Customer Analytics Innovation Summit

Identify, Attract and Retain

June 17 & 18, 2015 Hyatt Regency McCormick Place

Chicago, IL

Confirmed Speakers

Confirmed Speakers

One Pass. Two Summits

Register with a Diamond Pass to receive access to the co-located Big Data & Analytics for Retail Summit, with an additional 20+ presentations from industry leading organizations.

Find out more and register with a Diamond Pass here

• Director, CRM, CaringBridge

• Principal Data Scientist, WalmartLabs

• Senior Director, Customer Research, Viacom

• VP, Data & Analytics, Salesforce

• Director, Toyota Financial Services

• Director, Analytics, MetLife

• Customer Research & Insight Lead, Google

& Many more…

• VP, Global Customer Optimization & Data, eBay

• Director, Insights & Analytics, SavingStar

• Senior Director, Analytics, Luxottica

• Data Scientist, Airbnb

• Senior Data Engineer, Sears

• Principal Development Manager, Microsoft

• VP, Pricing, ScoreBig

• Senior Game Analytics Specialist , Activision

Past Delegates Include • Director, CRM - Kroger

• Director, Insight - Red Bull

• Director, Analytics - Timberland

• Senior Director - Starbucks

• Director, Analytics - Coca-Cola

• Director, Insight - Electronic Arts

Who Will You Meet?There is no question that IE. provides the gold standard events in the industry and will connect you with decision makers within the analytics industry. You will be meeting senior level executives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President /Principal

SVP/VP

C-Level

Snr. Director /Director

Global Head / Head

Snr. Manager /Manager

Academic (1%)

78%

Company Size Of Attendees

8%

11%

25%56%

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

81% Attendees are

companies with at least 300 employees

3%

21%

12%

42%

13%

8%

Attendees are at Director level or above

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The Customer Analytics Innovation Summit brings together thought-leaders from the industry for an event acclaimed for its interactive sessions & C-level speakers.

Customer retention and building a clear picture of your customers have now become essential focuses for all organizations if they want to take advantage of the level of data that they now hold through customer tracking, web analytics and social media engagement. Identifying, isolating and targeting new demographics means that

your business can be both proactive and reactive in identifying new potential areas to drive success

Join us in Chicago in June for an event that offers unique insight and case-study examples from leading companies to hear how you can take advantage of the tools available to better understand your customers. Offering keynote presentations, interactive breakouts and networking with your peers, this summit promises to be the must attend event for customer analytics experts and practitioners. Ready to join your peers? Register here.

About The Summit

Confirmed Speakers

Irv is Director of Insight & Analytics at SavingStar, Inc. a Boston based tech start-up. SavingStar gives consumers a smart way to earn cash-back through online & mobile channels. Offers link to retailer loyalty programs or mobile receipt scanning. Irv has 15+ years in analytics spanning CPG to Finance and Retail to Healthcare. He currently consults for several grocery and department store retailers and dozens of large CPGs, in the areas of Analytics, Targeting & Segmentation, Consumer & Shopper Marketing Insights, and Operations.

Tiziano is Sr. Director of Consumer Analytics at Luxottica Retail North America where he develops analytical solutions to impact marketing ROI, and leveraging predictive models to develop acquisition, upsell and retention strategies for the customer base. Prior to joining Luxottica, Tiziano has worked for epsilon as Sr. Director Advanced Analytics, for Equifax as Director of Analytics R&D, and for Kantar Health (a WPP company) as Econometrician.

Ping Wu has 17 years of statistical modeling and business analytics experience across diverse industry. She specializes in translating analytics into business insight and actionable recommendations. She manages an analytics team responsible for solving business problems within MetLife U.S. Direct business across sales funnel including marketing, sales, underwriting, and customer experience.

Ping Wu Director, Analytics MetLife

Simple Attrition Modeling with CV

Customer Analytics at Luxottica

Irving Taylor Director, Insight & Analytics SavingStar

A Journey to Customer Analytics

The presentation will show a road map of how Ping has transformed a reporting team to an advanced analytics & modeling team at US Direct Business, MetLife. It will provide a high level view of the analytics across sales funnel that Ping’s team has done to inform business decisions. There will be one case study on a customer acquisition model that profiles and sizes prospects for a Final Expense insurance product and its application to improve conversion rate.

Tiziano Cembali Senior Director, Customer Analytics Luxottica

Customer analytics at Luxottica is heavily involved with the CRM team, but it is also leveraged by other teams within the organization. This presentation will cover the different applications and examples of customer analytics insights. Topics will include: customer retention strategies, leveraging offline data for online targeting, and customer purchasing behaviors.

Attrition is a problem faced by any business with constituents who have choices. From the elections we vote in to the retailers we shop, as consumers we exercise “Attritor’s–Choice” - leave or stay, every day. A few disgruntled Attritors and it’s no big deal. “Can’t please everyone r ight?” Fool ourselves into customer inattentiveness/ neglect, and fortunes can walk out those sliding glass doors. See how adding simple Coefficients of Variation on shoppers’ trips can help.

