Cubs Proposal

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Community Marketing Campaign Proposal

Text of Cubs Proposal

  • OPPORTUNITYDaily Pro Plays seeks to offer the Chicago Cubs a unique marketing program to

    further engage with its fan base. This program will allow your organization to:

    Engagewithfansthroughtheuseofinnovative

    social media technology

    Createadditionalrevenuestreams

    Increaseyourcommunitypresence

    Expandyouremailsubscriberbase

    Provideaccessintothevaluablesmalllocalmerchantbase.

    Daily Pro Plays would like the opportunity to present this program and demon-

    stratetheimpactthesebenefitscanprovidetotheclub.

  • 1OVERVIEW

    Daily Pro Plays would like to partner with the Chicago Cubs to create and man-

    ageauniquedailydealprogramspecificallybrandedforthefans.

    Subscriberswillopt-intoreceivequalifieddailyemailoffers,fromlocalretailers,

    discountedbetween50%-70%offretailpricing.WithintheDailyDealindustry,

    retailersagreetoshare40%-50%ofthesaleamount,inexchangeforouradver-

    tising,promoting,andprocessingthetransactiontoagroupofemailsubscribers.

    DailyProPlayswilluseitsteamtomanagealloperationsofthisprogram,but

    initiallytheChicagoCubs,withourhelp,willpromotethisnewprogramtoits

    databaseoffans.Ifthefanchoosestoparticipate,he/shewouldbeaddedtoa

    newemaildatabasecontrolledbytheChicagoCubsanddesignatedspecifically

    for the daily deal program. This allows us to separate out the daily deal opt-in

    subscribersfromyourgeneraldatabase.Withthenewdatabaseinplace,the

    Chicago Cubs organization would not be responsible for any further marketing to

    its general email subscriber base.

    OUR TEAM

    DailyProPlaysparentcompany,ConsortiumGroup,Inc.,hasestablished

    commerceandcardprocessingsolutionsforover20,000merchants.Wehave

    over18yearsofexperienceinmarketingandservicingsmalltomediumsized

    merchants.Ourexperienceincludes;point-of-saleequipment,ecommercesolu-

    tions,giftandloyaltyprograms,andvariousothermerchanttoconsumertools

    forhandlingnon-cashtransactions.Wehavealonghistoryofunderstandinghow

    to reach the merchant and successfully engage with them to promote programs.

    Withourunderstandingofthisprogram,wefeelconfidentwecanattractour

    establishedbaseofmerchantsaswellasapproachnewmerchantsandinvolve

    theminthisnewandexcitingprogram.

  • 2REVENUE PROJECTIONS

    TheChicagoCubswillparticipatein50%ofthegrossprofits

    generatedthroughtheDailyDealProgram.Toproperlyexpressthe

    revenuepotential,wehavetakenindustryaveragesandconstructed

    thefollowingrevenuemodels.DailyDealindustrystatisticsshow

    thatanopt-inemailisworth$.10-$.25/perdayinsales[$.10

    referringtothepoorestqualityemailsubscriberlistand$.25

    referring to the highest quality subscriber and program]. We feel the

    qualityoftheChicagoCubsemailsubscriberlistwillbeabove

    average,soforthisexamplewewillassigna$0.20valuetoeach

    emailsubscriberwhojoins.Ifweproperlypromotethisprogramto

    yourfans,throughtheChicagoCubsfandatabase,merchantdisplays,gamekiosks,facebookfanpages,and

    outsidefan-basedsites,wefeelthatconservativelywecanestablish200-400KsubscribersfortheDailyDeal

    programoverthenextfewyears.

    *Thisrepresentsmarketingonedealperday.Addingadditionaldealsandsidedeals,whichistypical,willincrease

    these numbers dramatically.

