Cultural Infrastructure and Capital Works Forum

Cultural Infrastructure and Capital Works Forum –

Planning, establishing and maintaining with a sustainable approach

Revitalisation – investigating two case studies:

Sydney Olympic Park's Armory precinct; &

Sutherland Entertainment Centre

The following represents the personal views and opinions of the presenter and may not reflect those of the Sydney Olympic Park Authority or Sutherland Shire Council

• 18 – Armory Gallery

• 22 – Armory Theatre (plus outdoor stage)

•126 – artist common area/ amenities/writers studio

•24 – 19 ‘open plan’ studio spaces

•26 – stonemasonry

•122 – artist-in-residence accommodation

• 50 & 233 –woodwork and metal workshops

•113 – storage unit, and artist annexe

•118 - Cinewest

Arts Facilities at the Armory

Armory Gallery

http://www.youtube.com/watch?v=G4PX_SuJZEw)

Armory Theatre

Artist Community

Artist Workshops

Open

Space

Temporary Public Art

The Great Escape

The Vision: Sutherland Entertainment Centre

The Centre is a key asset to the community providing regular and vibrant

- Entertainment programming, - Opportunities to participate in the performing arts, & - Stimulation of the evening economy in the surrounding

area This will be delivered via up-to-date, flexible, multi-purpose

and cost-effective facilities that will serve the community well into the future

First Steps Collate & analyse existing

hard data Review business

processes/performance Community consultation Existing & potential

stakeholder consultation Cultural mapping, audit,

plan?

Identify Barriers to Success

Why declining commercial bookings?

Why shrinking audiences?

Brand/Market Positioning

Opportunity Cost of Growing Community use

Community Engagement

Critical to success• Serves community need• Sense of ownership• Explore options• Provides entertainment• Provides access to participation• Affordable

Business ModelKey Driver

Constant Activity – performing arts HubDaily use of community facilities Regular/constant programming &

participation Regular café/restaurant/bar patrons

Increased, regular patronage = altered perceptions about the facility and its appeal

= more effective promotion of ticketed events= improved commercial hire business

Facilities are key

Much Work To do

KEY Messages

What Have I learnt? PLAN Community consultation Detailed business plan Set realistic benchmarks

KEY Messages IF FLEXIBILITY IS KING, SUSTAINABILITY IS QUEEN