Confirmed Speakers

Alison Burnham VP, Pricing & Analytics ScoreBig

Parker Lowrey Senior Data Scientist Activision

Zoher Karu VP, Global Customer Optimization eBay

Alison specializes in managing analytics to solve business problems including Pricing, Customer Value Management, Risk Management, and Marketing. At ScoreBig, her group is responsible for the pricing engine that drives the Name Your Own Price format for ticket buying and associated analytics. The pricing engine adjusts for real time market pricing, partner requirements, predicted trends and purchaser characteristics.

Parker Lowrey is a PhD mathematician and data scientist currently working in the Game Science division of Activision. At Activision, his role encompasses a wide range of analytics including studying customer preference to advise studios and business units in game development. Beyond Activision, Parker has extensive analytics experience ranging from helping found a bioinformatics startup in Austin, Texas to Assistant Professor of Mathematics at the University of Wisconsin-Madison. His expertise spans mathematics, large scale computing, machine learning, and statistics.

Zoher has a global role to leverage data and analytics to drive a more personal and relevant customer experience across all customer touchpoints across all eBay marketplaces properties. He is responsible for revenue growth by processing and democratizing eBay's data, customer analytics/insights, and marketing channel performance management.

Reena Agarwal is Principal Engineering Manager at Microsoft where she leads a Data Analytics team in Windows Azure, responsible for bringing all it takes to make data driven decisions for the best in class services tailored to the needs of the customers. She spent the last several years in Bing: learning and applying emerging technology to deliver world-scale services. That was where she developed her current passion for exploring petabytes of data to further customer and business value.

Reena Agarwal Principal Development Manager Microsoft

E-commerce allows for greater pricing optimization through measurement of up-stream activities (e.g. browsing, shopping cart). However, the data is inherently binary for a given price setting given the choice to buy or not to buy. Allowing customers to name their own price allows for greater insight into the value a customer ascribes to a given product. This insight can then be leveraged to inform regular pricing, potential bundled offerings and targeted CRM promotions for a given

Leveraging ‘Name Your Own Price’ Data to Inform Pricing Strategy

Confirmed Speakers Monobina Saha Senior Data Engineer Sears

Nishant Rohatgi Director, Data & Analytics Toyota Financial Services

Seasoned Director with broad experiences in Business Intelligence, Finance, Marketing, Technology & Engineering with expertise in analytics, process improvement, treasury and cash management products, business/system development, project execution and training.

Shih-Ho Cheng Data Scientist Airbnb

A software professional, working for Customer Analytics, ShopYourWay, for processing and storing real time scoring information for customers using Python, HDFS, Hive, Pig, MongoDB, Teradata. Monobina has expertise in working in different types of databases including Oracle, MYSQL and Netezza.

Ercan Yildiz Customer Research and Insight Lead Google

Shih-Ho is a Data Scientist for AirBnB where he uses Big data and analytics extensively to improve the service being offered to it's customers. He is experienced in developing machine learning models, has devised session aggregation methods and prototyped batch models.

Ercan is the Customer Research Lead for Google Adwords Customer Experience Team. Interested in combining big data with surveys and customer interviews to paint a "360-degree" view of customers in order to understand and address their needs. Experienced in econometric modeling, statistical analysis, survey design, experiment design, impact analysis.

Melissa Bear Director, CRM CaringBridge

Melissa specializes in strategic digital marketing initiatives that support multi-channel and multi-platform conversions. She is currently the Director of Customer Relationship Marketing for CaringBridge, a nonprofit delivering technology solutions that keep people connected during a health journey. She leads the customer relationship management strategy, including analytics, acquisition, engagement, and referral programs as well as supports fundraising initiatives. She manages the strategy, optimization and integration of SEO/SEM, social media, e-mail, web experience, and mobile marketing channels.

Confirmed Speakers

Mehmet Goker VP, Data & Analytics Salesforce

Dr. Mehmet H. Göker is the Vice President of Data & Analytics (Customer and Sales Growth) for Salesforce.com. He and his team leverage usage data to analyze adoption patterns and determine ways to help customer get the most of their Salesforce implementation and be more successful. Prior to joining Salesforce, Mehmet was the VP of Recommender Technologies at Strands and Research Director at PriceWaterhouseCooper’s Center for Advanced Research (CAR).

Gary Tang Principle Data Scientist WalmartLabs

Gary is a principal data scientist at WalmartLabs and leads the development of the WMX's measurement platform. He also leads the WMX Academic Council, a collaboration with leading academics from UC Berkeley, Stanford, and UC San Diego, to drive research in mission critical areas.

Thomas Grayman Senior Director, Customer Research Viacom

Thomas Grayman is senior director, brand and consumer research, Spike TV, for Viacom Media Networks, where he uses consumer insights to guide network content and marketing strategy. Thomas’s area of specialization is in merging analytics methods, such as data fusion and modeling, with classic marketing research approaches to generate deeper insights into the preferences and behaviors of the consumer.

Organizing for Customer Data Management

Fusing “Big” and “Little” Data For Deeper Consumer Insights

In this session, we’ll review how the Spike TV cable network deploys the synthesis of consumer attitudinal and transactional (viewership) data to develop a more comprehensive view of the consumer than either type of data could deliver on its own, allowing for smarter, better-targeted product (programming) and consumer marketing strategies.

