

Brainstorming Describe the objective(s) of the

exercise: New product or service ideas? New feature ideas? Feature/product naming? Promotion ideas? New process for doing something?

Define top requirements or restrictions.

Rules No idea is a bad idea Be creative Take risks No criticism allowed

3 Important Points The Most Important Goal is – CREATE

& KEEP THE CUSTOMER Not To sell – Help Them To buy People love to buy – Hate to be sold

Better Then a Selling

Selling – Money Making

Understand customer – NEED

Helping the customer is our top priority In tennis if u serve

better u can win

The gretest customer ever You win

Use your emotions – Knowledge is of second priority

People Are More governed by customer - & emotions are contigious

Why customer Buy

Good feeling Solution to problem

Problem = What You want – What You Have

The right touch Act the way you feel & you will feel the

way you act Never tell customers your problems Don’t ask How are you – Say Nice to

meet you Rememeber They buy for their resason

& not for ours

The right touch Should ensure that customer get the

values of money Use problem solving approach –Pay

attenntion to the customer then the goods

Have a good body langauge Good dressing Good communication

They will buy much more when they buy

you Point to boost customer image – open

emotional account with Your customer Recognize & praise people – Hair dye &

looking young Use humor- hen people laugh they

listen More Let them know what you are thinking

about you.

The customer perception

Keys to chaping customer perception Develop customer profile Look at your business with customer eyes Be aware of over promising Do not cheat your customer - Just to sell the

Product Your Image – Representing Your company Problem – great opportunity to win a customer

Use of survey Result of the survey - Best marketing

tool Keep asking - keep Improvising

BE RELIABLE- consistent performance is what customer wants from us

BE CREDIBLE- if the customer buy the product, he wants to safe and guaranteed.

BE ATTRACTIVE- body language BE RESPONSIVE– accessible, available

and willing to help customer whenever the customer has a problem.

BE EMPATHIC- to be in customer’s shoes and grasp his point of view