    Daily Deal Subscribers 200,000 400,000

    EmailValuePerDayinSales $0.20 $0.20

    Total Annual Sales $14,400,000 $28,800,000

    60% Merchant Share $8,640,000 $17,280,000

    7% Technology and Card Processing Fees $1,008,000 $2,016,000

    3%SaleandMarketingExpenses 432,000 $864,000

    ChicagoCubsShare50%ofGrossProfit $2,160,000 $4,320,000

    ChicagoCubsGiftcardSalesRevenue $200,000 $400,000

    Total Chicago Cubs Revenue Share $2,357,000 $4,720,000

  • 3DAILY DEAL PROGRAM

    Subscriberswillreceiveonaverageoneemailperdayfeaturinganincredible

    offerandadesignatedtimeframe(typically48-72hours)totakeadvantageof

    thediscount.BuyingthedealisassimpleandeasyasanyconvenientInternet

    transaction.Oncethetransactioniscomplete,acertificateisprintedandusedto

    redeemthesaleattheretailerslocation.Basically,theprogramworksbecause

    collectivebuyingpowerallowsretailerstosignificantlydiscounttheirproduct

    and/orservicebasedonthenumberofpurchasers.

    TheDailyDealprogramhasthreedistinctcategories:subscribers,merchants

    and technology. Successfully understanding and managing each one of these

    groupsisvitaltooursuccess.

    CHICAGO CUBS CARD

    TheChicagoCubsGiftCardisamarketingstrategythatwillpromotethe

    acceptanceofthedailydealprogramandbringpositiveexposuretothe

    program and club.

    Initially,ourgoalistosecure400localretailerswithnegotiateddiscountsthat

    createover$2,000invalueloadedontothecard.Cardholderswillbeabletouse

    thiscardatallparticipatingretailersfordiscountsrangingfrom20%-60%offretail

    pricing.ThecardwillbeprovidedtoanyChicagoCubsfanthatrequestsone.

    ThecardwillbeprofessionallybrandedwithaChicagoCubstheme[athleteor

    club likeness] and can be marketed as a collectible item or limited edition baseball

    card. A one-time shipping and handling fee of $3.95 will apply. We anticipate selling

    atleast200Kcardswithinthecommunityovertheinitialyear.Weproposea

    $.95 donation on each card sale back to the Chicago Cubs to be used for one of

    itscharitablecauses,likeCubsCare.

    THECHICAGOCUBSCARDWILLBEEXTREMELYEFFECTIVE ATOPENINGDOORSTOBUILDSUBSCRIBERSANDATTRACT

    NEWMERCHANTS

  • 4BUILDING LOYALTY

    Withinthedailydealindustry,itswidelyunderstoodthatdailydealscanbringina

    largenumberofnewcustomers.Itisnotthedealitselfthatisthemostbeneficial

    tomerchants;ratheritistheacquisitionofmorecustomers.

    Ourloyaltytoolsconvertthesenew[andexisting]customersintovaluableloyal

    repeatshoppers.Withourloyaltytools,businesseswillenjoycustomersthat

    spend more and come back more frequently.

    Ourtoolsinclude:Customdesignedloyaltycards,CRMdatabasetoknowthe

    customer,andemailandtextingcommunicationtools,aswellasaSmartphone

    app.Weprovideafullrangeofeasytousetoolstokeepbusinessesinfrontof

    their customers and to keep the customer thinking about the business.

    NEW MARKETS

    We see the Chicago Cubs brand embedded within the local community. We want

    everysmallstorefronttocarrysignageandinstoredisplaysandhaveevery

    store window to be a reminder that the local business community supports

    ChicagoCubsbaseball.Ourprogramprovidesanexcellentopportunitytoreach

    outtosmallandmediumsizedretailersinacompletelyinnovativeway.

    Usingourprogramwillopennewopportunitiesforbannerspaceinmerchant

    windowsandinstoredisplays,andnewcommunicationchannelsthroughlocal

    business.Inadditiontotheprogramrevenue,itwillcreateanenvironmentfor

    moreticketsales,moremerchandisesales,andwilldevelopalargermoreloyal

    fan base.

  • 5IN CONCLUSION

    DailyProPlaysisconfidentinthispotentialpartnershipwiththeChicagoCubs.Notonlyinhowwecanharness

    socialmedia,addadditionalrevenuestreams,andbuildabiggeraudience;thefocusistobuildbrandawareness

    and loyalty toward the club.

    Wewouldappreciatetheopportunitytoscheduleaface-to-facemeetingtoreviewapersonalizedandmorede-

    taileddemonstrationtofurtherexplorethisexceptionalopportunity.

    Sincerely,

    Pete OBrien

    Partner

    Sincerely,

    GregFassett

    Partner

    Sincerely,

    LarryOBrien

    Partner