In this presentation, we will describe how customer behavioral data is used to drive product strategy, give an overview of the Early Warning System as a key component to the company's ability to deliver key support in a targeted manner, and CloudPulse: our p l a t f o r m t o d e l i v e r a d o p t i o n m e t r i c s a n d recommendations to our customers.

Korash Hernandez Director, Analytics Citibank

BS mathematics, MS Statistics - 14 years of experience in analytics across both financial services and telecommunications industries with areas of focus including model building, fraud detection and policy, credit risk management, marketing analytics, acquisitions policy, constrained optimization, and digital analytics. He is the current North American Head of Analytics for Digital Credit Card Acquisitions at Citibank.

“Online Influencers make up 3% of the population but drive 90% of the marketing impact” This quote from Pierre-Loic Assayag (founder of Trackr) seems ridiculous on its face, But those working in digital marketing are finding that this statement is true in many cases. This presentation will provide a basic roadmap for identifying and leveraging Influencers in the online space, drive a repeatable process for their engagement, and define how data can be used to improve the experience.

Influence Marketing – Capturing Charisma in the Online Space

The Information

Silver Pass

$1495 Access to all sessions &

networking events 7 days access to presentations from the

summit via ieOnDemand

$1295 Early Bird Price (before May 1)

Diamond Pass

$1995 Access to all sessions, networking events, annual subscription to all

content on the Big Data & Analytics channels via ieOnDemand

$1795 Early Bird Price (before May 1)

Gold Pass

$1795 Access to all sessions, networking

events & unlimited access to presentations from the summit via

ieOnDemand

$1595 Early Bird Price (before May 1)

Registration Pricing

Customer Analytics Innovation Summit Date: June 17 & 18 Location: Chicago, IL Venue: Hyatt Regency McCormick Place, Chicago 2233 S Martin Luther King Dr, Chicago, IL 60616, United States

7

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1 Day Pass

$895 Full access to the sessions to your chosen day of the summit, 7 days

access to presentations from the summit via ieOnDemand

7 day online access to event materials

On-Demand

$600 Unlimited access to presentations from the summit via ieOnDemand,

including presentations, interviews & the ability to contact speakers

Unlimited access to

ieOnDemand

For larger groups or special requests contact Sam by calling +1 415 992 5352 or email sbutton@theiegroup.com * Team discounts are applicable at the point of registration only.

Ways to Register+1 415 992 5352 +1 323 446 7673 Register here

Group Discount Offers 3 Silver Passes: $3000 ($1000 per attendee) 5 Silver Passes: $4500 ($900 per attendee) 3 Gold Passes: $3900 ($1300 per attendee) 5 Gold Passes: $6000 ($1200 per attendee) 3 Diamond Passes: $4500 ($1500 per attendee) 5 Diamond Passes: $7000 ($1400 per attendee)

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1. Delegate Information...

2. Pass Types...Early Bird Pass Options until May 1, 2015

Early Bird Silver: $1295 Attendees ____ Early Bird Gold: $1595 Attendees ____ Early Bird Diamond: $1795 Attendees ____

Regular Pass Options after May 1, 2015 Silver Pass: $1495 Attendees ____ Gold Pass: $1795 Attendees ____ Diamond Pass: $1995 Attendees ____

Group Discount Pass Options 3 Silver Passes $3000 ($1000 per attendee) 5 Silver Passes $4500 ($900 per attendee) 3 Gold Passes $3900 ($1300 per attendee) 5 Gold Passes $6000 ($1200 per attendee) 3 Diamond Passes $4500 ($1500 per attendee) 5 Diamond Passes $7000 ($1400 per attendee)

For larger groups or special requests contact Sam Button by calling +1 415 992 5352 or email sbutton@theiegroup.com. Group passes only available when all participants register together.

Pass Descriptions: Silver Pass: Access to all sessions & networking events Gold Pass: Access to all sessions, networking events & unlimited access to ieOnDemand Diamond Pass: Access to all sessions across both Customer Analytics Innovation and Big Data & Retail Innovation summits, networking events, annual subscription to all content on the Big Data & Analytics channels via ieOnDemand

! Check (Make checks payable to The Innovation Enterprise Ltd) ! Invoice me

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Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before May 18, 2015 incur an administrative charge of 50%. If you cancel your registration after May 18, 2015 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormCustomer Analytics Innovation Summit June 17 & 18 | Hyatt Regency McCormick Place | Chicago, IL For registration or more information on the program, please call Sam on +1 415 992 5352, or e-mail sbutton@theiegroup.com or fax this registration form to +1 (323) 446 7673

3. Payment Options...

Schedule

Networking Drinks 17.00 - 19.00

June 18

Session One 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Two 10.30 - 12.00

Lunch 12.00 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Day Two

June 17Day One 08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

19.00

08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

Session Five 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Six 10.30 - 12.00

Lunch 12.00 - 13.30

Session Seven 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Eight 15.30 - 17.00

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Sponsors

For more information, contact Euan at ehunter@theiegroup.com

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Silver Sponsor

Workshop Sponsor