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CSR 2.0
Transforming Corporate
Social Responsibility
Dr Wayne Visser
Source:
Global Footprint Network, UNDP
SUSTAINABLE
DEVELOPMENT
GAP
Goal
Economic development
Key Indicators
Capital investment Beneficial products Inclusive business
Environmental Integrity
The CSR DNA Model
Institutional effectiveness
Stakeholder orientation
Sustainable ecosystems
Leadership Transparency
Ethical conduct
Philanthropy Fair labour practices
Supply chain integrity
Ecosystem protection Renewable resources
Zero-waste production
Societal Contribution
Good Governance
Value Creation
DNA Code
BUSINESS RESPONSE: CSR
The Age of
Greed
Defensive The Age of
Philanthropy
Charitable The Age of
Marketing
Promotional The Age of
Management
Strategic
CSR 1.0
CSR 2.0
The Age of
Responsibility
Transformative
PROGRESS: STAGES OF
CSR
UNECONOMIC PERIPHERAL INCREMENTAL
FAILURE OF CSR 1.0
Source: W. Visser, The Age of Responsibility, 2011
FROM CSR 1.0 TO CSR 2.0
CIR
CU
LA
RIT
Y
CR
EA
TIV
ITY
A LITTLE WORLD
SC
ALA
BIL
ITY
RE
SP
ON
SIV
E-
NE
SS
WTO
GLO
CA
LIT
Y
PRINCIPLES OF CSR 2.0
By 2020, we will see most large, international companies having moved through the first four types or stages of CSR (defensive, charitable, promotional and strategic) and practicing, to varying degrees, transformative CSR, or CSR 2.0.
CSR 1.0 CSR 2.0
FORECAST #1 FOR CSR IN
2020
By 2020, reliance on sustainable business codes, standards and guidelines will be seen as a necessary but insufficient. Companies will be judged on how innovative they are in using their products and processes to tackle social and environmental problems.
Codes & standards
Product innovation
FORECAST #2 FOR CSR IN
2020
By 2020, self-selecting ‘ethical consumers’ will become less relevant as a force for change. Companies—strongly encouraged by government policies and incentives—will scale up their choice editing and cease offering ‘less ethical’ product ranges, thus allowing guilt-free shopping.
Ethical consumers
Choice editing
FORECAST #3 FOR CSR IN
2020
By 2020, cross-sector partnerships will be at the heart of all CSR approaches. These will increasingly be defined by business bringing its core competencies and skills (rather than just its financial resources) to the party.
Sponsor-ships
Partner-ships
FORECAST #4 FOR CSR IN
2020
By 2020, companies practicing sustainable business will be expected to comply with global best-practice principles, such as the UN Global Compact or the Ruggie Human Rights Framework, but simultaneously demonstrate sensitivity to local issues and priorities.
Local solutions
Glocal solutions
FORECAST #5 FOR CSR IN
2020
By 2020, progressive companies will be required to demonstrate full life-cycle management of their products, from cradle to cradle, with goals of zero-waste, carbon-neutral and water-neutral production, with mandated take back schemes for products.
Take-make-waste
Circular production
FORECAST #6 FOR CSR IN
2020
By 2020, some form of Generally Accepted Sustainability Practices (GASP) will be agreed upon, with consensus principles, methods, approaches and rules for measuring and disclosing sustainable business. Also, a set of credible CSR rating agencies will have emerged
GRI & Rankings
GASP & Ratings
FORECAST #7 FOR CSR IN
2020
By 2020, many of today’s sustainable business practices will be mandatory requirements. However, CSR will remain a voluntary practice – an innovation and differentiation frontier – for those companies that are either willing and able, or pushed and prodded to lead
Self-regulation
Co-regulation
FORECAST #8 FOR CSR IN
2020
By 2020, corporate transparency will take the form of publicly available sets of mandatory disclosed ESG data—down to a product level—plus web 2.0 collaborative feedback platforms, WikiLeaks-type whistleblowing sites and product rating applications.
Corporate reporting
Product reporting
FORECAST #9 FOR CSR IN
2020
By 2020, CSR will have diversified back into its specialist disciplines and functions, leaving little or no sustainable business departments behind, yet having more specialists in particular areas and more employees with knowledge of how to integrate CSR issues into their functional areas.
Centralised departments
Decentralised specialists
FORECAST #10 FOR CSR IN
2020
Re-define
Re-assess
Re-design
Re-align
Re-structure
IMPA
CT
PAR
TNER
SHIP
LEA
DER
SHIP
INN
OV
ATI
ON
TRA
NSF
OR
MA
TIO
N
Source: W. Visser,
The Quest for Sustainable Business,
2012
CSR 2.0 IMPLEMENTATION
CSR SUMMIT 2014
WHAT HAVE WE GOT TO
LOSE?
[email protected] www.kaleidoscopefutures.com www.waynevisser.com
CSR International & Wayne Visser
CSR International & Wayne Visser
CSRint & KaleidoFutures & WayneVisser
csrinternational & WayneVisser
THANK YOU!
